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The following criteria should be considered in
developing sign regulations:
1. Each establishment should have one name sign only
and no major product advertisement.
2. Merchant and property owners within the same
block and possibly the entire downtown area
should adopt a limited number of letter styles,
colors and materials from which individual
choices might be made.
3. The total area (square footage) of any attached
sign (sign which has its own background) should
be limited to three times the lineal feet of the
building frontage.
4. When a sign is made up of lettering using the
building as the sign background, maximum square
footage of the actual space covered by lettering
should be limited to one and one-half times the
lineal feet of the building frontage.
5. No sign or lettering should project above the
building parapet wall or into the pedestrian
level.
6. Overhanging signs should be eliminated. Projecting
signs should not project more than twelve inches
from the face of the building.
7. No sign should be painted or pasted directly upon
any wall.
STORE FRONT S
In the past few years, a number of merchants in
Downtown Monroe have made improvements to their stores
which have improved their appearance. The main problems
with these individual unrelated improvements is
that in most cases the visual relationship of the improvements
to the surrounding buildings has not been
considered.
As improvements are made to existing buildings,
and as new bUildings are constructed, the owners
should be encouraged to relate to the adjoining buildings.
This would help to unify the appearance of the
downtown area. There are methods which can serve to
relate all the buildings to one another and to the
appearance of the entire block. A unifying element
such as a continuous canopy would tend to tie the
buildings together visually. In addition, a coordinated
color scheme and sign system would give
visual harmony to the area. The goal is not to have
every building look the same, but to have an overall
unity within the entire area.
51
Object Description
Description
| Title | Page 59 |
| Full Text | The following criteria should be considered in developing sign regulations: 1. Each establishment should have one name sign only and no major product advertisement. 2. Merchant and property owners within the same block and possibly the entire downtown area should adopt a limited number of letter styles, colors and materials from which individual choices might be made. 3. The total area (square footage) of any attached sign (sign which has its own background) should be limited to three times the lineal feet of the building frontage. 4. When a sign is made up of lettering using the building as the sign background, maximum square footage of the actual space covered by lettering should be limited to one and one-half times the lineal feet of the building frontage. 5. No sign or lettering should project above the building parapet wall or into the pedestrian level. 6. Overhanging signs should be eliminated. Projecting signs should not project more than twelve inches from the face of the building. 7. No sign should be painted or pasted directly upon any wall. STORE FRONT S In the past few years, a number of merchants in Downtown Monroe have made improvements to their stores which have improved their appearance. The main problems with these individual unrelated improvements is that in most cases the visual relationship of the improvements to the surrounding buildings has not been considered. As improvements are made to existing buildings, and as new bUildings are constructed, the owners should be encouraged to relate to the adjoining buildings. This would help to unify the appearance of the downtown area. There are methods which can serve to relate all the buildings to one another and to the appearance of the entire block. A unifying element such as a continuous canopy would tend to tie the buildings together visually. In addition, a coordinated color scheme and sign system would give visual harmony to the area. The goal is not to have every building look the same, but to have an overall unity within the entire area. 51 |
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