- Title
- State
-
-
- Date
- June 05 1948
-
-
- Place
- ["North Carolina, United States"]
-
State
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THE STATE
A Weekly Survey of North Carolina
Entered
1»
irinnd'CUu matter. June I. 1933. at the Po»toffice at Raleigh. North
Carolina, under the Act ot March 3. 1879
Vol. XVI._ No. 1 June 5, 1948
A Biography
of The State
It uais .started exactly
I.»
years ago,
and in this anniversary edition we
are republishing' ulial we think arc
some of the best articles that were
run «luring* its early years.
»!/
CARL
IT was exactly fifteen years ago
that the first issue of The State
made its appearance.
That was buck in June. 1933.
Up until that time I had been pub¬
lisher ol the Washington Progress.
a weekly paper down in Washing¬
ton. N. C. And prior to that 1 had
done newspaper work in Wilson
and New Bern for a few years.
W. O. Saunders and I used to
talk about establishing a statewide
weekly. He. as you know, was
editor of the Elizabeth City Inde¬
pendent and published what was
generally regarded as the livest
weekly in the state. But we never
took any definite action.
It was some time during the lat¬
ter part of November that Jim
Weatherspoon. of the Durham Life
Insurance Company, asked me to
come to Raleigh and talk over a
proposition with him. I found out
that he wanted me to do a daily
broadcast over WPTF on the activ¬
ities of the legislature. The idea
appealed to me. so I told him I’d
do it. My wife, despite her vigor¬
ous protest, finally agreed to run
the Progress for me during my
absence.
That was one of those long ses¬
sions and it lasted until well into
May. The broadcasts seemed to
go over pretty well so I decided
that just as soon as the legislature
wound up its affairs. I'd try out
the magazine idea. I called on a
number of industrialists, insurance
и
company executives and other in¬
dividuals and told them of the
plan I had in mind : to start a pub¬
lication that would make the peo¬
ple of North Carolina better nc-
uainted with their own state,
here would be historical articles,
descriptions of interesting places
and other things of that nature.
There would be pictures of various
scenic attractions and biographies
of outstanding citizens. A strictly
North Carolina publication from
every point of view.
As you know, no newspaper or
magazine of this type can get along
without advertising. That’s where
you make your profit; the circula¬
tion doesn’t count. However,
you’ve got to have the circulation
in order to get the advertisements,
and that is one reason why most
publications are satisfied to break
even on their circulation or come
close to doing so.
I made the prospective adver-
EXTRA COPIES
Wo are printing a limitcil
number of extra copies of this
issue. As you can see. it is
much larger than usual. If you
wish extra copies for yourself
or your friends, you can get
them for 25 cents per copy.
Better let us know right away,
however.
We feel sort of silly, letting this
picture appear on this page. (Voice
from the rear: "And that’s not all.
brother: the picture looks silly,
too.") But in the past we have re¬
ceived a number of requests from
our readers, asking that it he pub¬
lished. We believe that they were
sincere in this, so that's the reason
we are doing it. Anyway, aftei
you've been reading a publication
for about fifteen years, it is per¬
fectly natural that you should want
to know what the guy who runs il
looks like.
Well, we can’t help how the pic¬
ture looks, but here it is.
tisers this proposition: "Let me
run an ad for you during the first
four issues. The amount of money
you spend for this purpose won't
break you. If. at the end of a
menth, you find that the publica¬
tion isn’t worth anything, you can
discontinue. On the other hand,
if you think it really is worth
while. I hope you'll continue using
space."
A sufficient number of them
THE STATE. JUNK 3. 1948
81^53
5