Carolina communicator. |
Previous | 9 of 10 | Next |
|
small (250x250 max)
medium (500x500 max)
Large
Extra Large
large ( > 500x500)
Full Resolution
|
This page
All
|
A publication of the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill Q& A with Hulu CEO Jason Kilar Comic strips, Southern stereotypes and Doug Marlette From the desk of Skiper Cofin: Journalism I lecture notes Summer 2009 Visit jomc. unc. edu, follow us on Twitter and become a fan on Facebook to be informed as we add to the lineup of centennial events that includes: “ Making News: One Hundred Years of Journalism & Mass Communication at Carolina” by Tom Bowers is available through UNC Press. Horace Carter, a 1943 graduate of the school and a Pulitzer Prize- winning editor, funded publication of the book. Sept. 9 Centennial kick- off at Carroll Hall The first day of the first journalism class at Carolina was Sept. 9, 1909. N. C. Collection Gallery exhibit opens in Wilson Library “ Consecrated to the Common Good: 100 Years of Journalism Education at UNC- Chapel Hill” Oct. 14 Roy H. Park Distinguished Lecture in Gerrard Hall Hulu CEO Jason Kilar ’ 93 5: 30 p. m. Oct. 15 Coates University Lecture in Wilson Library Tom Bowers: “ The Origins of Journalism Education at UNC- Chapel Hill” 5 p. m. Nov. 7 J- school Homecoming Open House at Carroll Hall Make plans to join the J- school community at Carroll Hall two hours prior to kickoff of the Carolina vs. Duke football game at Kenan Stadium. We are celebrating 100 years of journalism and mass communication education at Carolina with special events and programs in 2009 for alumni, friends, students, parents, faculty and staff. In our centennial year, we are launching an ambitious new curriculum, forging new research partnerships and providing leadership and innovation in time of great change in the journalism and media industries. SUMMER 2009 1 Dean Jean Folker ts: Connec ting 37th Frame Q& A with Hu lu CEO Jason Kilar Comic strips, Souther n stere otypes and Doug Marlette Citizen Jour nalism : Gr and vision, online re ality Launching The Little Ne wspaper That Could Med ia and the Ir aq War Ne w Curr icu lum From the des k of Skipper Coff in: Jour nalism I lec ture notes Catch- 22: Bus iness jour nalism and ec onomic per il Ne w med ia, new politics 3 4 12 15 19 20 23 24 26 29 30 CONTENTS 4 12 15 Cover photo from the school’s 37th Frame exhibition ( see story on page 4). Kate Napier Two drivers sit on the roof of a car before the start of the first round in the semi- finals of the demolition derby at the N. C. State Fairgrounds in Raleigh on Oct. 25, 2008. The derby is a long- running tradition hosted over multiple days each year at the fair. 2 CAROLINA COMMUNICATO R ‘ Don’t worr y about your DTH . It’s not going anywhere .’ Digital TV Tr ansition’s Tr ansition Is the Time Right for a Feder al Shield Law? Agenda- se tting to agendame lding Ne ws Briefs Donor list Alum ni su pport for stude nt networking trips Canady Inter national Scholars hip CONTENTS Editors Morgan Ellis, Kyle York Designer Karen Hibbert, UNC Design Services Printer Harperprints, Henderson, NC Read the Carolina Communicator online at jomc. unc. edu/ carolinacommunicator. Carolina Communicator is a publication of the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. © Copyright 2009, UNC School of Journalism and Mass Communication. All rights reserved. Address corrections: Amy Bugno School of Journalism and Mass Communication Campus Box 3365 UNC- Chapel Hill, N. C. 27599- 3365 amybugno@ unc. edu 919.962.3037 Jean Folkerts Dean 919.962.1204 jean_ folkerts@ unc. edu Dulcie Straughan Senior Associate Dean 919.962.9003 dulcie@ email. unc. edu Anne Johnston Associate Dean for Graduate Studies 919.962.4286 amjohnst@ email. unc. edu Joe Bob Hester Associate Dean for Undergraduate Studies 919.843.8290 joe. bob. hester@ unc. edu Speed Hallman Associate Dean for Development and Alumni Affairs 919.962.9467 speed_ hallman@ unc. edu Louise Spieler Associate Dean for Professional Education and Strategic Initiatives 919.843.8137 lspieler@ unc. edu Dottie Howell Assistant Dean for Business and Finance 919.843.8287 dottie_ howell@ unc. edu Jay Eubank Director of Career Services and Special Programs 919.962.4518 jeubank@ email. unc. edu Monica Hill Director, North Carolina Scholastic Media Association 919.962.4639 mihill@ email. unc. edu Jennifer Gallina Director of Research Administration 919.843.8186 gallina@ email. unc. edu Stephanie Willen Brown Park Library Director 919.843.8300 swbrown@ unc. edu Fred Thomsen Director of Information Technology and Services 919.962.0281 thomsen@ email. unc. edu Kyle York Assistant to the Dean for Communications 919.966.3323 kyle_ york@ unc. edu School of Journalism and Mass Communication 33 31 32 33 34 35 39 41 42 20 SUMMER 2009 3 Graham later became president of the University and is widely credited with instilling the public service ethic that has become a Carolina hallmark. It’s apt that a service- minded leader taught our first course. As journalism and mass communication education at Caro-lina grew and flourished over the past century, service has been at the center of the mission. And this may be true now more than ever – as journalism and the media industries confront major changes and considerable economic challenges. They need the school’s research, ideas and faculty experts. Most of all, they need our students. Our students will shape the future of media. In fact, they already are. Just take a look at “ Powering a Nation” ( poweringanation. org) to see what our students are doing for their part of the experimental News21 program of the Carnegie- Knight Initiative on the Future of Journalism. They are finding innovative ways to tell stories that need to be told. In this centennial year, we’re launching a new curriculum that takes into account the changes in the industry. ( See pages 24 and 25.) We re- vamped the curriculum after I traveled exten-sively visiting with alumni and friends at newspapers, online news services, broadcast stations, and advertising and public relations agencies to hear what they need from our gradu-ates. The school’s Board of Advisers weighed in, and we consulted the students themselves. The result is a curriculum the Accrediting Council on Education in Journalism and Mass Communications has called “ converged and ambitious.” The school recently converted to high definition in the studio where we teach broadcasting students. Our students will be entering an HD industry, and we are committed to train-ing them on the equipment and technology they’ll use when they start their careers. Twenty- one students traveled with faculty and professionals to the Galapagos Islands this summer to create a multime-dia Web site documenting the effects of the rapidly growing human population on the islands. We believe it’s the first time anyone has approached the Galapagos from a mul-timedia standpoint. This is the kind of rich international experience we love to provide our students. The school stays active in the community closer to home as well. Our Carolina Community Media Project has forged a first- ever partnership between UNC, N. C. Central University and the city of Durham to create a community newspaper in Northeast Central Durham – an area police call “ the bull’s eye” because of its reputation for crime. ( See story on page 20.) The project has drawn support from private funding, civic leaders, volunteers and other contributors. This work in Durham is a heartening example of how we can remain highly effective even in the midst of the state budget cuts. Our bottom line is to provide the very best in teaching, research and service. Budget cuts are never easy, but we will take on the challenge to be yet more innovative and creative in how we reach our bottom line. Gifts from alumni and friends make a huge impact. I hope you enjoy this edition of the Carolina Communicator, and I invite you to stay connected to the school, especially this year as we observe our centennial with special events and programs for alumni, friends, students, faculty and staff. We’re excited to welcome Hulu CEO, Jason Kilar, a 1993 graduate of our advertising program, back to Chapel Hill to give the school’s Roy H. Park Distinguished Lecture on Oct. 14. ( See story on page 12.) Visit jomc. unc. edu; become a fan on Facebook; follow us on Twitter; join the J- link network; and come see us at Carroll Hall. Dean Jean Folkerts FROM THE DEAN Sept. 9, 2009 ma rks 100 yea rs since Edwa rd Kidde r Graham ta ught the first journal ism class at Ca rolina. Dean Jean Folkerts: Connecting 37th Frame SUMMER 2009 5 PHOTOJOURNALISM T he 37th Frame, Carolina photojournalism’s annual student- run photo contest and exhibit, features the best student work from the past year. This year’s exhibition featured 50 single images and five photo stories selected from more than 500 photos and more than 20 photo stories. The images were judged by a panel of professional journalists from The News & Observer and the Durham Herald- Sun. “ O ur students produce compelling, real life photojour-nalism,” said associate professor Pat Davison. “ Their work reflects humanity in a unique and intimate way.” The following images are just a few from the 37th Frame exhibition. above: Abby Metty Muslim high school girls at Koh Yao Wittaya in southern Thailand say their afternoon prayers. At this rural high school, girls and boys say prayers separated by a curtain, with the boys by the window, facing toward Mecca, and the girls behind them, shrouded in robes in the sticky tropical heat. facing page: Eli Sinkus Tattoo artist Aaron Tingey feels strongly about equality. “ I think that everyone’s opinion matters,” Tingey said. Tingey works at Glenn’s, a tattoo parlor in Carborro, N. C. 6 CAROLINA COMMUNICATO R PHOTOJOURNALISM right: Roxanne Turpen Snowglobes: Portrait of Jessica Anders below: Zach Hoffman Pelicans gather behind Tommy Leggett’s shrimp boat to dine on discarded fish trapped in shrimp nets. N. C. shrimpers are struggling to stay in business due to high fuel prices and the low cost of imported shrimp. Leggett and his brother, Robert, who set sail out of Shallotte, N. C., are determined to keep the industry alive. They were raised by shrimpers and are teaching their children the art of shrimping. SUMMER 2009 7 PHOTOJOURNALISM above, top: John W. Adkisson Deontae Paul, 10, right, draws on his arm while friends Tristin Ecker, 12, back left, and Ralph Ecker, 15, back right, replace the back tire on one of their bicycles on Leith Street in Flint, Mich. above, middle: Mary Catherine Penn Magdalena Grozsek, a Polish bossa nova singer, tries on a fur on her terrace in Paris, France. left: Tiffany Devereux Colin Lawrence works on a construc-tion site on the island of St. Helena. He said the clutch of his car ripped open the top of his shoe when his foot slipped on the pedal. “ The sole is still good, though,” he said. 8 CAROLINA COMMUNICATO R PHOTOJOURNALISM above: Danielle Verrilli Tory Daley and her mare, Sapphire, compete during Carriage Day at the 2008 N. C. State Fair Horse Show. left: John W. Adkisson A woman weeps after flagging down police officers in Durham, N. C. She reported that a thief had stolen money she intended to use to purchase crack cocaine. below: Courtney Potter 2008 Summer Olympics hopeful Erika Erndl, right, shares the pool with a children’s swim league for her early morning workout. SUMMER 2009 9 PHOTOJOURNALISM left: Brittany Peterson A couple dances the tango on a street corner in Montevideo, Uruguay. They were dancing to recruit people to dance at their studio. below: Elizabeth Ladzinski Julie Atlas Muz rehearses before the premiere of “ Vivien and the Shadows,” a work commis-sioned by Carolina Performing Arts. The show was part of the Gender Project Series, which explored issues of gender and sexuality. 10 CAROLINA COMMUNICATO R PHOTOJOURNALISM above, top: Anthony Harris Caroline Mason and Beth Haley kiss in the Pit on the Carolina campus to protest street- preacher “ Brother Micah’s” views on Christianity and morality. above, middle: Andrew Johnson Red Griffin reaches out to one of his 27 cows. Griffin, 99, has kept cows at his farm in southern Chatham County for most of his life. While the herd has dwindled, he still tends to them several days a week. left: Mary Catherine Penn Reflection of trees in a juice cup during an outdoor Hare Krishna dinner in Chapel Hill SUMMER 2009 11 PHOTOJOURNALISM above: Chris Carmichael Craig Carmichael enjoys a podcast during a family visit to Naples, Fla. Carmichael has battled the neuro- degenerative disorder Friedreich’s Ataxia from an early age. The disease has meant gradual loss of mobility, which has led him to channel his energy into writing. He has authored several books, including “ See What I Can Do,” published by the comic book company Top Shelf. right: Jon Young Note to Self ( Photo- Illustration) 12 CAROLINA COMMUNICATO R ALUMNI Kilar joined Hulu in July 2007 after more than a decade with Amazon. Hulu – which is co- owned by NBC Universal, News Corp. and Providence Equity Partners – is operated independently by a management team with offices in Los Angeles, New York, Chicago and Beijing. Its mission is “ to help people find and enjoy the world’s premium video content when, where and how they want it.” Hulu has overtaken Yahoo as the third- most- watched Internet video destination – behind YouTube ( and other Google sites) and MySpace. Hulu users find videos from more than 130 content providers, including FOX, NBC Universal, MGM, Sony Pictures Televi-sion, Warner Bros. and more. They can choose from more than 1,000 current TV hits such as The Simpsons, The Daily Show with Jon Stewart and The Office the morning after they air. Popular older shows including Buffy the Vampire Slayer, The A Team and Married... with Children are avail-able, along with hit movies like Men in Black, Ghostbusters and The Karate Kid. Hulu also carries clips from Saturday Night Live and Friends, among other shows and movies. Users can view the content at Hulu. com and on a growing network of personal blogs, fan sites and other Web sites that embed the Hulu video player. ASON KILAR, A 1993 ADVERTISIN G GRADUATE OF THE SCHOO L, IS CHIEF EXECU TIVE OFFIC ER OF HULU, AN ON LIN E VIDEO SERVIC E THAT OFFERS TV SHOWS, MOVIES AND CLIPS AT HULU. COM FOR FREE. with Hulu CEO Jason Kilar J Jason Kilar will deliver the school’s Roy H. Park Distinguished Lecture on Oct. 14 in Gerrard Hall on the UNC campus. SUMMER 2009 13 ALUMNI Hulu is often noted as a unique venue for advertisers. What kind of research goes into ad development for Hulu? Hulu’s approach to advertising is the result of listening care-fully to advertisers and users alike. We also marry that information with our own beliefs in what makes for an ideal advertising service. Our goal is to create a service to which we ourselves become addicted, both as users and as marketers. Hulu allows users to choose the advertise-ments they see. How did that come about, and how does it work? Some of the most powerful innovations are the simplest ones. A number of us like regular soda in the office, whereas others like diet soda. As we were initially developing our ad formats, we felt that it would be better for both users and the Coca- Cola company if we let users choose whether they were presented with a Diet Coke ad or a Coke ad. Users and advertisers are much happier with the control and tar-geting, respectively. What does Hulu offer advertisers that other sites do not? We enable high- fidelity conversations between brands and up to 30 million of their prospective customers. The recall rates of advertising and advertisers on Hulu are approximately two times what that same advertising and advertisers are getting in other mediums. In a world of clutter, we aspire to be a rela-tively simple, relevant and high- recall environment. Actor Alec Baldwin starred in Hulu’s February 2009 Super Bowl television ads. What type of audience does Hulu bring to advertisers? The bulk of our audience is 18- 49 with an average income of $ 77,000. What has been the response of advertisers to Hulu? It’s been humbling to see the response from the advertising community. We started with 10 charter advertisers, and that number grew to more than 175 in a year’s time. One of our goals is to invent the ideal advertising service, which we define as delivering relevant advertising to each individual user and to also deliver world- beating results to our advertising partners. ⊲ 14 CAROLINA COMMUNICATO R ALUMNI How do movie studios and TV networks view Hulu? Most movie studios and TV networks view Hulu as an increasingly relevant tool to help connect their great stories with the audience those stories deserve. They also view Hulu as an effective way to make a fair return on their invest-ment in creating feature films and television shows. Obviously NBC and FOX are on board. How can they offer their content for free? In the U. S. alone, there is $ 67 billion spent on advertising that runs alongside premium content ( like 30 Rock and Saturday Night Live). So it all depends on how you define the word “ free.” Are there plans to move beyond movies and TV shows? Our mission is to aggregate and offer the world’s premium content. Though we’ve made good progress this first year, we are very sober about the fact that we have a long way to go. Hulu broadcasted a live address from Presi-dent Obama on Feb. 24. Does Hulu plan to expand into news- related programming like the Obama address? People were receptive to the Obama address on Hulu, par-ticularly given that it was a workday in the U. S. and most offices do not have television sets. The Obama inaugura-tion was a record- setting day for us. O ur long- term goal is to offer the world’s premium content to our users. We have not limited ourselves to entertainment television. Where does the name Hulu come from? The name Hulu comes from a Chinese proverb, describing Hulu as “ the holder of precious things.” T he first five people who I asked to join me on this journey were in Beijing, so we though it appropriate on a number of levels to choose the name Hulu. Does Hulu really soften the brain like a ripe banana? I’ll let Alec Baldwin answer that question. SUMMER 2009 15 HEADER By Tom Hanchett Tom Hanchett is the staff historian for the Levine Museum of the New South in Charlotte, where the “ Comic Stripped” exhibit premiered. Hanchett, who earned his doctorate in history from UNC, gives audiences a glimpse into the making of the exhibit, which was displayed in the school’s Carroll Hall this spring. One of great pleas ures of creat ing “ Comic Stripped : A Reveal ing Look at Southe rn Ste reoty pes in Ca rtoons” was ente ring the Southe rn- fried world of cartoonist Doug Marlette . We knew from the start that his Kudzu strip would be a big part of the project. But we hadn’t fully understood the extent to which the strip was about the South’s struggles with ste-reotype. And we didn’t expect that Marlette himself would take a personal interest in making the exhibit a success. Doug Marlette burst on the American scene in 1972 as the wonder- boy editorial cartoonist at The Charlotte Observer. Fresh out of Florida State University, he snagged a spot at one of the South’s most progressive newspapers and within months his hard- hitting panels on the Vietnam War, capital punishment, school integration and the like were being ⊲ HEADER 16 CAROLINA COMMUNICATO R picked up by the national press. Bitingly funny, he could plunge deep to the philosophical heart of a news issue, and he was able to do it again and again, day in and day out. That would be enough for most folks. But Doug Marlette possessed energy to burn, and in 1981 he channeled some of it into a new daily comic strip. Main character Kudzu DuBose was a young would- be writer longing for a way out of his stultifying hometown of Bypass, N. C. No coincidence that he looked a lot like Marlette. “ Where I grew up artists were rarer than Jews or Catholics,” Doug later wrote. “ My kinfolks were mill workers, cotton and tobacco farmers, auto mechanics and waitresses. Culture was something the veterinarian scraped off the cow’s tongue to check for hoof- and- mouth disease…. We moved around a lot, and some places were so backward even the Episcopalians handled snakes.” Marlette’s first Kudzu comic strip, June 15, 1981, showed Kudzu with his best friend Maurice. Marlette’s very first strip, on June 15, 1981, quietly announced a new era. Previous Southern strips had been almost lily-white. By contrast, young Kudzu walked side- by- side with his African- American friend Maurice. Racial expectations became an overt theme as the strip evolved. When Maurice longed to get in touch with African- American roots music, he found himself “ not black enough,” busted by the blues police for insufficient suffering. Kudzu’s nerdy white friend Nasal T. Lardbottom had the opposite problem. Nasal endlessly hun-gered to adopt black mannerisms as portrayed in the media, but remained “ too white” to pull it off. In fact nearly all Kudzu characters at once embodied and rebelled against Southern stereotypes. Preacher Will B. Dunn was particularly outrageous. Marlette created him as a way to poke fun at Bible- Belt hypocrisy, rampant during the 1980s in the scandals of Jim and Tammy Faye Bakker’s Charlotte- based “ Praise the Lord” televangelism empire. But Dunn also became a mouthpiece for Marlette’s own wry reli-gious musings. Over time the preacher took center stage as the strip’s most active presence. But even as he rebelled against the South, Marlette loved it deeply. He did succeed in escaping, moving to New York’s Newsday soon after he won the Pulitzer Prize for editorial cartooning. But once he got that out of his system, he came back and bought a house in Hillsborough, N. C. When we phoned him there, asking permission to use his Kudzu images, he made only one request: “ Just be sure to say I’m the first creator of a Southern strip to be actually born and raised in the South.” Indeed, Southern cartoons became a mainstay of American funny pages starting in the 1930s, and nary a one came from a Southerner’s pen. When Billy DeBeck introduced moun-taineer Snuffy Smith in 1934, he sent his assistant out to Manhattan bookstores seeking studies of Southern speech and customs. Al Capp launched Li’l Abner the same year, a Connecticut native’s notion of an Ozark hillbilly. Walt Kelly’s Pogo, started 1948, starred talking animals in a lovingly por-trayed Okefenokee Swamp, a real place in south Georgia, but won more attention for well- placed jabs at ultra- conser-vative Sen. Joe McCarthy. “ Ev en as he rebell ed against the South, Marlette lov ed it deeply .” HEADER The character of Uncle Dub, taciturn good ol’ boy, captured the conflicts inherent in being Southern. In one of the earliest Kudzu Sunday strips, he cheerfully fulfills the expectations of tourists seeking down- home Dixie — but beware anyone who fails to treat him with respect. Later, Marlette made a running gag of preservationists seeking to “ save the good ol’ boys,” as cultural homogenization threatened to wipe out Southern distinctiveness. Nasal T. Lardbottom, from Doug Marlette’s book Even White Boys Get the Blues, 1992. Kudzu character Maurice gets busted by the blues police. Preacher Will B. Dunn, Kudzu, Oct. 15, 2006. No accident that Uncle Dub became the logo for the exhibit “ Comic Stripped.” We initially wanted to use a clip from a famous 1940s- vintage strip, but ran into resistance from the syndicate that controlled it. We called Marlette, who delighted in poking his pen metaphorically in the syndicate’s face. He whipped up a special sketch of Uncle Dub — and to our surprise, drew him looking into a mirror. ⊲ SUMMER 2009 17 HEADER 18 CAROLINA COMMUNICATO R Is Southern distinctiveness on the verge of extinction? From Doug Marlette’s book Kudzu Chronicles: A Doublewide with a View, 1989. Doug Marlette died suddenly after making that sketch. He was killed in a highway crash in Mississippi, where he went excitedly to see a high school drama troupe put on the Kudzu musical he co- wrote with Jack Herrick and Bland Simpson of the Red Clay Ramblers. Thankfully he’d depos-ited much of his archive of drawings with the Southern Historical Collection at Chapel Hill. We never got to thank him for adding the mirror. That’s the key to Doug Marlette’s work with Kudzu, we slowly realized. Kudzu is not just about the South or about stereotypes. It is about how all of us are wrestling with society’s expectations — and with our own images of ourselves. ♦ Uncle Dub and the limits of Southern politeness, Kudzu, Aug. 9, 1981. RESEARCH For the last two years I’ve worked on a proje ct that surveyed the la nds cape of citizen journalism, trying to se how wel the ideal ists ’ vision refle cts online real ity . Funded by the Knight Foundation and the Pew Charitable Trusts, we looked at 145 citizen journalism news and blog sites in 46 randomly selected markets across the United States. To qualify, the sites had to have news and opinion focused on the local geographic area and have a significant portion of content provided by community members who were not professional journalists. What we’ve found is that the practice of citizen journalism, though alive and well in some places, may have fallen short of the democratization, vitality, participation and interactivity envisioned for it. Online citizen journalism has been widely heralded as a new type of community news coverage. Called participatory, hyper-local and grassroots journalism, it involves non- professional citizen journalists at online news and blog sites reporting and offering opinions on local news and issues. Without easy- to- use Web site- building software and Internet access, this wouldn’t be possible – but that’s not the whole story. Changes in our communities and how we identify ourselves, as well as changes in journalism during the last 75 years, provide the backdrop. Townships and villages have blossomed into small cities or been absorbed as suburbs, central cities have declined and sometimes been revived, and tightly connected neighborhoods have emerged in many places. Big umbrella media may be too cumbersome and revenue- driven to cover the micro- communities that are increasingly meaningful to people. As a result, many people’s local public affairs and news and information needs are not being well- served. When enterprising people began to harness the Internet to create citizen journalism, supporters argued that their efforts could help create or re- establish communities. Citizen Journalism: Grand vision, online reality Critics of big media add that citizen news and opinion is unfiltered by commercial media protecting owner and advertiser interests. The most idealistic champions of citizen journalism see it revitalizing the public sphere and providing an open arena for citizens’ voices and public debate. James Curran, professor of communications at Goldsmiths University in London, described the public sphere as a place “ where access to rele-vant information affecting the public good is widely available, where discussion is free of domination and where all those participating in public debate do so on an equal basis.” Dan Gillmor, in “ We the Media: Grassroots Journalism by the People, for the People,” wrote: “ The ability of anyone to make news will give new voice to people who���ve felt voice-less – and whose words we need to hear.” Another writer observed that blogging has “ given millions of people the equivalent of a printing press on their desks.” Citizen journalism sites might best perform these democ-ratizing roles when few formal rules or policies are in place and everyone’s voice can be heard – unedited, uncensored and unrestrained. Rather than the unfettered public sphere or marketplace, we found strong gatekeepers exerting tight control on what appears. Despite this, only half of the citizen news sites and a third of citizen blogs provided explicit restrictions and policies. Rather than active citizen creation and contribution of con-tent, we found limited citizen participation and one- way communication, and very limited opportunity for participa-tion, particularly on citizen blog sites. One in six blog sites allowed visitors to upload news and information or letters to the editor. The ability to upload audio, video or photographs was almost non- existent on the blog sites. Citizen news sites, however, were more likely to permit uploads of text ( 60- 70 percent allowed news and features, and 40 percent allowed letters) and multimedia ( audio, 28 percent; video, 34 percent; and photos, 45 percent). ⊲ Dan Riffe by Daniel Riffe continued on page 37 SUMMER 2009 19 20 CAROLINA COMMUNICATO R COMMUNITY JOURNALISM As I spearhead the launch of an urban youth community newspaper and Web site for Durham, N. C., I’m beginning to appreciate how that little engine must have felt. THE BACK STORY If I were asked to put down my credo on NP R’s program “ This I Believe,” I’d say that teachers and journalists are here to “ make life better,” in the words of Graham Spanier, presi-dent of Penn State University. I believe in the power of what the Buddhists call the “ auspicious coincidence.” And I believe that the job of teachers – my job – is to put classroom theory into practice, and to help make life-changing connections happen for my students. A year ago, when UNC student body president Eve Carson was murdered and two young men from Durham were charged with the crime, I wondered – what could I and my students do? Then, through a series of auspicious coincidences, Carolina’s J- school and Department of City and Regional Planning made a connection. The Faculty Engaged Scholars Program of the Carolina Cen-ter for Public Service got me and seven other UNC faculty members together with Durham local government and law enforcement leaders to learn about a place called North-east Central Durham ( NECD), a 300- block neighborhood so troubled by crime that police call it “ the bull’s eye.” Launchin g The Little Newspaper That Could J- school faculty and students led 10 weeks of photojournalism workshops this summer for high school students in Northeast Central Durham. by Jock Lauterer Remembe r that childh ood rhyme — the one ab out the little locomotive engine that kept encourag - ing itself by repeat ing, “ I th ink I can, I th ink I can,” as it lab ored up the mounta in? SUMMER 2009 21 COMMUNITY JOURNALISM At that meeting, I connected with city and regional planning assistant professor Mai Nguyen, who has studied NECD for several years. One of her graduate students, Hye- Sung Han, came up with the idea that a youth- staffed neighborhood newspaper and Web site could give kids a positive alterna-tive to the pervasive street life in the area. I was hooked from the start. By providing this marginalized and at- risk area with a home-grown local newspaper and Web site, an NECD community newspaper would provide a single timely source of informa-tion unavailable anywhere else. Could it promote local pride, a sense of positive identity, and ultimately build community and civic engagement? Maybe, just maybe, this could start to erase those circles around the bull’s eye. The city of Durham hired Earl Phillips as its NECD executive director in community development. Earl, a revitalization guru, has energized the NECD community newspaper steering com-mittee by opening the doors of city government and linking us with African- American and Latino civic and church leaders. EAGLES AND TAR HEELS Critical to our start- up enterprise would be another unprec-edented partnership – between the journalism programs at UNC and N. C. Central University, Durham’s historically black university just a stone’s throw from NECD. When I pitched the notion to NCCU associate professor Bruce dePyssler, he was quick to see the potential and accepted the challenge. dePyssler is the adviser to the school newspaper, the Cam-pus Echo, and he volunteered the Echo’s newsroom as our temporary home. He and I agreed that our students needed to get to know each other. So we worked with other faculty to create an exchange between our programs. NCCU’s stu-dents came to several of my classes in Chapel Hill, and my students visited their campus in Durham. The exchange has been illuminating and constructive. ONWARD AND UPWARD So how would this start- up work? We envision an urban youth community newspaper and Web site staffed primarily by local high schoolers, who will be ⊲ Junior Carly Brantmeyer works with a student, Anthony Brandon, on using a digital camera. Photo by Kafi Robinson 22 CAROLINA COMMUNICATO R COMMUNITY JOURNALISM mentored by journalism students from UNC and NCCU. By providing local teens and young people with college- aged mentors, the NECD community newspaper will serve as a liv-ing classroom, a positive and productive vehicle for personal change, a bridge to higher education and a real step toward career building. We hope to launch a lively, video- driven Web site to comple-ment a 24- page tabloid monthly this fall. The free, all- local community paper will be distributed at schools, churches and gathering places. Our goal is to go bi- weekly by 2010. A $ 25,000 grant from the Z. Smith Reynolds Foundation has enabled us to buy laptops, video and still digital cameras for our youth reporters. The Daily Tar Heel has agreed to fund the printing of the paper for its first year. We are recruiting the youth with help from area church and school leaders, and we are searching for a secure place in the neighborhood to serve as a newsroom to which our reporters can walk. I’m betting that the city of Durham will make such a rent- free facility available. City leaders realize that a strong local media presence can help connect young people with something in the community that relates to the larger world, shows them that one person can make a dif-ference, and that as self- confidence and self- esteem grows, they can solve problems and make life better. We’ve got a lot of work ahead before we can claim any kind of success. I think I can, I think I can. ♦ Jock Lauterer is director of the Carolina Community Media Proj-ect at the UNC School of Journalism and Mass Communication. Contact Lauterer at 919.962.6421 or jock@ email. unc. edu. top: Levelle Muhammad, left, listens as UNC junior Taylor Meadows of Charlotte explains the workings of a digital camera. Meadows and other students are teaching basic photography to local teens at the Durham Salvation Army Boys and Girls Club. bottom: Christopher “ Play” Martin, host of Durham- based Brand Newz, is among the many early collaborators on the NECD community newspaper project. Photos by Jock Lauterer SUMMER 2009 23 INTERNATIONAL As an Iraqi journalist visiting the United States , ma ny Ame ricans I met had quest ions. They ask, “ Is the surge working? What is the situation now in Baghdad? Do you see any sign of reconstruction? Is life getting better for Iraqis? How many hours of electricity do you get?” I think it is all really just one question. People want to know if the invasion has helped the Iraqis as they were told it would. They do know there is lots of violence in Iraq because they hear or read about it in the media, but they know little else. There are hundreds of journalists working in Iraq, doing their best to cover the full scope of life in the country. So, why aren’t people getting enough information to understand the whole picture? I try to explain what else is happening from my point of view. I worked as a journalist in Baghdad for several media organizations including American media. I saw the news coming in from our stringers all over the country, and I knew there was too much going on for all of it to get reported. But when I would read the next day’s editions, I could see what wasn’t used, and I would know what American readers were missing. The omissions were significant, and I wondered why gather up the news if it’s not given to people to read? The trouble is that the editors always choose the stories that have the most violence. The lasting impression is that every-one in Iraq is either fighting or getting killed in the crossfire. It is true that this is a part of life in Iraq, but it’s not all there is. It’s an important topic, but it’s not the only one. I ask students that I meet at UNC or Elon University about what Iraq means to them, and they all respond with the words like “ violence,” “ death” and “ divided.” There are stories never heard just because they are not as exciting as an explosion that kills 100 people. There are stories that reflect the positive side of the Iraqi society, stories about Iraqis helping one another. I’m not talking about propaganda of American success. I mean stories about the decent things in Iraqi society that endure despite the upheaval. Media and the Iraq War As an Iraqi who worked as journalist in the country for five years, I know well that the American people and the Iraqi people are both misinformed. Both populations suffer from a lack of complete information. Until the American invasion in 2003, everything in Iraq was controlled and centralized by the government of Saddam Hussein. His party controlled industry, agriculture, health care, education, services – and the media. The newspapers, TV and radio stations were all speaking the tongue of the government. The Internet was controlled and monitored by the government. Many Web sites were considered danger-ous by censors, so articles criticizing Saddam’s policies and ideology were blocked. Any Iraqi who wanted an e- mail by Ahmed Fadaam “ Peopl e want to know if the inv asion has help ed the Iraqis as they were told it wo uld .” account had to get permission from the government, and the government would decide on a username and password. Iraqis were led to see their leader as the media described him every day. Every front page of the four official newspapers was compelled to have an article about him every day. TV and radio would show him speaking, meeting with staff, ⊲ continued on page 38 Ahmed Fadaam – an Iraqi sculptor, photographer and reporter – was a visiting scholar at the school in 2008- 09. Advertising / Public Relations Curriculum Students learn to develop persuasive advertising messages or focus on strategic communication for an organization. Corporations, government agencies, nonprofits, advocacy groups, PR firms and ad agencies need a new breed of communicator who can use new media effectively within an ethical framework. NEW CURRICULUM Charting the new course Curriculum Core T he fall 2009 semester marks the beginning of significant changes to the school’s curriculum. The new curriculum takes into account significant changes in the industry, including the move toward increased use of a wider variety of channels to communicate to important publics and stakeholders. Journalism Curriculum Students learn to write, report, broadcast, photograph and present news and information. The public needs quality information from independent media now more than ever to better inform society and strengthen our democracy. 141 Professional Problems and Ethics 153 News Writing 340 Introduction to Mass Communication Law Goals 1 To enable students to understand the roles of media in society and media’s social, economic and political impacts locally, nationally and globally. 2 To enable students to conceptualize and produce news and information. Quick View JOMC Core 10 credits News Writing ( 4); Ethics ( 3); Law ( 3) Journalism or Advertising/ Public Relations Core 6 credits Specialization 12 credits Issues Immersion Modules 6 credits 34 credits total Students may take up to 40 credit hours. Students may choose to specialize further than is required by completing the requirements for a certificate in Sports Communication or Business Journalism or by taking additional electives in any specialization. 24 CAROLINA COMMUNICATO R journalism Core journalism SPECIALIZATI ONS: ( Prerequisites in parentheses) adve rtising / publ ic relat ions Core ( Prerequisites in parentheses) ( Required courses in bold) ( Required courses in bold) immersions Editing and Graphic Design ( four- course minimum) 157 News Editing ( 153) 182 Introduction to Graphic Design ( school permission) 457 Advanced Editing ( 157) or 484 Information Graphics ( 182) 482 Newspaper Design ( 182, 153 or concurrent 153 enrollment) 483 Magazine Design ( 482 or 153) 187 Introduction to Multimedia or 463 Newsdesk: Online News Production Ele ctronic Comm unicat ion ( four- course minimum) 422 Producing Television News or 426 Producing Radio 121 Writing for the Electronic Media 421 Electronic Journalism ( 121, 221) 422 Producing Television News ( 421 & instructor permission) 423 Television News and Production Management ( 422 & instructor permission) 424 Electronic Media Management and Policy 425 Voice and Diction 426 Producing Radio ( 121) 427 Studio Production for Television News ( 221) 428 Broadcast History Mult imed ia ( four- course minimum) 187 Introduction to Multimedia ( school permission) 581 Multimedia Design ( 187 or instructor permission) 582 Interactive Multimedia Narratives ( 180 or 187, school permission) 583 Multimedia Programming and Production ( 187 & school permission) Photojournalism ( four- course minimum) 180 Beginning Photojournalism ( school permission) 480 Advanced Photojournalism ( 180 and 153 or concurrent 153 enrollment) 481 Documentary Photojournalism ( 480) 582 Interactive Multimedia Narratives ( 180 or 187) Reporting ( four- course minimum) 157 News Editing ( 153) 121 Writing for the Electronic Media 256 Feature Writing ( 153) 258 Editorial Writing ( 153) 451 Economics Reporting ( 153) 452 Business Reporting ( 153) 453 Advanced Reporting ( 153, 253) 454 Advanced Feature Writing ( 153, 256) 456 Magazine Writing and Editing ( 153, 256) 459 Community Journalism ( 153) 463 Newsdesk: Online News Production ( instructor permission) 491 Special Skills in Mass Communication ( when appropriate) Adve rtising ( four- course minimum) 271 Advertising Copy and Communication ( 137) 272 Advertising Media ( 137) 472 Art Direction in Advertising ( 137 & 271) 473 Advertising Campaigns ( 271 or 272) 670 Special Topics in Advertising Public Relat ions ( four- course minimum) 232 Public Relations Writing ( 137 & 153) 431 Case Studies in Public Relations ( 137) 434 Public Relations Campaigns ( 431 or 232) 182 Introduction to Graphic Design 187 Introduction to Multimedia 333 Video Communication for Public Relations and Advertising ( 137) 433 Crisis Communication ( 431, 137) 491 Special Skills in Mass Communication ( when appropriate) Strateg ic Communicat ion ( four- course minimum) 232 Public Relations Writing ( 137 & 153) 271 Advertising Copy and Communication ( 137) 272 Advertising Media ( 137) 431 Case Studies in Public Relations ( 137) 490 Special Topics in Mass Communication ( when appropriate) ADVERTI SING/ PUBLIC RE LATI ONS SPECIALIZATI ONS: Conceptual izing the Audience 376 Sports Marketing and Advertising 445 Process and Effects of Mass Communication 475 Concepts of Marketing 490 Special Topics in Mass Communication ( when appropriate) Mas Comm unicat ion The ory 240 Current Issues in Mass Communication 445 Process and Effects of Mass Communication 490 Special Topics in Mass Communication ( when appropriate) Hist ory, Law and Reg ulat ion 242 The Mass Media and United States History 342 The Black Press and United States History 424 Electronic Media Management and Policy 428 History of Broadcasting 450 Business and the Media 458 Southern Politics: Critical Thinking and Writing 490 Special Topics in Mass Communication ( when appropriate) Comm unicat ion Online 349 Introduction to Internet Issues and Concepts 449 Blogging, Smart Mobs and We the Media 490 Special Topics in Mass Communication ( when appropriate) 137 Principles of Advertising and Public Relations 279 Advertising and Public Relations Research ( 137) 221 Audio- Video Information Gathering ( 153) 253 Reporting ( 153) Students are encouraged to take 221 and 253 simultaneously. Editing and graphic design students may substitute 157 for 253. Diversity 342 The Black Press and United States History 441 Diversity and Communication 442 Women and Mass Communication 443 Latino Media Studies 446 International Communication 490 Special Topics in Mass Communication ( when appropriate) Political Comm unicat ion 244 Talk Politics: An Introduction to Political Communication 446 International Communication and Comparative Journalism 447 International Media Studies 458 Southern Politics: Critical Thinking and Writing 475 Concepts of Marketing 490 Special Topics in Mass Communication ( when appropriate) Comm unicat ion, Business and Entrepreneursh ip 424 Electronic Media Management and Policy 450 Business and the Media 475 Concepts of Marketing 490 Special Topics in Mass Communication ( when appropriate) Sports Comm unicat ion 245 Sports and the Media 376 Sports Marketing and Advertising 377 Sports Communication 455 Sports Writing 476 Ethical Issues and Sports Communication 490 Special Topics in Mass Communication ( when appropriate) Honors 691H Introductory Honors 692H Honors Essay NEW CURRICULUM SUMMER 2009 25 26 CAROLINA COMMUNICATO R J- SCHOOL HISTORY hen I was looking through the archives and manuscript collections in Wilson Library while doing research for my history of the school, I discovered a set of lecture notes that the legendary O. J. “ Skipper” Coffin prepared for the second lecture in his Journalism I course in September 1926 – his first semester in the Department of Journalism. It was the news writing course, and Skipper wanted to tell students something about the nature of news-paper work, their chosen profession. The wording and tone were typical for Coffin. He was an iconoclast who chose this quotation for the 1909 Yackety Yack to reflect his philosophy: “ Here’s to those who love us well; all the rest can go to hell.” From the desk of Skipper Coffin: Journalism I lecture notes By Tom Bow ers The school will commemorate 100 years of journalism education at Carolina with special events during 2009 and 2010. Tom Bowers, who retired from the school in 2006, has written a history of the school based on his scouring of the University’s archives and interviews with alumni, faculty and administrators. He uncovered the stories that trace Carolina journalism’s rise to prominence from a single course taught by Edward Kidder Graham in 1909 in the Department of English. Horace Carter, a 1943 graduate of the school and a Pulitzer Prize- winning editor, made a $ 25,000 gift to the school enabling Bowers’ history to be published. The book, “ Making News: One Hundred Years of Journalism and Mass Communication,” is available through UNC Press. “ H ere’s to thos e who lov e us well ; all the rest can go to hell .” We can imagine how Coffin looked and sounded as he delivered this lecture, thanks to the late professor Jim Shu-maker’s account of the first time he saw Coffin: “ I thought he was possessed. He was striding up and down in front of the desks, puffing furiously on a cigar, wheezing and snorting J- SCHOOL HISTORY SUMMER 2009 27 asthmatically, pale blue eyes bulging, turning firm phrases and cackling at his own wit. It took only a while to realize that he wasn’t possessed, just nicely oiled.” Because he was preparing these notes for oral delivery, Cof-fin used incomplete sentences and misspelled words. I have presented the notes here as he wrote them. Coffin started by describing the proper attitude for a news-paperman: “ Journalism is a job of work. Profession or trade. The tramp journalism is gone. The space writer who suc-ceeds in selling has worked on the job until he has learned what is wanted and when to furnish it.” Most newspapermen had cleaned up their act, Coffin told the students. In his words, “ Dandruff on the collar and liquor on the breath are no longer writers’ characteristics. Pretty human bunch – above the average of intelligence, because they write for average people. There must be interest in run of the mine folks, but if one’s perception is no more acute, one’s senses no better trained, why should the average be interested. The run of the mine do not always think, they are generally without voice. To be a successful demagogue requires some ability in addition to gall; to be a leader demands no end of push.” [“ Run of the mine” is an expres-sion meaning “ ordinary.”] In the next paragraph, Coffin explained why he had decided to become a college professor, but the identity of Kemp Hill is unknown. Coffin explained that he wanted to give students a look into their chosen work, and he used a horse- breaking analogy to describe the barriers he faced in teaching them. “ Kemp Hill wanted to know what is the hell ⊲ Skipper Coffin’s Journalism I lecture notes. 28 CAROLINA COMMUNICATO R J- SCHOOL HISTORY [ sic] a man with a neck as rought [ sic] of his [ Coffin?] was doing trying to become a college professor. ‘ What are you going to try to do with them boys?’ he asked. [ I?] Told [ him?] that it was a matter largely of attitude, of trying to translate experience not into rules and regulations but road signs as it were – of trying to let students take a look ahead into the field which they were mindeed to enter, he said is was like his handling of a carload of Texas ponies. You’ll halter- break, and not expect them to work single or double, to pace, trot and singlefoot [ sic].” Coffin ended the lecture by telling students about the kind of work they could expect: “ You’ll write for magazines or news-papers. Newspapers set the pace for they have the biggest audiences; the one closest at hand and the most human and setting up the most intense and personal reactions. [ sic]” Throughout his career, Coffin mocked the term “ journalist” and preferred “ newspaperman,” even though some of his students were women. The definition of a journalist in the next paragraph reflected Coffin’s own definition. It is notable that that was the only time he used the term in these notes. “ Newspapers furnish the most of the magazine writers, and although the old- fashioned newspaperman defines a jour-nalist as one who borrows money from the newspaperman often without any intention of paying it back, it is the news-paper experience which is the shortest cut to a place in the sun of writing for recreation or profit. That brings us up to what is news.” The discussion of the nature of news was apparently the subject of the next lecture. ♦ “ To be a succ essf ul demagogue requires som e ability in add ition to gall ; to be a leader demands no end of push.” SUMMER 2009 29 BUSINESS JOURNALISM Oh, the irony of the situat ion. The current economic turmoil that has gripped the world has caused daily newspapers to cut back dramatically on the amount of space and interest that they’re devoting to busi-ness and economic news. Yet, that’s exactly the type of news and information that consumers most need today to help recover from lost jobs, frozen wages and a foundering housing market. In other words, the place where millions of U. S. residents go each day to be better informed about their surroundings is failing them. Here’s the data I’ve collected on the carnage: ■ A t least 45 metro dailies in the United States have cut their standalone business section during the week and placed it in the back of another section. This includes the San Francisco Chronicle, Denver Post, Boston Globe and Atlanta Journal- Constitution. ■ A nother 18 metro dailies have cut their standalone Sunday or Monday business sections. In the case of some papers, like the San Antonio Express- News, both days were cut. ■ A t least 10 metro dailies have cut their business staffs due to buyouts. And another 14 media outlets have had layoffs that have appreciably cut into their business news departments. ■ Finally, at least two weekly business news publications – the East Bay Business Journal in California and Financial Week in New York – have stopped publishing printed editions altogether. By Chris Roush Despite all of this, I find the future of business news to be brighter than most other segments of the journalism world. As daily newspapers are primarily cutting back on business reporting, other business news outlets are expanding, most notably The Wall Street Journal and Dow Jones Newswires under ownership by News Corp. and its CEO, Rupert Murdoch. Despite cutbacks in its money- losing radio and television operations, Bloomberg News is also expanding its wire operations. Bloomberg had five interns from the UNC School of Journalism and Mass Communication during the summer of 2009, and it has hired nine former students of the school ⊲ continued on page 43 Catch- 22: Business journalism and economic peril Carolina Business News Initiative director Chris Roush with students POLITICAL COMMUNICATION 30 CAROLINA COMMUNICATO R The 12th most visited news site in Ame rica did not ex ist tw o yea rs ag o. And it’s all about politics. Politico, a two- year- old news organization in Washington, D. C., is ranked 12th in Web site traffic among American news-papers by the Nieman Journalism Lab at Harvard University. In just two years, Politico replaced The Washington Post as the go- to source of political news in Washington. Politico – a hybrid of print, online, radio and television content – is but one symbol of how new media are changing the way political news is reported and consumed. By now, every American is familiar with blogs and their mix of news and political opinion that pervades the Internet. Less familiar, but growing rapidly in influence, are social news services like Twitter that can move a news item or political message to their audience (“ followers”) instantly. Call it social news texting. And with it, the 24/ 7 news cycle can be sliced up into minutes. Call it 60/ 24/ 7. Good politics today must recognize the power of new media. As a candidate, Barack Obama mobilized millions of young voters through social sites like Facebook. The sites drove attendance at rallies, and more importantly, they were key to the most successful fundraising campaign in political history. There’s a caveat. To succeed politically in social media, you must first recruit legions of individuals who want to share your message. Republican candidate John McCain was on Face-book, but he attracted far fewer “ fans” and “ friends.” Obama won supporters with his message – and the campaign mobi-lized and expanded that support via social media. While television advertising continues to be the most effec-tive way to reach voters in the short span of a campaign, that may be changing. A survey of 18- 29 year olds says the Internet now equals television as their primary source of New media, new politics political news. More young voters are turning toward the Internet as fewer are turning toward TV . If the trend continues, conventional political communication wisdom will be upended. And public relations professionals, advertisers and political communicators had better pay attention. New media may diminish the power of political journalists. Back in the day, a politician wanting publicity was at the mercy of reporters. Today, politicians can take their mes-sages around reporters and directly to voters. Got a message reporters won’t use? Get it on social media and the blogs in such a way that political reporters can’t ignore it. You cut out the journalist gatekeeper and tell your story your way. There are social, journalistic and political implications of this huge change in mass media. All of us involved with the jour-nalism school at Carolina wrestle with these changes. Have blogs killed the pretext of objectivity in journalism? If politicians can go around the press, what does that say about journalism’s watchdog role? How will new media affect the need for informed citizens? I envy my students because their generation will define the new media born from today’s changes. They are optimistic, and their optimism is infectious. The school has made curric-ulum changes to meet the demand for new media skills. And we teach them how to think critically about new media. Leroy Towns by Leroy Towns “ Good pol itics tod ay must reco gnize the pow er of new media.” Next semester, my advanced reporting course is partnering with assistant professor Ryan Thornburg’s online reporting course in an electronic news lab. I want my print- oriented students to understand how to tell a political story with new media, and Ryan wants his online reporting students to understand how to dig out a political story using time-honored reporting techniques. So we teamed up. And when the students get their story, chances are good it will go out first as tweet from an iPhone. As they say on Twitter, you follow? ♦ Leroy Towns is a professor of the practice of journalism in the school and a research fellow with the UNC Program on Public Life. Towns was a political reporter for 12 years, and he directed eight successful U. S. House of Representatives campaigns and two U. S. Senate campaigns. SUMMER 2009 31 THE DAILY TAR HEEL ‘ Don’t worry about your DTH . It’s not going anywhere.’ The Daily Tar Heel, Carolina’s iconic student newspaper, is holding steady as U. S. newspapers – including many college newspapers – struggle through a changing economic model for the news industry and a tough overall national economy. The DTH print edition circulation is 20,000, and DailyTarHeel. com draws more than 36,000 page views a day. Printed pages and publishing days aren’t being cut, and advertising sales are stable. DTH general manager Kevin Schwartz talked to the Carolina Communicator about how the DTH is faring today and its prospects for the future. With the newspaper industry in crisis, how is The Daily Tar Heel doing financially, and what chal-lenges are the paper facing? We’re doing fine. We’ve met our budget goals for the last year, and while there’s not huge growth in revenue, we have seen some growth even this year. College newspapers are a good deal for a marketer, and I don’t see that changing. We’re free, and we’ve always been free. As people get into the habit of not paying for news, that hurts paid circulation newspapers, but it doesn’t hurt us. We are focused on making the paper relevant to our core readership – undergraduate students and UNC employees. Both read at a 75 percent clip, so you’ve got 75 percent mar-ket penetration in two distinct, identifiable demographics. And for a marketer who wants to advertise, that’s golden. I think the fundamentals are in place for us to survive and thrive in this market. We do see a challenge in getting the next generation of stu-dents to pick up a paper every day. We put almost all of our marketing efforts into just that – to make it easier to pick up a paper. Our research that shows that people are perfectly willing to pick it up out of a rack every day, but that rack’s practically got to be in touching distance of their walk some-where during the day. Q& A with Kevin Schwartz, General Manager, The Daily Tar Heel The Daily Tar Heel Serving the students and the University community since 1893 www. dailytarheel. com VOlUMe 117, issUe 32 wednesday, april 15, 2009 crossword ................... index police log ...................... calendar ....................... sports .......................... nation/ world .............. opinion ....................... 22457 10 Mostly sunny H 67, L 44 Showers H 68, L 54 Thursday’s weather Today’s weather this day in history university | page 3 university | page 7 city | page 5 university | page 3 sports | page 4 GRADE INFLATION A draft report saying that UNC has undergone significant grade inflation in the past decade is being presented to a group of faculty today. GOALS FOR DIVERSITY The Minority Affairs and Diversity Outreach Committee and the Inter- Fraternity Council co- sponsored a forum on diversity at UNC. CLEAN WATER Despite an expensive price tag, Chapel Hill will likely support a set of state rules that aims to clean up Jordan Lake. A LOCAL AFFAIR Springfest, the annual music event that brought Boyz II Men last year, is scaling back with local musicians this year. NOT THEIR NIGHT UNC lost another midweek game, this time an 11- 9 loss to High Point University. features | page 3 HEADING FOR IRAQ About 4,000 soldiers are preparing to deploy to Iraq, including UNC graduate student Emran Huda. APRIL 15, 1975… UNC- system President Bill Friday speaks before the Board of Governors, saying that potential cuts by the state legislature could harm UNC’s long- term success. prOTesTers sTOp speeCH police use pepper spray, undirected Tasers at protest of Tancredo talk BY LAuRA HOxWORTH STAFF WrITEr Police used pepper spray to disperse crowds of protestors in Bingham Hall on Tuesday outside the room where former congress-man Tom Tancredo was scheduled to speak on immigration but was forced to leave. Campus police also discharged a Taser, sending sparks in an arc they said was meant to disperse the crowd, not to subdue an indi-vidual protestor. Tancredo, a former Republican U. S. Representative from Colorado, a former presidential candidate and an outspoken critic of immi-gration, was brought to UNC by the new student organization Youth for Western Civilization. About 150 people gathered in Bingham Hall auditorium, and many more protestors gathered in the hallway after police declared the room full and blocked the doorway. “ I’m here because I represent UNC- Chapel Hill and I don’t support racism or fascism in the institution in which I am an edu-cator,” graduate student Jason Bowers said. Riley Matheson, president of Youth for Western Civilization, introduced Tancredo amid hiss-ing, booing and shouts of “ racist” and “ white supremacist.” “ This is an organization that seeks to promote Western civiliza-tion,” Matheson said at the event. “ We believe that our civilization is under attack from liberal forces.” Matheson said his organiza-tion supports people from every race participating in Western civilization, but that they must be properly assimilated to American culture first. “ No matter how many times you chant racist, that doesn’t make it true,” he said to the crowd. After Tancredo entered the room, protesters kept him from speaking by shouting insults and holding a sign declaring “ no dialogue with hate” in front of his face. Tancredo waited calmly while protestors held the sign and chanted. Two protestors holding the sign in front of Tancredo were escorted into the hallway by police, where the Taser and pepper spray were used. “ The cops were trying to tell them to back up,” said first- year student Chris Sparks, who was in the hallway with the protestors. “ It was a good 10 or 15 minutes that they would not back up. The cops did what they had to.” DTH/ ArIANA vAN DEN AkkEr Student protestors enter Bingham Hall on Tuesday evening to protest an anti- immigration speech given by former U. S. rep. Tom Tancredo, who was brought to campus by Youth for Western Civilization. Protestors included members of Students for a Democratic Society and Feminist Students United. SEE PROTEST, PAGE 6 no changes on road stretch UnC aims to fight poaching of faculty DTH/ ArIANA vAN DEN AkkEr Protestors were cleared from Bingham Hall when police used pepper spray and the threat of Tasers after students interrupted Tancredo’s lecture. Police, who followed the students along their protest march from the Pit, refused to allow more protestors to enter Bingham after the lecture hall was full. DTH/ JESSEY DEArING The intersection at N. C. 54 near the South Columbia Street bridge has been particularly dangerous for pedestrians, with five accidents. BY WILL HARRISON SENIOr WrITEr The stretch of N. C. 54 where a woman was killed last year will not see major pedestrian safety upgrades because it fails to meet state criteria. Concern for pedestrian safety on the bypass culminated last December when Gloria Espinosa Balderas, a 43- year- old house-keeper, was killed while crossing near the Columbia Street bridge. The four- lane road is lined with bus stops and apartment com-plexes, but crosswalks are spaced nearly a mile apart. Five accidents on N. C. 54 involving pedestrians have been reported since 2006, according to Chapel Hill police records. Dawn McPherson, deputy divi-sion traffic engineer with the N. C. Department of Transportation, said placing additional crosswalks on N. C. 54 is unrealistic and pos-sibly unsafe. The area does not meet the requirements for an additional traffic signal, she said. There is not enough vehicle traffic leaving the road’s apartment complexes, even at rush hour, to warrant a new signal. “ We will never put a stoplight up because there are pedestrians,” she said. An investigation into Balderas’ death is nearly complete, McPherson said, but there were no complaints to the DOT or vehicle accidents in that location before the fatality. The four other pedestrian accidents on N. C. 54 all occurred before Balderas’ death. None were fatal. Hannah Choe, a UNC senior who lived at Chambers Ridge Apartments off N. C. 54, said many residents run across the highway, dodging streams of traffic, instead of walking to designated cross-walks. “ You have to cross two sides of the road to get to your apart-ment,” she said. “ You’re basically jaywalking a highway.” Four areas of N. C. 54 were rec-ognized in 2004 by the Highway Safety Research Center as having public safety issues. Libby Thomas, a research SEE SAFETY, PAGE 6 BY CAROLINE DYE STAFF WrITEr As UNC faces possible budget cutbacks of 5 percent to 7 percent, it might be at an increased risk of los-ing faculty to rival universities now in stronger financial positions. In 2003, UNC faced similar state cuts and experienced serious faculty retention issues. The situation is different now, said Joe Templeton, chairman of the Faculty Council, because the economic grief is so widespread. But the possibility for faculty retention trouble remains a top con-cern for administrators who contin-ue to push to maintain competitive faculty salaries even as cuts loom. “ That’s always a possibility for a university with high- quality faculty,” said Executive Associate Provost Ronald Strauss. Templeton said fewer salary dis-parities exist between UNC and its peer institutions than in 2003, low-ering the risk of faculty poaching. “ We have made some strides in faculty compensation over the last couple of years,” he said. During the 2007- 08 year, UNC retained 69 percent of its faculty, slightly down from a 72 percent high the year before. Faculty retention had been rising since the 2003- 04 period when it was just 31 percent. A report by Provost Bernadette Gray- Little attributed the successful retention efforts to substantial sal-ary increases but warned that lower increases might make UNC less competitive. For now, Chancellor Holden Thorp has said no tenured or tenure- track faculty will face any reduction in salary or benefits. Bruce Carney, interim dean of the College of Arts and Sciences, said he will maintain funds in his budget to counter offers from other universities to UNC faculty. “ We need it, too. Last year we had 17 retention fights,” he said, refer-ring to the University’s process of responding to other schools’ poach- SEE RETENTION, PAGE 6 DTH ONLINE: See a slideshow from the Bingham Hall protest, and read a story on the Dance Party for Diversity in the Pit. DTH/ BEN PIErCE “( Poaching) is always a possibility for a university with high- quality faculty.” RONALD STRAuSS, ExECUTIvE ASSOCIATE PrOvOST What sets the DTH apart from the newspaper industry at large? What makes college newspapers different, and what makes the DTH different from other college newspapers? We have no debt. Debt is really what’s crushing the newspaper industry right now. Advertising categories that have seen the biggest decline – real estate, automotive and classifieds – were never a huge part of what the DTH and other college newspapers have done. So when those categories took a nosedive, most col-lege newspapers were pretty well insulated. What distinguishes The Daily Tar Heel from other college newspapers that are being trimmed is that the DTH is an independent, nonprofit corporation. The college papers that are getting cut are subject to some vice chancellor determining that the university can save money if the ⊲ continued on page 38 32 CAROLINA COMMUNICATO R DIGITAL TV FEBRUARY SUN MON TUE WED THU FRI SAT 1 8 15 22 2 9 16 23 3 10 17 24 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 JUNE 7 14 21 28 1 8 15 22 29 2 9 16 23 30 3 10 17 24 4 11 18 25 5 12 19 26 6 13 20 27 SUN MON TUE WED THU FRI SAT Digital TV Transition’s Transition $ 40. The government – when controlled by the Republicans – agreed to pay for those boxes with a coupon program. But the Republicans have no heart, remember. So, of course, they underfunded the program. No way would everyone who needed a coupon get one. That was well before Feb. 17. The GOP knew it but decided to do nothing. Besides, most people at the country club already had HD, and everybody had cable or satellite. Come November of last year, the Democrats took the White House and held onto both houses of Congress. But remem-ber, the Democrats don’t have a brain. They concluded most of these folks without a coupon were poor, minority, and most importantly, probably Democrats. The Democrats moved the date back and plowed a ton of money into the coupon program. Everything’s well that ends well, unless you’re a broadcaster. While in digital transition limbo, broadcasters continued to broadcast in analog and digital. The country is in a recession. Advertising revenue is in the tank. Television stations operate almost exclusively on advertising. TV station revenues are off as much as 50 percent and more in places. Having to operate two television stations at the same time is not exactly what the stations needed. It costs many of these stations $ 20,000 a month or more for electricity, just for analog. And all of this happened while television broadcasters were laying off workers. Meanwhile, the federal government missed out on millions of dollars waiting for the analog spectrum to go over to its new owners. Much of this freed- up analog spectrum was promised to emergency workers for better communication in emer-gencies, but they had to wait out the transition, too. That’s just too bad. Like the pledge from “ Animal House,” they – the emergency workers and the Americans the change might help – screwed up. They trusted the government. ♦ Jim Hefner joined the school’s faculty in July 2008 from Capitol Broadcasting Co., where he was vice president and general manager of WRAL- TV in Raleigh. Jim Hefner by Jim Hefner Remembe r “ Animal House ?” It ’ s one of th ose guy movies – frate rnity boys being fraternity boys. At any rate, in one scene a few of the boys are returning from a drunken road trip, driving a car owned by the older brother of one of the pledges. That 1962 Lincoln is now a wreck, literally. The pledge, nicknamed Flounder, is beside himself. “ What am I going to do?” “ You screwed up,” a brother replies. “ You trusted us.” American television broadcasters could be told much the same. After all, they trusted the Federal Communications Com-mission ( FCC) when it came to the digital television transition. For years the firm date for the transition from analog to digital was Feb. 17, 2009. Broadcasters had spent millions of dollars for new equipment to make the transition, and everything was in place. Broadcasters, after all, were looking forward to the new world of high definition television ( HDTV ) and the possibilities of multicasting. But a funny thing happened on the way to the switch over. The “ hard” date moved to June 12. The change produced all kinds of headaches for broadcast-ers and the public. It didn’t have to happen. And the two political parties share much of the blame. When it comes to the digital television situation, I’ve come to believe Republi-cans don’t have a heart, and Democrats don’t have a brain. Most people get their television from cable or satellite, and they don’t have to do anything for the transition. The 10 to 15 percent of households that still receive analog television have to ( a) get a digital or high- definition television set with the accompanying digital tuner and antenna, or ( b) buy a converter box capable of changing a digital signal to analog, or ( c) get cable or satellite. The boxes for conversion cost MEDIA LAW SUMMER 2009 33 Afte r conside ring hundreds of sh ield law bills since 1929, the 2007 U. S. Congress came the closest it ever had to adopting a law giving journalists a limited right to refuse to reveal confidential information in federal court. UNC School of Journalism and Mass Communication professor and director of the UNC Center for Media Law and Policy Cathy Packer believes chances are good that the current Congress will take the next step and enact a shield law. Packer, who researched the recent shield law debate in Congress, looks at how law determines the way power is distributed. “ The federal shield law debate was above all else a debate about the allocation of power between the Justice Department and media,” she said. “ I think the law will pass with new people leading the Justice Department and a president that says he supports a shield law.” Packer says the nation’s founders laid out plans to distribute power among different branches of the federal government in order to prevent a dangerous concentration of power in any one branch. “ The Constitution also guarantees a pow-erful press to help citizens check the power of the federal government,” she said. In 2007, the House of Representatives passed shield law lan-guage in the Free Flow of Information Act by a vote of 398 to 21. Then the Senate allowed the bill to die without a vote. As Congress prepares to consider a federal shield law again this year, the media law program at Carolina is a significant voice in the national discussion about legal protection for reporters and their confidential sources and information. Faculty and students research, publish and debate exten-sively on the topic, and they hosted a visit last year from Toni Locy, a reporter who was threatened with jail time when she refused to reveal her confidential sources for stories about the 2001 anthrax attacks. “ For the past couple of years, this has been a very exciting place in which to read, write and talk about a testimonial privilege for reporters,” Packer said. “ The UNC Center for Media Law and Policy has increased interest in the topic, and we’ve done some important research in this area.” Is the Time Right for a Federal Shield Law? Packer’s research was published this spring in the Hastings Communications & Entertainment Law Journal. For 10 years she also has authored a textbook chapter about reporters’ confidential sources and information. Roy H. Park Ph. D. Fellow Dean Smith is one of several stu-dents in the school studying shield laws. Thirty- five states and the District of Columbia have shield laws, and Smith is combining historical and legal research to write a disserta-tion about the state shield laws that scholars believe can provide guidance to the U. S. Congress. Smith, who is Packer’s advisee, argues that the law regard-ing a First Amendment based testimonial privilege for reporters, which generally is considered an area of law separate from shield laws, often has influenced shield law deliberations. Smith said, “ Most shield laws were adopted in response to cases in which courts declined to recognize a privilege based on the First Amendment. Statutes gave leg-islators a way to talk back to the courts, to say what freedom of the press meant to them.” ♦ The UNC Center for Media Law and Policy, a joint project of the School of Journalism and Mass Communication and the School of Law, hosted a lecture by former USA Today reporter Toni Locy, who was threatened with jail when she refused to reveal the identities of confidential sources she used for stories about the 2001 anthrax attacks. About 400 people heard Locy describe her legal battle and proclaim that she would go to jail before she would reveal her sources. The contempt order against her was thrown out after the case in which her testimony was sought was settled. 34 CAROLINA COMMUNICATO R AGENDAMELDING I n 1968, Donald Shaw and Maxwell McCombs, then associate professors in the UNC School of Journalism, became the first to test the agenda-setting function of the media. Their groundbreaking research suggested that media set the agenda for political campaigns – telling voters what issues to think about, not what to think about the issues. Hundreds of agenda- setting studies have been published since. But what has changed in 40 years? Shaw, now Kenan Professor in the school, built a new study around the 2008 elections to find out. The study compares how voters older than 40 select and use media – and the ideas they form – with the choices and conclusions of voters under 40. Shaw wants to know how they pick and choose from all media and topics, and how they construct their picture of the world. “ We’re seeing how voters blend their own experiences with information from friends and various media to craft a candi-date’s image and single out important issues,” he said. “ We’re interested in the audience’s role – not so much the media.” “ We are seeing how people assemble different facts and opinions into a coherent single picture – and one quite different from previous elections,” he said. “ That picture – of the election, the issues and the candidates – motivates voters to make choices.” Media innovations both complicate and expand the study of agenda- setting. Forty years ago, there were three major TV networks, radio and many fewer newspapers and magazines. Today’s research factors into the mix the proliferation of cable TV and the Internet – and the sea change those entail. “ We have to do much more extensive content analysis to capture the media environment,” said David Weaver, and Indiana University professor who was the Roy H. Park visiting professor at Carolina in 2008. “ But these new developments, such as Web sites and blogs and entertainment programs, discuss mostly the same issues and topics as set by The New York Times, The Washington Post and wire services. A lot of these other new media talk about the details.” A concept Shaw calls “ agendamelding” is emerging from the research. Agendamelding describes how people weave together the various messages they receive from a wide selection of media. “ We’re all influenced by the main messages of media. The New York Times and Jon Stewart or a blog or my friend – we mix these details together to construct an image of the world.” Shaw is seeing evidence that today’s voters are blending media agendas to effectively reinforce their own positions and close out the points of view that disagree. “ Traditional media may still set the broad agenda, but new media and partisan media cut out the pieces they want to cover,” he said. “ The result is that the audiences self- select their own media mix of the traditional and the new – and they gener-ally form into like- minded communities.” ♦ Meagan Racey is a senior from Pinehurst. Agenda- setting to agendamelding by Meagan Racey Don Shaw, Max McCombs and David Weaver. The first agenda - settin g study To test the agenda- setting function of the media, McCombs and Shaw interviewed 100 Chapel Hill voters in the 1968 presidential elec-tion. They sought out undecided voters, who would be more likely to use the media to make their decisions. Republican Richard Nixon, Democrat Hubert Humphrey and Independent George Wallace were running for president. Shaw and McCombs gathered what the voters considered to be key issues, which included the Vietnam War and civil rights, and matched the ranking of those issues with the mass media content. They found that what voters said was closely related to what the media said. They later found that the media usually set that agenda, instead of reflecting the people’s agenda. So the media tell their listeners, viewers and readers what topics are important. That can have consequences for all sorts of events, including political elections. School earns full re- accreditation The UNC School of Journalism and Mass Communication received full accreditation from the Accrediting Council on Education in Journalism and Mass Communications ( ACEJMC) for the next six years. A team of academics and profession-als representing the accrediting council visited Carroll Hall Feb. 1- 4 and said the school “ has earned a reputation as one of the premier programs in journalism and mass communication.” The school has been accredited since 1958. The team praised the school for a tradi-tion and culture of excellence that serves students, the news industry and journal-ism education; an outstanding, collegial faculty; strong ties to, and support from, media professionals in North Carolina and the nation; service to the state of North Carolina; enthusiastic, intelligent and accomplished students; state- of- the-art resources; and marked improvements in various aspects of diversity. The team’s report said Jean Folkerts, the school’s dean, is “ described by colleagues as a fast learner and a good listener, an administrator who invites and heeds fac-ulty input and works to involve them in her key initiatives” and “ has traveled tirelessly to get to know the media organizations in the school’s service area.” The new curriculum that will launch in fall 2009 was described as a “ converged and ambitious undergraduate curriculum.” Team members commended the relation-ship between the school and N. C. media, saying, “ one of the more remarkable lega-cies of the school is the extraordinary sup-port it receives from the N. C. news and media industries.” ACEJMC is the national organization that evaluates journalism and mass communi-cation programs. All accredited programs are reviewed every six years. ♦ 2009 Hall of Famers The N. C. Halls of Fame, based in the UNC School of Journalism and Mass Commu-nication, inducted two new members and presented the Next Generation Leader-ship Award on April 19 in a ceremony at the Carolina Inn in Chapel Hill. William I. Morton, former chairman and CEO of Jack Morton Worldwide and a leader in experiential marketing, was inducted into the N. C. Advertising Hall of Fame. Josh McCall, his successor at the company, intro-duced Morton at the ceremony. Morton, a 1962 Carolina graduate, retired in 2003 after more than 25 years as chair-man and CEO. He transformed what was primarily a meeting and events agency to a global experiential marketing agency with more than 600 employees in offices around the world. Among other major events, the agency produced the open-ing and closing ceremonies at the 2004 Olympic Games in Athens. Journalist, author and adventurer Robert Ruark was posthumously inducted into the N. C. Journalism Hall of Fame. Bland Simp-son, Bowman and Gordon Gray Distin-guished Professor of English and Creative Writing, spoke about Ruark, and Ruark’s great grandson, Nicholas Keller, accepted the award on behalf of the family. Ruark, a 1935 Carolina graduate, began his career at the Hamlet News Messenger and the Sanford Herald and later wrote for The Washington Post, The Washing-ton Star and the Washington Daily News. He wrote a regular column for Field and Stream magazine. He authored 13 novels and drew frequent comparisons to Ernest Hemingway for his love of big game hunt-ing. Ruark died in 1965. Commercial illustrator Trip Park received the Next Generation Leadership Award. John Sweeney, distinguished professor in the school, intro-duced Park, who is a 1989 graduate and Sweeney’s former student. Park’s illus-trations are featured in children’s books including “ Gopher Up Your Sleeve” by Tony Johnston; “ Trout, Trout, Trout!” and “ Ant, Ant, Ant!” by April Pulley Sayre; and the Rotten School series by R. L. Stine. His editorial cartoons have appeared in the Greensboro News & Record, National Review and USA Today. The Robert Ruark Society also presented its annual Robert Ruark Award in Creative Non- Fiction to Laura DeMaria, a UNC English major. The N. C Halls of Fame honor individu-als who have made outstanding, career-long contributions to their fields. Honorees must be native North Carolinians, or must have made a significant contribution to the state. The Next Generation Leader-ship Award is given by the N. C. Halls of Fame to recognize individuals who rep-resent the next generation of leadership in their fields. ♦ News Briefs SUMMER 2009 35 Dean Jean Folkerts and William Morton at the Halls of Fame induction ceremony. Trip Park NEWS BRIEFS 36 CAROLINA COMMUNICATO R News21: U. S. demographics and energy use Ten Carolina journalism students are cre-ating innovative multimedia reports this summer on demographic shifts in the United States and how energy use will be affected. The project – “ Powering a Nation” – is part of the Carnegie- Knight Initiative on the Future of Journalism Education’s News21 program. One Harvard student and one Missouri student joined the UNC students on the project. News21 is short for News for the 21st Century: Incubators of New Ideas. It seeks to deepen the intellectual life at journalism schools and create a stronger voice for them in the news industry. A key element is to seed innovative reporting on issues in ways that attract new and younger audiences. “ Powering a Nation” seeks to explain the current predicament related to U. S. energy and demographics; illustrate potential out-comes and solutions; investigate underre-ported issues; and educate viewers about how they can take action. It requires syn-thesizing complex issues; using compel-ling and innovative multimedia reporting; and developing a sustainable, replicable model for the journalism industry. Carolina’s J- school was selected to par-ticipate in the Carnegie- Knight Initiative in summer 2008. The other schools in the initiative include Arizona State, Columbia, Northwestern, Syracuse, UC- Berkeley, Maryland, Missouri, Nebraska, Southern California and Texas. The Joan Shoren-stein Center for Press, Politics and Pub-lic Policy, a research center at Harvard’s Kennedy School of Government, also is supported by the initiative. ♦ UNC NextRay team places second in business plan competition J- school junior Allen Mask and a team of UNC business school MBA students won second place and more than $ 142,000 in the 2009 Rice University Business Plan Competition for their medical device com-pany, NextRay, that was spun off from UNC medical school research and technology. The competition is the largest gradu-ate- level business plan competition in the world. The Rice grand prize went to Dynamics of Carnegie Mellon Univer- Louise Spieler, the school’s associate dean for professional education and strategic initiatives is working with a faculty com-mittee to develop the proposed program, tentatively called the Master of Arts in Technology and Communication. Jean Folkerts, dean of the school, said the online degree will not duplicate the school’s on- campus master’s program. “ The idea is to create a niche program directed at working professionals, particu-larly our alumni, who cannot take advan-tage of an on- campus master’s program,” she said. “ We envision the highest qual-ity and rigorous requirements, including graduate- level media law and research-methods courses.” Spieler said the program will focus on digital media and the ways journalists and other communication professionals can incorporate new technology. During the past year, Folkerts has visited with alumni and friends to get input for an online master’s program. “ Many tell me they want to re- tool their skills to meet the demands of our chang-ing industry,” she said. Technological changes are challenging many businesses and organizations. The online master’s will prepare journalists and communication professionals to be more competitive in the new media envi-ronment. It will also address the goals of UNC Tomorrow, a UNC system program to respond in a sustainable way to chal-lenges facing North Carolinians. Spieler said online master’s students should be able to complete their degrees in about 2- 3 years, but the number of credit hours sity for its next- generation interactive payment cards that use programmable magnetic strips. NextRay provides medical imaging tech-nology that produces more detailed images than current X- rays with less than 1 percent of the radiation dosage. UNC breast cancer researcher and vice dean of the UNC School of Medicine Etta Pisano developed the technology. In addition to the $ 15,000 second place overall prize, Mask and MBA students John Lerch, Justin Cross and Stephen Jarrett won the $ 100,000 Life Science Prize from Opportunity Houston and the Greater Houston Partnership Award. The team also took home the NA SA Earth/ Space Engineering Innovation Award for $ 20,000 and awards for the best business plan, best medical device and the best life sci-ence project. NextRay is a participant in the Student Teams Achieving Results ( STA R) program at the business school. The STA R program sends teams of top MBA candidates and undergraduate students to corporations and not- for- profits to help them build effec-tive business strategies. ♦ Online master’s program Supported by a grant from the UNC General Administration, the school has conducted a yearlong review and mar-ket research to measure interest in an online master’s program in technology and communication. The survey showed strong interest in the proposed degree by a broad range of working professionals. The NextRay team: J- school student Allen Mask and UNC MBA students. NEWS BRIEFS SUMMER 2009 37 for the degree is yet to be determined. The UNC Graduate School requires a minimum of 30 hours for a master’s degree. She said the earliest the program will begin is fall 2010. The new program will require approval by the school’s faculty, the UNC Graduate School, the Office of the Provost, UNC General Administration and the UNC Board of Governors. ♦ UWIRE 100 top collegiate journalists Two J- school students – Andrew Dunn and Monique Newton – and UNC first-year student Jarrard Cole were named to the UWI RE 100, a list of the nation’s top collegiate journalists as selected by the UWI RE organization for college stu-dent media. Dunn, a junior from Apex double- majoring in journalism and Spanish, is the 2009- 2010 editor of The Daily Tar Heel. Newton, a senior journalism and mass commu-nication major from Kansas City, Mo., is president of the Carolina Association of Black Journalists. Cole., from Athens, Ga., is the 2009- 2010 multimedia editor at The Daily Tar Heel. The students were selected from more than 825 nominations – representing students from more than 135 schools social and immigration hurdles, the team climbed to a state championship under Cuadros’ coaching. The book offers insight into the complex issue of Latino immi-grants coming to North Carolina to seek better lives and steady work but encoun-tering significant resistance. A nine- member book selection commit-tee of students, faculty and staff chose Cuadros’ book from four finalists, narrowed down from 239 recommendations. Committee chairman John McGowan, Ruel W. Tyson Jr. Distinguished Profes-sor of Humanities and director of the Insti-tute for the Arts and Humanities, said the book documents the evolving relation-ships between immigrants with long- time residents of Siler City – both black and white – as well as with those left behind in Mexico and Central America. “[ Cuadros] raises tough questions about what services and opportunities the state of North Carolina should make available to these immigrants,” McGowan said. “ We are also thrilled that our students will be reading a book written by a UNC fac-ulty member and one that is about North Carolina today.” An award- winning investigative reporter specializing in issues of race and poverty, Cuadros joined the faculty in July 2007. ♦ nationwide – submitted by profession-als, students and educators. A UWI RE panel evaluated each candidate based on demonstrated excellence in the field of collegiate journalism. ♦ J- school faculty book is summer reading choice The UNC Summer Reading Program chose “ A Home on the Field��� by assis-tant professor Paul Cuadros as its 2009 book selection. The University asks all f irst- year and incoming transfer students to read a book during the summer and participate in small group discussions led by faculty and staff once they arrive on campus. The voluntary non- credit assignment stimu-lates critical thinking outside the classroom environment and encourages new students to engage in the academic community. “ A Home on the Field,” published in 2006, explores class and ethnic conflict through the story of a Latino high school soccer team in Siler City, N. C. Despite significant citizen journalism continued from page 19 Only a fourth of citizen news sites and only one in 10 blog sites provided a contact telephone number. Rather than effective use of the contem-porary capabilities of software and the Web in disseminating news, informa-tion and opinion, we found that many downloading features attractive to Web- savvy visitors were scarce. MP3/ iPod feeds were available on 5 per-cent of citizen blog sites and 15 percent of citizen news sites; delivery to cell phones was available on 6 percent of news sites and 2 percent of blog sites; and e- mail forwarding of items was pos-sible with 30 percent of citizen news sites and a quarter of citizen blog sites. RSS feeds, on the other hand, were offered by three- fourths of the citizen news sites and 89 percent of citizen blog sites. Just more than half ( 56 percent) the content on citizen news sites was news and 16 percent was opinion, while opin-ion content accounted for 47 percent of the material on citizen blog sites. Little of the news content on the blog sites, however, was original reporting. Many citizen journalism sites go long periods of time without updating the main stories. The scope of news con-tent is narrower than one might find on online news sites maintained by tradi-tional media in the same markets. None of these findings is meant to suggest that citizen journalism is a Paul Cuadros failed experiment, is already a vanish-ing breed, or is in any way unworthy. Our study found many sites around the country that are performing a vital civic role; are engaging visitors to the sites in debates, polls and forums; are wel-coming citizen input and uploads; and are offering content – both news and opinion – to the public through a wide range of downloading options. Still, the data show that for many sites, the goals of the site builders may be more modest, the capabilities more limited, and the necessary human and financial resources more daunting than envisioned. ♦ Dan Riffe is Richard Cole Eminent Professor in the UNC School of Journalism and Mass Communication. 38 CAROLINA COMMUNICATO R visiting places or doing any other of his daily activities. You could see that all of the stories were the same; it was all coming from one source. After the invasion, Iraq was stormed by sudden democracy and absolute freedom. Many Iraqis – and espe-cially members of the political parties that came to Iraq after the invasion – started their own newspapers, Web sites, TV and radio stations. Instead of just one voice, now Iraq had a variety of thoughts and ideologies that did not agree with the other. TV channels and newspapers speak the tongue of the party that created it. This makes it hard for Iraqis to know whom to believe. Media that are pro-occupation use words like “ the friendly forces,” “ terrorists” and “ crimes against Iraq.” Some of them are paid by Ameri-can forces to give favorable reports. Others who are against the occupa-tion use words like “ occupation forces,” “ resistance” and “ heroic operations against the invaders.” And each has to show its party’s leader every day. It’s the same as in the days of Saddam, but now Iraq has so many more leaders. The Arab media isn’t so different than American media after all. A TV station or a newspaper is a business. They give different points of view, which can change according to management pol-icy and efforts to increase popularity. So in the end, the lack of good infor-mation causes Americans and Iraqis to misunderstand each other. Many describe the other as terrorists or invaders. These over- simplistic titles can last, or they can end – and much of it is up to the media. ♦ Ahmed Fadaam was a visiting scholar at the UNC School of Journalism and Mass Communication and Elon University in 2008- 09. DTH continued from page 31 media and the iraq war continued from page 23 student newspaper isn’t printed. So, student newspapers are getting caught up in university budget cuts. Some cuts are in days or pages printed, and others are losing their print editions altogether. The DTH stands on its own, and that’s not happening to us. When papers cut days, they lose read-ers, and they lose marketers who won’t ever come back. We don’t want to be in that position at the DTH . We think a five- day- a- week printed newspaper for Carolina is right, and it’s going to be right for a long time. With so much focus on online today, has the DTH newsroom shifted more to online? We created a new position recently for online managing editor, and we were recognized for online excellence by the N. C. Press Association, so we must be doing something right there. Our online audience comes primarily from outside our print distribution area. They come mainly for UNC basketball coverage, but I think they come back for the video, photo and multimedia features they find on the site. We’re not in a 24- hour news report-ing cycle. Student schedules hold that back. But we do have the biggest newsroom in the Triangle. The News & Observer’s newsroom numbers are down, and they continue to cut. We’re at almost 300 people in the newsroom, so I think we’ve got more news gather-ers than anyone in the Triangle. How are students working at the DTH adjusting to the demand in the job market for people who can do more than one thing – write, record audio, shoot video, take photographs and package it all for the Web? Students today know they have to be multi- talented. If you’re a designer, you better learn to copy edit. If you’re a copy editor, you better learn some concepts of design. They’ve gotten the message. Jobs are out there for qualified people. There are more than 11,000 newspa-pers in the United States. Only a small fraction of those are the big dailies that are doing so poorly. There are jobs at smaller community newspapers like the Washington Daily News, the Carteret News- Times and the Whiteville paper. You have to be willing to start your career in a smaller market, and you have to bring with you the abil-ity to tell stories in a variety of ways. ♦ www. dailytarheel. com A LEGACY FULFILLED DOMINATION DTH PHOTOS BY EMMA PATTI TYLER GETS TITLE UNC won by at least 12 points each game this tournament Wins NCAA title in last year as a Tar Heel ��� DANNY GREEN, �� TYLER HANSBROUGH, DONORS SUMMER 2009 39 Adams - Jacobs on Endowme nt Charles Patrick Adams Jr. and Jamie Susan Jacobson Joel Gregory Curran Adve rtising Allen Marshall Bosworth IV C. Brandon Cooke Susan Fowler Credle Peter Broemmel Lee Pamela Denise Long Sarah Foscue Merrell Rachel Alexander Parks Patricia Lee Rosenbaum Floyd Alf ord Jr. Schola rsh ip Julia W. Alford Peggy Alle n Inte rnsh ip Danny Robert Lineberry and Sharon Ann Lineberry Ph ilip Alst on Schola rsh ip Joel and Edith Bourne John Bitt ner Fund Denise Alexander Bittner Larry Dean Stone Jr. Marga ret A. Bla ncha rd Schola rsh ip Fraser Berkley Hudson Nancy Cole Pawlow Tom Bowe rs Schola rsh ip Fund Emily Mason Ballance Tom Bowers and Mary Ellen Bowers Jane Young Choi Owen Andrew Hassell Mark Christopher Holmes Frances Hudson Sharon H. Jones Gregory Mark Makris and Holly Hart Makris Nancy Pawlow Randy Rennolds Diane Harvey Bradley Schola rsh ip David Bradley Suzanne M. Presto Rick Brewe r Schola rsh ip J. Bryant Kirkland III Lenox Daniel Rawlings III Rebecca Branch Swift Julia Garner Wilson Peter Jude Zifchak Megan Eliza Collins Jane Brown Resea rch Gift Fund Jane Delano Brown Ca nady Inte rnat ional Schola rsh ip Erika Williams Canady Cole C. Cam pbel Profess ional Devel opme nt Fund Jane Elizabeth Albright Constance Campbell Brough Sharon D. Campbell Kathryn Louise Hopper John Albe rt Cam pbell III Schola rsh ip Fund Elizabeth Gardner Braxton CHCPR MS Schola rsh ip Fund Carolinas Healthcare Public Relations and Marketing Society Ca rroll Hall Re novat ion Fund Capitol Broadcasting Co. The Robin Cla rk Experience William Banks Bohannon Patrice Jane Dickey Ann Clark Howell and Glenn Richard Howell Margaret Olivia Kirk Marjo Edwina Rankin Susan Patricia Shackelford David Alan Zucchino O. J. Coff in Mem orial Schola rsh ip John Thomas Stephens Jr. Richa rd Cole Fund Bonnie Angelo John K. Bahr Jo Ellen Bass Joyce Lee Fitzpatrick Troy Kenneth Hales Bryant Allen Haskins James Russell Hefner III Merrill Rose L. Joseph Sanders Fitzpatrick Communications Inc. James V. D’Ale o Awa rd of Courage Karen D’Aleo and Robert I. D’Aleo Kathy Olson Andrea Diorio and Joseph Diorio Fall and Spring Break Netw orking Trips Joseph Nelson and Jean Nelson F. West on Fenhage n Schola rsh ip for Inte rnat ional Stude nts George M. Brady Jr. John Carlson and Caitlin Fenhagen Nancy P. Weston Mary Kath ryn Forbes Schola rsh ip Charles and Katherine Forbes Ste phe n Gates Schola rsh ip Fund Ronald R. Arnold James A. Auer Mark Alan Baratta Serene Anson Bartoletti William R. Bearding Matthew Wade Blanchard and Laura Thomas Blanchard Donald Arthur Boulton Carl E. Boyer James W. Brown Megan Eliza Collins Joan Conner Harvey Lindenthal Cosper Jr. and Kathryn Perrin Cosper Dale- Anna Carroll Cryan Walter K. Cupples Anthony F. Dardy Charles Ricketts Dike Shelia Duell George Anthony Gates III and Patricia Kennedy Gates Charles E. Gates Godfrey Gayle Frank Boynton Heath Ken Hopper and Carol N. Hopper Fred L. Hsu L. G. Jeffcoat Raymond Lewis Jefferies Jr. Bridget B. Johnson Pamela A. Kennedy Carolyn C. Kingman Craig Thomas Kocher Sally S. Kocher Mitchell Lynn Kokai James J. Krasula Dennis Krause Joseph R. Locicero Lois R. Lunne Charles Mallue III Dennis Michael Manchester Dennis P. Mankin Ryan Michael McDonough Thomas Wayne McHugh Gates McKibbin Marilyn McPhillips Stuart Mease Beth Miller Vicki Harrison Murray Alan W. Neebe and Eloise C. Neebe Micki Ware Owens Elnora Piscopo S. Tinsley Preston Annette Fields Raines Sue Meador Rodier John Charles Rose Alton Glenn Ross and Francis Turner Ross Steven R. Sarcione Pamela S. Schneider Eric Shaun Schneider Sr. Josephine C. Sharpe David E. Slade Nancy Snee Gary Sobba Tom Trotta and Lorenda Tiscornia Susan Elizabeth Walsh Claire Stroup Walton Kandice Weglin Andrea Michelle Wessell Bill Harold Whitley Jr. Robert L. Wilson Miles H. Wolff Joshua Alden Wroniewicz ROI Technologies Inc. Lunne Marketing Group Inc. Gift in Kind Charlie Tuggle CustomScoop KDPaine & Partners Canon USA Leaderboard Awards John L. Gree ne Fund John Lee Greene Jr. John Harde n Schola rsh ip Fund Mark Michael Harden The Cha rles Hause r Schola rsh ip Fund Robert Donald Benson Jane Edwards Hauser William Storr Cormeny Will iam Hea rst Fund William Randolph Hearst Foundations The Hoffma n Awa rd Jeffrey R. Hoffman Will iam & Barba ra Hooke r Library Trust Fund William H. & Barbara P. Hooker Trust Fund Pa ul Gree n Houst on Schola rsh ip Joan Pinkerton Filson Pete Ivey Schola rsh ip Judson Davie DeRamus Jr. and Sarah Ivey DeRamus E. Euge ne Jacks on Schola rsh ip Fund Estate of E. Eugene Jackson Journal ism Special Fund Robert Brown and Laura Brown W. Horace Carter Kenneth Wayne Lowe William Irvin Morton Estate of Roland Giduz Capital Cities ABC IBM Corp. E. W. Scripps Company Keeve r Schola rsh ip W. Glenn Keever and Nancy Caldwell Keever Donors to the school july . 1, 2008 through april 30, 2009 The honor roll below recognizes contributors to the UNC School of Journalism and Mass Communication and the school’s foundation from July 1, 2008 through April 30, 2009. Bold type identifies Dean’s Circle donors – individuals who have contributed $ 1,000 or more and organizations that have contributed $ 5,000 or more this fiscal year. Alumni who graduated in the last 10 years qualify for Dean’s Circle membership at reduced levels. Donors give generously, empowering the school’s faculty and students to excel in their teaching, research and service missions. DONORS 40 CAROLINA COMMUNICATO R Cha rles Kuralt Lea rning Ce nte r Thurman W. Worthington Jr. LPGA Schola rsh ips Ladies Professional Golf Association Harvey F. Laff oon Schola rsh ip Grace Laffoon Mackey - Bya rs Schola rsh ip Fund Napoleon Byars and Queenie Mackey Byars Donna Whitaker Rogers Rale igh Mann Schola rsh ip Fund Kendra Leigh Gemma Geoffrey Michael Graybeal Meggan Everidge Monroe Amy Marie Sharpe Maxwell Grad uate Schola rsh ip in Med ical Journal ism Kenneth Scruggs Maxwell and Tracey Maxwell Molly McKay Schola rsh ip Ashley Hartmann Mex ico/ Cuba Stude nt Travel Fund Frederick Dana Hutchison Jose ph Morrison Mem orial Peter Seth Morrison Hugh Morton Dist inguished Profess orsh ip in Journal ism and Mass Comm unicat ion William Grimes Cherry III Julia Taylor Morton Catherine Walker Morton Rolfe Neill John S. & James L. Knight Foundation N. C. Bla ck Publ ishe rs’ Schola rsh ip Charles Paul Ernest Harold Pitt Winston- Salem Chronicle Winston- Salem Foundation N. C. Comm unity Med ia Proje ct Rachel LaVerne Lillis Thomas W. Marshall N. C. Press Ass ociat ion/ N. C. Press Services Schola rsh ip N. C. Press Association Nels on Benton Mem orial Fund Landon R. Wyatt Jr. and Kathryn Benton Wyatt News - Editorial John Bayliff Frank Ron Pa ris Fund Robert Lamar Beall Jr. Joy Franklin Ashley B. Futrell Jr. State Port Pilot Roy H. Pa rk Fell owsh ip for Grad uate Stude nts Triad Foundation Pf izer Minority Med ical Journal ism Schola rsh ip Pfizer Inc. Prude n Grad uate Fell owsh ip Estate of Peter Pruden Jr. Publ ic Relat ions Anne Virginia Godwin Julie Anne Sass Ca rol Re uss Fund Carol Reuss Michael John Sauer Schola rsh ip for Sports Comm unicat ion Mary Jo Hester Cashion George- Ann M. Sauer Mary Ann Weitz Susan Weitz Schola rsh ips Crystal Nicole Calloway Douglas Oliver Cumming Ann Murphy Freeman Ellen Marie Gilliam Sari Nicolle Harrar Stephanie Elizabeth Jordan Harriet Sue Sugar Julia Groves Walsh David Earl Wells North Carolina Psychoanalytic Foundation Arizona State University School of Journal ism and Mass Comm unicat ion Inte rnat ional Fund Estate of Robert L. Stevenson School of Journal ism and Mass Comm unicat ion Foundat ion Corinne Anderson Adams Jerome Robertson Adams Thomas Joseph Ahern Jr. Patsy M. Albrecht Michael Miller Allen G. Craig Allen Jr. Ray Shores Alley Frank James Allston and Barbara Brown Allston Deborah Helms Alston O. Donald Ambrose and Patricia Watson Ambrose Sharon Hockman Ames Linda Frances Anderson Marjorie Jordan Andrea R. Frank Andrews IV Amy C. Andrews Jo Boney Andrews Nancy Appleby Ellen Hubbard Archibald Morgan David Arant Jr. Mary Hamilton Arcure William Griffin Arey Jr. Larry Rice Armstrong and Elizabeth Smith Armstrong Judith Carol Arnold Odette Embert Arnold Elisabeth Blake Arrington James Jordan Ashley III Tamara Overman Atkins Catherine Lynne Atchison Amanda Harding Atkinson Wendy Hunsucker Austin Erwin Theodore Avery Jr. Benjamin Franklin Aycock V and Heidi Eli Aycock James Greer Babb Jr. and Mary Lou Babb MacKenzie Coleman Babb Robert Reece Bailey Crystal Baity Kaylee Ann Baker Susie Elizabeth Baker Emily Mason Ballance Garry Lee Ballance Thomas Angelo Ballus and Paige Fulbright Ballus Mark Alan Baratta Amy Elizabeth Barefoot Evelyn Faison Barge Suzy Maynard Barile Ellen Downs Barnes Virginia Breece Barnes Barbara Ann Barnett Pamela Hall Barnhardt Frances Keller Barr Frank C. Barrows and Mary Stewart Newsom Kenneth Houston Barton Jo Ellen Bass Leah Efird Bass Jason Bates E. Thomas Baysden Jr. and Cynthia Bullard Baysden Thomas Carlisle Beam Jr. Robert Locke Beatty Jennifer Knesel Beaudry Gail Place Beaver Andrew Ross Bechtel Elizabeth Richey Beck John Michael Beck and Jane Strader Beck Judd DuPont Beckwith William Lockett Beerman Jr. John Tjark Behm Jr. and Laura Elliott Behm Clara Bond Bell Meredith Boyer Bell George Elliott Benedict IV J. Goodwin Bennett Thomas Fleetwood Benning and Betsy Lark Burnett Benning Samuel Jay Bernstein and Nancy Badt Bernstein David Lee Berrier and Cammie M. Berrier John Monie Betts Jr. Camden Charles Betz and Sara Betz Adam Bianchi and Crystal- Fair Chalaron Melbourne Margaret Goldsborough Bigger Pamela Hildebran Bilger Kathy Pitman Birkhead Jesse Bissette and Jody Bissette Elizabeth Kathleen Black Norman Black Jr. and Beverly Lakeson Black Shannon Burroughs Blackley Lisa Dowis Blackmore Amy Cash Blalock Stanley Blum and June Blum Adam Michael Linker and Kristen Suzanne Bonatz Richard Dale Boner Jane L. Boone Norman David Borden Cynthia McCanse Borgmeyer Gwendolyn Michele Bounds Loretta Bowlby- Herbek Patricia Atkinson Bowers Tammy Marie Bowman Betty Holliday Bowman Jill Wienberry Boy Debra Harris Boyette Lois A. Boynton Charles Delaine Bradsher Bethany Litton Bradsher W. Jeffery Brady Mr. Kenneth William Daniels and Angela Brady- Daniels Faye Riley Branca Michael Arthur Brannock Gregory Dean Braswell Linda Slawter Braswell Magda Ingrid Breuer E. Lawrence Brew Richard Franklin Brewer Larry Wayne Britt Rosemary Osborn Britt Charles Wilson Broadwell Nancy Weatherly Bromhal Sam Willis Brooks Jr. and Sandra Florence Brooks- Mathers Kelly Gangloff Brooks Sherri Berrier Brown Corey Lamar Brown Sumner Brown ToNola Doris Brown- Bland Paul Christopher Browne and Kimberly E. Sanders Christian Richard Bruning IV Joseph Alan Bryan Bob Bryant and Brandee Potts Bryant George Badger Bryant III Ralph Godfrey Buchan Jr. Anne A. Buchanan Pearle Long Buchanan Carl William Buchholz E. Harry Bunting Jr. and Elizabeth Cochrane Bunting Mary Gardner Burg Oscar Nesbitt Burgess Jr. Betsy Eugenia Burke A. Michael Burnett Sally Elizabeth Burrell Deborah Navey Burriss Robert Scidmore Bursch and Dolores da Parma Bursch Edward Winslow Butchart Beverly Gleason Byrnes Martha Till Cade J. Neal Cadieu Jr. Katharine Jones Calhoun Joan McLean Callaway Ann Stephenson Cameron Davis Lewis Camp Brenda Lee Campbell Erika Williams Canady Claudia C. Cannady F. Scott Canterberry Lee Hood Capps Dale Carlson John Chris Carmichael Carol Louise Carnevale Cheryl Beth Carpenter Carolyn Hof Carpenter Kent Hunter Carrington Lester Martin Carson Susan Keith- Lucas Carson Robert Lewis Carswell Eugene Venable Carver Carolina Wiggs Cate Joan Roberts Cates Susan Mauney Catron Dr. Martyn John Cavallo and Julie Austin Cavallo Joseph A. Cech III Tonya Widemon Cheek Mary Alys Voorhees Cherry Phillip Hoyt Childers and Kimberly Walsh- Childers Yun Hi Choi and Hwi- Man Chung Paula Grisette Christakos Margot F. Christensen George Worthington Civils Amy Armfield Clark Douglas George Clark Ann Clarke Johanna Lynn Cleary Ann Sawyer Cleland Michael Clendenin and June Clendenin John Clifford Bill Cloud and Margaret Alford Cloud Richard Livingston Coble Jr. Henry Luther Coble Katherine Blixt Cody James W. Coghill Allan E. Cohen Gerry Farmer Cohen Kelly Furr Cohen Sara Frisch Coleman Lynn Wareh Coles Renee Rader Colle Kathryn Sue Collins Sheri Mingle Collins Stephanie Mingle Collins Tracy Pruit Collins Wendell Wood Collins Mary Clark Connell Courtney Sanders Connor Mark Edward Cook Karin Turner Cook Jane Cappio Cooke Linda Yvonne Cooper Susan Huges Cooper Dorothy Coplon Thomas John Corrigan Marry Riggle Cornatzer J. Leigh Cotter Sara Fitzhenry Coughlin Coline Smith Covington William Riddick Cowper III Richard Pearson Cowperthwait Helen Parks Cox Emily Smyth Cozart Michael Alan Cozza Kenneth Robert Craig Lois Ribelin Cranford Lisa Stewart Crater Mary Lou Craven Charles Gordon Crawley Elizabeth Anne Crumpler Jessica Blue Cunningham Philip R. Currie Kara Iverson Cvijanovich Kristin Biddulph Dabar Diana Lynn D’Abruzzo Cynthia Dalton and Tony Dalton Jayne Childs Daly Susana Lee Dancy Caroline Elizabeth Dangson Charles Rufus Daniel Jr. Barbara Parker Danley Barbara S. D’Anna Liane Crowe Davenport Maria Coakley David Shannon Marie David William Davie Paul Tripp Davies Lynn Davis Herbert Edward Davis Jr. James Allyn Davis Michael Aaron Davis Virginia Kate Davis Helen S. Davis Nancy Katherine Davis Noelle Marie Dean Kim Ruhl Dearth Wesley Lane Deaton Joseph Albert DeBlasio Derek Stevens DeBree Christopher Richard DeFranco Edward Harrison Denning and Shea Riggsbee Denning Rebecca Anne Denison William Austin Dennis july . 1, 2008 through april 30, 2009 DONORS Derek Wayland Denton Stacey M. Derk Margaret Laurens deSaussure Bradley Lee Dezern Lella T. Dezern Blake Dicosola Laura Hammel Dicovitsky Christopher Joseph DiGiovanna and Jennifer Sucher DiGiovanna Emily Ogburn Doak Casey William Dobson and Sherry Elaine Miller Anne Marie Dodd Jean Huske Dodd Sherrie Marchant Donecker Claire Robbins Dorrier Linda Brown Douglas Dru Dowdy Patricia Rogers Dozier John Ernest Drescher Jr. Sandra Snyder Drew Derwin Lathan Dubose Sherrie Venable Duke Andrew Wayne Duncan and Alison Shepherd Duncan Kathleen Jane Dunlap Casey Brenelle Dunlevie June Dunn Thomas Edwin Dunn Elizabeth Gray Dunnagan Miriam Evans DuPuy Debra Kaniwec Durbin Jennifer Eileen Dure Carol Anne Bennett Durham W. Harry Durham Diane Hanna Earl Jon David East Susan Johnson Ebbs Derek John Eberwein and Teresa Clark Eberwein Kristin Scheve Eckart Susan Datz Edelman Cobi Bree Edelson J. Gary Edge and Debra Rogers Edge Charles Guy Edmundson Gregory George Efthimiou Jamal Laurence El- Hindi George Maron El- Khouri Gregory Edwin Eller Samuel Michael Elliott and Ruth Reece Elliott Grace- Marie Blades Elliott Morgan Brantley Ellis Robert Anthony Ellison Charles Frederick Ellmaker David Charles Ennis Joy Cox Ennis Racheal Ennis John Walter C. Entwistle II and Marielle Stachura Entwistle Donna Maria Epps D. Brent Ericson and Sally Ellen Pearsall Florence McLeod Ervin Rhonda Francine Ervin- Parker David Wesley Etchison Russell Furbee Ethridge Kenneth LeRoy Eudy Jr. Johnna L. Everett Harris Factor Phyllis Annette Fair Thomas Ellison Faison Henry Wayne Farber Kimberlie Jean Farlow G. Thomas Fawcett Jr. Robert Steven Feke Twyla Ann Fendler Randolph B. Fenninger Jr. Thomas Russell Ferguson Jr. Kristina L. Ferrari Cynthia Hutton Ferrell Christine Yates Ferrell Daniel Luther Fesperman Lori Morrison Fetner Mark Fey and Lisa Langley Fey William Henderson Fields Susan Oakley Fisher Luchina Lenay Fisher Elizabeth Anne Flagler Dolores L. Flamiano Michael Dickey Fleming and Virginia Martin Fleming Kristin Wood Flenniken Laura Nielsen Fogt Adrienne Layman Fontaine Danielle Bridgette Forword Katharine Moseley Foster Elissa Smith Fowler Rochelle B. Fowler Thomas Stockton Fox III and Mary Catherine Ray Fox Elizabeth Hartel Franklin Bill Freehling and Emily Battle Freehling Marie Thompson Freeze Robert H. Friedman Christopher Martin Fuller Deborah Simpkins Fullerton Gary Douglas Gaddy and Sandra Herring Gaddy Carol Gallant Rebecca Smith Galli William Hunter Gammon and Jessica Gillespie Gammon Kara Elizabeth Gannon Eduardo Alberto Garcia and Enriqueta Garcia David Allen Garrison Jennifer Ann Dunlap Garver E. Clayton Gaskill Jr. Austin Gelder Adam J. Geller James Franklin Gentry Jr. Hunter Thompson George Jennifer Diane Gertner Shailendra Ghorpade Thomas Herrick Gianakos Dona Fagg Gibbs John R. Gibson Morton Joseph Glasser Charlie Upshaw Glazener and Patricia Moore Glazener Howard Gibson Godwin Jr. Colleen Crystal Natasha Goffe Scott David Gold Peggie Jean Goode James T. Gooding Jr. and Karen F. Gooding Charles Frank Gordon Jr. Blake Green Roy McDowell Greene and Tracy Edwards Greene Sue A. Greer Scott Hamilton Greig Alissa Gail Grice William B. Grifenhagen Patricia Ellen Griffin Stephanie Lynn Gunter Rebecca Sirkin Gunter Phillip Warren Gurkin and Marie Karres Gurkin Debra Harper Gutenson David Warner Guth Leonard Julius Guyes John Brian Hackney L. Allen Hahn Elizabeth T. Haigler Parker Colleen A. Haikes Mary Cameron Haines David Robert Hair and Elizabeth Coley Hair Z. Bryan Haislip Deana Setzer Hale Troy Kenneth Hales Joan Charles Hall Stephen Neil Hall Dwight Craig Hall Calvin L. Hall Elizabeth Hughes Hall Speed Hallman and Susan Walters Hallman Charles Daryl Hamilton Sharon Kester Hamilton Cole Chapman Hammack Lawrence Townley Hammond Jr. and Alice Rowlette Hammond School alum ni Joe Ne lson and Cather ine Reu hl want to help students start careers in the media industry. They support networking trips each semester to a different city so students can gain insight into the job market. “ The J- school is empowering students through these trips, giving them an opportunity to meet with professionals and further explore their areas of interest,” said Reuhl, a 2003 alumna and a communications specialist at the Harris Teeter headquarters in Matthews, N. C. Gifts from Nelson and Reuhl have helped the school take students to Atlanta, New York City and most recently, Washington, D. C. In Washington, students met with alumni at Arnold Worldwide, The Washington Post, ABC News, Voice of America, National Geographic, the White House, Fleishman- Hillard and the U. S. Senate Finance Committee, among others. The school hosted a reception at the Capitol Hill Visitor Center. Students who participate in the mentoring trips contribute to the cost of flights and lodging. Though many students get help paying for the trips from the Don and Barbara Curtis Excellence Fund for Extracurricular Student Activities, donors help remove financial obstacles for deserving students who could not afford to take advantage of these trips. “ I just felt like I could do something to help students find meaningful employment,” said Nelson, who lives in Rocky Mount, N. C. Many students who go on these trips make contacts that lead to jobs. Students and staff outside Union Station in Washinton, D. C., in March 2009. Alumni support student networking trips SUMMER 2009 41 july . 1, 2008 through april 30, 2009 DONORS 42 CAROLINA COMMUNICATO R Elizabeth Carroll Hamner William R. Handy and Barbara Handy Katherine Hart Hanes Roger Durant Hannah and Janell McCaskill Hannah Caroline Hanner Sarah Barbee Hanner Scott Allen Hanson Lynn Harand Margaret Taylor Harper Graham Dalton Harrelson Robert Chatham Harris Angela Dorman Harris John Lory Harris III and Catherine Randolph Harris Ashley Hartmann Bryant Allen Haskins Marshall William Hass Daniel Marshall Haygood J. Duncan Hays and Jayne Hamlet Hays Ruth Davis Heafner Louis Roy Heckler Kathryn Cooley Heiser Elaine Gaulden Helms Winifred Martin Helton J. D. and Cindi Henderson Bruce Finley Henderson and Lynn Garren Henderson James Donald Henderson Jr. and Cynthia Johnson Henderson Maurice H. Hendrick Virginia Susan Hendrix James Wright Henry Perry Cleveland Henson Jr. Charles Allan Herndon III James Charles High and Sarah McKenzie High Leslie Thompson High and Rebecca Nix High Susan Snyder Hight Joan Hennigar Hill John Charles Hinson Jr. and Linda Morse Hinson Grant McLeod Holland and Katherine Holland George Martin Holloway Christina Marie Mock Holmes W. Howard Holsenbeck Virginia Fridy Holt Frances Ledbetter Hook Matthew Edwin Hornaday and Catherine Davis Hornaday Nancy Carolyn Horner Susan Snipes Horvat Alison Page Howard Herbert Hoover Howard David Hamilton Smith Jr. and Tammy Lisa Howard Jane Howard Kate Tamba Howard James Fuller Howerton Pauline Ann Howes Edgar Allison Howie Julius Cicero Hubbard Jr. Steven Alfred Huettel Jeffrey Lawrence Huey Dane R. Huffman Sarah Jean Hughes James Brandt Hummel Scott Beale Hunter Nancy Rea Huntley Marian Louise Huttenstine Anne Hickman Imes Cynthia Walsh Ingram Stacey Kaplan Isaacs Sarah Christine Irvin Andrew James Ives Rick Jackson Barry Gilston Jacobs Shawn Rubach Jacobsen and Karen Wiggins Jacobsen Diane Gilbert Jacoby William Brian Jaker Roy Frederick Reed and Dinita L. James Melissa Lentz James Lawrence Wooten Jarman Jr. Carol Spalding Jenkins John Russell Jenkins Jr. and Ann McMahon Jenkins Yongick Jeong Carole Ferguson Johnson Alfred Leonard Johnson Harmony Marie Johnson Cassandra Lyons Johnson Emily Hightower Johnston Anne Marie Johnston Thomas Kennerly Johnstone IV and Carrie Estes Johnstone Bruce Overstreet Jolly Jr. Emmy Campbell Jonassen Raymond Clifton Jones Robert Jones Joseph Christopher Jordan Telisha LeShawn Joyner Edward Grey Joyner Jr. Adam Charles Kandell Stephanie Alicia Kane Susie Cordon Karl Laura A. Katz Ashton N. Katzer Michael Ray Kaylor Gary Victor Kayye Michael David Kearney Ryan William Keefer Anne Raugh Keene William Lewis Keesler Patricia Patterson Kelly Elizabeth Anne Kennedy Janet Rose Kenney Urania Bakos Keretses Pamela Phillips Keull Charles Edwin Killian Julie Smith Kimbro Anne Hanahan Ford Kimzey Keith King and Louise Spieler Wayne Edgar King Alison Michelle King Michelle Heeden King Robert Edward King David Burgess Kirk Janice Carol Kizziah Mark Corey Klapper Rochelle Helene Klaskin Kimberly Dawn Kleman Malia Stinson Kline Felisa Neuringer Klubes Karen Trogdon Kluever Susan Brubaker Knapp Richard K. Kneipper and Sherry Hayes Kneipper Robert Clifton Knowles Mitchell Lynn Kokai Michele Holland Kolakowski Rachael Landau Kornblum Stephen Kornegay Rhonda Whicker Kosusko Lisa Rowland Kozloff Gene William Krcelic John Dunham Kretschmer Anita Krichmar Paul Stuart Kronsburg Thomas Kublin Marsha Kurowski Paul
Object Description
Description
Title | Carolina communicator. |
Date | 2009 |
Description | summer 2009 |
Digital Characteristics-A | 6529 KB; 48 p. |
Digital Format |
application/pdf |
Full Text | A publication of the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill Q& A with Hulu CEO Jason Kilar Comic strips, Southern stereotypes and Doug Marlette From the desk of Skiper Cofin: Journalism I lecture notes Summer 2009 Visit jomc. unc. edu, follow us on Twitter and become a fan on Facebook to be informed as we add to the lineup of centennial events that includes: “ Making News: One Hundred Years of Journalism & Mass Communication at Carolina” by Tom Bowers is available through UNC Press. Horace Carter, a 1943 graduate of the school and a Pulitzer Prize- winning editor, funded publication of the book. Sept. 9 Centennial kick- off at Carroll Hall The first day of the first journalism class at Carolina was Sept. 9, 1909. N. C. Collection Gallery exhibit opens in Wilson Library “ Consecrated to the Common Good: 100 Years of Journalism Education at UNC- Chapel Hill” Oct. 14 Roy H. Park Distinguished Lecture in Gerrard Hall Hulu CEO Jason Kilar ’ 93 5: 30 p. m. Oct. 15 Coates University Lecture in Wilson Library Tom Bowers: “ The Origins of Journalism Education at UNC- Chapel Hill” 5 p. m. Nov. 7 J- school Homecoming Open House at Carroll Hall Make plans to join the J- school community at Carroll Hall two hours prior to kickoff of the Carolina vs. Duke football game at Kenan Stadium. We are celebrating 100 years of journalism and mass communication education at Carolina with special events and programs in 2009 for alumni, friends, students, parents, faculty and staff. In our centennial year, we are launching an ambitious new curriculum, forging new research partnerships and providing leadership and innovation in time of great change in the journalism and media industries. SUMMER 2009 1 Dean Jean Folker ts: Connec ting 37th Frame Q& A with Hu lu CEO Jason Kilar Comic strips, Souther n stere otypes and Doug Marlette Citizen Jour nalism : Gr and vision, online re ality Launching The Little Ne wspaper That Could Med ia and the Ir aq War Ne w Curr icu lum From the des k of Skipper Coff in: Jour nalism I lec ture notes Catch- 22: Bus iness jour nalism and ec onomic per il Ne w med ia, new politics 3 4 12 15 19 20 23 24 26 29 30 CONTENTS 4 12 15 Cover photo from the school’s 37th Frame exhibition ( see story on page 4). Kate Napier Two drivers sit on the roof of a car before the start of the first round in the semi- finals of the demolition derby at the N. C. State Fairgrounds in Raleigh on Oct. 25, 2008. The derby is a long- running tradition hosted over multiple days each year at the fair. 2 CAROLINA COMMUNICATO R ‘ Don’t worr y about your DTH . It’s not going anywhere .’ Digital TV Tr ansition’s Tr ansition Is the Time Right for a Feder al Shield Law? Agenda- se tting to agendame lding Ne ws Briefs Donor list Alum ni su pport for stude nt networking trips Canady Inter national Scholars hip CONTENTS Editors Morgan Ellis, Kyle York Designer Karen Hibbert, UNC Design Services Printer Harperprints, Henderson, NC Read the Carolina Communicator online at jomc. unc. edu/ carolinacommunicator. Carolina Communicator is a publication of the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. © Copyright 2009, UNC School of Journalism and Mass Communication. All rights reserved. Address corrections: Amy Bugno School of Journalism and Mass Communication Campus Box 3365 UNC- Chapel Hill, N. C. 27599- 3365 amybugno@ unc. edu 919.962.3037 Jean Folkerts Dean 919.962.1204 jean_ folkerts@ unc. edu Dulcie Straughan Senior Associate Dean 919.962.9003 dulcie@ email. unc. edu Anne Johnston Associate Dean for Graduate Studies 919.962.4286 amjohnst@ email. unc. edu Joe Bob Hester Associate Dean for Undergraduate Studies 919.843.8290 joe. bob. hester@ unc. edu Speed Hallman Associate Dean for Development and Alumni Affairs 919.962.9467 speed_ hallman@ unc. edu Louise Spieler Associate Dean for Professional Education and Strategic Initiatives 919.843.8137 lspieler@ unc. edu Dottie Howell Assistant Dean for Business and Finance 919.843.8287 dottie_ howell@ unc. edu Jay Eubank Director of Career Services and Special Programs 919.962.4518 jeubank@ email. unc. edu Monica Hill Director, North Carolina Scholastic Media Association 919.962.4639 mihill@ email. unc. edu Jennifer Gallina Director of Research Administration 919.843.8186 gallina@ email. unc. edu Stephanie Willen Brown Park Library Director 919.843.8300 swbrown@ unc. edu Fred Thomsen Director of Information Technology and Services 919.962.0281 thomsen@ email. unc. edu Kyle York Assistant to the Dean for Communications 919.966.3323 kyle_ york@ unc. edu School of Journalism and Mass Communication 33 31 32 33 34 35 39 41 42 20 SUMMER 2009 3 Graham later became president of the University and is widely credited with instilling the public service ethic that has become a Carolina hallmark. It’s apt that a service- minded leader taught our first course. As journalism and mass communication education at Caro-lina grew and flourished over the past century, service has been at the center of the mission. And this may be true now more than ever – as journalism and the media industries confront major changes and considerable economic challenges. They need the school’s research, ideas and faculty experts. Most of all, they need our students. Our students will shape the future of media. In fact, they already are. Just take a look at “ Powering a Nation” ( poweringanation. org) to see what our students are doing for their part of the experimental News21 program of the Carnegie- Knight Initiative on the Future of Journalism. They are finding innovative ways to tell stories that need to be told. In this centennial year, we’re launching a new curriculum that takes into account the changes in the industry. ( See pages 24 and 25.) We re- vamped the curriculum after I traveled exten-sively visiting with alumni and friends at newspapers, online news services, broadcast stations, and advertising and public relations agencies to hear what they need from our gradu-ates. The school’s Board of Advisers weighed in, and we consulted the students themselves. The result is a curriculum the Accrediting Council on Education in Journalism and Mass Communications has called “ converged and ambitious.” The school recently converted to high definition in the studio where we teach broadcasting students. Our students will be entering an HD industry, and we are committed to train-ing them on the equipment and technology they’ll use when they start their careers. Twenty- one students traveled with faculty and professionals to the Galapagos Islands this summer to create a multime-dia Web site documenting the effects of the rapidly growing human population on the islands. We believe it’s the first time anyone has approached the Galapagos from a mul-timedia standpoint. This is the kind of rich international experience we love to provide our students. The school stays active in the community closer to home as well. Our Carolina Community Media Project has forged a first- ever partnership between UNC, N. C. Central University and the city of Durham to create a community newspaper in Northeast Central Durham – an area police call “ the bull’s eye” because of its reputation for crime. ( See story on page 20.) The project has drawn support from private funding, civic leaders, volunteers and other contributors. This work in Durham is a heartening example of how we can remain highly effective even in the midst of the state budget cuts. Our bottom line is to provide the very best in teaching, research and service. Budget cuts are never easy, but we will take on the challenge to be yet more innovative and creative in how we reach our bottom line. Gifts from alumni and friends make a huge impact. I hope you enjoy this edition of the Carolina Communicator, and I invite you to stay connected to the school, especially this year as we observe our centennial with special events and programs for alumni, friends, students, faculty and staff. We’re excited to welcome Hulu CEO, Jason Kilar, a 1993 graduate of our advertising program, back to Chapel Hill to give the school’s Roy H. Park Distinguished Lecture on Oct. 14. ( See story on page 12.) Visit jomc. unc. edu; become a fan on Facebook; follow us on Twitter; join the J- link network; and come see us at Carroll Hall. Dean Jean Folkerts FROM THE DEAN Sept. 9, 2009 ma rks 100 yea rs since Edwa rd Kidde r Graham ta ught the first journal ism class at Ca rolina. Dean Jean Folkerts: Connecting 37th Frame SUMMER 2009 5 PHOTOJOURNALISM T he 37th Frame, Carolina photojournalism’s annual student- run photo contest and exhibit, features the best student work from the past year. This year’s exhibition featured 50 single images and five photo stories selected from more than 500 photos and more than 20 photo stories. The images were judged by a panel of professional journalists from The News & Observer and the Durham Herald- Sun. “ O ur students produce compelling, real life photojour-nalism,” said associate professor Pat Davison. “ Their work reflects humanity in a unique and intimate way.” The following images are just a few from the 37th Frame exhibition. above: Abby Metty Muslim high school girls at Koh Yao Wittaya in southern Thailand say their afternoon prayers. At this rural high school, girls and boys say prayers separated by a curtain, with the boys by the window, facing toward Mecca, and the girls behind them, shrouded in robes in the sticky tropical heat. facing page: Eli Sinkus Tattoo artist Aaron Tingey feels strongly about equality. “ I think that everyone’s opinion matters,” Tingey said. Tingey works at Glenn’s, a tattoo parlor in Carborro, N. C. 6 CAROLINA COMMUNICATO R PHOTOJOURNALISM right: Roxanne Turpen Snowglobes: Portrait of Jessica Anders below: Zach Hoffman Pelicans gather behind Tommy Leggett’s shrimp boat to dine on discarded fish trapped in shrimp nets. N. C. shrimpers are struggling to stay in business due to high fuel prices and the low cost of imported shrimp. Leggett and his brother, Robert, who set sail out of Shallotte, N. C., are determined to keep the industry alive. They were raised by shrimpers and are teaching their children the art of shrimping. SUMMER 2009 7 PHOTOJOURNALISM above, top: John W. Adkisson Deontae Paul, 10, right, draws on his arm while friends Tristin Ecker, 12, back left, and Ralph Ecker, 15, back right, replace the back tire on one of their bicycles on Leith Street in Flint, Mich. above, middle: Mary Catherine Penn Magdalena Grozsek, a Polish bossa nova singer, tries on a fur on her terrace in Paris, France. left: Tiffany Devereux Colin Lawrence works on a construc-tion site on the island of St. Helena. He said the clutch of his car ripped open the top of his shoe when his foot slipped on the pedal. “ The sole is still good, though,” he said. 8 CAROLINA COMMUNICATO R PHOTOJOURNALISM above: Danielle Verrilli Tory Daley and her mare, Sapphire, compete during Carriage Day at the 2008 N. C. State Fair Horse Show. left: John W. Adkisson A woman weeps after flagging down police officers in Durham, N. C. She reported that a thief had stolen money she intended to use to purchase crack cocaine. below: Courtney Potter 2008 Summer Olympics hopeful Erika Erndl, right, shares the pool with a children’s swim league for her early morning workout. SUMMER 2009 9 PHOTOJOURNALISM left: Brittany Peterson A couple dances the tango on a street corner in Montevideo, Uruguay. They were dancing to recruit people to dance at their studio. below: Elizabeth Ladzinski Julie Atlas Muz rehearses before the premiere of “ Vivien and the Shadows,” a work commis-sioned by Carolina Performing Arts. The show was part of the Gender Project Series, which explored issues of gender and sexuality. 10 CAROLINA COMMUNICATO R PHOTOJOURNALISM above, top: Anthony Harris Caroline Mason and Beth Haley kiss in the Pit on the Carolina campus to protest street- preacher “ Brother Micah’s” views on Christianity and morality. above, middle: Andrew Johnson Red Griffin reaches out to one of his 27 cows. Griffin, 99, has kept cows at his farm in southern Chatham County for most of his life. While the herd has dwindled, he still tends to them several days a week. left: Mary Catherine Penn Reflection of trees in a juice cup during an outdoor Hare Krishna dinner in Chapel Hill SUMMER 2009 11 PHOTOJOURNALISM above: Chris Carmichael Craig Carmichael enjoys a podcast during a family visit to Naples, Fla. Carmichael has battled the neuro- degenerative disorder Friedreich’s Ataxia from an early age. The disease has meant gradual loss of mobility, which has led him to channel his energy into writing. He has authored several books, including “ See What I Can Do,” published by the comic book company Top Shelf. right: Jon Young Note to Self ( Photo- Illustration) 12 CAROLINA COMMUNICATO R ALUMNI Kilar joined Hulu in July 2007 after more than a decade with Amazon. Hulu – which is co- owned by NBC Universal, News Corp. and Providence Equity Partners – is operated independently by a management team with offices in Los Angeles, New York, Chicago and Beijing. Its mission is “ to help people find and enjoy the world’s premium video content when, where and how they want it.” Hulu has overtaken Yahoo as the third- most- watched Internet video destination – behind YouTube ( and other Google sites) and MySpace. Hulu users find videos from more than 130 content providers, including FOX, NBC Universal, MGM, Sony Pictures Televi-sion, Warner Bros. and more. They can choose from more than 1,000 current TV hits such as The Simpsons, The Daily Show with Jon Stewart and The Office the morning after they air. Popular older shows including Buffy the Vampire Slayer, The A Team and Married... with Children are avail-able, along with hit movies like Men in Black, Ghostbusters and The Karate Kid. Hulu also carries clips from Saturday Night Live and Friends, among other shows and movies. Users can view the content at Hulu. com and on a growing network of personal blogs, fan sites and other Web sites that embed the Hulu video player. ASON KILAR, A 1993 ADVERTISIN G GRADUATE OF THE SCHOO L, IS CHIEF EXECU TIVE OFFIC ER OF HULU, AN ON LIN E VIDEO SERVIC E THAT OFFERS TV SHOWS, MOVIES AND CLIPS AT HULU. COM FOR FREE. with Hulu CEO Jason Kilar J Jason Kilar will deliver the school’s Roy H. Park Distinguished Lecture on Oct. 14 in Gerrard Hall on the UNC campus. SUMMER 2009 13 ALUMNI Hulu is often noted as a unique venue for advertisers. What kind of research goes into ad development for Hulu? Hulu’s approach to advertising is the result of listening care-fully to advertisers and users alike. We also marry that information with our own beliefs in what makes for an ideal advertising service. Our goal is to create a service to which we ourselves become addicted, both as users and as marketers. Hulu allows users to choose the advertise-ments they see. How did that come about, and how does it work? Some of the most powerful innovations are the simplest ones. A number of us like regular soda in the office, whereas others like diet soda. As we were initially developing our ad formats, we felt that it would be better for both users and the Coca- Cola company if we let users choose whether they were presented with a Diet Coke ad or a Coke ad. Users and advertisers are much happier with the control and tar-geting, respectively. What does Hulu offer advertisers that other sites do not? We enable high- fidelity conversations between brands and up to 30 million of their prospective customers. The recall rates of advertising and advertisers on Hulu are approximately two times what that same advertising and advertisers are getting in other mediums. In a world of clutter, we aspire to be a rela-tively simple, relevant and high- recall environment. Actor Alec Baldwin starred in Hulu’s February 2009 Super Bowl television ads. What type of audience does Hulu bring to advertisers? The bulk of our audience is 18- 49 with an average income of $ 77,000. What has been the response of advertisers to Hulu? It’s been humbling to see the response from the advertising community. We started with 10 charter advertisers, and that number grew to more than 175 in a year’s time. One of our goals is to invent the ideal advertising service, which we define as delivering relevant advertising to each individual user and to also deliver world- beating results to our advertising partners. ⊲ 14 CAROLINA COMMUNICATO R ALUMNI How do movie studios and TV networks view Hulu? Most movie studios and TV networks view Hulu as an increasingly relevant tool to help connect their great stories with the audience those stories deserve. They also view Hulu as an effective way to make a fair return on their invest-ment in creating feature films and television shows. Obviously NBC and FOX are on board. How can they offer their content for free? In the U. S. alone, there is $ 67 billion spent on advertising that runs alongside premium content ( like 30 Rock and Saturday Night Live). So it all depends on how you define the word “ free.” Are there plans to move beyond movies and TV shows? Our mission is to aggregate and offer the world’s premium content. Though we’ve made good progress this first year, we are very sober about the fact that we have a long way to go. Hulu broadcasted a live address from Presi-dent Obama on Feb. 24. Does Hulu plan to expand into news- related programming like the Obama address? People were receptive to the Obama address on Hulu, par-ticularly given that it was a workday in the U. S. and most offices do not have television sets. The Obama inaugura-tion was a record- setting day for us. O ur long- term goal is to offer the world’s premium content to our users. We have not limited ourselves to entertainment television. Where does the name Hulu come from? The name Hulu comes from a Chinese proverb, describing Hulu as “ the holder of precious things.” T he first five people who I asked to join me on this journey were in Beijing, so we though it appropriate on a number of levels to choose the name Hulu. Does Hulu really soften the brain like a ripe banana? I’ll let Alec Baldwin answer that question. SUMMER 2009 15 HEADER By Tom Hanchett Tom Hanchett is the staff historian for the Levine Museum of the New South in Charlotte, where the “ Comic Stripped” exhibit premiered. Hanchett, who earned his doctorate in history from UNC, gives audiences a glimpse into the making of the exhibit, which was displayed in the school’s Carroll Hall this spring. One of great pleas ures of creat ing “ Comic Stripped : A Reveal ing Look at Southe rn Ste reoty pes in Ca rtoons” was ente ring the Southe rn- fried world of cartoonist Doug Marlette . We knew from the start that his Kudzu strip would be a big part of the project. But we hadn’t fully understood the extent to which the strip was about the South’s struggles with ste-reotype. And we didn’t expect that Marlette himself would take a personal interest in making the exhibit a success. Doug Marlette burst on the American scene in 1972 as the wonder- boy editorial cartoonist at The Charlotte Observer. Fresh out of Florida State University, he snagged a spot at one of the South’s most progressive newspapers and within months his hard- hitting panels on the Vietnam War, capital punishment, school integration and the like were being ⊲ HEADER 16 CAROLINA COMMUNICATO R picked up by the national press. Bitingly funny, he could plunge deep to the philosophical heart of a news issue, and he was able to do it again and again, day in and day out. That would be enough for most folks. But Doug Marlette possessed energy to burn, and in 1981 he channeled some of it into a new daily comic strip. Main character Kudzu DuBose was a young would- be writer longing for a way out of his stultifying hometown of Bypass, N. C. No coincidence that he looked a lot like Marlette. “ Where I grew up artists were rarer than Jews or Catholics,” Doug later wrote. “ My kinfolks were mill workers, cotton and tobacco farmers, auto mechanics and waitresses. Culture was something the veterinarian scraped off the cow’s tongue to check for hoof- and- mouth disease…. We moved around a lot, and some places were so backward even the Episcopalians handled snakes.” Marlette’s first Kudzu comic strip, June 15, 1981, showed Kudzu with his best friend Maurice. Marlette’s very first strip, on June 15, 1981, quietly announced a new era. Previous Southern strips had been almost lily-white. By contrast, young Kudzu walked side- by- side with his African- American friend Maurice. Racial expectations became an overt theme as the strip evolved. When Maurice longed to get in touch with African- American roots music, he found himself “ not black enough,” busted by the blues police for insufficient suffering. Kudzu’s nerdy white friend Nasal T. Lardbottom had the opposite problem. Nasal endlessly hun-gered to adopt black mannerisms as portrayed in the media, but remained “ too white” to pull it off. In fact nearly all Kudzu characters at once embodied and rebelled against Southern stereotypes. Preacher Will B. Dunn was particularly outrageous. Marlette created him as a way to poke fun at Bible- Belt hypocrisy, rampant during the 1980s in the scandals of Jim and Tammy Faye Bakker’s Charlotte- based “ Praise the Lord” televangelism empire. But Dunn also became a mouthpiece for Marlette’s own wry reli-gious musings. Over time the preacher took center stage as the strip’s most active presence. But even as he rebelled against the South, Marlette loved it deeply. He did succeed in escaping, moving to New York’s Newsday soon after he won the Pulitzer Prize for editorial cartooning. But once he got that out of his system, he came back and bought a house in Hillsborough, N. C. When we phoned him there, asking permission to use his Kudzu images, he made only one request: “ Just be sure to say I’m the first creator of a Southern strip to be actually born and raised in the South.” Indeed, Southern cartoons became a mainstay of American funny pages starting in the 1930s, and nary a one came from a Southerner’s pen. When Billy DeBeck introduced moun-taineer Snuffy Smith in 1934, he sent his assistant out to Manhattan bookstores seeking studies of Southern speech and customs. Al Capp launched Li’l Abner the same year, a Connecticut native’s notion of an Ozark hillbilly. Walt Kelly’s Pogo, started 1948, starred talking animals in a lovingly por-trayed Okefenokee Swamp, a real place in south Georgia, but won more attention for well- placed jabs at ultra- conser-vative Sen. Joe McCarthy. “ Ev en as he rebell ed against the South, Marlette lov ed it deeply .” HEADER The character of Uncle Dub, taciturn good ol’ boy, captured the conflicts inherent in being Southern. In one of the earliest Kudzu Sunday strips, he cheerfully fulfills the expectations of tourists seeking down- home Dixie — but beware anyone who fails to treat him with respect. Later, Marlette made a running gag of preservationists seeking to “ save the good ol’ boys,” as cultural homogenization threatened to wipe out Southern distinctiveness. Nasal T. Lardbottom, from Doug Marlette’s book Even White Boys Get the Blues, 1992. Kudzu character Maurice gets busted by the blues police. Preacher Will B. Dunn, Kudzu, Oct. 15, 2006. No accident that Uncle Dub became the logo for the exhibit “ Comic Stripped.” We initially wanted to use a clip from a famous 1940s- vintage strip, but ran into resistance from the syndicate that controlled it. We called Marlette, who delighted in poking his pen metaphorically in the syndicate’s face. He whipped up a special sketch of Uncle Dub — and to our surprise, drew him looking into a mirror. ⊲ SUMMER 2009 17 HEADER 18 CAROLINA COMMUNICATO R Is Southern distinctiveness on the verge of extinction? From Doug Marlette’s book Kudzu Chronicles: A Doublewide with a View, 1989. Doug Marlette died suddenly after making that sketch. He was killed in a highway crash in Mississippi, where he went excitedly to see a high school drama troupe put on the Kudzu musical he co- wrote with Jack Herrick and Bland Simpson of the Red Clay Ramblers. Thankfully he’d depos-ited much of his archive of drawings with the Southern Historical Collection at Chapel Hill. We never got to thank him for adding the mirror. That’s the key to Doug Marlette’s work with Kudzu, we slowly realized. Kudzu is not just about the South or about stereotypes. It is about how all of us are wrestling with society’s expectations — and with our own images of ourselves. ♦ Uncle Dub and the limits of Southern politeness, Kudzu, Aug. 9, 1981. RESEARCH For the last two years I’ve worked on a proje ct that surveyed the la nds cape of citizen journalism, trying to se how wel the ideal ists ’ vision refle cts online real ity . Funded by the Knight Foundation and the Pew Charitable Trusts, we looked at 145 citizen journalism news and blog sites in 46 randomly selected markets across the United States. To qualify, the sites had to have news and opinion focused on the local geographic area and have a significant portion of content provided by community members who were not professional journalists. What we’ve found is that the practice of citizen journalism, though alive and well in some places, may have fallen short of the democratization, vitality, participation and interactivity envisioned for it. Online citizen journalism has been widely heralded as a new type of community news coverage. Called participatory, hyper-local and grassroots journalism, it involves non- professional citizen journalists at online news and blog sites reporting and offering opinions on local news and issues. Without easy- to- use Web site- building software and Internet access, this wouldn’t be possible – but that’s not the whole story. Changes in our communities and how we identify ourselves, as well as changes in journalism during the last 75 years, provide the backdrop. Townships and villages have blossomed into small cities or been absorbed as suburbs, central cities have declined and sometimes been revived, and tightly connected neighborhoods have emerged in many places. Big umbrella media may be too cumbersome and revenue- driven to cover the micro- communities that are increasingly meaningful to people. As a result, many people’s local public affairs and news and information needs are not being well- served. When enterprising people began to harness the Internet to create citizen journalism, supporters argued that their efforts could help create or re- establish communities. Citizen Journalism: Grand vision, online reality Critics of big media add that citizen news and opinion is unfiltered by commercial media protecting owner and advertiser interests. The most idealistic champions of citizen journalism see it revitalizing the public sphere and providing an open arena for citizens’ voices and public debate. James Curran, professor of communications at Goldsmiths University in London, described the public sphere as a place “ where access to rele-vant information affecting the public good is widely available, where discussion is free of domination and where all those participating in public debate do so on an equal basis.” Dan Gillmor, in “ We the Media: Grassroots Journalism by the People, for the People,” wrote: “ The ability of anyone to make news will give new voice to people who���ve felt voice-less – and whose words we need to hear.” Another writer observed that blogging has “ given millions of people the equivalent of a printing press on their desks.” Citizen journalism sites might best perform these democ-ratizing roles when few formal rules or policies are in place and everyone’s voice can be heard – unedited, uncensored and unrestrained. Rather than the unfettered public sphere or marketplace, we found strong gatekeepers exerting tight control on what appears. Despite this, only half of the citizen news sites and a third of citizen blogs provided explicit restrictions and policies. Rather than active citizen creation and contribution of con-tent, we found limited citizen participation and one- way communication, and very limited opportunity for participa-tion, particularly on citizen blog sites. One in six blog sites allowed visitors to upload news and information or letters to the editor. The ability to upload audio, video or photographs was almost non- existent on the blog sites. Citizen news sites, however, were more likely to permit uploads of text ( 60- 70 percent allowed news and features, and 40 percent allowed letters) and multimedia ( audio, 28 percent; video, 34 percent; and photos, 45 percent). ⊲ Dan Riffe by Daniel Riffe continued on page 37 SUMMER 2009 19 20 CAROLINA COMMUNICATO R COMMUNITY JOURNALISM As I spearhead the launch of an urban youth community newspaper and Web site for Durham, N. C., I’m beginning to appreciate how that little engine must have felt. THE BACK STORY If I were asked to put down my credo on NP R’s program “ This I Believe,” I’d say that teachers and journalists are here to “ make life better,” in the words of Graham Spanier, presi-dent of Penn State University. I believe in the power of what the Buddhists call the “ auspicious coincidence.” And I believe that the job of teachers – my job – is to put classroom theory into practice, and to help make life-changing connections happen for my students. A year ago, when UNC student body president Eve Carson was murdered and two young men from Durham were charged with the crime, I wondered – what could I and my students do? Then, through a series of auspicious coincidences, Carolina’s J- school and Department of City and Regional Planning made a connection. The Faculty Engaged Scholars Program of the Carolina Cen-ter for Public Service got me and seven other UNC faculty members together with Durham local government and law enforcement leaders to learn about a place called North-east Central Durham ( NECD), a 300- block neighborhood so troubled by crime that police call it “ the bull’s eye.” Launchin g The Little Newspaper That Could J- school faculty and students led 10 weeks of photojournalism workshops this summer for high school students in Northeast Central Durham. by Jock Lauterer Remembe r that childh ood rhyme — the one ab out the little locomotive engine that kept encourag - ing itself by repeat ing, “ I th ink I can, I th ink I can,” as it lab ored up the mounta in? SUMMER 2009 21 COMMUNITY JOURNALISM At that meeting, I connected with city and regional planning assistant professor Mai Nguyen, who has studied NECD for several years. One of her graduate students, Hye- Sung Han, came up with the idea that a youth- staffed neighborhood newspaper and Web site could give kids a positive alterna-tive to the pervasive street life in the area. I was hooked from the start. By providing this marginalized and at- risk area with a home-grown local newspaper and Web site, an NECD community newspaper would provide a single timely source of informa-tion unavailable anywhere else. Could it promote local pride, a sense of positive identity, and ultimately build community and civic engagement? Maybe, just maybe, this could start to erase those circles around the bull’s eye. The city of Durham hired Earl Phillips as its NECD executive director in community development. Earl, a revitalization guru, has energized the NECD community newspaper steering com-mittee by opening the doors of city government and linking us with African- American and Latino civic and church leaders. EAGLES AND TAR HEELS Critical to our start- up enterprise would be another unprec-edented partnership – between the journalism programs at UNC and N. C. Central University, Durham’s historically black university just a stone’s throw from NECD. When I pitched the notion to NCCU associate professor Bruce dePyssler, he was quick to see the potential and accepted the challenge. dePyssler is the adviser to the school newspaper, the Cam-pus Echo, and he volunteered the Echo’s newsroom as our temporary home. He and I agreed that our students needed to get to know each other. So we worked with other faculty to create an exchange between our programs. NCCU’s stu-dents came to several of my classes in Chapel Hill, and my students visited their campus in Durham. The exchange has been illuminating and constructive. ONWARD AND UPWARD So how would this start- up work? We envision an urban youth community newspaper and Web site staffed primarily by local high schoolers, who will be ⊲ Junior Carly Brantmeyer works with a student, Anthony Brandon, on using a digital camera. Photo by Kafi Robinson 22 CAROLINA COMMUNICATO R COMMUNITY JOURNALISM mentored by journalism students from UNC and NCCU. By providing local teens and young people with college- aged mentors, the NECD community newspaper will serve as a liv-ing classroom, a positive and productive vehicle for personal change, a bridge to higher education and a real step toward career building. We hope to launch a lively, video- driven Web site to comple-ment a 24- page tabloid monthly this fall. The free, all- local community paper will be distributed at schools, churches and gathering places. Our goal is to go bi- weekly by 2010. A $ 25,000 grant from the Z. Smith Reynolds Foundation has enabled us to buy laptops, video and still digital cameras for our youth reporters. The Daily Tar Heel has agreed to fund the printing of the paper for its first year. We are recruiting the youth with help from area church and school leaders, and we are searching for a secure place in the neighborhood to serve as a newsroom to which our reporters can walk. I’m betting that the city of Durham will make such a rent- free facility available. City leaders realize that a strong local media presence can help connect young people with something in the community that relates to the larger world, shows them that one person can make a dif-ference, and that as self- confidence and self- esteem grows, they can solve problems and make life better. We’ve got a lot of work ahead before we can claim any kind of success. I think I can, I think I can. ♦ Jock Lauterer is director of the Carolina Community Media Proj-ect at the UNC School of Journalism and Mass Communication. Contact Lauterer at 919.962.6421 or jock@ email. unc. edu. top: Levelle Muhammad, left, listens as UNC junior Taylor Meadows of Charlotte explains the workings of a digital camera. Meadows and other students are teaching basic photography to local teens at the Durham Salvation Army Boys and Girls Club. bottom: Christopher “ Play” Martin, host of Durham- based Brand Newz, is among the many early collaborators on the NECD community newspaper project. Photos by Jock Lauterer SUMMER 2009 23 INTERNATIONAL As an Iraqi journalist visiting the United States , ma ny Ame ricans I met had quest ions. They ask, “ Is the surge working? What is the situation now in Baghdad? Do you see any sign of reconstruction? Is life getting better for Iraqis? How many hours of electricity do you get?” I think it is all really just one question. People want to know if the invasion has helped the Iraqis as they were told it would. They do know there is lots of violence in Iraq because they hear or read about it in the media, but they know little else. There are hundreds of journalists working in Iraq, doing their best to cover the full scope of life in the country. So, why aren’t people getting enough information to understand the whole picture? I try to explain what else is happening from my point of view. I worked as a journalist in Baghdad for several media organizations including American media. I saw the news coming in from our stringers all over the country, and I knew there was too much going on for all of it to get reported. But when I would read the next day’s editions, I could see what wasn’t used, and I would know what American readers were missing. The omissions were significant, and I wondered why gather up the news if it’s not given to people to read? The trouble is that the editors always choose the stories that have the most violence. The lasting impression is that every-one in Iraq is either fighting or getting killed in the crossfire. It is true that this is a part of life in Iraq, but it’s not all there is. It’s an important topic, but it’s not the only one. I ask students that I meet at UNC or Elon University about what Iraq means to them, and they all respond with the words like “ violence,” “ death” and “ divided.” There are stories never heard just because they are not as exciting as an explosion that kills 100 people. There are stories that reflect the positive side of the Iraqi society, stories about Iraqis helping one another. I’m not talking about propaganda of American success. I mean stories about the decent things in Iraqi society that endure despite the upheaval. Media and the Iraq War As an Iraqi who worked as journalist in the country for five years, I know well that the American people and the Iraqi people are both misinformed. Both populations suffer from a lack of complete information. Until the American invasion in 2003, everything in Iraq was controlled and centralized by the government of Saddam Hussein. His party controlled industry, agriculture, health care, education, services – and the media. The newspapers, TV and radio stations were all speaking the tongue of the government. The Internet was controlled and monitored by the government. Many Web sites were considered danger-ous by censors, so articles criticizing Saddam’s policies and ideology were blocked. Any Iraqi who wanted an e- mail by Ahmed Fadaam “ Peopl e want to know if the inv asion has help ed the Iraqis as they were told it wo uld .” account had to get permission from the government, and the government would decide on a username and password. Iraqis were led to see their leader as the media described him every day. Every front page of the four official newspapers was compelled to have an article about him every day. TV and radio would show him speaking, meeting with staff, ⊲ continued on page 38 Ahmed Fadaam – an Iraqi sculptor, photographer and reporter – was a visiting scholar at the school in 2008- 09. Advertising / Public Relations Curriculum Students learn to develop persuasive advertising messages or focus on strategic communication for an organization. Corporations, government agencies, nonprofits, advocacy groups, PR firms and ad agencies need a new breed of communicator who can use new media effectively within an ethical framework. NEW CURRICULUM Charting the new course Curriculum Core T he fall 2009 semester marks the beginning of significant changes to the school’s curriculum. The new curriculum takes into account significant changes in the industry, including the move toward increased use of a wider variety of channels to communicate to important publics and stakeholders. Journalism Curriculum Students learn to write, report, broadcast, photograph and present news and information. The public needs quality information from independent media now more than ever to better inform society and strengthen our democracy. 141 Professional Problems and Ethics 153 News Writing 340 Introduction to Mass Communication Law Goals 1 To enable students to understand the roles of media in society and media’s social, economic and political impacts locally, nationally and globally. 2 To enable students to conceptualize and produce news and information. Quick View JOMC Core 10 credits News Writing ( 4); Ethics ( 3); Law ( 3) Journalism or Advertising/ Public Relations Core 6 credits Specialization 12 credits Issues Immersion Modules 6 credits 34 credits total Students may take up to 40 credit hours. Students may choose to specialize further than is required by completing the requirements for a certificate in Sports Communication or Business Journalism or by taking additional electives in any specialization. 24 CAROLINA COMMUNICATO R journalism Core journalism SPECIALIZATI ONS: ( Prerequisites in parentheses) adve rtising / publ ic relat ions Core ( Prerequisites in parentheses) ( Required courses in bold) ( Required courses in bold) immersions Editing and Graphic Design ( four- course minimum) 157 News Editing ( 153) 182 Introduction to Graphic Design ( school permission) 457 Advanced Editing ( 157) or 484 Information Graphics ( 182) 482 Newspaper Design ( 182, 153 or concurrent 153 enrollment) 483 Magazine Design ( 482 or 153) 187 Introduction to Multimedia or 463 Newsdesk: Online News Production Ele ctronic Comm unicat ion ( four- course minimum) 422 Producing Television News or 426 Producing Radio 121 Writing for the Electronic Media 421 Electronic Journalism ( 121, 221) 422 Producing Television News ( 421 & instructor permission) 423 Television News and Production Management ( 422 & instructor permission) 424 Electronic Media Management and Policy 425 Voice and Diction 426 Producing Radio ( 121) 427 Studio Production for Television News ( 221) 428 Broadcast History Mult imed ia ( four- course minimum) 187 Introduction to Multimedia ( school permission) 581 Multimedia Design ( 187 or instructor permission) 582 Interactive Multimedia Narratives ( 180 or 187, school permission) 583 Multimedia Programming and Production ( 187 & school permission) Photojournalism ( four- course minimum) 180 Beginning Photojournalism ( school permission) 480 Advanced Photojournalism ( 180 and 153 or concurrent 153 enrollment) 481 Documentary Photojournalism ( 480) 582 Interactive Multimedia Narratives ( 180 or 187) Reporting ( four- course minimum) 157 News Editing ( 153) 121 Writing for the Electronic Media 256 Feature Writing ( 153) 258 Editorial Writing ( 153) 451 Economics Reporting ( 153) 452 Business Reporting ( 153) 453 Advanced Reporting ( 153, 253) 454 Advanced Feature Writing ( 153, 256) 456 Magazine Writing and Editing ( 153, 256) 459 Community Journalism ( 153) 463 Newsdesk: Online News Production ( instructor permission) 491 Special Skills in Mass Communication ( when appropriate) Adve rtising ( four- course minimum) 271 Advertising Copy and Communication ( 137) 272 Advertising Media ( 137) 472 Art Direction in Advertising ( 137 & 271) 473 Advertising Campaigns ( 271 or 272) 670 Special Topics in Advertising Public Relat ions ( four- course minimum) 232 Public Relations Writing ( 137 & 153) 431 Case Studies in Public Relations ( 137) 434 Public Relations Campaigns ( 431 or 232) 182 Introduction to Graphic Design 187 Introduction to Multimedia 333 Video Communication for Public Relations and Advertising ( 137) 433 Crisis Communication ( 431, 137) 491 Special Skills in Mass Communication ( when appropriate) Strateg ic Communicat ion ( four- course minimum) 232 Public Relations Writing ( 137 & 153) 271 Advertising Copy and Communication ( 137) 272 Advertising Media ( 137) 431 Case Studies in Public Relations ( 137) 490 Special Topics in Mass Communication ( when appropriate) ADVERTI SING/ PUBLIC RE LATI ONS SPECIALIZATI ONS: Conceptual izing the Audience 376 Sports Marketing and Advertising 445 Process and Effects of Mass Communication 475 Concepts of Marketing 490 Special Topics in Mass Communication ( when appropriate) Mas Comm unicat ion The ory 240 Current Issues in Mass Communication 445 Process and Effects of Mass Communication 490 Special Topics in Mass Communication ( when appropriate) Hist ory, Law and Reg ulat ion 242 The Mass Media and United States History 342 The Black Press and United States History 424 Electronic Media Management and Policy 428 History of Broadcasting 450 Business and the Media 458 Southern Politics: Critical Thinking and Writing 490 Special Topics in Mass Communication ( when appropriate) Comm unicat ion Online 349 Introduction to Internet Issues and Concepts 449 Blogging, Smart Mobs and We the Media 490 Special Topics in Mass Communication ( when appropriate) 137 Principles of Advertising and Public Relations 279 Advertising and Public Relations Research ( 137) 221 Audio- Video Information Gathering ( 153) 253 Reporting ( 153) Students are encouraged to take 221 and 253 simultaneously. Editing and graphic design students may substitute 157 for 253. Diversity 342 The Black Press and United States History 441 Diversity and Communication 442 Women and Mass Communication 443 Latino Media Studies 446 International Communication 490 Special Topics in Mass Communication ( when appropriate) Political Comm unicat ion 244 Talk Politics: An Introduction to Political Communication 446 International Communication and Comparative Journalism 447 International Media Studies 458 Southern Politics: Critical Thinking and Writing 475 Concepts of Marketing 490 Special Topics in Mass Communication ( when appropriate) Comm unicat ion, Business and Entrepreneursh ip 424 Electronic Media Management and Policy 450 Business and the Media 475 Concepts of Marketing 490 Special Topics in Mass Communication ( when appropriate) Sports Comm unicat ion 245 Sports and the Media 376 Sports Marketing and Advertising 377 Sports Communication 455 Sports Writing 476 Ethical Issues and Sports Communication 490 Special Topics in Mass Communication ( when appropriate) Honors 691H Introductory Honors 692H Honors Essay NEW CURRICULUM SUMMER 2009 25 26 CAROLINA COMMUNICATO R J- SCHOOL HISTORY hen I was looking through the archives and manuscript collections in Wilson Library while doing research for my history of the school, I discovered a set of lecture notes that the legendary O. J. “ Skipper” Coffin prepared for the second lecture in his Journalism I course in September 1926 – his first semester in the Department of Journalism. It was the news writing course, and Skipper wanted to tell students something about the nature of news-paper work, their chosen profession. The wording and tone were typical for Coffin. He was an iconoclast who chose this quotation for the 1909 Yackety Yack to reflect his philosophy: “ Here’s to those who love us well; all the rest can go to hell.” From the desk of Skipper Coffin: Journalism I lecture notes By Tom Bow ers The school will commemorate 100 years of journalism education at Carolina with special events during 2009 and 2010. Tom Bowers, who retired from the school in 2006, has written a history of the school based on his scouring of the University’s archives and interviews with alumni, faculty and administrators. He uncovered the stories that trace Carolina journalism’s rise to prominence from a single course taught by Edward Kidder Graham in 1909 in the Department of English. Horace Carter, a 1943 graduate of the school and a Pulitzer Prize- winning editor, made a $ 25,000 gift to the school enabling Bowers’ history to be published. The book, “ Making News: One Hundred Years of Journalism and Mass Communication,” is available through UNC Press. “ H ere’s to thos e who lov e us well ; all the rest can go to hell .” We can imagine how Coffin looked and sounded as he delivered this lecture, thanks to the late professor Jim Shu-maker’s account of the first time he saw Coffin: “ I thought he was possessed. He was striding up and down in front of the desks, puffing furiously on a cigar, wheezing and snorting J- SCHOOL HISTORY SUMMER 2009 27 asthmatically, pale blue eyes bulging, turning firm phrases and cackling at his own wit. It took only a while to realize that he wasn’t possessed, just nicely oiled.” Because he was preparing these notes for oral delivery, Cof-fin used incomplete sentences and misspelled words. I have presented the notes here as he wrote them. Coffin started by describing the proper attitude for a news-paperman: “ Journalism is a job of work. Profession or trade. The tramp journalism is gone. The space writer who suc-ceeds in selling has worked on the job until he has learned what is wanted and when to furnish it.” Most newspapermen had cleaned up their act, Coffin told the students. In his words, “ Dandruff on the collar and liquor on the breath are no longer writers’ characteristics. Pretty human bunch – above the average of intelligence, because they write for average people. There must be interest in run of the mine folks, but if one’s perception is no more acute, one’s senses no better trained, why should the average be interested. The run of the mine do not always think, they are generally without voice. To be a successful demagogue requires some ability in addition to gall; to be a leader demands no end of push.” [“ Run of the mine” is an expres-sion meaning “ ordinary.”] In the next paragraph, Coffin explained why he had decided to become a college professor, but the identity of Kemp Hill is unknown. Coffin explained that he wanted to give students a look into their chosen work, and he used a horse- breaking analogy to describe the barriers he faced in teaching them. “ Kemp Hill wanted to know what is the hell ⊲ Skipper Coffin’s Journalism I lecture notes. 28 CAROLINA COMMUNICATO R J- SCHOOL HISTORY [ sic] a man with a neck as rought [ sic] of his [ Coffin?] was doing trying to become a college professor. ‘ What are you going to try to do with them boys?’ he asked. [ I?] Told [ him?] that it was a matter largely of attitude, of trying to translate experience not into rules and regulations but road signs as it were – of trying to let students take a look ahead into the field which they were mindeed to enter, he said is was like his handling of a carload of Texas ponies. You’ll halter- break, and not expect them to work single or double, to pace, trot and singlefoot [ sic].” Coffin ended the lecture by telling students about the kind of work they could expect: “ You’ll write for magazines or news-papers. Newspapers set the pace for they have the biggest audiences; the one closest at hand and the most human and setting up the most intense and personal reactions. [ sic]” Throughout his career, Coffin mocked the term “ journalist” and preferred “ newspaperman,” even though some of his students were women. The definition of a journalist in the next paragraph reflected Coffin’s own definition. It is notable that that was the only time he used the term in these notes. “ Newspapers furnish the most of the magazine writers, and although the old- fashioned newspaperman defines a jour-nalist as one who borrows money from the newspaperman often without any intention of paying it back, it is the news-paper experience which is the shortest cut to a place in the sun of writing for recreation or profit. That brings us up to what is news.” The discussion of the nature of news was apparently the subject of the next lecture. ♦ “ To be a succ essf ul demagogue requires som e ability in add ition to gall ; to be a leader demands no end of push.” SUMMER 2009 29 BUSINESS JOURNALISM Oh, the irony of the situat ion. The current economic turmoil that has gripped the world has caused daily newspapers to cut back dramatically on the amount of space and interest that they’re devoting to busi-ness and economic news. Yet, that’s exactly the type of news and information that consumers most need today to help recover from lost jobs, frozen wages and a foundering housing market. In other words, the place where millions of U. S. residents go each day to be better informed about their surroundings is failing them. Here’s the data I’ve collected on the carnage: ■ A t least 45 metro dailies in the United States have cut their standalone business section during the week and placed it in the back of another section. This includes the San Francisco Chronicle, Denver Post, Boston Globe and Atlanta Journal- Constitution. ■ A nother 18 metro dailies have cut their standalone Sunday or Monday business sections. In the case of some papers, like the San Antonio Express- News, both days were cut. ■ A t least 10 metro dailies have cut their business staffs due to buyouts. And another 14 media outlets have had layoffs that have appreciably cut into their business news departments. ■ Finally, at least two weekly business news publications – the East Bay Business Journal in California and Financial Week in New York – have stopped publishing printed editions altogether. By Chris Roush Despite all of this, I find the future of business news to be brighter than most other segments of the journalism world. As daily newspapers are primarily cutting back on business reporting, other business news outlets are expanding, most notably The Wall Street Journal and Dow Jones Newswires under ownership by News Corp. and its CEO, Rupert Murdoch. Despite cutbacks in its money- losing radio and television operations, Bloomberg News is also expanding its wire operations. Bloomberg had five interns from the UNC School of Journalism and Mass Communication during the summer of 2009, and it has hired nine former students of the school ⊲ continued on page 43 Catch- 22: Business journalism and economic peril Carolina Business News Initiative director Chris Roush with students POLITICAL COMMUNICATION 30 CAROLINA COMMUNICATO R The 12th most visited news site in Ame rica did not ex ist tw o yea rs ag o. And it’s all about politics. Politico, a two- year- old news organization in Washington, D. C., is ranked 12th in Web site traffic among American news-papers by the Nieman Journalism Lab at Harvard University. In just two years, Politico replaced The Washington Post as the go- to source of political news in Washington. Politico – a hybrid of print, online, radio and television content – is but one symbol of how new media are changing the way political news is reported and consumed. By now, every American is familiar with blogs and their mix of news and political opinion that pervades the Internet. Less familiar, but growing rapidly in influence, are social news services like Twitter that can move a news item or political message to their audience (“ followers”) instantly. Call it social news texting. And with it, the 24/ 7 news cycle can be sliced up into minutes. Call it 60/ 24/ 7. Good politics today must recognize the power of new media. As a candidate, Barack Obama mobilized millions of young voters through social sites like Facebook. The sites drove attendance at rallies, and more importantly, they were key to the most successful fundraising campaign in political history. There’s a caveat. To succeed politically in social media, you must first recruit legions of individuals who want to share your message. Republican candidate John McCain was on Face-book, but he attracted far fewer “ fans” and “ friends.” Obama won supporters with his message – and the campaign mobi-lized and expanded that support via social media. While television advertising continues to be the most effec-tive way to reach voters in the short span of a campaign, that may be changing. A survey of 18- 29 year olds says the Internet now equals television as their primary source of New media, new politics political news. More young voters are turning toward the Internet as fewer are turning toward TV . If the trend continues, conventional political communication wisdom will be upended. And public relations professionals, advertisers and political communicators had better pay attention. New media may diminish the power of political journalists. Back in the day, a politician wanting publicity was at the mercy of reporters. Today, politicians can take their mes-sages around reporters and directly to voters. Got a message reporters won’t use? Get it on social media and the blogs in such a way that political reporters can’t ignore it. You cut out the journalist gatekeeper and tell your story your way. There are social, journalistic and political implications of this huge change in mass media. All of us involved with the jour-nalism school at Carolina wrestle with these changes. Have blogs killed the pretext of objectivity in journalism? If politicians can go around the press, what does that say about journalism’s watchdog role? How will new media affect the need for informed citizens? I envy my students because their generation will define the new media born from today’s changes. They are optimistic, and their optimism is infectious. The school has made curric-ulum changes to meet the demand for new media skills. And we teach them how to think critically about new media. Leroy Towns by Leroy Towns “ Good pol itics tod ay must reco gnize the pow er of new media.” Next semester, my advanced reporting course is partnering with assistant professor Ryan Thornburg’s online reporting course in an electronic news lab. I want my print- oriented students to understand how to tell a political story with new media, and Ryan wants his online reporting students to understand how to dig out a political story using time-honored reporting techniques. So we teamed up. And when the students get their story, chances are good it will go out first as tweet from an iPhone. As they say on Twitter, you follow? ♦ Leroy Towns is a professor of the practice of journalism in the school and a research fellow with the UNC Program on Public Life. Towns was a political reporter for 12 years, and he directed eight successful U. S. House of Representatives campaigns and two U. S. Senate campaigns. SUMMER 2009 31 THE DAILY TAR HEEL ‘ Don’t worry about your DTH . It’s not going anywhere.’ The Daily Tar Heel, Carolina’s iconic student newspaper, is holding steady as U. S. newspapers – including many college newspapers – struggle through a changing economic model for the news industry and a tough overall national economy. The DTH print edition circulation is 20,000, and DailyTarHeel. com draws more than 36,000 page views a day. Printed pages and publishing days aren’t being cut, and advertising sales are stable. DTH general manager Kevin Schwartz talked to the Carolina Communicator about how the DTH is faring today and its prospects for the future. With the newspaper industry in crisis, how is The Daily Tar Heel doing financially, and what chal-lenges are the paper facing? We’re doing fine. We’ve met our budget goals for the last year, and while there’s not huge growth in revenue, we have seen some growth even this year. College newspapers are a good deal for a marketer, and I don’t see that changing. We’re free, and we’ve always been free. As people get into the habit of not paying for news, that hurts paid circulation newspapers, but it doesn’t hurt us. We are focused on making the paper relevant to our core readership – undergraduate students and UNC employees. Both read at a 75 percent clip, so you’ve got 75 percent mar-ket penetration in two distinct, identifiable demographics. And for a marketer who wants to advertise, that’s golden. I think the fundamentals are in place for us to survive and thrive in this market. We do see a challenge in getting the next generation of stu-dents to pick up a paper every day. We put almost all of our marketing efforts into just that – to make it easier to pick up a paper. Our research that shows that people are perfectly willing to pick it up out of a rack every day, but that rack’s practically got to be in touching distance of their walk some-where during the day. Q& A with Kevin Schwartz, General Manager, The Daily Tar Heel The Daily Tar Heel Serving the students and the University community since 1893 www. dailytarheel. com VOlUMe 117, issUe 32 wednesday, april 15, 2009 crossword ................... index police log ...................... calendar ....................... sports .......................... nation/ world .............. opinion ....................... 22457 10 Mostly sunny H 67, L 44 Showers H 68, L 54 Thursday’s weather Today’s weather this day in history university | page 3 university | page 7 city | page 5 university | page 3 sports | page 4 GRADE INFLATION A draft report saying that UNC has undergone significant grade inflation in the past decade is being presented to a group of faculty today. GOALS FOR DIVERSITY The Minority Affairs and Diversity Outreach Committee and the Inter- Fraternity Council co- sponsored a forum on diversity at UNC. CLEAN WATER Despite an expensive price tag, Chapel Hill will likely support a set of state rules that aims to clean up Jordan Lake. A LOCAL AFFAIR Springfest, the annual music event that brought Boyz II Men last year, is scaling back with local musicians this year. NOT THEIR NIGHT UNC lost another midweek game, this time an 11- 9 loss to High Point University. features | page 3 HEADING FOR IRAQ About 4,000 soldiers are preparing to deploy to Iraq, including UNC graduate student Emran Huda. APRIL 15, 1975… UNC- system President Bill Friday speaks before the Board of Governors, saying that potential cuts by the state legislature could harm UNC’s long- term success. prOTesTers sTOp speeCH police use pepper spray, undirected Tasers at protest of Tancredo talk BY LAuRA HOxWORTH STAFF WrITEr Police used pepper spray to disperse crowds of protestors in Bingham Hall on Tuesday outside the room where former congress-man Tom Tancredo was scheduled to speak on immigration but was forced to leave. Campus police also discharged a Taser, sending sparks in an arc they said was meant to disperse the crowd, not to subdue an indi-vidual protestor. Tancredo, a former Republican U. S. Representative from Colorado, a former presidential candidate and an outspoken critic of immi-gration, was brought to UNC by the new student organization Youth for Western Civilization. About 150 people gathered in Bingham Hall auditorium, and many more protestors gathered in the hallway after police declared the room full and blocked the doorway. “ I’m here because I represent UNC- Chapel Hill and I don’t support racism or fascism in the institution in which I am an edu-cator,” graduate student Jason Bowers said. Riley Matheson, president of Youth for Western Civilization, introduced Tancredo amid hiss-ing, booing and shouts of “ racist” and “ white supremacist.” “ This is an organization that seeks to promote Western civiliza-tion,” Matheson said at the event. “ We believe that our civilization is under attack from liberal forces.” Matheson said his organiza-tion supports people from every race participating in Western civilization, but that they must be properly assimilated to American culture first. “ No matter how many times you chant racist, that doesn’t make it true,” he said to the crowd. After Tancredo entered the room, protesters kept him from speaking by shouting insults and holding a sign declaring “ no dialogue with hate” in front of his face. Tancredo waited calmly while protestors held the sign and chanted. Two protestors holding the sign in front of Tancredo were escorted into the hallway by police, where the Taser and pepper spray were used. “ The cops were trying to tell them to back up,” said first- year student Chris Sparks, who was in the hallway with the protestors. “ It was a good 10 or 15 minutes that they would not back up. The cops did what they had to.” DTH/ ArIANA vAN DEN AkkEr Student protestors enter Bingham Hall on Tuesday evening to protest an anti- immigration speech given by former U. S. rep. Tom Tancredo, who was brought to campus by Youth for Western Civilization. Protestors included members of Students for a Democratic Society and Feminist Students United. SEE PROTEST, PAGE 6 no changes on road stretch UnC aims to fight poaching of faculty DTH/ ArIANA vAN DEN AkkEr Protestors were cleared from Bingham Hall when police used pepper spray and the threat of Tasers after students interrupted Tancredo’s lecture. Police, who followed the students along their protest march from the Pit, refused to allow more protestors to enter Bingham after the lecture hall was full. DTH/ JESSEY DEArING The intersection at N. C. 54 near the South Columbia Street bridge has been particularly dangerous for pedestrians, with five accidents. BY WILL HARRISON SENIOr WrITEr The stretch of N. C. 54 where a woman was killed last year will not see major pedestrian safety upgrades because it fails to meet state criteria. Concern for pedestrian safety on the bypass culminated last December when Gloria Espinosa Balderas, a 43- year- old house-keeper, was killed while crossing near the Columbia Street bridge. The four- lane road is lined with bus stops and apartment com-plexes, but crosswalks are spaced nearly a mile apart. Five accidents on N. C. 54 involving pedestrians have been reported since 2006, according to Chapel Hill police records. Dawn McPherson, deputy divi-sion traffic engineer with the N. C. Department of Transportation, said placing additional crosswalks on N. C. 54 is unrealistic and pos-sibly unsafe. The area does not meet the requirements for an additional traffic signal, she said. There is not enough vehicle traffic leaving the road’s apartment complexes, even at rush hour, to warrant a new signal. “ We will never put a stoplight up because there are pedestrians,” she said. An investigation into Balderas’ death is nearly complete, McPherson said, but there were no complaints to the DOT or vehicle accidents in that location before the fatality. The four other pedestrian accidents on N. C. 54 all occurred before Balderas’ death. None were fatal. Hannah Choe, a UNC senior who lived at Chambers Ridge Apartments off N. C. 54, said many residents run across the highway, dodging streams of traffic, instead of walking to designated cross-walks. “ You have to cross two sides of the road to get to your apart-ment,” she said. “ You’re basically jaywalking a highway.” Four areas of N. C. 54 were rec-ognized in 2004 by the Highway Safety Research Center as having public safety issues. Libby Thomas, a research SEE SAFETY, PAGE 6 BY CAROLINE DYE STAFF WrITEr As UNC faces possible budget cutbacks of 5 percent to 7 percent, it might be at an increased risk of los-ing faculty to rival universities now in stronger financial positions. In 2003, UNC faced similar state cuts and experienced serious faculty retention issues. The situation is different now, said Joe Templeton, chairman of the Faculty Council, because the economic grief is so widespread. But the possibility for faculty retention trouble remains a top con-cern for administrators who contin-ue to push to maintain competitive faculty salaries even as cuts loom. “ That’s always a possibility for a university with high- quality faculty,” said Executive Associate Provost Ronald Strauss. Templeton said fewer salary dis-parities exist between UNC and its peer institutions than in 2003, low-ering the risk of faculty poaching. “ We have made some strides in faculty compensation over the last couple of years,” he said. During the 2007- 08 year, UNC retained 69 percent of its faculty, slightly down from a 72 percent high the year before. Faculty retention had been rising since the 2003- 04 period when it was just 31 percent. A report by Provost Bernadette Gray- Little attributed the successful retention efforts to substantial sal-ary increases but warned that lower increases might make UNC less competitive. For now, Chancellor Holden Thorp has said no tenured or tenure- track faculty will face any reduction in salary or benefits. Bruce Carney, interim dean of the College of Arts and Sciences, said he will maintain funds in his budget to counter offers from other universities to UNC faculty. “ We need it, too. Last year we had 17 retention fights,” he said, refer-ring to the University’s process of responding to other schools’ poach- SEE RETENTION, PAGE 6 DTH ONLINE: See a slideshow from the Bingham Hall protest, and read a story on the Dance Party for Diversity in the Pit. DTH/ BEN PIErCE “( Poaching) is always a possibility for a university with high- quality faculty.” RONALD STRAuSS, ExECUTIvE ASSOCIATE PrOvOST What sets the DTH apart from the newspaper industry at large? What makes college newspapers different, and what makes the DTH different from other college newspapers? We have no debt. Debt is really what’s crushing the newspaper industry right now. Advertising categories that have seen the biggest decline – real estate, automotive and classifieds – were never a huge part of what the DTH and other college newspapers have done. So when those categories took a nosedive, most col-lege newspapers were pretty well insulated. What distinguishes The Daily Tar Heel from other college newspapers that are being trimmed is that the DTH is an independent, nonprofit corporation. The college papers that are getting cut are subject to some vice chancellor determining that the university can save money if the ⊲ continued on page 38 32 CAROLINA COMMUNICATO R DIGITAL TV FEBRUARY SUN MON TUE WED THU FRI SAT 1 8 15 22 2 9 16 23 3 10 17 24 4 11 18 25 5 12 19 26 6 13 20 27 7 14 21 28 JUNE 7 14 21 28 1 8 15 22 29 2 9 16 23 30 3 10 17 24 4 11 18 25 5 12 19 26 6 13 20 27 SUN MON TUE WED THU FRI SAT Digital TV Transition’s Transition $ 40. The government – when controlled by the Republicans – agreed to pay for those boxes with a coupon program. But the Republicans have no heart, remember. So, of course, they underfunded the program. No way would everyone who needed a coupon get one. That was well before Feb. 17. The GOP knew it but decided to do nothing. Besides, most people at the country club already had HD, and everybody had cable or satellite. Come November of last year, the Democrats took the White House and held onto both houses of Congress. But remem-ber, the Democrats don’t have a brain. They concluded most of these folks without a coupon were poor, minority, and most importantly, probably Democrats. The Democrats moved the date back and plowed a ton of money into the coupon program. Everything’s well that ends well, unless you’re a broadcaster. While in digital transition limbo, broadcasters continued to broadcast in analog and digital. The country is in a recession. Advertising revenue is in the tank. Television stations operate almost exclusively on advertising. TV station revenues are off as much as 50 percent and more in places. Having to operate two television stations at the same time is not exactly what the stations needed. It costs many of these stations $ 20,000 a month or more for electricity, just for analog. And all of this happened while television broadcasters were laying off workers. Meanwhile, the federal government missed out on millions of dollars waiting for the analog spectrum to go over to its new owners. Much of this freed- up analog spectrum was promised to emergency workers for better communication in emer-gencies, but they had to wait out the transition, too. That’s just too bad. Like the pledge from “ Animal House,” they – the emergency workers and the Americans the change might help – screwed up. They trusted the government. ♦ Jim Hefner joined the school’s faculty in July 2008 from Capitol Broadcasting Co., where he was vice president and general manager of WRAL- TV in Raleigh. Jim Hefner by Jim Hefner Remembe r “ Animal House ?” It ’ s one of th ose guy movies – frate rnity boys being fraternity boys. At any rate, in one scene a few of the boys are returning from a drunken road trip, driving a car owned by the older brother of one of the pledges. That 1962 Lincoln is now a wreck, literally. The pledge, nicknamed Flounder, is beside himself. “ What am I going to do?” “ You screwed up,” a brother replies. “ You trusted us.” American television broadcasters could be told much the same. After all, they trusted the Federal Communications Com-mission ( FCC) when it came to the digital television transition. For years the firm date for the transition from analog to digital was Feb. 17, 2009. Broadcasters had spent millions of dollars for new equipment to make the transition, and everything was in place. Broadcasters, after all, were looking forward to the new world of high definition television ( HDTV ) and the possibilities of multicasting. But a funny thing happened on the way to the switch over. The “ hard” date moved to June 12. The change produced all kinds of headaches for broadcast-ers and the public. It didn’t have to happen. And the two political parties share much of the blame. When it comes to the digital television situation, I’ve come to believe Republi-cans don’t have a heart, and Democrats don’t have a brain. Most people get their television from cable or satellite, and they don’t have to do anything for the transition. The 10 to 15 percent of households that still receive analog television have to ( a) get a digital or high- definition television set with the accompanying digital tuner and antenna, or ( b) buy a converter box capable of changing a digital signal to analog, or ( c) get cable or satellite. The boxes for conversion cost MEDIA LAW SUMMER 2009 33 Afte r conside ring hundreds of sh ield law bills since 1929, the 2007 U. S. Congress came the closest it ever had to adopting a law giving journalists a limited right to refuse to reveal confidential information in federal court. UNC School of Journalism and Mass Communication professor and director of the UNC Center for Media Law and Policy Cathy Packer believes chances are good that the current Congress will take the next step and enact a shield law. Packer, who researched the recent shield law debate in Congress, looks at how law determines the way power is distributed. “ The federal shield law debate was above all else a debate about the allocation of power between the Justice Department and media,” she said. “ I think the law will pass with new people leading the Justice Department and a president that says he supports a shield law.” Packer says the nation’s founders laid out plans to distribute power among different branches of the federal government in order to prevent a dangerous concentration of power in any one branch. “ The Constitution also guarantees a pow-erful press to help citizens check the power of the federal government,” she said. In 2007, the House of Representatives passed shield law lan-guage in the Free Flow of Information Act by a vote of 398 to 21. Then the Senate allowed the bill to die without a vote. As Congress prepares to consider a federal shield law again this year, the media law program at Carolina is a significant voice in the national discussion about legal protection for reporters and their confidential sources and information. Faculty and students research, publish and debate exten-sively on the topic, and they hosted a visit last year from Toni Locy, a reporter who was threatened with jail time when she refused to reveal her confidential sources for stories about the 2001 anthrax attacks. “ For the past couple of years, this has been a very exciting place in which to read, write and talk about a testimonial privilege for reporters,” Packer said. “ The UNC Center for Media Law and Policy has increased interest in the topic, and we’ve done some important research in this area.” Is the Time Right for a Federal Shield Law? Packer’s research was published this spring in the Hastings Communications & Entertainment Law Journal. For 10 years she also has authored a textbook chapter about reporters’ confidential sources and information. Roy H. Park Ph. D. Fellow Dean Smith is one of several stu-dents in the school studying shield laws. Thirty- five states and the District of Columbia have shield laws, and Smith is combining historical and legal research to write a disserta-tion about the state shield laws that scholars believe can provide guidance to the U. S. Congress. Smith, who is Packer’s advisee, argues that the law regard-ing a First Amendment based testimonial privilege for reporters, which generally is considered an area of law separate from shield laws, often has influenced shield law deliberations. Smith said, “ Most shield laws were adopted in response to cases in which courts declined to recognize a privilege based on the First Amendment. Statutes gave leg-islators a way to talk back to the courts, to say what freedom of the press meant to them.” ♦ The UNC Center for Media Law and Policy, a joint project of the School of Journalism and Mass Communication and the School of Law, hosted a lecture by former USA Today reporter Toni Locy, who was threatened with jail when she refused to reveal the identities of confidential sources she used for stories about the 2001 anthrax attacks. About 400 people heard Locy describe her legal battle and proclaim that she would go to jail before she would reveal her sources. The contempt order against her was thrown out after the case in which her testimony was sought was settled. 34 CAROLINA COMMUNICATO R AGENDAMELDING I n 1968, Donald Shaw and Maxwell McCombs, then associate professors in the UNC School of Journalism, became the first to test the agenda-setting function of the media. Their groundbreaking research suggested that media set the agenda for political campaigns – telling voters what issues to think about, not what to think about the issues. Hundreds of agenda- setting studies have been published since. But what has changed in 40 years? Shaw, now Kenan Professor in the school, built a new study around the 2008 elections to find out. The study compares how voters older than 40 select and use media – and the ideas they form – with the choices and conclusions of voters under 40. Shaw wants to know how they pick and choose from all media and topics, and how they construct their picture of the world. “ We’re seeing how voters blend their own experiences with information from friends and various media to craft a candi-date’s image and single out important issues,” he said. “ We’re interested in the audience’s role – not so much the media.” “ We are seeing how people assemble different facts and opinions into a coherent single picture – and one quite different from previous elections,” he said. “ That picture – of the election, the issues and the candidates – motivates voters to make choices.” Media innovations both complicate and expand the study of agenda- setting. Forty years ago, there were three major TV networks, radio and many fewer newspapers and magazines. Today’s research factors into the mix the proliferation of cable TV and the Internet – and the sea change those entail. “ We have to do much more extensive content analysis to capture the media environment,” said David Weaver, and Indiana University professor who was the Roy H. Park visiting professor at Carolina in 2008. “ But these new developments, such as Web sites and blogs and entertainment programs, discuss mostly the same issues and topics as set by The New York Times, The Washington Post and wire services. A lot of these other new media talk about the details.” A concept Shaw calls “ agendamelding” is emerging from the research. Agendamelding describes how people weave together the various messages they receive from a wide selection of media. “ We’re all influenced by the main messages of media. The New York Times and Jon Stewart or a blog or my friend – we mix these details together to construct an image of the world.” Shaw is seeing evidence that today’s voters are blending media agendas to effectively reinforce their own positions and close out the points of view that disagree. “ Traditional media may still set the broad agenda, but new media and partisan media cut out the pieces they want to cover,” he said. “ The result is that the audiences self- select their own media mix of the traditional and the new – and they gener-ally form into like- minded communities.” ♦ Meagan Racey is a senior from Pinehurst. Agenda- setting to agendamelding by Meagan Racey Don Shaw, Max McCombs and David Weaver. The first agenda - settin g study To test the agenda- setting function of the media, McCombs and Shaw interviewed 100 Chapel Hill voters in the 1968 presidential elec-tion. They sought out undecided voters, who would be more likely to use the media to make their decisions. Republican Richard Nixon, Democrat Hubert Humphrey and Independent George Wallace were running for president. Shaw and McCombs gathered what the voters considered to be key issues, which included the Vietnam War and civil rights, and matched the ranking of those issues with the mass media content. They found that what voters said was closely related to what the media said. They later found that the media usually set that agenda, instead of reflecting the people’s agenda. So the media tell their listeners, viewers and readers what topics are important. That can have consequences for all sorts of events, including political elections. School earns full re- accreditation The UNC School of Journalism and Mass Communication received full accreditation from the Accrediting Council on Education in Journalism and Mass Communications ( ACEJMC) for the next six years. A team of academics and profession-als representing the accrediting council visited Carroll Hall Feb. 1- 4 and said the school “ has earned a reputation as one of the premier programs in journalism and mass communication.” The school has been accredited since 1958. The team praised the school for a tradi-tion and culture of excellence that serves students, the news industry and journal-ism education; an outstanding, collegial faculty; strong ties to, and support from, media professionals in North Carolina and the nation; service to the state of North Carolina; enthusiastic, intelligent and accomplished students; state- of- the-art resources; and marked improvements in various aspects of diversity. The team’s report said Jean Folkerts, the school’s dean, is “ described by colleagues as a fast learner and a good listener, an administrator who invites and heeds fac-ulty input and works to involve them in her key initiatives” and “ has traveled tirelessly to get to know the media organizations in the school’s service area.” The new curriculum that will launch in fall 2009 was described as a “ converged and ambitious undergraduate curriculum.” Team members commended the relation-ship between the school and N. C. media, saying, “ one of the more remarkable lega-cies of the school is the extraordinary sup-port it receives from the N. C. news and media industries.” ACEJMC is the national organization that evaluates journalism and mass communi-cation programs. All accredited programs are reviewed every six years. ♦ 2009 Hall of Famers The N. C. Halls of Fame, based in the UNC School of Journalism and Mass Commu-nication, inducted two new members and presented the Next Generation Leader-ship Award on April 19 in a ceremony at the Carolina Inn in Chapel Hill. William I. Morton, former chairman and CEO of Jack Morton Worldwide and a leader in experiential marketing, was inducted into the N. C. Advertising Hall of Fame. Josh McCall, his successor at the company, intro-duced Morton at the ceremony. Morton, a 1962 Carolina graduate, retired in 2003 after more than 25 years as chair-man and CEO. He transformed what was primarily a meeting and events agency to a global experiential marketing agency with more than 600 employees in offices around the world. Among other major events, the agency produced the open-ing and closing ceremonies at the 2004 Olympic Games in Athens. Journalist, author and adventurer Robert Ruark was posthumously inducted into the N. C. Journalism Hall of Fame. Bland Simp-son, Bowman and Gordon Gray Distin-guished Professor of English and Creative Writing, spoke about Ruark, and Ruark’s great grandson, Nicholas Keller, accepted the award on behalf of the family. Ruark, a 1935 Carolina graduate, began his career at the Hamlet News Messenger and the Sanford Herald and later wrote for The Washington Post, The Washing-ton Star and the Washington Daily News. He wrote a regular column for Field and Stream magazine. He authored 13 novels and drew frequent comparisons to Ernest Hemingway for his love of big game hunt-ing. Ruark died in 1965. Commercial illustrator Trip Park received the Next Generation Leadership Award. John Sweeney, distinguished professor in the school, intro-duced Park, who is a 1989 graduate and Sweeney’s former student. Park’s illus-trations are featured in children’s books including “ Gopher Up Your Sleeve” by Tony Johnston; “ Trout, Trout, Trout!” and “ Ant, Ant, Ant!” by April Pulley Sayre; and the Rotten School series by R. L. Stine. His editorial cartoons have appeared in the Greensboro News & Record, National Review and USA Today. The Robert Ruark Society also presented its annual Robert Ruark Award in Creative Non- Fiction to Laura DeMaria, a UNC English major. The N. C Halls of Fame honor individu-als who have made outstanding, career-long contributions to their fields. Honorees must be native North Carolinians, or must have made a significant contribution to the state. The Next Generation Leader-ship Award is given by the N. C. Halls of Fame to recognize individuals who rep-resent the next generation of leadership in their fields. ♦ News Briefs SUMMER 2009 35 Dean Jean Folkerts and William Morton at the Halls of Fame induction ceremony. Trip Park NEWS BRIEFS 36 CAROLINA COMMUNICATO R News21: U. S. demographics and energy use Ten Carolina journalism students are cre-ating innovative multimedia reports this summer on demographic shifts in the United States and how energy use will be affected. The project – “ Powering a Nation” – is part of the Carnegie- Knight Initiative on the Future of Journalism Education’s News21 program. One Harvard student and one Missouri student joined the UNC students on the project. News21 is short for News for the 21st Century: Incubators of New Ideas. It seeks to deepen the intellectual life at journalism schools and create a stronger voice for them in the news industry. A key element is to seed innovative reporting on issues in ways that attract new and younger audiences. “ Powering a Nation” seeks to explain the current predicament related to U. S. energy and demographics; illustrate potential out-comes and solutions; investigate underre-ported issues; and educate viewers about how they can take action. It requires syn-thesizing complex issues; using compel-ling and innovative multimedia reporting; and developing a sustainable, replicable model for the journalism industry. Carolina’s J- school was selected to par-ticipate in the Carnegie- Knight Initiative in summer 2008. The other schools in the initiative include Arizona State, Columbia, Northwestern, Syracuse, UC- Berkeley, Maryland, Missouri, Nebraska, Southern California and Texas. The Joan Shoren-stein Center for Press, Politics and Pub-lic Policy, a research center at Harvard’s Kennedy School of Government, also is supported by the initiative. ♦ UNC NextRay team places second in business plan competition J- school junior Allen Mask and a team of UNC business school MBA students won second place and more than $ 142,000 in the 2009 Rice University Business Plan Competition for their medical device com-pany, NextRay, that was spun off from UNC medical school research and technology. The competition is the largest gradu-ate- level business plan competition in the world. The Rice grand prize went to Dynamics of Carnegie Mellon Univer- Louise Spieler, the school’s associate dean for professional education and strategic initiatives is working with a faculty com-mittee to develop the proposed program, tentatively called the Master of Arts in Technology and Communication. Jean Folkerts, dean of the school, said the online degree will not duplicate the school’s on- campus master’s program. “ The idea is to create a niche program directed at working professionals, particu-larly our alumni, who cannot take advan-tage of an on- campus master’s program,” she said. “ We envision the highest qual-ity and rigorous requirements, including graduate- level media law and research-methods courses.” Spieler said the program will focus on digital media and the ways journalists and other communication professionals can incorporate new technology. During the past year, Folkerts has visited with alumni and friends to get input for an online master’s program. “ Many tell me they want to re- tool their skills to meet the demands of our chang-ing industry,” she said. Technological changes are challenging many businesses and organizations. The online master’s will prepare journalists and communication professionals to be more competitive in the new media envi-ronment. It will also address the goals of UNC Tomorrow, a UNC system program to respond in a sustainable way to chal-lenges facing North Carolinians. Spieler said online master’s students should be able to complete their degrees in about 2- 3 years, but the number of credit hours sity for its next- generation interactive payment cards that use programmable magnetic strips. NextRay provides medical imaging tech-nology that produces more detailed images than current X- rays with less than 1 percent of the radiation dosage. UNC breast cancer researcher and vice dean of the UNC School of Medicine Etta Pisano developed the technology. In addition to the $ 15,000 second place overall prize, Mask and MBA students John Lerch, Justin Cross and Stephen Jarrett won the $ 100,000 Life Science Prize from Opportunity Houston and the Greater Houston Partnership Award. The team also took home the NA SA Earth/ Space Engineering Innovation Award for $ 20,000 and awards for the best business plan, best medical device and the best life sci-ence project. NextRay is a participant in the Student Teams Achieving Results ( STA R) program at the business school. The STA R program sends teams of top MBA candidates and undergraduate students to corporations and not- for- profits to help them build effec-tive business strategies. ♦ Online master’s program Supported by a grant from the UNC General Administration, the school has conducted a yearlong review and mar-ket research to measure interest in an online master’s program in technology and communication. The survey showed strong interest in the proposed degree by a broad range of working professionals. The NextRay team: J- school student Allen Mask and UNC MBA students. NEWS BRIEFS SUMMER 2009 37 for the degree is yet to be determined. The UNC Graduate School requires a minimum of 30 hours for a master’s degree. She said the earliest the program will begin is fall 2010. The new program will require approval by the school’s faculty, the UNC Graduate School, the Office of the Provost, UNC General Administration and the UNC Board of Governors. ♦ UWIRE 100 top collegiate journalists Two J- school students – Andrew Dunn and Monique Newton – and UNC first-year student Jarrard Cole were named to the UWI RE 100, a list of the nation’s top collegiate journalists as selected by the UWI RE organization for college stu-dent media. Dunn, a junior from Apex double- majoring in journalism and Spanish, is the 2009- 2010 editor of The Daily Tar Heel. Newton, a senior journalism and mass commu-nication major from Kansas City, Mo., is president of the Carolina Association of Black Journalists. Cole., from Athens, Ga., is the 2009- 2010 multimedia editor at The Daily Tar Heel. The students were selected from more than 825 nominations – representing students from more than 135 schools social and immigration hurdles, the team climbed to a state championship under Cuadros’ coaching. The book offers insight into the complex issue of Latino immi-grants coming to North Carolina to seek better lives and steady work but encoun-tering significant resistance. A nine- member book selection commit-tee of students, faculty and staff chose Cuadros’ book from four finalists, narrowed down from 239 recommendations. Committee chairman John McGowan, Ruel W. Tyson Jr. Distinguished Profes-sor of Humanities and director of the Insti-tute for the Arts and Humanities, said the book documents the evolving relation-ships between immigrants with long- time residents of Siler City – both black and white – as well as with those left behind in Mexico and Central America. “[ Cuadros] raises tough questions about what services and opportunities the state of North Carolina should make available to these immigrants,” McGowan said. “ We are also thrilled that our students will be reading a book written by a UNC fac-ulty member and one that is about North Carolina today.” An award- winning investigative reporter specializing in issues of race and poverty, Cuadros joined the faculty in July 2007. ♦ nationwide – submitted by profession-als, students and educators. A UWI RE panel evaluated each candidate based on demonstrated excellence in the field of collegiate journalism. ♦ J- school faculty book is summer reading choice The UNC Summer Reading Program chose “ A Home on the Field��� by assis-tant professor Paul Cuadros as its 2009 book selection. The University asks all f irst- year and incoming transfer students to read a book during the summer and participate in small group discussions led by faculty and staff once they arrive on campus. The voluntary non- credit assignment stimu-lates critical thinking outside the classroom environment and encourages new students to engage in the academic community. “ A Home on the Field,” published in 2006, explores class and ethnic conflict through the story of a Latino high school soccer team in Siler City, N. C. Despite significant citizen journalism continued from page 19 Only a fourth of citizen news sites and only one in 10 blog sites provided a contact telephone number. Rather than effective use of the contem-porary capabilities of software and the Web in disseminating news, informa-tion and opinion, we found that many downloading features attractive to Web- savvy visitors were scarce. MP3/ iPod feeds were available on 5 per-cent of citizen blog sites and 15 percent of citizen news sites; delivery to cell phones was available on 6 percent of news sites and 2 percent of blog sites; and e- mail forwarding of items was pos-sible with 30 percent of citizen news sites and a quarter of citizen blog sites. RSS feeds, on the other hand, were offered by three- fourths of the citizen news sites and 89 percent of citizen blog sites. Just more than half ( 56 percent) the content on citizen news sites was news and 16 percent was opinion, while opin-ion content accounted for 47 percent of the material on citizen blog sites. Little of the news content on the blog sites, however, was original reporting. Many citizen journalism sites go long periods of time without updating the main stories. The scope of news con-tent is narrower than one might find on online news sites maintained by tradi-tional media in the same markets. None of these findings is meant to suggest that citizen journalism is a Paul Cuadros failed experiment, is already a vanish-ing breed, or is in any way unworthy. Our study found many sites around the country that are performing a vital civic role; are engaging visitors to the sites in debates, polls and forums; are wel-coming citizen input and uploads; and are offering content – both news and opinion – to the public through a wide range of downloading options. Still, the data show that for many sites, the goals of the site builders may be more modest, the capabilities more limited, and the necessary human and financial resources more daunting than envisioned. ♦ Dan Riffe is Richard Cole Eminent Professor in the UNC School of Journalism and Mass Communication. 38 CAROLINA COMMUNICATO R visiting places or doing any other of his daily activities. You could see that all of the stories were the same; it was all coming from one source. After the invasion, Iraq was stormed by sudden democracy and absolute freedom. Many Iraqis – and espe-cially members of the political parties that came to Iraq after the invasion – started their own newspapers, Web sites, TV and radio stations. Instead of just one voice, now Iraq had a variety of thoughts and ideologies that did not agree with the other. TV channels and newspapers speak the tongue of the party that created it. This makes it hard for Iraqis to know whom to believe. Media that are pro-occupation use words like “ the friendly forces,” “ terrorists” and “ crimes against Iraq.” Some of them are paid by Ameri-can forces to give favorable reports. Others who are against the occupa-tion use words like “ occupation forces,” “ resistance” and “ heroic operations against the invaders.” And each has to show its party’s leader every day. It’s the same as in the days of Saddam, but now Iraq has so many more leaders. The Arab media isn’t so different than American media after all. A TV station or a newspaper is a business. They give different points of view, which can change according to management pol-icy and efforts to increase popularity. So in the end, the lack of good infor-mation causes Americans and Iraqis to misunderstand each other. Many describe the other as terrorists or invaders. These over- simplistic titles can last, or they can end – and much of it is up to the media. ♦ Ahmed Fadaam was a visiting scholar at the UNC School of Journalism and Mass Communication and Elon University in 2008- 09. DTH continued from page 31 media and the iraq war continued from page 23 student newspaper isn’t printed. So, student newspapers are getting caught up in university budget cuts. Some cuts are in days or pages printed, and others are losing their print editions altogether. The DTH stands on its own, and that’s not happening to us. When papers cut days, they lose read-ers, and they lose marketers who won’t ever come back. We don’t want to be in that position at the DTH . We think a five- day- a- week printed newspaper for Carolina is right, and it’s going to be right for a long time. With so much focus on online today, has the DTH newsroom shifted more to online? We created a new position recently for online managing editor, and we were recognized for online excellence by the N. C. Press Association, so we must be doing something right there. Our online audience comes primarily from outside our print distribution area. They come mainly for UNC basketball coverage, but I think they come back for the video, photo and multimedia features they find on the site. We’re not in a 24- hour news report-ing cycle. Student schedules hold that back. But we do have the biggest newsroom in the Triangle. The News & Observer’s newsroom numbers are down, and they continue to cut. We’re at almost 300 people in the newsroom, so I think we’ve got more news gather-ers than anyone in the Triangle. How are students working at the DTH adjusting to the demand in the job market for people who can do more than one thing – write, record audio, shoot video, take photographs and package it all for the Web? Students today know they have to be multi- talented. If you’re a designer, you better learn to copy edit. If you’re a copy editor, you better learn some concepts of design. They’ve gotten the message. Jobs are out there for qualified people. There are more than 11,000 newspa-pers in the United States. Only a small fraction of those are the big dailies that are doing so poorly. There are jobs at smaller community newspapers like the Washington Daily News, the Carteret News- Times and the Whiteville paper. You have to be willing to start your career in a smaller market, and you have to bring with you the abil-ity to tell stories in a variety of ways. ♦ www. dailytarheel. com A LEGACY FULFILLED DOMINATION DTH PHOTOS BY EMMA PATTI TYLER GETS TITLE UNC won by at least 12 points each game this tournament Wins NCAA title in last year as a Tar Heel ��� DANNY GREEN, �� TYLER HANSBROUGH, DONORS SUMMER 2009 39 Adams - Jacobs on Endowme nt Charles Patrick Adams Jr. and Jamie Susan Jacobson Joel Gregory Curran Adve rtising Allen Marshall Bosworth IV C. Brandon Cooke Susan Fowler Credle Peter Broemmel Lee Pamela Denise Long Sarah Foscue Merrell Rachel Alexander Parks Patricia Lee Rosenbaum Floyd Alf ord Jr. Schola rsh ip Julia W. Alford Peggy Alle n Inte rnsh ip Danny Robert Lineberry and Sharon Ann Lineberry Ph ilip Alst on Schola rsh ip Joel and Edith Bourne John Bitt ner Fund Denise Alexander Bittner Larry Dean Stone Jr. Marga ret A. Bla ncha rd Schola rsh ip Fraser Berkley Hudson Nancy Cole Pawlow Tom Bowe rs Schola rsh ip Fund Emily Mason Ballance Tom Bowers and Mary Ellen Bowers Jane Young Choi Owen Andrew Hassell Mark Christopher Holmes Frances Hudson Sharon H. Jones Gregory Mark Makris and Holly Hart Makris Nancy Pawlow Randy Rennolds Diane Harvey Bradley Schola rsh ip David Bradley Suzanne M. Presto Rick Brewe r Schola rsh ip J. Bryant Kirkland III Lenox Daniel Rawlings III Rebecca Branch Swift Julia Garner Wilson Peter Jude Zifchak Megan Eliza Collins Jane Brown Resea rch Gift Fund Jane Delano Brown Ca nady Inte rnat ional Schola rsh ip Erika Williams Canady Cole C. Cam pbel Profess ional Devel opme nt Fund Jane Elizabeth Albright Constance Campbell Brough Sharon D. Campbell Kathryn Louise Hopper John Albe rt Cam pbell III Schola rsh ip Fund Elizabeth Gardner Braxton CHCPR MS Schola rsh ip Fund Carolinas Healthcare Public Relations and Marketing Society Ca rroll Hall Re novat ion Fund Capitol Broadcasting Co. The Robin Cla rk Experience William Banks Bohannon Patrice Jane Dickey Ann Clark Howell and Glenn Richard Howell Margaret Olivia Kirk Marjo Edwina Rankin Susan Patricia Shackelford David Alan Zucchino O. J. Coff in Mem orial Schola rsh ip John Thomas Stephens Jr. Richa rd Cole Fund Bonnie Angelo John K. Bahr Jo Ellen Bass Joyce Lee Fitzpatrick Troy Kenneth Hales Bryant Allen Haskins James Russell Hefner III Merrill Rose L. Joseph Sanders Fitzpatrick Communications Inc. James V. D’Ale o Awa rd of Courage Karen D’Aleo and Robert I. D’Aleo Kathy Olson Andrea Diorio and Joseph Diorio Fall and Spring Break Netw orking Trips Joseph Nelson and Jean Nelson F. West on Fenhage n Schola rsh ip for Inte rnat ional Stude nts George M. Brady Jr. John Carlson and Caitlin Fenhagen Nancy P. Weston Mary Kath ryn Forbes Schola rsh ip Charles and Katherine Forbes Ste phe n Gates Schola rsh ip Fund Ronald R. Arnold James A. Auer Mark Alan Baratta Serene Anson Bartoletti William R. Bearding Matthew Wade Blanchard and Laura Thomas Blanchard Donald Arthur Boulton Carl E. Boyer James W. Brown Megan Eliza Collins Joan Conner Harvey Lindenthal Cosper Jr. and Kathryn Perrin Cosper Dale- Anna Carroll Cryan Walter K. Cupples Anthony F. Dardy Charles Ricketts Dike Shelia Duell George Anthony Gates III and Patricia Kennedy Gates Charles E. Gates Godfrey Gayle Frank Boynton Heath Ken Hopper and Carol N. Hopper Fred L. Hsu L. G. Jeffcoat Raymond Lewis Jefferies Jr. Bridget B. Johnson Pamela A. Kennedy Carolyn C. Kingman Craig Thomas Kocher Sally S. Kocher Mitchell Lynn Kokai James J. Krasula Dennis Krause Joseph R. Locicero Lois R. Lunne Charles Mallue III Dennis Michael Manchester Dennis P. Mankin Ryan Michael McDonough Thomas Wayne McHugh Gates McKibbin Marilyn McPhillips Stuart Mease Beth Miller Vicki Harrison Murray Alan W. Neebe and Eloise C. Neebe Micki Ware Owens Elnora Piscopo S. Tinsley Preston Annette Fields Raines Sue Meador Rodier John Charles Rose Alton Glenn Ross and Francis Turner Ross Steven R. Sarcione Pamela S. Schneider Eric Shaun Schneider Sr. Josephine C. Sharpe David E. Slade Nancy Snee Gary Sobba Tom Trotta and Lorenda Tiscornia Susan Elizabeth Walsh Claire Stroup Walton Kandice Weglin Andrea Michelle Wessell Bill Harold Whitley Jr. Robert L. Wilson Miles H. Wolff Joshua Alden Wroniewicz ROI Technologies Inc. Lunne Marketing Group Inc. Gift in Kind Charlie Tuggle CustomScoop KDPaine & Partners Canon USA Leaderboard Awards John L. Gree ne Fund John Lee Greene Jr. John Harde n Schola rsh ip Fund Mark Michael Harden The Cha rles Hause r Schola rsh ip Fund Robert Donald Benson Jane Edwards Hauser William Storr Cormeny Will iam Hea rst Fund William Randolph Hearst Foundations The Hoffma n Awa rd Jeffrey R. Hoffman Will iam & Barba ra Hooke r Library Trust Fund William H. & Barbara P. Hooker Trust Fund Pa ul Gree n Houst on Schola rsh ip Joan Pinkerton Filson Pete Ivey Schola rsh ip Judson Davie DeRamus Jr. and Sarah Ivey DeRamus E. Euge ne Jacks on Schola rsh ip Fund Estate of E. Eugene Jackson Journal ism Special Fund Robert Brown and Laura Brown W. Horace Carter Kenneth Wayne Lowe William Irvin Morton Estate of Roland Giduz Capital Cities ABC IBM Corp. E. W. Scripps Company Keeve r Schola rsh ip W. Glenn Keever and Nancy Caldwell Keever Donors to the school july . 1, 2008 through april 30, 2009 The honor roll below recognizes contributors to the UNC School of Journalism and Mass Communication and the school’s foundation from July 1, 2008 through April 30, 2009. Bold type identifies Dean’s Circle donors – individuals who have contributed $ 1,000 or more and organizations that have contributed $ 5,000 or more this fiscal year. Alumni who graduated in the last 10 years qualify for Dean’s Circle membership at reduced levels. Donors give generously, empowering the school’s faculty and students to excel in their teaching, research and service missions. DONORS 40 CAROLINA COMMUNICATO R Cha rles Kuralt Lea rning Ce nte r Thurman W. Worthington Jr. LPGA Schola rsh ips Ladies Professional Golf Association Harvey F. Laff oon Schola rsh ip Grace Laffoon Mackey - Bya rs Schola rsh ip Fund Napoleon Byars and Queenie Mackey Byars Donna Whitaker Rogers Rale igh Mann Schola rsh ip Fund Kendra Leigh Gemma Geoffrey Michael Graybeal Meggan Everidge Monroe Amy Marie Sharpe Maxwell Grad uate Schola rsh ip in Med ical Journal ism Kenneth Scruggs Maxwell and Tracey Maxwell Molly McKay Schola rsh ip Ashley Hartmann Mex ico/ Cuba Stude nt Travel Fund Frederick Dana Hutchison Jose ph Morrison Mem orial Peter Seth Morrison Hugh Morton Dist inguished Profess orsh ip in Journal ism and Mass Comm unicat ion William Grimes Cherry III Julia Taylor Morton Catherine Walker Morton Rolfe Neill John S. & James L. Knight Foundation N. C. Bla ck Publ ishe rs’ Schola rsh ip Charles Paul Ernest Harold Pitt Winston- Salem Chronicle Winston- Salem Foundation N. C. Comm unity Med ia Proje ct Rachel LaVerne Lillis Thomas W. Marshall N. C. Press Ass ociat ion/ N. C. Press Services Schola rsh ip N. C. Press Association Nels on Benton Mem orial Fund Landon R. Wyatt Jr. and Kathryn Benton Wyatt News - Editorial John Bayliff Frank Ron Pa ris Fund Robert Lamar Beall Jr. Joy Franklin Ashley B. Futrell Jr. State Port Pilot Roy H. Pa rk Fell owsh ip for Grad uate Stude nts Triad Foundation Pf izer Minority Med ical Journal ism Schola rsh ip Pfizer Inc. Prude n Grad uate Fell owsh ip Estate of Peter Pruden Jr. Publ ic Relat ions Anne Virginia Godwin Julie Anne Sass Ca rol Re uss Fund Carol Reuss Michael John Sauer Schola rsh ip for Sports Comm unicat ion Mary Jo Hester Cashion George- Ann M. Sauer Mary Ann Weitz Susan Weitz Schola rsh ips Crystal Nicole Calloway Douglas Oliver Cumming Ann Murphy Freeman Ellen Marie Gilliam Sari Nicolle Harrar Stephanie Elizabeth Jordan Harriet Sue Sugar Julia Groves Walsh David Earl Wells North Carolina Psychoanalytic Foundation Arizona State University School of Journal ism and Mass Comm unicat ion Inte rnat ional Fund Estate of Robert L. Stevenson School of Journal ism and Mass Comm unicat ion Foundat ion Corinne Anderson Adams Jerome Robertson Adams Thomas Joseph Ahern Jr. Patsy M. Albrecht Michael Miller Allen G. Craig Allen Jr. Ray Shores Alley Frank James Allston and Barbara Brown Allston Deborah Helms Alston O. Donald Ambrose and Patricia Watson Ambrose Sharon Hockman Ames Linda Frances Anderson Marjorie Jordan Andrea R. Frank Andrews IV Amy C. Andrews Jo Boney Andrews Nancy Appleby Ellen Hubbard Archibald Morgan David Arant Jr. Mary Hamilton Arcure William Griffin Arey Jr. Larry Rice Armstrong and Elizabeth Smith Armstrong Judith Carol Arnold Odette Embert Arnold Elisabeth Blake Arrington James Jordan Ashley III Tamara Overman Atkins Catherine Lynne Atchison Amanda Harding Atkinson Wendy Hunsucker Austin Erwin Theodore Avery Jr. Benjamin Franklin Aycock V and Heidi Eli Aycock James Greer Babb Jr. and Mary Lou Babb MacKenzie Coleman Babb Robert Reece Bailey Crystal Baity Kaylee Ann Baker Susie Elizabeth Baker Emily Mason Ballance Garry Lee Ballance Thomas Angelo Ballus and Paige Fulbright Ballus Mark Alan Baratta Amy Elizabeth Barefoot Evelyn Faison Barge Suzy Maynard Barile Ellen Downs Barnes Virginia Breece Barnes Barbara Ann Barnett Pamela Hall Barnhardt Frances Keller Barr Frank C. Barrows and Mary Stewart Newsom Kenneth Houston Barton Jo Ellen Bass Leah Efird Bass Jason Bates E. Thomas Baysden Jr. and Cynthia Bullard Baysden Thomas Carlisle Beam Jr. Robert Locke Beatty Jennifer Knesel Beaudry Gail Place Beaver Andrew Ross Bechtel Elizabeth Richey Beck John Michael Beck and Jane Strader Beck Judd DuPont Beckwith William Lockett Beerman Jr. John Tjark Behm Jr. and Laura Elliott Behm Clara Bond Bell Meredith Boyer Bell George Elliott Benedict IV J. Goodwin Bennett Thomas Fleetwood Benning and Betsy Lark Burnett Benning Samuel Jay Bernstein and Nancy Badt Bernstein David Lee Berrier and Cammie M. Berrier John Monie Betts Jr. Camden Charles Betz and Sara Betz Adam Bianchi and Crystal- Fair Chalaron Melbourne Margaret Goldsborough Bigger Pamela Hildebran Bilger Kathy Pitman Birkhead Jesse Bissette and Jody Bissette Elizabeth Kathleen Black Norman Black Jr. and Beverly Lakeson Black Shannon Burroughs Blackley Lisa Dowis Blackmore Amy Cash Blalock Stanley Blum and June Blum Adam Michael Linker and Kristen Suzanne Bonatz Richard Dale Boner Jane L. Boone Norman David Borden Cynthia McCanse Borgmeyer Gwendolyn Michele Bounds Loretta Bowlby- Herbek Patricia Atkinson Bowers Tammy Marie Bowman Betty Holliday Bowman Jill Wienberry Boy Debra Harris Boyette Lois A. Boynton Charles Delaine Bradsher Bethany Litton Bradsher W. Jeffery Brady Mr. Kenneth William Daniels and Angela Brady- Daniels Faye Riley Branca Michael Arthur Brannock Gregory Dean Braswell Linda Slawter Braswell Magda Ingrid Breuer E. Lawrence Brew Richard Franklin Brewer Larry Wayne Britt Rosemary Osborn Britt Charles Wilson Broadwell Nancy Weatherly Bromhal Sam Willis Brooks Jr. and Sandra Florence Brooks- Mathers Kelly Gangloff Brooks Sherri Berrier Brown Corey Lamar Brown Sumner Brown ToNola Doris Brown- Bland Paul Christopher Browne and Kimberly E. Sanders Christian Richard Bruning IV Joseph Alan Bryan Bob Bryant and Brandee Potts Bryant George Badger Bryant III Ralph Godfrey Buchan Jr. Anne A. Buchanan Pearle Long Buchanan Carl William Buchholz E. Harry Bunting Jr. and Elizabeth Cochrane Bunting Mary Gardner Burg Oscar Nesbitt Burgess Jr. Betsy Eugenia Burke A. Michael Burnett Sally Elizabeth Burrell Deborah Navey Burriss Robert Scidmore Bursch and Dolores da Parma Bursch Edward Winslow Butchart Beverly Gleason Byrnes Martha Till Cade J. Neal Cadieu Jr. Katharine Jones Calhoun Joan McLean Callaway Ann Stephenson Cameron Davis Lewis Camp Brenda Lee Campbell Erika Williams Canady Claudia C. Cannady F. Scott Canterberry Lee Hood Capps Dale Carlson John Chris Carmichael Carol Louise Carnevale Cheryl Beth Carpenter Carolyn Hof Carpenter Kent Hunter Carrington Lester Martin Carson Susan Keith- Lucas Carson Robert Lewis Carswell Eugene Venable Carver Carolina Wiggs Cate Joan Roberts Cates Susan Mauney Catron Dr. Martyn John Cavallo and Julie Austin Cavallo Joseph A. Cech III Tonya Widemon Cheek Mary Alys Voorhees Cherry Phillip Hoyt Childers and Kimberly Walsh- Childers Yun Hi Choi and Hwi- Man Chung Paula Grisette Christakos Margot F. Christensen George Worthington Civils Amy Armfield Clark Douglas George Clark Ann Clarke Johanna Lynn Cleary Ann Sawyer Cleland Michael Clendenin and June Clendenin John Clifford Bill Cloud and Margaret Alford Cloud Richard Livingston Coble Jr. Henry Luther Coble Katherine Blixt Cody James W. Coghill Allan E. Cohen Gerry Farmer Cohen Kelly Furr Cohen Sara Frisch Coleman Lynn Wareh Coles Renee Rader Colle Kathryn Sue Collins Sheri Mingle Collins Stephanie Mingle Collins Tracy Pruit Collins Wendell Wood Collins Mary Clark Connell Courtney Sanders Connor Mark Edward Cook Karin Turner Cook Jane Cappio Cooke Linda Yvonne Cooper Susan Huges Cooper Dorothy Coplon Thomas John Corrigan Marry Riggle Cornatzer J. Leigh Cotter Sara Fitzhenry Coughlin Coline Smith Covington William Riddick Cowper III Richard Pearson Cowperthwait Helen Parks Cox Emily Smyth Cozart Michael Alan Cozza Kenneth Robert Craig Lois Ribelin Cranford Lisa Stewart Crater Mary Lou Craven Charles Gordon Crawley Elizabeth Anne Crumpler Jessica Blue Cunningham Philip R. Currie Kara Iverson Cvijanovich Kristin Biddulph Dabar Diana Lynn D’Abruzzo Cynthia Dalton and Tony Dalton Jayne Childs Daly Susana Lee Dancy Caroline Elizabeth Dangson Charles Rufus Daniel Jr. Barbara Parker Danley Barbara S. D’Anna Liane Crowe Davenport Maria Coakley David Shannon Marie David William Davie Paul Tripp Davies Lynn Davis Herbert Edward Davis Jr. James Allyn Davis Michael Aaron Davis Virginia Kate Davis Helen S. Davis Nancy Katherine Davis Noelle Marie Dean Kim Ruhl Dearth Wesley Lane Deaton Joseph Albert DeBlasio Derek Stevens DeBree Christopher Richard DeFranco Edward Harrison Denning and Shea Riggsbee Denning Rebecca Anne Denison William Austin Dennis july . 1, 2008 through april 30, 2009 DONORS Derek Wayland Denton Stacey M. Derk Margaret Laurens deSaussure Bradley Lee Dezern Lella T. Dezern Blake Dicosola Laura Hammel Dicovitsky Christopher Joseph DiGiovanna and Jennifer Sucher DiGiovanna Emily Ogburn Doak Casey William Dobson and Sherry Elaine Miller Anne Marie Dodd Jean Huske Dodd Sherrie Marchant Donecker Claire Robbins Dorrier Linda Brown Douglas Dru Dowdy Patricia Rogers Dozier John Ernest Drescher Jr. Sandra Snyder Drew Derwin Lathan Dubose Sherrie Venable Duke Andrew Wayne Duncan and Alison Shepherd Duncan Kathleen Jane Dunlap Casey Brenelle Dunlevie June Dunn Thomas Edwin Dunn Elizabeth Gray Dunnagan Miriam Evans DuPuy Debra Kaniwec Durbin Jennifer Eileen Dure Carol Anne Bennett Durham W. Harry Durham Diane Hanna Earl Jon David East Susan Johnson Ebbs Derek John Eberwein and Teresa Clark Eberwein Kristin Scheve Eckart Susan Datz Edelman Cobi Bree Edelson J. Gary Edge and Debra Rogers Edge Charles Guy Edmundson Gregory George Efthimiou Jamal Laurence El- Hindi George Maron El- Khouri Gregory Edwin Eller Samuel Michael Elliott and Ruth Reece Elliott Grace- Marie Blades Elliott Morgan Brantley Ellis Robert Anthony Ellison Charles Frederick Ellmaker David Charles Ennis Joy Cox Ennis Racheal Ennis John Walter C. Entwistle II and Marielle Stachura Entwistle Donna Maria Epps D. Brent Ericson and Sally Ellen Pearsall Florence McLeod Ervin Rhonda Francine Ervin- Parker David Wesley Etchison Russell Furbee Ethridge Kenneth LeRoy Eudy Jr. Johnna L. Everett Harris Factor Phyllis Annette Fair Thomas Ellison Faison Henry Wayne Farber Kimberlie Jean Farlow G. Thomas Fawcett Jr. Robert Steven Feke Twyla Ann Fendler Randolph B. Fenninger Jr. Thomas Russell Ferguson Jr. Kristina L. Ferrari Cynthia Hutton Ferrell Christine Yates Ferrell Daniel Luther Fesperman Lori Morrison Fetner Mark Fey and Lisa Langley Fey William Henderson Fields Susan Oakley Fisher Luchina Lenay Fisher Elizabeth Anne Flagler Dolores L. Flamiano Michael Dickey Fleming and Virginia Martin Fleming Kristin Wood Flenniken Laura Nielsen Fogt Adrienne Layman Fontaine Danielle Bridgette Forword Katharine Moseley Foster Elissa Smith Fowler Rochelle B. Fowler Thomas Stockton Fox III and Mary Catherine Ray Fox Elizabeth Hartel Franklin Bill Freehling and Emily Battle Freehling Marie Thompson Freeze Robert H. Friedman Christopher Martin Fuller Deborah Simpkins Fullerton Gary Douglas Gaddy and Sandra Herring Gaddy Carol Gallant Rebecca Smith Galli William Hunter Gammon and Jessica Gillespie Gammon Kara Elizabeth Gannon Eduardo Alberto Garcia and Enriqueta Garcia David Allen Garrison Jennifer Ann Dunlap Garver E. Clayton Gaskill Jr. Austin Gelder Adam J. Geller James Franklin Gentry Jr. Hunter Thompson George Jennifer Diane Gertner Shailendra Ghorpade Thomas Herrick Gianakos Dona Fagg Gibbs John R. Gibson Morton Joseph Glasser Charlie Upshaw Glazener and Patricia Moore Glazener Howard Gibson Godwin Jr. Colleen Crystal Natasha Goffe Scott David Gold Peggie Jean Goode James T. Gooding Jr. and Karen F. Gooding Charles Frank Gordon Jr. Blake Green Roy McDowell Greene and Tracy Edwards Greene Sue A. Greer Scott Hamilton Greig Alissa Gail Grice William B. Grifenhagen Patricia Ellen Griffin Stephanie Lynn Gunter Rebecca Sirkin Gunter Phillip Warren Gurkin and Marie Karres Gurkin Debra Harper Gutenson David Warner Guth Leonard Julius Guyes John Brian Hackney L. Allen Hahn Elizabeth T. Haigler Parker Colleen A. Haikes Mary Cameron Haines David Robert Hair and Elizabeth Coley Hair Z. Bryan Haislip Deana Setzer Hale Troy Kenneth Hales Joan Charles Hall Stephen Neil Hall Dwight Craig Hall Calvin L. Hall Elizabeth Hughes Hall Speed Hallman and Susan Walters Hallman Charles Daryl Hamilton Sharon Kester Hamilton Cole Chapman Hammack Lawrence Townley Hammond Jr. and Alice Rowlette Hammond School alum ni Joe Ne lson and Cather ine Reu hl want to help students start careers in the media industry. They support networking trips each semester to a different city so students can gain insight into the job market. “ The J- school is empowering students through these trips, giving them an opportunity to meet with professionals and further explore their areas of interest,” said Reuhl, a 2003 alumna and a communications specialist at the Harris Teeter headquarters in Matthews, N. C. Gifts from Nelson and Reuhl have helped the school take students to Atlanta, New York City and most recently, Washington, D. C. In Washington, students met with alumni at Arnold Worldwide, The Washington Post, ABC News, Voice of America, National Geographic, the White House, Fleishman- Hillard and the U. S. Senate Finance Committee, among others. The school hosted a reception at the Capitol Hill Visitor Center. Students who participate in the mentoring trips contribute to the cost of flights and lodging. Though many students get help paying for the trips from the Don and Barbara Curtis Excellence Fund for Extracurricular Student Activities, donors help remove financial obstacles for deserving students who could not afford to take advantage of these trips. “ I just felt like I could do something to help students find meaningful employment,” said Nelson, who lives in Rocky Mount, N. C. Many students who go on these trips make contacts that lead to jobs. Students and staff outside Union Station in Washinton, D. C., in March 2009. Alumni support student networking trips SUMMER 2009 41 july . 1, 2008 through april 30, 2009 DONORS 42 CAROLINA COMMUNICATO R Elizabeth Carroll Hamner William R. Handy and Barbara Handy Katherine Hart Hanes Roger Durant Hannah and Janell McCaskill Hannah Caroline Hanner Sarah Barbee Hanner Scott Allen Hanson Lynn Harand Margaret Taylor Harper Graham Dalton Harrelson Robert Chatham Harris Angela Dorman Harris John Lory Harris III and Catherine Randolph Harris Ashley Hartmann Bryant Allen Haskins Marshall William Hass Daniel Marshall Haygood J. Duncan Hays and Jayne Hamlet Hays Ruth Davis Heafner Louis Roy Heckler Kathryn Cooley Heiser Elaine Gaulden Helms Winifred Martin Helton J. D. and Cindi Henderson Bruce Finley Henderson and Lynn Garren Henderson James Donald Henderson Jr. and Cynthia Johnson Henderson Maurice H. Hendrick Virginia Susan Hendrix James Wright Henry Perry Cleveland Henson Jr. Charles Allan Herndon III James Charles High and Sarah McKenzie High Leslie Thompson High and Rebecca Nix High Susan Snyder Hight Joan Hennigar Hill John Charles Hinson Jr. and Linda Morse Hinson Grant McLeod Holland and Katherine Holland George Martin Holloway Christina Marie Mock Holmes W. Howard Holsenbeck Virginia Fridy Holt Frances Ledbetter Hook Matthew Edwin Hornaday and Catherine Davis Hornaday Nancy Carolyn Horner Susan Snipes Horvat Alison Page Howard Herbert Hoover Howard David Hamilton Smith Jr. and Tammy Lisa Howard Jane Howard Kate Tamba Howard James Fuller Howerton Pauline Ann Howes Edgar Allison Howie Julius Cicero Hubbard Jr. Steven Alfred Huettel Jeffrey Lawrence Huey Dane R. Huffman Sarah Jean Hughes James Brandt Hummel Scott Beale Hunter Nancy Rea Huntley Marian Louise Huttenstine Anne Hickman Imes Cynthia Walsh Ingram Stacey Kaplan Isaacs Sarah Christine Irvin Andrew James Ives Rick Jackson Barry Gilston Jacobs Shawn Rubach Jacobsen and Karen Wiggins Jacobsen Diane Gilbert Jacoby William Brian Jaker Roy Frederick Reed and Dinita L. James Melissa Lentz James Lawrence Wooten Jarman Jr. Carol Spalding Jenkins John Russell Jenkins Jr. and Ann McMahon Jenkins Yongick Jeong Carole Ferguson Johnson Alfred Leonard Johnson Harmony Marie Johnson Cassandra Lyons Johnson Emily Hightower Johnston Anne Marie Johnston Thomas Kennerly Johnstone IV and Carrie Estes Johnstone Bruce Overstreet Jolly Jr. Emmy Campbell Jonassen Raymond Clifton Jones Robert Jones Joseph Christopher Jordan Telisha LeShawn Joyner Edward Grey Joyner Jr. Adam Charles Kandell Stephanie Alicia Kane Susie Cordon Karl Laura A. Katz Ashton N. Katzer Michael Ray Kaylor Gary Victor Kayye Michael David Kearney Ryan William Keefer Anne Raugh Keene William Lewis Keesler Patricia Patterson Kelly Elizabeth Anne Kennedy Janet Rose Kenney Urania Bakos Keretses Pamela Phillips Keull Charles Edwin Killian Julie Smith Kimbro Anne Hanahan Ford Kimzey Keith King and Louise Spieler Wayne Edgar King Alison Michelle King Michelle Heeden King Robert Edward King David Burgess Kirk Janice Carol Kizziah Mark Corey Klapper Rochelle Helene Klaskin Kimberly Dawn Kleman Malia Stinson Kline Felisa Neuringer Klubes Karen Trogdon Kluever Susan Brubaker Knapp Richard K. Kneipper and Sherry Hayes Kneipper Robert Clifton Knowles Mitchell Lynn Kokai Michele Holland Kolakowski Rachael Landau Kornblum Stephen Kornegay Rhonda Whicker Kosusko Lisa Rowland Kozloff Gene William Krcelic John Dunham Kretschmer Anita Krichmar Paul Stuart Kronsburg Thomas Kublin Marsha Kurowski Paul |
OCLC number | 45472935 |