North Carolina standard course of study guide : career-technical education - Page 71 |
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60
demonstrate their mastery of knowledge to business and industry
leaders. These organized activities help to interpret the Marketing
Education program to the business community, faculty, parents, and
other students.
Marketing Education programs in the secondary schools are designed to
enable students to:
1. Make realistic career choices regarding marketing careers.
2. Prepare for further education in the discipline of marketing.
3. Develop occupational and entrepreneurial skills necessary for
initial employment and advancement in a marketing career.
4. Develop an understanding and appreciation of the social, civic, and
economic values of the production, marketing, and consumption of
goods and services.
5. Participate in work-based learning activities that allow skill
application in a marketing-related field.
6. Develop initiative and leadership skills.
7. Develop and apply communication, computational, ethics,
problem-solving, critical thinking, and planning competencies that
will enable them to pursue further education and advance more
rapidly in a chosen marketing career.
National Skill Standards for the Hospitality and Tourism Industry
Through the Council of Hotel, Restaurant, and Institutional Education
(CHRIE), in conjunction with the National Marketing Education Stan-dards,
skill standards for the hospitality and tourism industry have
been developed. Food, lodging, travel-related, and recreational services
are addressed in these standards. These standards are integrated into the
Travel, Tourism, and Recreation Marketing curriculum.
National Retail Skill Standards
The National Retail Federation (NRF) developed skill standards for the
retail sales associate to promote a high performance work organization
at the point where the greatest number of jobs and the opportunity for
driving profit coexist. These standards are addressed in the Marketing,
Marketing Management, and Fashion Merchandising curricula
through personal selling competencies.
National Voluntary Curriculum Standards
The North Carolina Marketing Education Curriculum is based on the
National Marketing Education Curriculum Framework. This framework
MAJOR PROGRAM
OUTCOMES
NATIONAL
VOLUNTARY
SKILL
STANDARDS
Object Description
Description
| Title | North Carolina standard course of study guide : career-technical education - Page 71 |
| Full Text | 60 demonstrate their mastery of knowledge to business and industry leaders. These organized activities help to interpret the Marketing Education program to the business community, faculty, parents, and other students. Marketing Education programs in the secondary schools are designed to enable students to: 1. Make realistic career choices regarding marketing careers. 2. Prepare for further education in the discipline of marketing. 3. Develop occupational and entrepreneurial skills necessary for initial employment and advancement in a marketing career. 4. Develop an understanding and appreciation of the social, civic, and economic values of the production, marketing, and consumption of goods and services. 5. Participate in work-based learning activities that allow skill application in a marketing-related field. 6. Develop initiative and leadership skills. 7. Develop and apply communication, computational, ethics, problem-solving, critical thinking, and planning competencies that will enable them to pursue further education and advance more rapidly in a chosen marketing career. National Skill Standards for the Hospitality and Tourism Industry Through the Council of Hotel, Restaurant, and Institutional Education (CHRIE), in conjunction with the National Marketing Education Stan-dards, skill standards for the hospitality and tourism industry have been developed. Food, lodging, travel-related, and recreational services are addressed in these standards. These standards are integrated into the Travel, Tourism, and Recreation Marketing curriculum. National Retail Skill Standards The National Retail Federation (NRF) developed skill standards for the retail sales associate to promote a high performance work organization at the point where the greatest number of jobs and the opportunity for driving profit coexist. These standards are addressed in the Marketing, Marketing Management, and Fashion Merchandising curricula through personal selling competencies. National Voluntary Curriculum Standards The North Carolina Marketing Education Curriculum is based on the National Marketing Education Curriculum Framework. This framework MAJOR PROGRAM OUTCOMES NATIONAL VOLUNTARY SKILL STANDARDS |
