A Touch Of Color
Socially acceptable motor manners of
the Twenties, including how to blow
your horn and coast to a stop.
By JANICE TEMPLE RAYNOR
Apparently the traffic cop of the
I920's was a different breed from the
polite professional of today. In The
Book of Good Manners, published in
1923 by Social Culture Publications.
Frederick H. Martens, predecessor of
Emily Post and Amy Vanderbilt, had
this to say about the average police¬
man: "While the motorist need not ex¬
pect too much courtesy from the traffic
officer — especially in forms of speech
— good sense as well as good manners
enjoins unvarying politeness on his
part."
Even an ill-mannered cop. however,
was evidently susceptible to feminine
wiles. "The woman . . . who sweetly
and gently begs an officer to tell her
wherein she was at fault, expresses her
regret and promises not to offend again
is seldom arrested."
After World War I the production of
automobiles increased dramatically.
Two hundred firms were using Henry
Ford’s assembly line methods to man¬
ufacture over a million cars each year
which could be bought under the in¬
novative installment buying plan. Any
alert young gent could easily distin¬
guish between a Franklin and a Max¬
well. By the crash of 1929. there were
twenty-three million cars in America,
paving the way to modern highways,
service stations, garages, hot-dog
stands and the blight of the billboard.
The social and cultural mores of soci¬
ety changed rapidly and in the absence
of codified traffic regulations. Mr.
Martens stepped into the breach to de¬
scribe socially acceptable motor man¬
ners.
Even the color of the car was a mat¬
ter of etiquette rather than personal
choice. The car. like clothing, should
not be so extravagant or fantastic as to
arrest the eye. "Safe" colors were
polished maroon, dark blue or black
for town use and a full-finished grey
car. with "a touch of color" for road
use.
"A Series of Chuckles"
Mr. Martens waxed eloquent on the
use and sound of the car's horn. The
horn was "the voice of the motor car
and should be ... a well-bred voice.
The ordinary polite conversational
tone of the motor horn should be a
series of brief chuckles." Careful driv¬
ers were admonished to blow the horn
when about to back, cut corners or
round a curve, although some objec¬
tions were anticipated: "On a crooked
and winding mountain road, you may
feel that the continual sounding of the
horn is an offense to nature where she
displays herself in lowering hills where
snow-clad silence makes your tootling
squawks appear downright discourte¬
ous. . . ." Yet. "nature will remain
sublimely unconscious of your affront,
and you should not expose others to
death as the result of a collision to in¬
dulge in a beautiful aesthetic emo¬
tion."
With no lack of foresight, the author
also envisioned use of the car for more
than transportation. The careful
mother was enjoined not to allow her
daughter "to be exposed to the free
and easy intimacies of the auto 'petting
party’ in a high school boy’s roadster,
so easily calculated to destroy mod¬
esty and respect for self in the young
girl."
The stylish woman driver of 1923
wore some form of leather homespun
motor-coat in winter or the white
"crash suit" in summer. Suede gloves
or leather guantlets were "taken for
granted." Aside from the "crash suit"
prescribed for the women driver, some
credit for competency behind the
wheel was alloted to the female gen¬
der. When a gentleman was asked by a
competent woman driver to "crank"
her car. he was advised to use the hand
crank rather than insult her by climb¬
ing into the driver's scat and "treading
the starter pedal."
Described as "the only dignified and
well-bred way" to stop the car. the
courteous driver should shift to second
and. at medium speed, throw the lever
into neutral, cut off the ignition and
coast to a stop, not applying the brake
until the ignition had been cut.
Happy Birthday, Car
It was decreed perfectly proper to
hold a "birthday party" to mark the
car's first year in the family circle. It is
assumed, however, that the guest of
honor did not partake of the refresh¬
ments and was even shunted aside to
make room for the dancers on the ga¬
rage floor.
I don’t feel I have missed too much
by never having been invited to a car’s
birthday party, but I wish that un¬
grammatical traffic cop of 1923. who
seldom arrested women drivers, had
been the one who stopped me last year.
In spite of my tears and abject
apologies, he was unfailingly polite
and courteous while he wrote my
speeding ticket. Even Mr. Martens
would have approved of the color of
his car. however. It was grey and the
"touch of color" was a flashing blue
light.
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THE STATE. March 1980
15