Travel tracker : a publication of the North Carolina Department of Commerce - Division of Tourism, Film and Sports Development

              July 2010
Strategic tourism marketing and policy decisions depend on accurate, consistent tracking of business indicators such as lodging statistics, attraction and welcome center visitation, transportation statistics and more. The intent of the North Carolina Travel Tracker is to provide up-to-date and relevant tourism indicators for both the state and individual regions within the state. With data from the Travel Tracker, program areas and industry partners can strategically plan, implement and evaluate processes and programs.
The following report analyzes a variety of tourism indicators by 1) State, 2) the three geographic marketing regions (coastal, piedmont and mountain), and for some indicators 3) the seven economic development regions. As well as providing a review of the current state of business, the report provides a year-to-date analysis and comparisons to previous years where applicable.
With regards to the lodging data found in this report; while virtually every chain in the United States provides Smith Travel Research (STR) with data on almost all of their properties, there are still some hotels that don't submit data. However, every year STR examines listings and directories for information on hotels that don't provide data. STR calls each hotel in the database every year to obtain "published" rates for multiple categories. Based on this information all hotels are grouped - those that report data and those that don't - into groupings based off of price level and geographic proximity. They then estimate the non-respondents based on nearby hotels with similar price levels.
Following is a guide to charts and graphs for this report:
Section 1 - Statewide Tourism Indicator Analysis for July 2010
Chart 1 – Hotel/Motel Occupancy in North Carolina July 2006 – 2010
Chart 2 – Hotel/Motel Average Daily Room Rate in North Carolina July 2006 – 2010
Chart 3 – Hotel/Motel Revenue per Available Room in North Carolina July 2006 – 2010
Chart 4 – Hotel/Motel Room Demand in North Carolina July 2006 – 2010
Chart 5 – North Carolina Lodging Statistics Monthly Percent Change 2008 – 2010
Chart 6 – Statewide Visitation to Attractions July 2006 – 2010
Chart 7 – Statewide Visitation to Attractions Monthly History 2006 – 2010
Chart 8 – State Welcome Center and Local Visitor Center Attendance July 2006 – 2010
Chart 9 – Statewide National and State Park Visitation July 2006 – 2010
Chart 10 – Statewide Visitation to State Parks Monthly History 2006 – 2010
Chart 11 – Statewide Visitation to National Parks Monthly History 2006 – 2010
Chart 12 – Statewide Airport Arrivals and Departures July 2006 – 2010
Chart 13 – Lower Atlantic Average Monthly Retail Gas Prices for Unleaded July 2006 – 2010
Chart 14 – North Carolina Average Temperature and Precipitation July 2008 – 2010
Section 2 – Geographic Marketing Region Tourism Indicator Analysis for July 2010
Chart 15 – Hotel/Motel Statistics by Geographic Region July 2010
Chart 16 – Hotel/Motel Room Demand by Geographic Region July 2010
Chart 17 – Visitation to Attractions and Parks by Geographic Region – July 2010
Chart 18 – State Welcome Center & Local Visitor Center Attendance by Geographic Region – July 2010
Chart 19 – Airport Arrivals and Departures by Geographic Region – July 2010
Section 3 – Economic Development Region Tourism Indicator Analysis for July 2010
Chart 20 – Hotel/Motel Statistics by Economic Development Region July 2010
Chart 21 – Hotel/Motel Room Demand by Economic Development Region July 2010
Section 4 – National Travel Price Index
Chart 22 - National Travel Price Index December 2006 – July 2010 Section 1: Statewide Tourism Indicator Analysis for July 2010
Chart 1 – Hotel/Motel Occupancy in North Carolina - July 2006 – 2010
Chart 1 provides a comparison over a five year period to show the trend of occupancy in the state for the month of July. Occupancy for July 2010 was up 9.8 percent from July 2009. This followed a good spring, continuing a trend of positive occupancy data for 2010. Occupancy at the national level increased by seven percent in July 2010 from the previous year.
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
50.0
55.0
60.0
65.0
70.0
2006
2007
2008
2009
2010
65.5
66.7
61.9
57.2
62.8
Hotel/Motel Occupancy in North Carolina
July 2006 -2010
-1.4%
+1.8%
-7.2%
-4.1%
-7.6%
Percent
Change
Occupancy
5 year PercentChange
Source:Smith Travel Research
+9.8%Chart 2 – Hotel/Motel Average Daily Room Rate in North Carolina - July 2006 – 2010
Chart 2 provides a comparison over a five year period to show the trend of average daily room rate (ADR) in the state for the month of July. After peaking in July 2008, ADR for past two years has decreased five percent, and is still just below 2007 levels. ADR at the national level was up one percent in July 2010 from the previous July.
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$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
$70.00
$80.00
$90.00
2006
2007
2008
2009
2010
$79.48
$84.22
$87.44
$83.43
$83.30
Hotel/Motel Average Daily Room Rate in
North Carolina July 2006 -2010
+4.8%
Average Daily Rate
+7.1%
+6.0%
+3.8%
-4.6%
Percent
Change
5 year Percent Change
Source:Smith Travel Research
-0.2%Chart 3 – Hotel/Motel Revenue per Available Room in North Carolina - July 2006 – 2010
In Chart 3 an analysis of Revenue per Available Room (RevPAR) is provided. RevPAR is an industry term that describes the revenue that a hotel earns on the basis of just the rooms available for a given night. In other words, rooms not available either due to renovation or other reasons are not included in this equation. Mathematically, RevPAR can be determined dividing total room revenue by rooms available (occupancy times average room rate will closely approximate RevPAR).
As with previous charts, Chart 3 shows a comparison over a five year period to show the trend of RevPAR in the state for the month of July. RevPAR was up in July 2010, continuing the positive growth that started in March. RevPAR at the national level was up 8.5% in July 2010 from the previous July.
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$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
2006
2007
2008
2009
2010
$52.10
$56.18
$54.10
$47.76
$52.34
Hotel/Motel Revenue per Available Room in
North Carolina July 2006 -2010
+0.5%
Revenue perAvailable Room
Percent Change
+5.7%
+7.8%
-3.7%
-11.7%
5 year Percent Change
Source:Smith Travel Research
+9.6%Chart 4 – Hotel/Motel Room Demand in North Carolina – July 2006 – 2010
Chart 4 depicts hotel/motel demand for the month of July 2010 with comparisons to the previous four years. Demand is the number of rooms sold excluding complimentary rooms. Room demand for July was up twelve percent from July 2009, and up seven percent from 2008. Room Demand at the national level saw an increase of 9.0% change in July 2010 from the previous July.
0
250,000
500,000
750,000
1,000,000
1,250,000
1,500,000
1,750,000
2,000,000
2,250,000
2,500,000
2,750,000
3,000,000
2006
2007
2008
2009
2010
2,715,995
2,791,377
2,633,496
2,503,212
2,814,356
Hotel/Motel RoomDemand in North Carolina July 2006 -2010
Room Demand
+3.6%
-1.5%
+2.8%
-5.7%
-4.9%
Percent Change
5 year Percent Change
Source:Smith Travel Research
+12.4%Chart 5 – North Carolina Lodging Statistics Monthly Percent Change 2008 – 2010
Chart 5 provides a monthly percent change for the four major lodging indicators. The chart allows for an 18 month trend-line analysis that clearly depicts that the major indicators show a steady negative change. After over a year of negative percent change for all indicators, occupancy and demand has shown relative increases the last few months. As well, RevPAR finally moved above 0% increase in March and has continued positive growth since then. ADR still lags, though better than any month in the last year in terms of growth.
North Carolina Lodging Statistics
Monthly Percent Change 2008 -2010
Hotel/Motel Occupancy
Average Daily Room Rate
Revenue per Available Room
Demand
Percent Change
Source:Smith Travel ResearchChart 6 – Statewide Visitation to Attractions - July 2006 – 2010
Chart 6 provides a status of the attractions industry in North Carolina for the month of July for the last five years. The numbers represent only a sample of North Carolina attractions that provide their attendance data, and are not intended to be considered a complete list of attractions. However, the wide variation of type and location of the participating attractions allow for a valid aggregate trend analysis on a monthly basis, particularly when tracking percent change. Missing values for attractions who regularly report have been estimated until visitation can be verified. These estimates are not included in percent change calculations from July 2009 to July 2010.
There was an increase of four percent in attraction visitation from July 2009 to July 2010.
640,000
660,000
680,000
700,000
720,000
740,000
760,000
780,000
800,000
820,000
840,000
860,000
2006
2007
2008
2009
2010
721,962
807,258
778,269
814,167
848,599
Statewide Visitation to Attractions
July 2006 -2010
Vistitors
+11.8%
-3.6%
+4.6%
Percent Change
+17.5%
5 year Percent Change
*Percent Change reflects changes for those attractions, parks and centers reporting from year to year.
+4.2%Chart 7 – Statewide Visitation to Attractions Monthly History 2006 – 2010
Chart 7 shows a monthly trend of attraction visitation for each of the last five years. This chart allows for a view of the ebb and flow of monthly attraction attendance, while also providing a look at how attendance compares to the same month of the previous years. Not surprisingly, the summer months see higher visitation numbers at statewide attractions. However, it is helpful to view how visitation is allocated by month for strategic planning purposes.
Again, the numbers represent only a sample of North Carolina attractions that provide their attendance data, and are not intended to be considered a complete list of attractions. However, the wide variation of type and location of the participating attractions allow for a valid aggregate trend analysis on a monthly basis.
July 2010 attendance was the highest for July in five years.
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
Visitors
2006
2007
2008
2009
2010
Statewide Visitation to Attractions
Monthly History 2006 –2010Chart 8 – State Welcome Center and Local Visitor Center Attendance - July 2006 – 2010
Chart 8 provides July visitation statistics for State Welcome Centers, as well as Local Visitor Centers throughout North Carolina. It should be noted that while there is a percent change indicated for welcome centers for 2007-2008 and 2008-2009, 2008 was the first year a percent change could accurately be provided. The NCDOT spent several years changing the counting mechanism at the state welcome centers making comparisons between years inaccurate from the time the DOT began installation until December 2008. Therefore, previous years’ percent changes are not included in this particular chart.
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
2006
2007
2008
2009
2010
693,806
862,403
748,708
730,134
794,948
326,985
292,079
276,280
286,536
290,675
Welcome Centers
Visitor Centers
State Welcome Center and Local Visitor Center Attendance July2006 -2010
+3.7%
-10.7%
-2.5%
+8.9%
Percent Change
-11.1%
5 year Percent Change
Clients
-1.6%
Welcome Center visitation is calculated using an electronic count of vehicles entering the center during operating hours with
a multiplier of 2.7 persons per vehicle.Visitor center method of counting variesby center, but percent change is a consistent
measurement.
+1.4%Chart 9 – Statewide National and State Park Visitation - July 2006 – 2010
Chart 9 depicts visitation to state and national parks in North Carolina for the last five years months of July. Though state parks experienced a seven percent decrease from July of 2009, visitation to North Carolina national parks in July was only down two percent.
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
2006
2007
2008
2009
2010
State Parks
National Parks
Visitors
Statewide Nationaland State ParkVisitation
July 2006 -2010
+3.5%
-1.4%
-12.9%
-4.4%
+19.5%
+3.6%
Percent Change
+0.3%
-4.1%
5 year Percent Change
-6.9%
-1.9%Chart 10 – Statewide Visitation to State Parks Monthly History 2006 – 2010
Similar to Chart 7, Charts 10 and 11 provide a monthly trend of state and national park visitation for each of the last five years. These charts help monitor the flow of monthly attraction attendance, while also providing a look at how attendance compares to the same month of the previous years. It is important to note that there are many extraneous variables that can affect visitation at attractions, and particularly at outdoor attractions. Weather, temperature and holidays are variables that should be noted when viewing unusual highs or lows in attendance.
Chart 11 – Statewide Visitation to National Parks Monthly History 2006 – 2010
0
250,000
500,000
750,000
1,000,000
1,250,000
1,500,000
1,750,000
2,000,000
2,250,000
2,500,000
Visitors
2006
2007
2008
2009
2010
Statewide Visitation to State Parks
Monthly History 2006 –2010
0
250,000
500,000
750,000
1,000,000
1,250,000
1,500,000
1,750,000
2,000,000
2,250,000
2,500,000
2,750,000
Visitors
2006
2007
2008
2009
2010
Statewide Visitation to National Parks Monthly History 2006 –2010 Chart 12 – Statewide Airport Arrivals and Departures - July 2006 – 2010
Chart 12 shows July airport arrivals and departures for each of the previous five years. The arrivals and departures increased statewide from last July, and there has been a positive five-year increase in both for the month of July.
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
2006
2007
2008
2009
2010
Departures
Arrivals
Statewide Airport Arrivals and Departures
July 2006 -2010
Passengers
+13.8%
+13.4%
+11.9%
+11.9%
+2.8%
+2.5%
-1.1%
-1.1%
Percent Change
5 year Percent Change
-1.6%
-1.1%
Airports:Piedmont Triad International, Raleigh-Durham International, Charlotte Douglas International, Jacksonville, New Bern, Asheville Regional, Fayetteville, and Wilmington International.
+6.5%
+5.7%Chart 13 – Lower Atlantic Average Monthly Retail Gas Prices for Unleaded – July 2006 – 2010
Chart 13 provides the average price per gallon of unleaded gasoline for July 2010 and the same month from the four previous years. The data provided above, when compared with other indicators such as attraction attendance and visitor spending data, can be very helpful in the analysis of general travel trends. Fuel prices in July 2010 were up slightly from last July, though still well below 2008, and earlier year, prices.
$0.00
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
2006
2007
2008
2009
2010
$2.92
$2.89
$3.99
$2.47
$2.60
Lower Atlantic Average Monthly Retail Gas Prices
for Unleaded July 2010
Dollars
-1.0%
+38.1%
-38.1%
-11.0%
5 year Percent Change
Percent Change
Source: EnergyInformation Administration: www.eia.doe.gove/oil_gas/petroleum/data_publications
+5.3%Chart 14 – North Carolina Average Temperature and Precipitation – July 2009 – 2010
Chart 14 provides 13 months of air temperature and precipitation. This data, when analyzed together with gas price data and other tourism indicators, can be valuable in determining possible reasons for significant increases and/or decreases in indicators. For instance, greater than normal precipitation during a particular month can often help explain decreases in attendance at outdoor attractions.
July 2010 had a higher average temperature than 2009, and there was slightly more precipitation in July 2010 than 2009.
0
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
Degrees and Inches
North Carolina Average Temperature and Precipitation Data from July 2009 -2010
Temperature
Precipitation
StateClimate Offic of North Carolina: NC CRONOS Database: www.nc-climate.ncsu.eduSection 2 – Geographic Marketing Region (Coastal/Piedmont/Mountain) Tourism Indicator Analysis for July 2010
Chart 15 – Hotel/Motel Statistics by Geographic Region - July 2010
Chart 15 provides a one year comparison in lodging statistics for the three geographic marketing regions of North Carolina in July. Occupancy and RevPAR in July 2010 increased in all three regions, but ADR still lags very slightly in the Piedmont Region.
0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
90.00
100.00
Coast
Piedmont
Mountains
68.1
58.9
69.8
$96.36
$75.26
$95.47
$62.34
$44.64
$66.60
Hotel/Motel Occupancy
Average Daily Room Rate
Revenue per available Room
Hotel/MotelStatistics by GeographicRegion July 2010
Occupancy Rateand Dollars
+9.9%
+10.7%
+6.7%
+0.5%
-0.9%
+2.7%
+9.0%
+10.2%
+9.6%
Percent Change
Source:Smith Travel ResearchChart 16 – Hotel/Motel Room Demand by Geographic Region - July 2010
Chart 16 provides hotel/motel demand by geographic region for July 2010. Demand differs from occupancy in that it is the total number of rooms sold, not accounting for differences in room supply. The Piedmont Region experienced a fourteen percent positive change in demand from July 2009 to July 2010, and the Coastal Region had a twelve percent increase from 2009.
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
Coast
Piedmont
Mountains
773,791
1,584,094
456,471
Hotel/Motel Room Demand by Geographic Region
July 2010
Room Demand
+11.8%
+14.0%
+8.3%
Percent Change
Source:Smith Travel ResearchChart 17 – Visitation to Attractions and Parks by Geographic Region – July 2010
Chart 17 provides a look at the attractions industry in North Carolina in July 2010 by geographic region. As with the statewide numbers, the following data represents only a sample of North Carolina attractions that provide their attendance data, and are not intended to be considered a complete list of attractions. However, the wide variation of type and location of the participating attractions allow for a valid aggregate trend analysis on a monthly basis.
The Mountain Region showed an increase in attraction and national park attendance as compared to last July. However, the Coastal and Piedmont regions experienced a difficult month in terms of park attendance. Attraction attendance was up from July 2009 to July 2010 throughout the state.
0
1,000,000
2,000,000
Coast
Piedmont
Mountains
Attractions
State Parks
National Parks
Visitationto Attractions and Parks by Geographic Region -July 2010
Visitors
+1.7%
-6.3%
-11.0%
+4.5%
-4.8%
0.0%
+6.1%
-5.3%
+2.7%
Percent Change
*Percent Change reflects changes for those attractions, parks and centers reporting from year to year.Chart 18 – State Welcome Center and Local Visitor Center Attendance by Geographic Region –July 2010
Chart 18 shows welcome center and visitor center attendance by geographic region and offers comparisons from July 2009. Welcome Centers in all three regions experienced increases from July 2009, particularly the Coastal Region. However, the visitor centers in the Piedmont Region saw significant decreases in visitation.
0
50,000
100,000
150,000
200,000
250,000
300,000
Coast
Piedmont
Mountains
297,173
276,304
221,471
231,493
37,292
21,890
Welcome Centers
Visitor Centers
State Welcome Center and Local Visitor Center
Attendance by Geographic Region -July 2010
Clients
+18.4%
+6.9%
+2.4%
-23.8%
+5.7%
+3.7%
Percent Change
Welcome Center visitation is calculated using an electronic count of vehicles entering the center during operating hours with
a multiplier of 2.7 persons per vehicle.Visitor center method of counting variesby center, but percent change is a consistent
measurement. Chart 19 – Airport Arrivals and Departures by Geographic Region – July 2010
Chart 19 provides a breakdown of air travel statistics by geographic region. While the majority of air traffic is through the Piedmont Region, it is helpful to maintain a trend of other regional airport usage. The Mountain Region showed extremely strong growth of over thirty percent in air traffic during the month of July, while the other regions saw very positive increases from last year as well.
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
Coast
Piedmont
Mountains
94,386
2,223,061
39,629
94,563
2,229,271
38,848
Departures
Arrivals
Passengers
Airport Arrivals and DeparturesbyGeographic Region
July 2010
+7.2%
+6.0%
+6.0%
+6.0%
+35.7%
+34.5%
Percent Change
Airports:Piedmont Triad International, Raleigh-Durham International, Charlotte Douglas International, Jacksonville, New Bern, Asheville Regional, Fayetteville, and Wilmington International.Section 3: Economic Development Region Tourism Indicator Analysis – July 2010
The seven economic regions include:
1 – Northeast (Bertie, Camden, Chowan, Currituck, Gates, Halifax, Hertford, Northampton, Pasquotank, Perquimans, Beaufort, Dare, Hyde, Martin, Tyrrell, Washington).
2 – Eastern (Carteret, Craven, Jones, Onslow, Pamlico, Duplin, Edgecombe, Green, Lenoir, Nash, Pitt, Wayne, Wilson).
3 – Southeast (Brunswick, Columbus, New Hanover, Pender, Bladen, Cumberland, Hoke, Richmond, Robeson, Sampson, Scotland).
4 – Triangle (Franklin, Harnett, Johnston, Vance, Wake, Warren, Chatham, Durham, Granville, Lee, Moore, Orange, Person).
5 – Triad (Alamance, Caswell, Guilford, Montgomery, Randolph, Rockingham, Davidson, Davie, Forsyth, Stokes, Surry, Yadkin).
6 – Carolinas (Alexander, Catawba, Cleveland, Iredell, Rowan, Anson, Cabarrus, Gaston, Lincoln, Mecklenburg, Stanly, Union).
7 – Western (Alleghany, Ashe, Avery, Buncombe, Burke, Caldwell, Clay, Graham, Haywood, Henderson, Jackson, Macon, Madison, McDowell, Mitchell, Polk, Rutherford, Swain, Transylvania, Watauga, Wilkes, Yancey).
Chart 20 – Hotel/Motel Statistics by Economic Development Region - July 2010
Chart 20 provides lodging indicators for July 2010 by economic development region. Also shown are percent changes from July 2009. This graph allows individual regions within the state to track indicators specific to their general destinations, while still being able to compare their data to the state data shown in Section 1.
0.0
20.0
40.0
60.0
80.0
100.0
120.0
140.0
Region 1 Northeast
Region 2 Eastern
Region 3 Southeast
Region 4 Triangle
Region 5 Triad
Region 6 Carolinas
Region 7 Western
70.5
64.8
69.8
61.2
54.0
59.9
69.8
$120.86
$80.69
$87.53
$76.88
$72.22
$76.68
$95.47
$85.25
$52.29
$61.05
$47.05
$39.00
$45.94
$66.60
Hotel/Motel Occupancy
Average Daily Room Rate
Revenue per available Room
Occupancy Rate and Dollars
Hotel/Motel Statistics by EconomicDevelopment Region
July 2010
+7.1%
+3.2%
+10.5%
+10.0%
+0.2%
+10.3%
+11.0%
-2.9%
+7.8%
+7.7%
-1.2%
+6.4%
+4.7%
-2.9%
+1.7%
+17.2%
+1.4%
+18.9%
+6.7%
+2.7%
+9.6%
Source:Smith Travel Research
Percent ChangeChart 21 – Hotel/Motel Room Demand by Economic Development Region - July 2010
Chart 21 depicts hotel/motel demand for the month of July 2010 by economic development region. Demand is the number of rooms sold excluding complimentary rooms. All regions showed increased demand from July 2009 to 2010. Four regions had increases of over ten percent in demand from July 2009 to July 2010.
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
Region 1 Northeast
Region 2 Eastern
Region 3 Southeast
Region 4 Triangle
Region 5 Triad
Region 6 Carolinas
Region 7 Western
148,899
269,236
355,656
579,076
353,462
651,556
456,471
Hotel/Motel Room Demand by Economic Development Region July 2010
Room Demand
+7.0%
+13.0%
+13.1%
+11.6%
+5.4%
+21.5%
+8.3%
Percent Change
Source:Smith Travel ResearchSection 4: National Travel Price Index
The Travel Price Index (TPI) measures the seasonally unadjusted inflation rate of the cost of travel away from home in the United States. The TPI is based on U.S. Department of Labor price data collected for the monthly Consumer Price Index (CPI). The TPO is released monthly and is directly comparable to the CPI.
Variables included in calculating the TPI:
Recreation Services
Food and Beverage
Alcohol Away From Home
Food Away from Home
Other Lodging (Include Hotel/Motel)
Transportation
Airline Fares
Intra-city Public Transportation
Motor Fuel
Other Intercity Transportation
Chart 22 – National Travel Price Index December 2006 – July 2010
Chart 22 provides a two year trend of the National Travel Price Index (TPI). Steady growth was experienced through mid-2008; however in November 2008, it is clear that as the TPI fell below 2007 levels, the tourism industry began feeling the full effect of the recession. Into 2009, the TPI remained slightly at or below the 2007 level, though for the last two months of 2009 peaked above the 2008 index. Into July 2010 the TPI is still below the same time period in 2008, but above 2007 and 2009.
*Hotel/Motel statistics are from Smith Travel Research, Inc.; all other figures are from the Division of Tourism.
North Carolina Division of Tourism, Film and Sports Development
301 N. Wilmington Street • 4324 Mail Service Center
Raleigh, North Carolina 27699-4324 • Tel: (919) 733-4171 • Fax: (919) 733-8582
100
125
150
175
200
225
250
275
300
National Travel Price Index
December 2006 -July 2010
2010 Index
2009 Index
2008 Index
2007 Index
Travel Price Index
Source: U.S Travel Association and U.S. Department of Labor. www.ustravel.org