- Title
- North Carolina historical review [1955 : October]
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-
- Date
- October 1955
-
-
- Place
- ["North Carolina, United States"]
-
North Carolina historical review [1955 : October]
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The North Carolina
Historical Review
Volume XXXII
October, 1955 Number 4
PROPERTY AND TRADE: MAIN THEMES OF EARLY
NORTH CAROLINA NEWSPAPER ADVERTISEMENTS
By Wesley H. Wallace
Editorial portions of North Carolina newspapers from 1751
to 1778 carried relatively little news or comment on the lo¬
cal scene; advertisements, therefore, remain the principal
journalistic sources of information about the communities in
which the newspapers were printed. The breadth of subject
matter in the advertisements, the wealth of detail in many
of these paid notices, and the various emphases advertisers
placed on their topics combine to provide interesting and
profitable reading for the modern historian.
The number of advertisements and the amount of space
occupied supply evidence that eastern North Carolinians of
the late Colonial and early Revolutionary periods were ver)'
largely concerned with matters relating to property and trade
—practical, everyday attitudes and practices concerning
slaves and servants, the buying, selling, and leasing of real
estate, the importation and exportation of goods and com¬
modities, and a host of related topics. 1
Advertisements Relating to Slaves and Servants
Hardly an issue of an early North Carolina newspaper was
devoid of advertisements chronicling various relationships
between masters and their slaves and servants. There were
1 For a more detailed exposition of the number, classification, and space
of advertisements, the newspapers and issues extant, as well as a more
comprehensive treatment of advertising subject matter, see Wesley Herndon
Wallace, “Advertising in Early North Carolina Newspapers, 1761-1778”
(M.A. thesis, University of North Carolina, 1954). No system of subject
matter classification can be entirely adequate, since advertisements fre¬
quently touched on more than one subject. For additional general informa¬
tion on newspapers, see Charles Christopher Crittenden, North Carolina
Newspapers Before 1790 (Chapel Hill: The James Sprunt Studies in His¬
tory and Political Science, Vol. XX, 1928, no. 1).
[461]
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