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TEACHING EXCELLENCE
Assistant professor Chad A. Stevens was
honored with a Tanner Award for Excellence in
Undergraduate Teaching. Stevens, who teaches
photojournalism and multimedia courses, described
his classroom as “fertile ground for professional skill
development, leading students to produce projects
that become portfolio centerpieces and ultimately
lead to job placement and industry awards."
SEEDING PROMISING RESEARCH
The school awarded four professors $5,000 each
in new seed grants to advance promising research
projects. Sri Kalyanaraman will use immersive virtual
environment technology to test the persuasiveness
of health messages. Daniel Kreiss will conduct
in-depth interviews with senior Republican
Party staffers and consultants from the past four
presidential campaign cycles. Trevy McDonald
will document African-American journalists who
covered the 1963 March on Washington for Jobs and
Freedom. Seth Noar will study the impact of graphic
warning labels on cigarette packages.
PHOTO CREDIT: LIBRARY OF CONGRESS, U.S. NEWS b
WORLD REPORT MAGAZINE COLLECTION
PROMOTING INDUSTRY DIVERSITY
The school partnered with Capitol Broadcasting
Company’s WRAL-TV to launch a diversity fellowship
program for college seniors. “Not only was the fellowship
beneficial for my reel, it also put me in a position to
network with industry professionals who were able to help
me get to where I needed to be," said CBC-UNC fellow
Anna-Lysa Gayle, a 2013 Howard University graduate.
DEVELOPING WOMEN LEADERS
The school launched the Women in Media Leadership Series
in spring 2013 with events featuring former N.C. Gov. Bev
Perdue, CNBC correspondent Kayla Tausche ’08 and author
Tia McCollors ’96. ‘We're training the next generation of media
leaders, and more than 75 percent of our students are female,"
said Susan King, dean of the school. ‘We want to demonstrate
to our students that, if they work hard, top leadership roles
should be their expectation." CNN anchor Brooke Baldwin ’01,
pictured, and Mary Junck’71 (MA.), president and CEO of
Lee Enterprises and chairman of the board of directors of The
Associated Press, highlight the series during fall 2013.
PHOTO CREDIT: CNN
TAKING TOP NATIONAL
DISSERTATION HONORS
Recent doctoral graduates Brendan Watson and Melita
Garza have won major national dissertation awards for
2013. Watson’s “Is Twitter a Counter Public? Comparing
Individual and Community Forces that Shaped Local Twitter
and Newspaper Coverage of the BP Oil Spill” won the
Nafziger-White-Salwen Dissertation Award as the best in
mass communication research. Garza's “They Came to Toil:
News Frames of Wanted and Unwanted Mexicans in the
Great Depression" won the Margaret A. Blanchard Doctoral
Dissertation Prize as the best in mass communication history.
BRANDING OF ME
Adjunct faculty member Gary Kayye’s personal branding
course has become one of the school’s most popular
“Leveraging social media in a calculated plan with other
new media marketing tools can help you land that first
job. That’s what we learn in ‘The Branding of Me,”' said Kayye. He uses his teaching
salary to bring in guest speakers and take classes on outings, and he donates the
remainder back to the school. Follow (®brandingofme on Twitter.
Branding
ofME
SWEEPING PR AWARDS
The school’s PR students took top honors in the N.C. Public
Relations Society of America’s Inspire Awards for the
fourth consecutive year. Emily Booker, Tyler Hardy, Erin
Kelley and Stacey Northup's winning campaign this year
for Real Change, a collaboration to end panhandling and
homelessness in Orange County, was developed in Nori
Comello’s “PR Campaigns" class.
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Tar Heel Talks highlight
J-school professors train reporters
News on the go: Field notes on
J-school faculty research
how to cover sex trafficking
storytelling for mobile devices
CAROLINA
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A PUBLICATION OF THE SCHOOL OF JOURNALISM AND MASS COMMUNICATION
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PHOTO CREDIT: RYAN A. S. JONES
MASTER of ARTS
AN INNOVATIVE ONLINE MASTER’S DEGREE IN DIGITAL
UNC J-school students, from left to right, Mika Chance, Carolyn Van Houten
and Caitlin Kleiboer accept the 2013 SXSW Interactive Award for “Living
Galapagos” (livinggalapagos.org) in Austin, Texas.
PHOTO CREDIT: CAITLIN KLEIBOER
SB-teS/UNCJSCHOOL
J-school Ambassadors
The J-school Ambassadors program
is a new, student-led initiative that
connects students — past, present and
future — with opportunities to succeed
in the UNC School of Journalism and
Mass Communication. The Ambassadors
engineered a record-breaking senior
giving campaign in 2013-
/'«TECHNOLOGY &
COMMUNICATION
MEDIA FOR WORKING PROFESSIONALS.
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SUMMER 2013
