North Carolina standard course of study guide : career-technical education - Page 72 |
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61
was developed through a joint effort of the U. S. Department of Educa-tion,
the Marketing Education Resource Center, business and industry
leaders, and marketing educators across the nation.
The Curriculum Framework is divided into four foundational areas and
seven marketing functions. The four foundations support the seven
marketing functions.
The four broad foundational areas include:
• Business, Management, and Entrepreneurship
• Communication and Interpersonal Skills
• Economics
• Professional Development
The seven specific functional areas include:
• Distribution
• Financing
• Marketing-Information Management
• Pricing
• Product/Service Management
• Promotion
• Selling
COURSE Marketing Education course offerings, grades 7-12, are the following:
OFFERINGS*
Grades
7-8
Levels
Level 1 Level 2 Level 3 Level 4
Exploring
Business
Technologies
Principles of
Business and
Personal
Finance
Marketing
Fashion
Merchandising
Sports and
Entertainment
Marketing I
Travel, Tourism,
and Recreation
Marketing
Marketing
Management
Small Business
Entrepreneurship
Sports and
Entertainment
Marketing II
Marketing
Advanced
Studies
Marketing
Technology and
Media
Strategic
Marketing
NATIONAL
VOLUNTARY
SKILL
STANDARDS
Cont’d.
*NOTE: Work-based learning methods such as internships, cooperative education, and appren-ticeships
may be part of any course in grades 9-12.
Object Description
Description
| Title | North Carolina standard course of study guide : career-technical education - Page 72 |
| Full Text | 61 was developed through a joint effort of the U. S. Department of Educa-tion, the Marketing Education Resource Center, business and industry leaders, and marketing educators across the nation. The Curriculum Framework is divided into four foundational areas and seven marketing functions. The four foundations support the seven marketing functions. The four broad foundational areas include: • Business, Management, and Entrepreneurship • Communication and Interpersonal Skills • Economics • Professional Development The seven specific functional areas include: • Distribution • Financing • Marketing-Information Management • Pricing • Product/Service Management • Promotion • Selling COURSE Marketing Education course offerings, grades 7-12, are the following: OFFERINGS* Grades 7-8 Levels Level 1 Level 2 Level 3 Level 4 Exploring Business Technologies Principles of Business and Personal Finance Marketing Fashion Merchandising Sports and Entertainment Marketing I Travel, Tourism, and Recreation Marketing Marketing Management Small Business Entrepreneurship Sports and Entertainment Marketing II Marketing Advanced Studies Marketing Technology and Media Strategic Marketing NATIONAL VOLUNTARY SKILL STANDARDS Cont’d. *NOTE: Work-based learning methods such as internships, cooperative education, and appren-ticeships may be part of any course in grades 9-12. |
