$7,000 in Cash in His Mail
Bui Tom Ellis mailed every penny off il
back — the history of the biggest response
any IVorth Carolina story ever had.
By BILL SIIAKPE
Since wc were looking for odd sights
in Orange County, naturally Oscar
Coffin and myself dropped in to see
Tom Ellis at Cedar Grove, the book¬
keeping wizard of small-town America.
He invented an economical bookkeep¬
ing system for small businesses, but
what interested O. J. and myself was
the abacus Tom was playing with.
If you think an abacus — "Chinese
counting beads" — is a toy. you’re sad¬
ly mistaken. The Chinese didn't invent
it. cither. Apparently it was a Greek
device — little beads strung on wires in
a frame, and serving as a calculating
machine.
Since the abacus drifted to the Ori¬
ent and retained favor there, a good
portion of the world’s figuring is
Mill done on the machine.
Fast Machine
Ellis hunted for an abacus a long
tintc. and finally ran one down in San
Francisco. It came to him with a book
of instructions, which he is studying.
"I can multiply on this thing faster
than on that business machine over
there." he said, and proceeded to mul¬
tiply 136 by 15. He didn’t do it as fast
as the machine, but a Chinaman prob¬
ably could.
Tom says the abacus will add. mul¬
tiply, divide and do almost any other
mathematical task ... a sort of slide
rule for arithmetic.
Man of Parts
It just happened that Tom Ellis was
working an abacus when we dropped
in to say hello. Me might have been
playing on his Hammond organ, which
is installed in his office. Whenever
Tom gets fed up with his abacus, his
slip-stick and his battery of IBM equip¬
ment. he sits down to his organ and
plays himself a little tunc. He once
played at the meetings of Cyclone Mc¬
Lendon. a South Carolina revivalist
Tom Ellis and his organ. The two young ladies help in the unique business
developed at Cedar Grove, in Orange County.
of the last generation, and helped edit
the fire-eater's vitriolic newspaper.
Among the other things which he
has caused to happen in Cedar Grove
was to set a record for mail to be re¬
ceived for a North Carolina story.
This was when Carl Sink, then with
the State Advertising Division, wrote a
story about the Ellis bookkeeping sys¬
tem and tax service. It was published
in the Saturday Evening Post, and
within three weeks Ellis received near¬
ly 10,000 letters as a result. That mail
contained over $7,000 in cash. too.
The letters drifted in for a long time —
they still trickle in — and Tom figures
the cash finally amounted to $10,000
or more. Unfortunately, all of it had
to be mailed back to the senders.
The Story
The story was like this: A long time
ago, Tom saw how small business men
were struggling to keep books, so he
invented and patented the "$l a week
system." The customer each week fills
out a simple form and mails it to the
Cedar Grove man. At the end of each
month, the client receives a (rial bal¬
ance. and at the end of the year, his
income tax statement. Anybody can
fill out the forms, and Tom docs the
rest. This sen ice costs $1 a week, and
appeals to an awful lot of people, with
TUB STATE, Vol. XXI; No. IS. Entered a* ifiond-cUu matter, June I.
19».
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KatelKh. North Carolina, undrr the act
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March J. III». I’ubllthrd by Sharpe PubUshinc Co.. Inc., Lawyers llldc.. italeiih, N. C. CopyriCht, I9SJ. by the Sharpe Piibllthtnc Co., Inr.