Hoover
Hosiery
By L. C. WALLACE
THE Hoover Hosiery < 'ompany of
Concord, X. manufacturers
of the nationally advertised
“Towmvear” brand of women's fine
silk and nylon hosiery, was organized
in 11* IS by Aubrey It. Hoover, u native
Xorth Carolinian. From its meagre
beginnings to the time of his death in
1936 Mr. Hoover was the guiding
light of this organization, and today
with its spacious building, its hun¬
dreds of skilled workers, its modern
equipment and its efficient sales force
distributing “Townwear" to every
state in the Union, this well-known
company stands as living evidence of
Mr. Hoover’s ingenuity, intelligence
and ambition. It is interesting to note
that Mr. Hoover is credited with im¬
porting the first full-fashioned knit¬
ting machines in the South for in¬
stallation in the Concord mill.
After Mr. Hoover’s death the
management of the business was as¬
sumed by his son, Aubrey R. Hoover,
dr., who holds the title of Secretary
and Treasurer of the corporation. He
is also a large stock holder and of¬
ficer of the Concord Silk Throwing
Company, The Hugh Grey Hosiery
Company and the Concord Knitting
Company, which incidentally was also
founded by his father. Having entered
the business immediately after his
graduation from college, lie is ade¬
quately qualified for the positions he
now holds and under his leadership
the company has steadily progressed
and prospered.
National distribution for “Town-
wear” Hosiery has been effected
through the efforts of the Hoover
sales force and the results of a na¬
tional advertising campaign. The
sales force is under the direction of
E. S. Towery, General Sales Man¬
ager, who has been with the company
in various capacities for the past six¬
teen years.
As a North Carolina institution,
the Hoover Hosiery Company, al¬
though a manufacturer of a na¬
tionally distributed product, has nev¬
ertheless retained a very definite local
atmosphere. The company was the
first manufacturer to give recognition
A view in the mill, showing a
operation.
to prominent retail stores of the South
in their national advertising. These
advertisements featured not only
hosiery, but also complete ensembles
that could be purchased at such stores
as Taylor's of Raleigh, Ellis Stone
Co. of Greensboro and Durham, and
The James L. Tapp Co. of Columbia,
S. C. Only recently, salesmen were
31ied with advance notice post-
i to mail to customers on whom
they planned to call. One side of this
cord lias been devoted to a color
illustration of the Wright Brothers
Memorial at Kitty Hawk, N. C. An¬
other such card depicts a hunting
Aubrey R. Hoover, Jr., Secretary and
Treasurer of the company.
battery of full-fashioned machines in
scene, one of the most popular sports
of the famous Piedmont section of
North Carolina. Thus, all over the
nation, by their name, their product
and hv their advertising The Hoover
Hosiery Company leaves no doubt as
to its location . . . its home state . . .
North Carolina.
They Saved and Saved
And Then Got Married
Five hundred shiny pennies, saved
religiously over a jH-riod of several
months by the couple recently spelled
Easter happiness for Jesse Howard
Barrow and Elsie Beatrice Gupton,
both of Raleigh.
Harrow, just 20 and slightly nerv¬
ous, brought the pennies to Register
of Deeds Hunter Ellington to pay for
the license which united him with a
19-year-old bride.
“Wo started saving them several
months ago,” the groom-to-be told El¬
lington. "when we decided to be mar¬
ried Easter, and we’d count ’em every
week or two to see how many more we
needed.”
"It came out just about right,” he
grinned shyly as he signed the appli¬
cation.
Ellington said it was the third time
in his experience that pennies have
been used for licenses. Once, he re¬
called, a prospective groom saved
1,800 pennies, 500 of them for the
license, the same number for the
preacher and the rest for a rainy
day.
23
