The City of Unusualities
Kannapolis is flic» ••mill village" which
grew up fo he one of Norlli Carolina's
largesf cities, and it's most unic|iic.
At the entrance to the city where
Cannon towels and sheets are made is
a large sign announcing that Cannon
is the "Largest Manufacturer of House¬
hold Textiles." You look for another
line on that sign, like "In the South"
or "In the Nation." There isn’t any oth¬
er line. Cannon is superlative in its
field, period. South, nation, world,
cosmos.
But you could design Kannapolis
signs which might be of even more
general interest than the fact that Can¬
non is a big manufacturer.
Such As
Kannapolis is the most unusual city,
period. It was started as a mill "vil¬
lage," but grew into a city, without,
however, ever dropping the funda¬
mentals of the old mill village econo¬
my, the only mill village ever to do so.
It teems with unusualities.
Its nearly 29,000 population makes
it the largest unincorporated place,
period. Twenty thousand persons —
not all residents — work for one com¬
pany. It has no mayor, city council,
city attorney, welfare department, city
By PAUL PLEASANTS
taxes or assessments, no chamber of
Commerce or city politics.
And yet a visitor only sees a neat,
trim city, with broad streets and a
keen shopping center containing every
type of store and commercial enter¬
prise. It has a municipal building hous¬
ing a police department and a jail, an
efficient fire department and a thriv¬
ing daily newspaper. The school sys¬
tem is exceptionally well-regarded,
and an intensive recreation program
revolves around the biggest Y.M.C.A.,
period.
It has the usual activities of cities its
size. There is a Rotary and a Lions
Club, P.T.A. Associations, Junior
Chamber of Commerce, Women's
Clubs, Scout groups and a very active
Young Democrats’ organization.
Built on Farm
When James Cannon decided to ex¬
pand his textile manufacturing, he
aueht a worn-out 600-acre farm
24
about two miles north of the village of
Glass. Here, in 1907, he erected his
plants and housing for his employes.
This mill village, like others of that
day, was built so that labor, much of it
coming out of the hills, would have a
place to live. But Kannapolis not only
had a motive for its origin; its builder
had a plan which grew with the village,
and neither he nor his son and succes¬
sor, Charles A. Cannon, ever let the
city outstrip the plan.
Growth of the town has been in
direct ratio with growth of the Cannon
Mills there, and that growth ran about
like this:
How it Grew
James W. Cannon, clerk in a Con¬
cord mercantile establishment, in 1887
invested in a textile mill, and gradual¬
ly became a leading manufacturer of
a rough cloth known as “Cannon
cloth," widely used by Southern wom¬
en who did most of their own sewing.
Sensing a trend toward ready-made
products, Cannon began the manu¬
facture of towels, and later of sheets,
and other household items and ho¬
siery. His decision to pioneer in this
line was characteristic of the Cannon
enterprise demonstrated many times
since. The so-called "terry towel"
which we called "lurkish," was not
widely accepted in America until
World War I, when the smooth towel
was difficult to get. Into this gap, Can¬
non plunged with his soft, absorbent
towel, and it soon dominated the mar¬
ket.
Competitors were never allowed to
pull up close. Pushing the advantage.
Cannon introduced pastel color in
towls and sheets, introduced bathroom
sets, used cellophane packaging,
and inaugurated other merchandis¬
ing ideas. Before this, however, they
launched an advertising campaign
through N. W. Ayer, which made the
Cannon name synonymous with house¬
hold textiles, until today it is one of
the most valuable brand-names in
American industry.
Like the products it made, Kannap¬
olis adapted itself both to a growing
world, and to its own growth, and it
THE STATE. DECEMBER 8. 1951
Aerial View of a Part of Kannapolis.