Tar Hi.i-.i . Towns
Mast General Store is a hub of activity in Valle Crucis.
By Linda Kramer
Valle Crucis
This tiny Watauga County valley community still attracts
thousands of visitors anxious to return to a simpler time.
Nestled high in the Blue Ridge
mountains lies Valle Crucis. one
of die loveliest secluded valleys in
North Carolina. Remarkable for its wild
beauty. Valle Crucis is shut in by forest-
clad mountains and deep glens. Its riser
banks are bordered with impenetrable
thickets of laurel that form, during all sea¬
sons. a dense evergreen shrubbery.
There is a freshness in the air. Susan
Fcnimoie Cooper writes in Mission Life
at Valle Crucis: "It was a common saving
at Valle Crucis that if a man tried to take
cold after a thorough wetting, he could
not bring it about in that high mountain
region, v» bracing and healthful was the
air."
Although settlers arc known to have
inhabited this quirt space since the Revo¬
lutionary War. it was religion that was
responsible for its growth. In 1842, I.rvi
Silliman Ives, head of the Episcopal Dio¬
cese of North Carolina, visited the cabin
of the mountain miller, the only human
dwelling for miles. .As the Indians would
say. there was but “one smoke in the val¬
ley." Ives was so charmed by the area that
he proposed making the valley the center
of important work for the whole Diocese
and to include a Missionary Station, the
state's first divinity school and the first
agricultural school for boys.
By 1847 the church was cordially
received by the simple backwoodsmen
and soon many from neighboring hills
and valleys straggled in to attend the first
religious seivices of any kind held in the
valley. From crude benches they sang
hymns memorized for a lack of literacy.
Some came on horseback, many on foot;
the women always earning an armful of
children. It was noticed that there were
many more feet than shoes in the congre¬
gation. and it was said that religion saved
the people from ignorance and poverty.
I here are different stories of the nam¬
ing of Valle Crucis, which is Latin for "val¬
ley of the cross." Some tell that early one
morning in 1844, the Bishop Ives, while
i iding his horse from Banner Elk to Valle
Спи
is. looked down into the valley and
saw, for med from the fog rising from the
juncture of four streams, the shape of a
perfect cross. Others claim the name
derived from the shape of a cross formed
at the convergence of the streams. Today.
Valle Ci ik is is a non -incorporated com¬
munity with no actual recorded geo¬
graphic boundaries. If you ask 10 people
how big the community is or how many
live there, you’ll gel 10 different answers.
It is estimated that approximately 7!> pet
cent <>l today's population is made up ol
sumtnei residents. According to estimates
by the Region D Council of Government,
the community's year-round population
is somewhere around 100 permanent rev
idents.
I listorv records that four main families
— the Bairds. Masts. Schulls and Taylois
— were the first to take root in this fertile
valley. Their settlement came about
through the acquisition of land grants
from the state. It was said that Joseph Mast
traded his rille, his dog and a pair of leg-
gins for about 1.000 acres of prime vallev
land along rhe Watauga River. I «kI.iv. Ins
gieat grandson, H. Mast, still lives in the
valley.
These original families developed fann¬
ing and maintained ownership by stead¬
fastly refusing to sell land toothers. I xH als
jokingly referred to the area as “Cousin
I'ovvn" because through years of internur-
iviiig everyone was related.
rhe main attraction in Valle Ciucis is
the Mast Store. Built in 1883
by Henry Taylor and later ac¬
quired by WAV. Mast, the
store was then, and is today,
the valley's community cen¬
ter. gas station and post
office. “Everything from cra¬
dles to caskets" is what peo¬
ple say Uie Mast Store has
«
al ¬
lied over the years, today's
visitors are still intrigued by
the store’s ec lei tit assort¬
ment of merchandise, from
cast-iron pots, ovei alls and ax
handles to hog pellets and
brass washboards. II. Mast
says he sold goods in the
store when he was Iik> small to see over
the counter. “My pocket was the
«
ash reg¬
ister. and I remember when my grandfa¬
ther took chickens in trade lot merchan¬
dise," he recalls.
II. Mast was the last Mast to inn the
store until it was sold in 1971. 'I he new
owners shut it down until John ( iooper. a
Hoi iila insurance agent vac ationillg in the
area, learned of the store's history. Coop¬
er and his wife quit their jobs, sold their
belongings and bought the store 1 5 years
ago. The Coopers lived in the attic and set
to work cleaning out inherited merchan-
disc that included old boots, overalls and
meat left rotting in the refrigerators.
Cooper had bought into a tradition that
grew after the Civil War: the Southern
general store. “A place where the coun¬
tryman made contact with industrial and
commercial America." as Thomas I).
Clark wTote in Pills. Petticoats and Plows.
"Here it was that he bought his first 'long'
pants, drank his first liquor, compared
notes on his romance with a I«h al
1н41е.
Ik night a postage stamp, a coffin, a wagon,
a necktie, a can of sardines oi a pistol."
The store hasn’t changed much over
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The Stutc/Sejxembcr 1994
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