Carolina division of tourism, film and sports development
CYCLE NORTH CAROLINA BRINGS STATEWIDE
MEDIA EXPOSURE
Over 1,000 bicyclists took part in
Cycle North Carolina’s sixth annual
ride across the state. Beginning in
Sparta on Oct. 2, the 465-mile recre¬
ational bicycle tour from the “Moun¬
tains to the Coast” took riders from
37 states, and Germany and Canada,
through eight towns, bringing
significant media exposure to North
Carolina. Riders traveled approxi¬
mately 60-70 miles per day, stopping
for visits in Mount Air)' Eden,
Mebane, Henderson, Rock)' Mount
and Washington before arriving at
the finish line in Oriental on Oct. 9.
World-renowned German travel
writer Walter Rottiers, one of the
premier European cycling journalists,
was one of the participants in the tour.
In Rottiers 30-year career, he has
written five books on bicycle touring
and bicycle racing, and he currently
contributes to top bicycle magazines
in Europe. Joe Miller, a columnist
for the Raleigh News & Observer, also
kept a daily journal of the event,
and published his work online at
www newsobserver.com
The Division is a signature sponsor
of the Cycle North Carolina program
and assists North Carolina Amateur
Sports to facilitate the event. Tourism
Development Manager Teresa Watts
and Photographer Bill Russ represented
the Division at the event. For further
information, or to take a virtual tour
of the event, visit
wvvw.cyclenorthcarolina.org.
German travel writer Walter Rottiers (left)
poses with Curtis Dobbins of REI during
the Cycle North Carolina tour
ADVERTISING OVERVIEW
While immediate-response advertising was implemented
following an extremely active hurricane season, the
Division continued to move forward with the planned
marketing and advertising programs promoting travel to
North Carolina.
In addition to broadcast advertising, the Division’s advertising
message can also be seen in print this quarter in 0, The
Oprah Magazine, Arthur Frommers Budget Travel, Readers
Digest, Family Fun, and Canadian Geographic.
In keeping with promoting North Carolina’s natural, scenic
beauty and abundant activities, new' full-page advertisements
will premiere in targeted publications for the next quarter.
You can find them in Conde Naste Traveler, Travel + Leisure,
Real Simple and Coastal Living.
The Division is continuing a strong online advertising
campaign on a variety of Web sites during the fall and
winter. Activity is focused around targeted online outlets
such as aol.com, yahoo.com, away.com and PGATour.com.
For more information on the Divisions advertising activity
and details on how you can participate in one of many
co-op programs, go towwnv.nccommerce.com/tourism/