The Tobaeco Industry
II was in its infancy in llic years
|нчччч1ш|>
llio Civil War. Then
саше»
a pcrioil of great
expansion, anil loilay — well, practically
everybody knows how the industry lias
grown.
WHEN the Captains of the
expeditions sent out by Sir
Walter Raleigh to "spy out"
the new land, obtained from the
native Indians “uppowoc" or
"tobacco." and when Sir Walter
introduced the use of the weed
among the English nobility, he
little dreamed the extent to which
the industry so established would
grow. Its use has spread to the
far corners of the earth, to every
people and to every clime, and
even the Eskimos within the
frozen arctic wastes can produce
both a Camel and a match when
and as required. I only wish Sir
Walter could see the vast plants
of the Reynolds Company at
Winston, or those of Liggett and
Myers at Durham, or those of the
American Tobacco Company in
Durham and Reidsville.
Local Manufacture
Prior to the Civil War the small
manufacture of tobacco was
largely confined to the barns of the
producing farmer, who raised the
crop in the summer, prepared it
for market In the fall and peddled
it through the country in the win¬
ter. The pioneer manufacturer in
the correct sense of that term was
James R. Green of Durham, who
marketed his "Best Flavored Span¬
ish Smoking Tobacco" at that
place. Both Confederate and Fed¬
eral armies passed through Dur¬
ham just prior to the surrender
of the army of Johnston to the
Federal General Sherman, and
both armies levied toll upon the
product of the pioneer Green. If
the last named army robbed Green
of both his goods and his capital,
they none-the-less gave wide adver¬
tisement to his product, and soon
orders began to pour into Durham
from all over the country for the
"Best Flavored" brand.
Green was forced to seek ad¬
ditional capital and this need was
supplied at first by W. T. Black-
well who thenceforth became a
figure to be reckoned with in the
growing industry. With this firm
General Julian S. Carr thereafter
tty
К.
C. LAWRENCE
became associated, a name long
associated not only with Durham
but with North Carolina. For
$4,000 he bought a one-third inter¬
est in the Blackwell Company
from such small beginnings did
the industry come! The Blackwell
firm conceived the happy idea of
adopting, as a trade mark, a Dur¬
ham bull, and under the trade¬
mark "Bull Durham," the brand
became famous throughout the
world and made the city famous
along with it.
Coining of the Dukes
Immediately following the Civil
War. Washington Duke and his
sons, Brodie L.. Benjamin N.. and
James B., went into the business,
at first peddling a product pre¬
pared in their own burn and la¬
belled “Pro Bono Publico." This
proving |Mipular, the business was
moved to Durham where in 1873
the firm of W. Duke Sons and
Company began the manufacture
of the brand of smoking tobacco
THE COVER PICTURE
Coast Guard Commander
Jack Dempsey chats with
Ensign Lindsay Warren. Jr.,
son of the Comptroller Gen¬
eral of the United States,
aboard a Coast Guard-manned
transport carrying the former
world’s heavyweight boxing
champion to European waters.
A graduate of Woodrow
Wilson High School in Wash¬
ington. I). C.. Ensign Warren
was a freshman at the Uni¬
versity of North Carolina be¬
fore accepting a commission
in the Coast Guard Reserve.
His home is Washington,
North Carolina. The Hon.
Lindsay Warren resides at
3300 Stuyvesand Place. N.W..
in Washington, D. C.
known as "Duke’s Mixture.” and
thereafter the names “Duke" and
"Durham" became practically syn¬
onymous.
All this was before the rise of
the use of tobacco in the form of
cigarettes. In 1870 less than two
million were produced in the
United States, but ten years later
the number had increased to four
hundred million, and their use
spread even more rapidly there¬
after. The Carr and the Duke
firms went into the cigarette busi¬
ness about the some time, but
both firms continued to make their
respective brands of smoking to¬
bacco. which remained their best
seller. Competition between the
rival companies was keen, and
"Bull Durham" being the older
and more widely advertised brand.
James B. Duke finally said: "My
firm cannot compete with the ’Bull
Durham’ brand. I am going into
the manufacture of cigarettes’’-
and he did
At that time cigarettes were
made entirely by hand, the work
requiring highly trained opera¬
tives, who commanded a wage
commensurate with their skill.
Under the deft hands of an expert
"roller," sometimes as many as
two thousand could be produced
daily. Finally along came James
Bonsack, of Virginia, with an
epoch-making invention— a ma¬
chine which would manufacture
cigarettes. Although the early ma¬
chine was crude and defective,
it would work and would produce
100.000 daily. James B. Duke had
the vision and the courage to see
its possibilities; he invested
heavily in the new machine and
took steps patiently to perfect it.
The Bonsai machine in the be¬
ginning was to cigarette manu¬
facture about what the original
Wright airplane was to aviation,
or the original Ford car was to
automobiling. Today the Bonsai
invention works with the smooth
precision of the twelve-cylinder
limousine, and the ease of the
giant passenger liners which ride
(Continued on page 22)
э