A publication of the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill
Q& A with Hulu CEO Jason Kilar
Comic strips, Southern stereotypes and Doug Marlette
From the desk of Skiper Cofin: Journalism I lecture notes
Summer 2009
Visit jomc. unc. edu, follow us on Twitter and become a
fan on Facebook to be informed as we add to the lineup
of centennial events that includes:
“ Making News: One Hundred Years of Journalism
& Mass Communication at Carolina” by Tom
Bowers is available through UNC Press.
Horace Carter, a 1943 graduate of the school and
a Pulitzer Prize- winning editor, funded publication
of the book.
Sept. 9
Centennial kick- off at Carroll Hall
The first day of the first journalism class at Carolina
was Sept. 9, 1909.
N. C. Collection Gallery exhibit opens in Wilson Library
“ Consecrated to the Common Good: 100 Years of
Journalism Education at UNC- Chapel Hill”
Oct. 14
Roy H. Park Distinguished Lecture in Gerrard Hall
Hulu CEO Jason Kilar ’ 93
5: 30 p. m.
Oct. 15
Coates University Lecture in Wilson Library
Tom Bowers: “ The Origins of Journalism Education
at UNC- Chapel Hill”
5 p. m.
Nov. 7
J- school Homecoming Open House at Carroll Hall
Make plans to join the J- school community at
Carroll Hall two hours prior to kickoff of the Carolina
vs. Duke football game at Kenan Stadium.
We are celebrating 100 years of journalism and mass communication
education at Carolina with special events and programs in 2009 for alumni,
friends, students, parents, faculty and staff.
In our centennial year, we are launching an ambitious new curriculum,
forging new research partnerships and providing leadership and innovation
in time of great change in the journalism and media industries.
SUMMER 2009 1
Dean Jean Folker ts: Connec ting
37th Frame
Q& A with Hu lu CEO Jason Kilar
Comic strips, Souther n stere otypes
and Doug Marlette
Citizen Jour nalism : Gr and vision, online re ality
Launching The Little Ne wspaper That Could
Med ia and the Ir aq War
Ne w Curr icu lum
From the des k of Skipper Coff in:
Jour nalism I lec ture notes
Catch- 22: Bus iness jour nalism and ec onomic per il
Ne w med ia, new politics
3
4
12
15
19
20
23
24
26
29
30
CONTENTS
4 12 15
Cover photo from the school’s 37th Frame exhibition
( see story on page 4).
Kate Napier
Two drivers sit on the roof of a car before the start
of the first round in the semi- finals of the demolition
derby at the N. C. State Fairgrounds in Raleigh on Oct.
25, 2008. The derby is a long- running tradition hosted
over multiple days each year at the fair.
2 CAROLINA COMMUNICATO R
‘ Don’t worr y about your DTH .
It’s not going anywhere .’
Digital TV Tr ansition’s Tr ansition
Is the Time Right for a
Feder al Shield Law?
Agenda- se tting to agendame lding
Ne ws Briefs
Donor list
Alum ni su pport for stude nt
networking trips
Canady Inter national Scholars hip
CONTENTS
Editors
Morgan Ellis, Kyle York
Designer
Karen Hibbert, UNC Design Services
Printer
Harperprints, Henderson, NC
Read the Carolina Communicator online at
jomc. unc. edu/ carolinacommunicator.
Carolina Communicator is a publication of the
School of Journalism and Mass Communication
at the University of North Carolina at Chapel Hill.
© Copyright 2009, UNC School of Journalism
and Mass Communication. All rights reserved.
Address corrections:
Amy Bugno
School of Journalism and Mass Communication
Campus Box 3365
UNC- Chapel Hill, N. C. 27599- 3365
amybugno@ unc. edu
919.962.3037
Jean Folkerts
Dean
919.962.1204
jean_ folkerts@ unc. edu
Dulcie Straughan
Senior Associate Dean
919.962.9003
dulcie@ email. unc. edu
Anne Johnston
Associate Dean for
Graduate Studies
919.962.4286
amjohnst@ email. unc. edu
Joe Bob Hester
Associate Dean for
Undergraduate Studies
919.843.8290
joe. bob. hester@ unc. edu
Speed Hallman
Associate Dean for
Development and
Alumni Affairs
919.962.9467
speed_ hallman@ unc. edu
Louise Spieler
Associate Dean for
Professional Education
and Strategic Initiatives
919.843.8137
lspieler@ unc. edu
Dottie Howell
Assistant Dean for Business
and Finance
919.843.8287
dottie_ howell@ unc. edu
Jay Eubank
Director of Career Services
and Special Programs
919.962.4518
jeubank@ email. unc. edu
Monica Hill
Director, North Carolina
Scholastic Media
Association
919.962.4639
mihill@ email. unc. edu
Jennifer Gallina
Director of Research
Administration
919.843.8186
gallina@ email. unc. edu
Stephanie Willen Brown
Park Library Director
919.843.8300
swbrown@ unc. edu
Fred Thomsen
Director of Information
Technology and Services
919.962.0281
thomsen@ email. unc. edu
Kyle York
Assistant to the Dean for
Communications
919.966.3323
kyle_ york@ unc. edu
School of Journalism and Mass Communication
33
31
32
33
34
35
39
41
42
20
SUMMER 2009 3
Graham later became president of the University and is
widely credited with instilling the public service ethic that
has become a Carolina hallmark.
It’s apt that a service- minded leader taught our first course.
As journalism and mass communication education at Caro-lina
grew and flourished over the past century, service has
been at the center of the mission.
And this may be true now more than ever – as journalism
and the media industries confront major changes and
considerable economic challenges. They need the school’s
research, ideas and faculty experts. Most of all, they need
our students.
Our students will shape the future of media. In fact, they
already are. Just take a look at “ Powering a Nation”
( poweringanation. org) to see what our students are doing
for their part of the experimental News21 program of the
Carnegie- Knight Initiative on the Future of Journalism. They
are finding innovative ways to tell stories that need to be told.
In this centennial year, we’re launching a new curriculum that
takes into account the changes in the industry. ( See pages 24
and 25.) We re- vamped the curriculum after I traveled exten-sively
visiting with alumni and friends at newspapers, online
news services, broadcast stations, and advertising and public
relations agencies to hear what they need from our gradu-ates.
The school’s Board of Advisers weighed in, and we
consulted the students themselves. The result is a curriculum
the Accrediting Council on Education in Journalism and Mass
Communications has called “ converged and ambitious.”
The school recently converted to high definition in the studio
where we teach broadcasting students. Our students will
be entering an HD industry, and we are committed to train-ing
them on the equipment and technology they’ll use when
they start their careers.
Twenty- one students traveled with faculty and professionals
to the Galapagos Islands this summer to create a multime-dia
Web site documenting the effects of the rapidly growing
human population on the islands. We believe it’s the first
time anyone has approached the Galapagos from a mul-timedia
standpoint. This is the kind of rich international
experience we love to provide our students.
The school stays active in the community closer to home as
well. Our Carolina Community Media Project has forged a
first- ever partnership between UNC, N. C. Central University
and the city of Durham to create a community newspaper in
Northeast Central Durham – an area police call “ the bull’s
eye” because of its reputation for crime. ( See story on page
20.) The project has drawn support from private funding,
civic leaders, volunteers and other contributors.
This work in Durham is a heartening example of how we can
remain highly effective even in the midst of the state budget
cuts. Our bottom line is to provide the very best in teaching,
research and service. Budget cuts are never easy, but we
will take on the challenge to be yet more innovative and
creative in how we reach our bottom line. Gifts from alumni
and friends make a huge impact.
I hope you enjoy this edition of the Carolina Communicator,
and I invite you to stay connected to the school, especially
this year as we observe our centennial with special events
and programs for alumni, friends, students, faculty and staff.
We’re excited to welcome Hulu CEO, Jason Kilar, a 1993
graduate of our advertising program, back to Chapel Hill to
give the school’s Roy H. Park Distinguished Lecture on Oct.
14. ( See story on page 12.)
Visit jomc. unc. edu; become a fan on Facebook; follow us on
Twitter; join the J- link network; and come see us at Carroll Hall.
Dean Jean Folkerts
FROM THE DEAN
Sept. 9, 2009 ma rks 100 yea rs since Edwa rd
Kidde r Graham ta ught the first journal ism
class at Ca rolina.
Dean Jean Folkerts: Connecting
37th Frame
SUMMER 2009 5
PHOTOJOURNALISM
T he 37th Frame, Carolina photojournalism’s annual
student- run photo contest and exhibit, features
the best student work from the past year.
This year’s exhibition featured 50 single images and
five photo stories selected from more than 500 photos
and more than 20 photo stories. The images were
judged by a panel of professional journalists from The
News & Observer and the Durham Herald- Sun.
“ O ur students produce compelling, real life photojour-nalism,”
said associate professor Pat Davison. “ Their
work reflects humanity in a unique and intimate way.”
The following images are just a few from the 37th
Frame exhibition.
above:
Abby Metty
Muslim high school girls at Koh Yao Wittaya
in southern Thailand say their afternoon
prayers. At this rural high school, girls and
boys say prayers separated by a curtain,
with the boys by the window, facing toward
Mecca, and the girls behind them, shrouded
in robes in the sticky tropical heat.
facing page:
Eli Sinkus
Tattoo artist Aaron Tingey feels strongly
about equality. “ I think that everyone’s
opinion matters,” Tingey said. Tingey works
at Glenn’s, a tattoo parlor in Carborro, N. C.
6 CAROLINA COMMUNICATO R PHOTOJOURNALISM
right:
Roxanne Turpen
Snowglobes:
Portrait of Jessica Anders
below:
Zach Hoffman
Pelicans gather behind Tommy
Leggett’s shrimp boat to dine
on discarded fish trapped in
shrimp nets. N. C. shrimpers are
struggling to stay in business due
to high fuel prices and the low
cost of imported shrimp. Leggett
and his brother, Robert, who set
sail out of Shallotte, N. C., are
determined to keep the industry
alive. They were raised by
shrimpers and are teaching their
children the art of shrimping.
SUMMER 2009 7
PHOTOJOURNALISM
above, top:
John W. Adkisson
Deontae Paul, 10, right, draws on his
arm while friends Tristin Ecker, 12, back
left, and Ralph Ecker, 15, back right,
replace the back tire on one of their
bicycles on Leith Street in Flint, Mich.
above, middle:
Mary Catherine Penn
Magdalena Grozsek, a Polish bossa
nova singer, tries on a fur on her
terrace in Paris, France.
left:
Tiffany Devereux
Colin Lawrence works on a construc-tion
site on the island of St. Helena.
He said the clutch of his car ripped
open the top of his shoe when his foot
slipped on the pedal. “ The sole is still
good, though,” he said.
8 CAROLINA COMMUNICATO R PHOTOJOURNALISM
above:
Danielle Verrilli
Tory Daley and her mare, Sapphire, compete
during Carriage Day at the 2008 N. C. State
Fair Horse Show.
left:
John W. Adkisson
A woman weeps after flagging down police
officers in Durham, N. C. She reported that a
thief had stolen money she intended to use to
purchase crack cocaine.
below:
Courtney Potter
2008 Summer Olympics hopeful Erika Erndl,
right, shares the pool with a children’s swim
league for her early morning workout.
SUMMER 2009 9
PHOTOJOURNALISM
left:
Brittany Peterson
A couple dances the tango on a street corner
in Montevideo, Uruguay. They were dancing to
recruit people to dance at their studio.
below:
Elizabeth Ladzinski
Julie Atlas Muz rehearses before the premiere
of “ Vivien and the Shadows,” a work commis-sioned
by Carolina Performing Arts. The show
was part of the Gender Project Series, which
explored issues of gender and sexuality.
10 CAROLINA COMMUNICATO R PHOTOJOURNALISM
above, top:
Anthony Harris
Caroline Mason and Beth Haley kiss in the Pit on the
Carolina campus to protest street- preacher “ Brother
Micah’s” views on Christianity and morality.
above, middle:
Andrew Johnson
Red Griffin reaches out to one of his 27 cows. Griffin,
99, has kept cows at his farm in southern Chatham
County for most of his life. While the herd has
dwindled, he still tends to them several days a week.
left:
Mary Catherine Penn
Reflection of trees in a juice cup during an outdoor
Hare Krishna dinner in Chapel Hill
SUMMER 2009 11
PHOTOJOURNALISM
above:
Chris Carmichael
Craig Carmichael enjoys a podcast during a
family visit to Naples, Fla. Carmichael has battled
the neuro- degenerative disorder Friedreich’s
Ataxia from an early age. The disease has meant
gradual loss of mobility, which has led him to
channel his energy into writing. He has authored
several books, including “ See What I Can Do,”
published by the comic book company Top Shelf.
right:
Jon Young
Note to Self
( Photo- Illustration)
12 CAROLINA COMMUNICATO R ALUMNI
Kilar joined Hulu in July 2007 after more than a decade
with Amazon.
Hulu – which is co- owned by NBC Universal, News
Corp. and Providence Equity Partners – is operated
independently by a management team with offices in Los
Angeles, New York, Chicago and Beijing. Its mission is
“ to help people find and enjoy the world’s premium video
content when, where and how they want it.”
Hulu has overtaken Yahoo as the third- most- watched
Internet video destination – behind YouTube ( and other
Google sites) and MySpace.
Hulu users find videos from more than 130 content providers,
including FOX, NBC Universal, MGM, Sony Pictures Televi-sion,
Warner Bros. and more. They can choose from more
than 1,000 current TV hits such as The Simpsons, The Daily
Show with Jon Stewart and The Office the morning after
they air. Popular older shows including Buffy the Vampire
Slayer, The A Team and Married... with Children are avail-able,
along with hit movies like Men in Black, Ghostbusters
and The Karate Kid. Hulu also carries clips from Saturday
Night Live and Friends, among other shows and movies.
Users can view the content at Hulu. com and on a growing
network of personal blogs, fan sites and other Web sites
that embed the Hulu video player.
ASON KILAR, A 1993 ADVERTISIN G GRADUATE OF
THE SCHOO L, IS CHIEF EXECU TIVE OFFIC ER OF
HULU, AN ON LIN E VIDEO SERVIC E THAT OFFERS TV
SHOWS, MOVIES AND CLIPS AT HULU. COM FOR FREE.
with Hulu CEO
Jason Kilar
J
Jason Kilar will deliver
the school’s Roy H.
Park Distinguished
Lecture on Oct. 14 in
Gerrard Hall on the
UNC campus.
SUMMER 2009 13
ALUMNI
Hulu is often noted as a unique venue for
advertisers. What kind of research goes into
ad development for Hulu?
Hulu’s approach to advertising is the result of listening care-fully
to advertisers and users alike. We also marry that
information with our own beliefs in what makes for an ideal
advertising service. Our goal is to create a service to which we
ourselves become addicted, both as users and as marketers.
Hulu allows users to choose the advertise-ments
they see. How did that come about,
and how does it work?
Some of the most powerful innovations are the simplest
ones. A number of us like regular soda in the office, whereas
others like diet soda. As we were initially developing our ad
formats, we felt that it would be better for both users and
the Coca- Cola company if we let users choose whether they
were presented with a Diet Coke ad or a Coke ad. Users
and advertisers are much happier with the control and tar-geting,
respectively.
What does Hulu offer advertisers that other
sites do not?
We enable high- fidelity conversations between brands and up
to 30 million of their prospective customers. The recall rates
of advertising and advertisers on Hulu are approximately two
times what that same advertising and advertisers are getting
in other mediums. In a world of clutter, we aspire to be a rela-tively
simple, relevant and high- recall environment.
Actor Alec Baldwin starred in Hulu’s February 2009
Super Bowl television ads.
What type of audience does Hulu bring to
advertisers?
The bulk of our audience is 18- 49 with an average income of
$ 77,000.
What has been the response of advertisers
to Hulu?
It’s been humbling to see the response from the advertising
community. We started with 10 charter advertisers, and that
number grew to more than 175 in a year’s time. One of our
goals is to invent the ideal advertising service, which we
define as delivering relevant advertising to each individual
user and to also deliver world- beating results to our
advertising partners. ⊲
14 CAROLINA COMMUNICATO R ALUMNI
How do movie studios and TV
networks view Hulu?
Most movie studios and TV networks view Hulu as an
increasingly relevant tool to help connect their great stories
with the audience those stories deserve. They also view
Hulu as an effective way to make a fair return on their invest-ment
in creating feature films and television shows.
Obviously NBC and FOX are on board. How
can they offer their content for free?
In the U. S. alone, there is $ 67 billion spent on advertising
that runs alongside premium content ( like 30 Rock and
Saturday Night Live). So it all depends on how you define
the word “ free.”
Are there plans to move beyond movies and
TV shows?
Our mission is to aggregate and offer the world’s premium
content. Though we’ve made good progress this first year, we
are very sober about the fact that we have a long way to go.
Hulu broadcasted a live address from Presi-dent
Obama on Feb. 24. Does Hulu plan to
expand into news- related programming like
the Obama address?
People were receptive to the Obama address on Hulu, par-ticularly
given that it was a workday in the U. S. and most
offices do not have television sets. The Obama inaugura-tion
was a record- setting day for us. O ur long- term goal is to
offer the world’s premium content to our users. We have not
limited ourselves to entertainment television.
Where does the name Hulu come from?
The name Hulu comes from a Chinese proverb, describing
Hulu as “ the holder of precious things.” T he first five people
who I asked to join me on this journey were in Beijing, so we
though it appropriate on a number of levels to choose the
name Hulu.
Does Hulu really soften the brain like a ripe
banana?
I’ll let Alec Baldwin answer that question.
SUMMER 2009 15
HEADER
By Tom Hanchett
Tom Hanchett is the staff historian for the
Levine Museum of the New South in Charlotte,
where the “ Comic Stripped” exhibit premiered.
Hanchett, who earned his doctorate in history
from UNC, gives audiences a glimpse into the
making of the exhibit, which was displayed in
the school’s Carroll Hall this spring.
One of great pleas ures of creat ing
“ Comic Stripped : A Reveal ing Look
at Southe rn Ste reoty pes in Ca rtoons”
was ente ring the Southe rn- fried world
of cartoonist Doug Marlette .
We knew from the start that his Kudzu strip would be a big
part of the project. But we hadn’t fully understood the extent
to which the strip was about the South’s struggles with ste-reotype.
And we didn’t expect that Marlette himself would
take a personal interest in making the exhibit a success.
Doug Marlette burst on the American scene in 1972 as the
wonder- boy editorial cartoonist at The Charlotte Observer.
Fresh out of Florida State University, he snagged a spot at
one of the South’s most progressive newspapers and within
months his hard- hitting panels on the Vietnam War, capital
punishment, school integration and the like were being ⊲
HEADER 16 CAROLINA COMMUNICATO R
picked up by the national press. Bitingly funny, he could
plunge deep to the philosophical heart of a news issue, and
he was able to do it again and again, day in and day out.
That would be enough for most folks. But Doug Marlette
possessed energy to burn, and in 1981 he channeled some of
it into a new daily comic strip. Main character Kudzu DuBose
was a young would- be writer longing for a way out of his
stultifying hometown of Bypass, N. C. No coincidence that he
looked a lot like Marlette. “ Where I grew up artists were rarer
than Jews or Catholics,” Doug later wrote. “ My kinfolks were
mill workers, cotton and tobacco farmers, auto mechanics
and waitresses. Culture was something the veterinarian
scraped off the cow’s tongue to check for hoof- and- mouth
disease…. We moved around a lot, and some places were so
backward even the Episcopalians handled snakes.”
Marlette’s first Kudzu comic strip, June 15, 1981,
showed Kudzu with his best friend Maurice.
Marlette’s very first strip, on June 15, 1981, quietly announced
a new era. Previous Southern strips had been almost lily-white.
By contrast, young Kudzu walked side- by- side with
his African- American friend Maurice. Racial expectations
became an overt theme as the strip evolved. When Maurice
longed to get in touch with African- American roots music, he
found himself “ not black enough,” busted by the blues police
for insufficient suffering. Kudzu’s nerdy white friend Nasal T.
Lardbottom had the opposite problem. Nasal endlessly hun-gered
to adopt black mannerisms as portrayed in the media,
but remained “ too white” to pull it off.
In fact nearly all Kudzu characters at once embodied and
rebelled against Southern stereotypes. Preacher Will B.
Dunn was particularly outrageous. Marlette created him as
a way to poke fun at Bible- Belt hypocrisy, rampant during
the 1980s in the scandals of Jim and Tammy Faye Bakker’s
Charlotte- based “ Praise the Lord” televangelism empire. But
Dunn also became a mouthpiece for Marlette’s own wry reli-gious
musings. Over time the preacher took center stage as
the strip’s most active presence.
But even as he rebelled against the South, Marlette loved it
deeply. He did succeed in escaping, moving to New York’s
Newsday soon after he won the Pulitzer Prize for editorial
cartooning. But once he got that out of his system, he came
back and bought a house in Hillsborough, N. C. When we
phoned him there, asking permission to use his Kudzu
images, he made only one request: “ Just be sure to say I’m
the first creator of a Southern strip to be actually born and
raised in the South.”
Indeed, Southern cartoons became a mainstay of American
funny pages starting in the 1930s, and nary a one came from
a Southerner’s pen. When Billy DeBeck introduced moun-taineer
Snuffy Smith in 1934, he sent his assistant out to
Manhattan bookstores seeking studies of Southern speech
and customs. Al Capp launched Li’l Abner the same year, a
Connecticut native’s notion of an Ozark hillbilly. Walt Kelly’s
Pogo, started 1948, starred talking animals in a lovingly por-trayed
Okefenokee Swamp, a real place in south Georgia,
but won more attention for well- placed jabs at ultra- conser-vative
Sen. Joe McCarthy.
“ Ev en as he
rebell ed
against
the South,
Marlette
lov ed it
deeply .”
HEADER
The character of Uncle Dub, taciturn good ol’ boy, captured
the conflicts inherent in being Southern. In one of the earliest
Kudzu Sunday strips, he cheerfully fulfills the expectations
of tourists seeking down- home Dixie — but beware anyone
who fails to treat him with respect. Later, Marlette made a
running gag of preservationists seeking to “ save the good
ol’ boys,” as cultural homogenization threatened to wipe out
Southern distinctiveness.
Nasal T. Lardbottom, from Doug Marlette’s book Even White Boys Get the Blues, 1992.
Kudzu character Maurice gets busted by the blues police.
Preacher Will B. Dunn, Kudzu, Oct. 15, 2006.
No accident that Uncle Dub became the logo for the exhibit
“ Comic Stripped.” We initially wanted to use a clip from a
famous 1940s- vintage strip, but ran into resistance from
the syndicate that controlled it. We called Marlette, who
delighted in poking his pen metaphorically in the syndicate’s
face. He whipped up a special sketch of Uncle Dub — and to
our surprise, drew him looking into a mirror. ⊲
SUMMER 2009 17
HEADER 18 CAROLINA COMMUNICATO R
Is Southern distinctiveness on the verge of extinction? From Doug Marlette’s book Kudzu Chronicles: A Doublewide with a View, 1989.
Doug Marlette died suddenly after making that sketch.
He was killed in a highway crash in Mississippi, where he
went excitedly to see a high school drama troupe put on
the Kudzu musical he co- wrote with Jack Herrick and Bland
Simpson of the Red Clay Ramblers. Thankfully he’d depos-ited
much of his archive of drawings with the Southern
Historical Collection at Chapel Hill.
We never got to thank him for adding the mirror. That’s the
key to Doug Marlette’s work with Kudzu, we slowly realized.
Kudzu is not just about the South or about stereotypes. It is
about how all of us are wrestling with society’s expectations
— and with our own images of ourselves. ♦
Uncle Dub and the limits of Southern politeness, Kudzu, Aug. 9, 1981.
RESEARCH
For the last two years I’ve worked on a
proje ct that surveyed the la nds cape of
citizen journalism, trying to se how wel
the ideal ists ’ vision refle cts online real ity .
Funded by the Knight Foundation and the Pew Charitable
Trusts, we looked at 145 citizen journalism news and blog
sites in 46 randomly selected markets across the United
States. To qualify, the sites had to have news and opinion
focused on the local geographic area and have a significant
portion of content provided by community members who
were not professional journalists.
What we’ve found is that the practice of citizen journalism,
though alive and well in some places, may have fallen short
of the democratization, vitality, participation and interactivity
envisioned for it.
Online citizen journalism has been widely heralded as a new
type of community news coverage. Called participatory, hyper-local
and grassroots journalism, it involves non- professional
citizen journalists at online news and blog sites reporting and
offering opinions on local news and issues. Without easy- to- use
Web site- building software and Internet access, this wouldn’t
be possible – but that’s not the whole story.
Changes in our communities and how we identify ourselves,
as well as changes in journalism during the last 75 years,
provide the backdrop. Townships and villages have
blossomed into small cities or been absorbed as suburbs,
central cities have declined and sometimes been revived,
and tightly connected neighborhoods have emerged in
many places. Big umbrella media may be too cumbersome
and revenue- driven to cover the micro- communities that
are increasingly meaningful to people. As a result, many
people’s local public affairs and news and information needs
are not being well- served.
When enterprising people began to harness the Internet to
create citizen journalism, supporters argued that their efforts
could help create or re- establish communities.
Citizen Journalism:
Grand vision, online reality
Critics of big media add that citizen
news and opinion is unfiltered
by commercial media protecting
owner and advertiser interests.
The most idealistic champions of
citizen journalism see it revitalizing
the public sphere and providing
an open arena for citizens’ voices
and public debate. James Curran,
professor of communications at
Goldsmiths University in London,
described the public sphere as a place “ where access to rele-vant
information affecting the public good is widely available,
where discussion is free of domination and where all those
participating in public debate do so on an equal basis.”
Dan Gillmor, in “ We the Media: Grassroots Journalism by
the People, for the People,” wrote: “ The ability of anyone to
make news will give new voice to people who���ve felt voice-less
– and whose words we need to hear.”
Another writer observed that blogging has “ given millions of
people the equivalent of a printing press on their desks.”
Citizen journalism sites might best perform these democ-ratizing
roles when few formal rules or policies are in place
and everyone’s voice can be heard – unedited, uncensored
and unrestrained.
Rather than the unfettered public sphere or marketplace,
we found strong gatekeepers exerting tight control on what
appears. Despite this, only half of the citizen news sites and a
third of citizen blogs provided explicit restrictions and policies.
Rather than active citizen creation and contribution of con-tent,
we found limited citizen participation and one- way
communication, and very limited opportunity for participa-tion,
particularly on citizen blog sites. One in six blog sites
allowed visitors to upload news and information or letters to
the editor. The ability to upload audio, video or photographs
was almost non- existent on the blog sites. Citizen news sites,
however, were more likely to permit uploads of text ( 60- 70
percent allowed news and features, and 40 percent allowed
letters) and multimedia ( audio, 28 percent; video, 34 percent;
and photos, 45 percent). ⊲
Dan Riffe
by Daniel Riffe
continued on page 37
SUMMER 2009 19
20 CAROLINA COMMUNICATO R COMMUNITY JOURNALISM
As I spearhead the launch of an urban youth community
newspaper and Web site for Durham, N. C., I’m beginning to
appreciate how that little engine must have felt.
THE BACK STORY
If I were asked to put down my credo on NP R’s program
“ This I Believe,” I’d say that teachers and journalists are here
to “ make life better,” in the words of Graham Spanier, presi-dent
of Penn State University.
I believe in the power of what the Buddhists call the
“ auspicious coincidence.”
And I believe that the job of teachers – my job – is to put
classroom theory into practice, and to help make life-changing
connections happen for my students.
A year ago, when UNC student body president Eve Carson
was murdered and two young men from Durham were
charged with the crime, I wondered – what could I and my
students do?
Then, through a series of auspicious coincidences,
Carolina’s J- school and Department of City and Regional
Planning made a connection.
The Faculty Engaged Scholars Program of the Carolina Cen-ter
for Public Service got me and seven other UNC faculty
members together with Durham local government and law
enforcement leaders to learn about a place called North-east
Central Durham ( NECD), a 300- block neighborhood so
troubled by crime that police call it “ the bull’s eye.”
Launchin g The
Little Newspaper
That Could
J- school faculty and students led 10 weeks of
photojournalism workshops this summer for high
school students in Northeast Central Durham.
by Jock Lauterer
Remembe r that childh ood rhyme — the one ab out
the little locomotive engine that kept encourag -
ing itself by repeat ing, “ I th ink I can, I th ink I can,”
as it lab ored up the mounta in?
SUMMER 2009 21
COMMUNITY JOURNALISM
At that meeting, I connected with city and regional planning
assistant professor Mai Nguyen, who has studied NECD for
several years. One of her graduate students, Hye- Sung Han,
came up with the idea that a youth- staffed neighborhood
newspaper and Web site could give kids a positive alterna-tive
to the pervasive street life in the area.
I was hooked from the start.
By providing this marginalized and at- risk area with a home-grown
local newspaper and Web site, an NECD community
newspaper would provide a single timely source of informa-tion
unavailable anywhere else. Could it promote local pride,
a sense of positive identity, and ultimately build community
and civic engagement?
Maybe, just maybe, this could start to erase those circles
around the bull’s eye.
The city of Durham hired Earl Phillips as its NECD executive
director in community development. Earl, a revitalization guru,
has energized the NECD community newspaper steering com-mittee
by opening the doors of city government and linking us
with African- American and Latino civic and church leaders.
EAGLES AND TAR HEELS
Critical to our start- up enterprise would be another unprec-edented
partnership – between the journalism programs at
UNC and N. C. Central University, Durham’s historically black
university just a stone’s throw from NECD. When I pitched
the notion to NCCU associate professor Bruce dePyssler, he
was quick to see the potential and accepted the challenge.
dePyssler is the adviser to the school newspaper, the Cam-pus
Echo, and he volunteered the Echo’s newsroom as our
temporary home. He and I agreed that our students needed
to get to know each other. So we worked with other faculty
to create an exchange between our programs. NCCU’s stu-dents
came to several of my classes in Chapel Hill, and my
students visited their campus in Durham. The exchange has
been illuminating and constructive.
ONWARD AND UPWARD
So how would this start- up work?
We envision an urban youth community newspaper and Web
site staffed primarily by local high schoolers, who will be ⊲
Junior Carly Brantmeyer works with a student, Anthony Brandon, on using a digital camera.
Photo by Kafi Robinson
22 CAROLINA COMMUNICATO R COMMUNITY JOURNALISM
mentored by journalism students from UNC and NCCU. By
providing local teens and young people with college- aged
mentors, the NECD community newspaper will serve as a liv-ing
classroom, a positive and productive vehicle for personal
change, a bridge to higher education and a real step toward
career building.
We hope to launch a lively, video- driven Web site to comple-ment
a 24- page tabloid monthly this fall. The free, all- local
community paper will be distributed at schools, churches
and gathering places. Our goal is to go bi- weekly by 2010.
A $ 25,000 grant from the Z. Smith Reynolds Foundation has
enabled us to buy laptops, video and still digital cameras for
our youth reporters. The Daily Tar Heel has agreed to fund
the printing of the paper for its first year.
We are recruiting the youth with help from area church and
school leaders, and we are searching for a secure place
in the neighborhood to serve as a newsroom to which our
reporters can walk. I’m betting that the city of Durham will
make such a rent- free facility available. City leaders realize
that a strong local media presence can help connect young
people with something in the community that relates to the
larger world, shows them that one person can make a dif-ference,
and that as self- confidence and self- esteem grows,
they can solve problems and make life better.
We’ve got a lot of work ahead before we can claim any kind
of success.
I think I can, I think I can. ♦
Jock Lauterer is director of the Carolina Community Media Proj-ect
at the UNC School of Journalism and Mass Communication.
Contact Lauterer at 919.962.6421 or jock@ email. unc. edu.
top:
Levelle Muhammad, left,
listens as UNC junior Taylor
Meadows of Charlotte explains
the workings of a digital
camera. Meadows and other
students are teaching basic
photography to local teens at
the Durham Salvation Army
Boys and Girls Club.
bottom:
Christopher “ Play” Martin,
host of Durham- based Brand
Newz, is among the many early
collaborators on the NECD
community newspaper project.
Photos by Jock Lauterer
SUMMER 2009 23
INTERNATIONAL
As an Iraqi journalist visiting the United
States , ma ny Ame ricans I met had quest ions.
They ask, “ Is the surge working? What is the situation now
in Baghdad? Do you see any sign of reconstruction? Is life
getting better for Iraqis? How many hours of electricity do
you get?”
I think it is all really just one question. People want to know if
the invasion has helped the Iraqis as they were told it would.
They do know there is lots of violence in Iraq because they
hear or read about it in the media, but they know little else.
There are hundreds of journalists working in Iraq, doing their
best to cover the full scope of life in the country. So, why
aren’t people getting enough information to understand the
whole picture?
I try to explain what else is happening from my point of view.
I worked as a journalist in Baghdad for several media
organizations including American media. I saw the news
coming in from our stringers all over the country, and I knew
there was too much going on for all of it to get reported. But
when I would read the next day’s editions, I could see what
wasn’t used, and I would know what American readers were
missing. The omissions were significant, and I wondered why
gather up the news if it’s not given to people to read?
The trouble is that the editors always choose the stories that
have the most violence. The lasting impression is that every-one
in Iraq is either fighting or getting killed in the crossfire.
It is true that this is a part of life in Iraq, but it’s not all there
is. It’s an important topic, but it’s not the only one.
I ask students that I meet at UNC or Elon University about
what Iraq means to them, and they all respond with the
words like “ violence,” “ death” and “ divided.”
There are stories never heard just because they are not as
exciting as an explosion that kills 100 people. There are stories
that reflect the positive side of the Iraqi society, stories about
Iraqis helping one another. I’m not talking about propaganda
of American success. I mean stories about the decent things
in Iraqi society that endure despite the upheaval.
Media and the Iraq War
As an Iraqi who worked as journalist in the country for five
years, I know well that the American people and the Iraqi
people are both misinformed. Both populations suffer from a
lack of complete information.
Until the American invasion in 2003, everything in Iraq was
controlled and centralized by the government of Saddam
Hussein. His party controlled industry, agriculture, health
care, education, services – and the media. The newspapers,
TV and radio stations were all speaking the tongue of the
government. The Internet was controlled and monitored by
the government. Many Web sites were considered danger-ous
by censors, so articles criticizing Saddam’s policies and
ideology were blocked. Any Iraqi who wanted an e- mail
by Ahmed Fadaam
“ Peopl e want to know if
the inv asion has help ed
the Iraqis as they were
told it wo uld .”
account had to get permission from the government, and the
government would decide on a username and password.
Iraqis were led to see their leader as the media described him
every day. Every front page of the four official newspapers
was compelled to have an article about him every day. TV
and radio would show him speaking, meeting with staff, ⊲
continued on page 38
Ahmed Fadaam – an Iraqi sculptor,
photographer and reporter – was a visiting
scholar at the school in 2008- 09.
Advertising / Public Relations Curriculum
Students learn to develop persuasive advertising
messages or focus on strategic communication for
an organization. Corporations, government agencies,
nonprofits, advocacy groups, PR firms and ad agencies
need a new breed of communicator who can use new
media effectively within an ethical framework.
NEW CURRICULUM
Charting the new course
Curriculum Core
T he fall 2009 semester marks the beginning of significant changes to the
school’s curriculum. The new curriculum takes into account significant
changes in the industry, including the move toward increased use of a wider
variety of channels to communicate to important publics and stakeholders.
Journalism Curriculum
Students learn to write, report, broadcast,
photograph and present news and information.
The public needs quality information from
independent media now more than ever to better
inform society and strengthen our democracy.
141 Professional Problems and Ethics
153 News Writing
340 Introduction to Mass Communication Law
Goals
1 To enable students to understand the roles of media in society and media’s
social, economic and political impacts locally, nationally and globally.
2 To enable students to conceptualize and produce news and information.
Quick View
JOMC Core
10 credits
News Writing ( 4); Ethics ( 3); Law ( 3)
Journalism or
Advertising/ Public Relations Core
6 credits
Specialization
12 credits
Issues Immersion Modules
6 credits
34 credits total
Students may take up to 40 credit hours. Students
may choose to specialize further than is required
by completing the requirements for a certificate in
Sports Communication or Business Journalism or
by taking additional electives in any specialization.
24 CAROLINA COMMUNICATO R
journalism Core
journalism SPECIALIZATI ONS:
( Prerequisites in parentheses)
adve rtising / publ ic
relat ions Core
( Prerequisites in parentheses)
( Required courses in bold)
( Required courses in bold)
immersions
Editing and Graphic Design ( four- course minimum)
157 News Editing ( 153)
182 Introduction to Graphic Design ( school permission)
457 Advanced Editing ( 157) or 484 Information Graphics ( 182)
482 Newspaper Design ( 182, 153 or concurrent 153 enrollment)
483 Magazine Design ( 482 or 153)
187 Introduction to Multimedia or 463 Newsdesk: Online News
Production
Ele ctronic Comm unicat ion ( four- course minimum)
422 Producing Television News or 426 Producing Radio
121 Writing for the Electronic Media
421 Electronic Journalism ( 121, 221)
422 Producing Television News ( 421 & instructor permission)
423 Television News and Production Management ( 422 &
instructor permission)
424 Electronic Media Management and Policy
425 Voice and Diction
426 Producing Radio ( 121)
427 Studio Production for Television News ( 221)
428 Broadcast History
Mult imed ia ( four- course minimum)
187 Introduction to Multimedia ( school permission)
581 Multimedia Design ( 187 or instructor permission)
582 Interactive Multimedia Narratives ( 180 or 187, school
permission)
583 Multimedia Programming and Production ( 187 & school
permission)
Photojournalism ( four- course minimum)
180 Beginning Photojournalism ( school permission)
480 Advanced Photojournalism ( 180 and 153 or concurrent 153
enrollment)
481 Documentary Photojournalism ( 480)
582 Interactive Multimedia Narratives ( 180 or 187)
Reporting ( four- course minimum)
157 News Editing ( 153)
121 Writing for the Electronic Media
256 Feature Writing ( 153)
258 Editorial Writing ( 153)
451 Economics Reporting ( 153)
452 Business Reporting ( 153)
453 Advanced Reporting ( 153, 253)
454 Advanced Feature Writing ( 153, 256)
456 Magazine Writing and Editing ( 153, 256)
459 Community Journalism ( 153)
463 Newsdesk: Online News Production ( instructor permission)
491 Special Skills in Mass Communication ( when appropriate)
Adve rtising ( four- course minimum)
271 Advertising Copy and Communication ( 137)
272 Advertising Media ( 137)
472 Art Direction in Advertising ( 137 & 271)
473 Advertising Campaigns ( 271 or 272)
670 Special Topics in Advertising
Public Relat ions ( four- course minimum)
232 Public Relations Writing ( 137 & 153)
431 Case Studies in Public Relations ( 137)
434 Public Relations Campaigns ( 431 or 232)
182 Introduction to Graphic Design
187 Introduction to Multimedia
333 Video Communication for Public Relations and Advertising
( 137)
433 Crisis Communication ( 431, 137)
491 Special Skills in Mass Communication ( when appropriate)
Strateg ic Communicat ion ( four- course minimum)
232 Public Relations Writing ( 137 & 153)
271 Advertising Copy and Communication ( 137)
272 Advertising Media ( 137)
431 Case Studies in Public Relations ( 137)
490 Special Topics in Mass Communication ( when appropriate)
ADVERTI SING/ PUBLIC RE LATI ONS
SPECIALIZATI ONS:
Conceptual izing the Audience
376 Sports Marketing and Advertising
445 Process and Effects of Mass
Communication
475 Concepts of Marketing
490 Special Topics in Mass
Communication ( when appropriate)
Mas Comm unicat ion The ory
240 Current Issues in Mass
Communication
445 Process and Effects of Mass
Communication
490 Special Topics in Mass
Communication ( when appropriate)
Hist ory, Law and Reg ulat ion
242 The Mass Media and United States
History
342 The Black Press and United States
History
424 Electronic Media Management and
Policy
428 History of Broadcasting
450 Business and the Media
458 Southern Politics: Critical Thinking
and Writing
490 Special Topics in Mass
Communication ( when appropriate)
Comm unicat ion Online
349 Introduction to Internet Issues and
Concepts
449 Blogging, Smart Mobs and We the
Media
490 Special Topics in Mass
Communication ( when appropriate)
137 Principles of Advertising and Public Relations
279 Advertising and Public Relations Research ( 137)
221 Audio- Video Information Gathering ( 153)
253 Reporting ( 153)
Students are encouraged to take 221 and 253 simultaneously.
Editing and graphic design students may substitute 157 for 253.
Diversity
342 The Black Press and United States
History
441 Diversity and Communication
442 Women and Mass Communication
443 Latino Media Studies
446 International Communication
490 Special Topics in Mass
Communication ( when appropriate)
Political Comm unicat ion
244 Talk Politics: An Introduction to
Political Communication
446 International Communication and
Comparative Journalism
447 International Media Studies
458 Southern Politics: Critical Thinking
and Writing
475 Concepts of Marketing
490 Special Topics in Mass
Communication ( when appropriate)
Comm unicat ion, Business and
Entrepreneursh ip
424 Electronic Media Management and
Policy
450 Business and the Media
475 Concepts of Marketing
490 Special Topics in Mass
Communication ( when appropriate)
Sports Comm unicat ion
245 Sports and the Media
376 Sports Marketing and Advertising
377 Sports Communication
455 Sports Writing
476 Ethical Issues and Sports
Communication
490 Special Topics in Mass
Communication ( when appropriate)
Honors
691H Introductory Honors
692H Honors Essay
NEW CURRICULUM
SUMMER 2009 25
26 CAROLINA COMMUNICATO R J- SCHOOL HISTORY
hen I was looking through the archives and
manuscript collections in Wilson Library while
doing research for my history of the school, I discovered a
set of lecture notes that the legendary O. J. “ Skipper” Coffin
prepared for the second lecture in his Journalism I course
in September 1926 – his first semester in the Department
of Journalism. It was the news writing course, and Skipper
wanted to tell students something about the nature of news-paper
work, their chosen profession.
The wording and tone were typical for Coffin. He was an
iconoclast who chose this quotation for the 1909 Yackety
Yack to reflect his philosophy: “ Here’s to those who love us
well; all the rest can go to hell.”
From the desk of
Skipper Coffin:
Journalism I
lecture notes
By Tom Bow ers
The school will commemorate 100 years of
journalism education at Carolina with special
events during 2009 and 2010. Tom Bowers, who
retired from the school in 2006, has written a
history of the school based on his scouring of
the University’s archives and interviews with
alumni, faculty and administrators. He uncovered
the stories that trace Carolina journalism’s rise
to prominence from a single course taught by
Edward Kidder Graham in 1909 in the Department
of English. Horace Carter, a 1943 graduate of the
school and a Pulitzer Prize- winning editor, made
a $ 25,000 gift to the school enabling Bowers’
history to be published. The book, “ Making News:
One Hundred Years of Journalism and Mass
Communication,” is available through UNC Press.
“ H ere’s to thos e
who lov e us well ;
all the rest can
go to hell .”
We can imagine how Coffin looked and sounded as he
delivered this lecture, thanks to the late professor Jim Shu-maker’s
account of the first time he saw Coffin: “ I thought he
was possessed. He was striding up and down in front of the
desks, puffing furiously on a cigar, wheezing and snorting
J- SCHOOL HISTORY
SUMMER 2009 27
asthmatically, pale blue eyes bulging, turning firm phrases
and cackling at his own wit. It took only a while to realize
that he wasn’t possessed, just nicely oiled.”
Because he was preparing these notes for oral delivery, Cof-fin
used incomplete sentences and misspelled words. I have
presented the notes here as he wrote them.
Coffin started by describing the proper attitude for a news-paperman:
“ Journalism is a job of work. Profession or trade.
The tramp journalism is gone. The space writer who suc-ceeds
in selling has worked on the job until he has learned
what is wanted and when to furnish it.”
Most newspapermen had cleaned up their act, Coffin told
the students. In his words, “ Dandruff on the collar and liquor
on the breath are no longer writers’ characteristics. Pretty
human bunch – above the average of intelligence, because
they write for average people. There must be interest in run
of the mine folks, but if one’s perception is no more acute,
one’s senses no better trained, why should the average be
interested. The run of the mine do not always think, they
are generally without voice. To be a successful demagogue
requires some ability in addition to gall; to be a leader
demands no end of push.” [“ Run of the mine” is an expres-sion
meaning “ ordinary.”]
In the next paragraph, Coffin explained why he had decided
to become a college professor, but the identity of Kemp
Hill is unknown. Coffin explained that he wanted to give
students a look into their chosen work, and he used a
horse- breaking analogy to describe the barriers he faced in
teaching them. “ Kemp Hill wanted to know what is the hell ⊲
Skipper Coffin’s Journalism I
lecture notes.
28 CAROLINA COMMUNICATO R J- SCHOOL HISTORY
[ sic] a man with a neck as rought [ sic] of his [ Coffin?] was
doing trying to become a college professor. ‘ What are you
going to try to do with them boys?’ he asked. [ I?] Told [ him?]
that it was a matter largely of attitude, of trying to translate
experience not into rules and regulations but road signs as
it were – of trying to let students take a look ahead into the
field which they were mindeed to enter, he said is was like
his handling of a carload of Texas ponies. You’ll halter- break,
and not expect them to work single or double, to pace, trot
and singlefoot [ sic].”
Coffin ended the lecture by telling students about the kind of
work they could expect: “ You’ll write for magazines or news-papers.
Newspapers set the pace for they have the biggest
audiences; the one closest at hand and the most human and
setting up the most intense and personal reactions. [ sic]”
Throughout his career, Coffin mocked the term “ journalist”
and preferred “ newspaperman,” even though some of his
students were women. The definition of a journalist in the
next paragraph reflected Coffin’s own definition. It is notable
that that was the only time he used the term in these notes.
“ Newspapers furnish the most of the magazine writers, and
although the old- fashioned newspaperman defines a jour-nalist
as one who borrows money from the newspaperman
often without any intention of paying it back, it is the news-paper
experience which is the shortest cut to a place in the
sun of writing for recreation or profit. That brings us up to
what is news.”
The discussion of the nature of news was apparently the
subject of the next lecture. ♦
“ To be a succ essf ul
demagogue requires
som e ability in add ition
to gall ; to be a leader
demands no end of push.”
SUMMER 2009 29
BUSINESS JOURNALISM
Oh, the irony of the situat ion.
The current economic turmoil that has gripped the world has
caused daily newspapers to cut back dramatically on the
amount of space and interest that they’re devoting to busi-ness
and economic news.
Yet, that’s exactly the type of news and information that
consumers most need today to help recover from lost jobs,
frozen wages and a foundering housing market.
In other words, the place where millions of U. S. residents go
each day to be better informed about their surroundings is
failing them.
Here’s the data I’ve collected on the carnage:
■ A t least 45 metro dailies in the United States have cut
their standalone business section during the week and
placed it in the back of another section. This includes the
San Francisco Chronicle, Denver Post, Boston Globe and
Atlanta Journal- Constitution.
■ A nother 18 metro dailies have cut their standalone Sunday
or Monday business sections. In the case of some papers,
like the San Antonio Express- News, both days were cut.
■ A t least 10 metro dailies have cut their business staffs
due to buyouts. And another 14 media outlets have had
layoffs that have appreciably cut into their business news
departments.
■ Finally, at least two weekly business news publications –
the East Bay Business Journal in California and Financial
Week in New York – have stopped publishing printed
editions altogether.
By Chris Roush
Despite all of this, I find the future of business news to be
brighter than most other segments of the journalism world.
As daily newspapers are primarily cutting back on business
reporting, other business news outlets are expanding, most
notably The Wall Street Journal and Dow Jones Newswires
under ownership by News Corp. and its CEO, Rupert Murdoch.
Despite cutbacks in its money- losing radio and television
operations, Bloomberg News is also expanding its wire
operations. Bloomberg had five interns from the UNC School
of Journalism and Mass Communication during the summer of
2009, and it has hired nine former students of the school ⊲
continued on page 43
Catch- 22:
Business journalism
and economic peril
Carolina Business News Initiative director Chris Roush with students
POLITICAL COMMUNICATION 30 CAROLINA COMMUNICATO R
The 12th most visited news site in Ame rica
did not ex ist tw o yea rs ag o. And it’s all
about politics.
Politico, a two- year- old news organization in Washington,
D. C., is ranked 12th in Web site traffic among American news-papers
by the Nieman Journalism Lab at Harvard University.
In just two years, Politico replaced The Washington Post as
the go- to source of political news in Washington.
Politico – a hybrid of print, online, radio and television
content – is but one symbol of how new media are changing
the way political news is reported and consumed.
By now, every American is familiar with blogs and their mix
of news and political opinion that pervades the Internet.
Less familiar, but growing rapidly in influence, are social
news services like Twitter that can move a news item or
political message to their audience (“ followers”) instantly.
Call it social news texting. And with it, the 24/ 7 news cycle
can be sliced up into minutes. Call it 60/ 24/ 7.
Good politics today must recognize the power of new media.
As a candidate, Barack Obama mobilized millions of young
voters through social sites like Facebook. The sites drove
attendance at rallies, and more importantly, they were key to
the most successful fundraising campaign in political history.
There’s a caveat. To succeed politically in social media, you
must first recruit legions of individuals who want to share your
message. Republican candidate John McCain was on Face-book,
but he attracted far fewer “ fans” and “ friends.” Obama
won supporters with his message – and the campaign mobi-lized
and expanded that support via social media.
While television advertising continues to be the most effec-tive
way to reach voters in the short span of a campaign,
that may be changing. A survey of 18- 29 year olds says the
Internet now equals television as their primary source of
New media, new politics
political news. More young voters are turning toward the
Internet as fewer are turning toward TV .
If the trend continues, conventional political communication
wisdom will be upended. And public relations professionals,
advertisers and political communicators had better pay
attention.
New media may diminish the power of political journalists.
Back in the day, a politician wanting publicity was at the
mercy of reporters. Today, politicians can take their mes-sages
around reporters and directly to voters. Got a message
reporters won’t use? Get it on social media and the blogs in
such a way that political reporters can’t ignore it. You cut out
the journalist gatekeeper and tell your story your way.
There are social, journalistic and political implications of this
huge change in mass media. All of us involved with the jour-nalism
school at Carolina wrestle with these changes.
Have blogs killed the pretext of objectivity in journalism?
If politicians can go around the press, what does that say
about journalism’s watchdog role? How will new media
affect the need for informed citizens?
I envy my students because their generation will define the
new media born from today’s changes. They are optimistic,
and their optimism is infectious. The school has made curric-ulum
changes to meet the demand for new media skills. And
we teach them how to think critically about new media.
Leroy Towns
by Leroy Towns
“ Good pol itics tod ay
must reco gnize the
pow er of new media.”
Next semester, my advanced reporting course is partnering
with assistant professor Ryan Thornburg’s online reporting
course in an electronic news lab. I want my print- oriented
students to understand how to tell a political story with
new media, and Ryan wants his online reporting students
to understand how to dig out a political story using time-honored
reporting techniques. So we teamed up.
And when the students get their story, chances are good it
will go out first as tweet from an iPhone.
As they say on Twitter, you follow? ♦
Leroy Towns is a professor of the practice of journalism in the
school and a research fellow with the UNC Program on Public
Life. Towns was a political reporter for 12 years, and he directed
eight successful U. S. House of Representatives campaigns and
two U. S. Senate campaigns.
SUMMER 2009 31
THE DAILY TAR HEEL
‘ Don’t worry about your DTH .
It’s not going anywhere.’
The Daily Tar Heel, Carolina’s iconic student newspaper, is holding steady
as U. S. newspapers – including many college newspapers – struggle
through a changing economic model for the news industry and a tough
overall national economy.
The DTH print edition circulation is 20,000, and DailyTarHeel. com draws
more than 36,000 page views a day. Printed pages and publishing days
aren’t being cut, and advertising sales are stable.
DTH general manager Kevin Schwartz talked to the Carolina Communicator
about how the DTH is faring today and its prospects for the future.
With the newspaper industry in crisis, how is The
Daily Tar Heel doing financially, and what chal-lenges
are the paper facing?
We’re doing fine. We’ve met our budget goals for the last
year, and while there’s not huge growth in revenue, we have
seen some growth even this year. College newspapers are
a good deal for a marketer, and I don’t see that changing.
We’re free, and we’ve always been free. As people get into
the habit of not paying for news, that hurts paid circulation
newspapers, but it doesn’t hurt us.
We are focused on making the paper relevant to our core
readership – undergraduate students and UNC employees.
Both read at a 75 percent clip, so you’ve got 75 percent mar-ket
penetration in two distinct, identifiable demographics.
And for a marketer who wants to advertise, that’s golden.
I think the fundamentals are in place for us to survive and
thrive in this market.
We do see a challenge in getting the next generation of stu-dents
to pick up a paper every day. We put almost all of our
marketing efforts into just that – to make it easier to pick up
a paper. Our research that shows that people are perfectly
willing to pick it up out of a rack every day, but that rack’s
practically got to be in touching distance of their walk some-where
during the day.
Q& A with Kevin Schwartz, General Manager, The Daily Tar Heel
The Daily Tar Heel
Serving the students and the University community since 1893
www. dailytarheel. com
VOlUMe 117, issUe 32 wednesday, april 15, 2009
crossword ...................
index
police log ......................
calendar .......................
sports ..........................
nation/ world ..............
opinion .......................
22457
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GRADE INFLATION
A draft report saying that UNC
has undergone significant
grade inflation in the past
decade is being presented to a
group of faculty today.
GOALS FOR DIVERSITY
The Minority Affairs and
Diversity Outreach Committee
and the Inter- Fraternity Council
co- sponsored a forum on
diversity at UNC.
CLEAN WATER
Despite an expensive price tag,
Chapel Hill will likely support a
set of state rules that aims to
clean up Jordan Lake.
A LOCAL AFFAIR
Springfest, the annual music
event that brought Boyz II
Men last year, is scaling back
with local musicians this year.
NOT THEIR NIGHT
UNC lost another midweek
game, this time an 11- 9 loss to
High Point University.
features | page 3
HEADING FOR IRAQ
About 4,000 soldiers are
preparing to deploy to Iraq,
including UNC graduate
student Emran Huda.
APRIL 15, 1975…
UNC- system President Bill
Friday speaks before the Board
of Governors, saying that
potential cuts by the state
legislature could harm UNC’s
long- term success.
prOTesTers sTOp speeCH
police use pepper
spray, undirected
Tasers at protest
of Tancredo talk
BY LAuRA HOxWORTH
STAFF WrITEr
Police used pepper spray to
disperse crowds of protestors in
Bingham Hall on Tuesday outside
the room where former congress-man
Tom Tancredo was scheduled
to speak on immigration but was
forced to leave.
Campus police also discharged
a Taser, sending sparks in an arc
they said was meant to disperse
the crowd, not to subdue an indi-vidual
protestor.
Tancredo, a former Republican
U. S. Representative from Colorado,
a former presidential candidate
and an outspoken critic of immi-gration,
was brought to UNC by
the new student organization
Youth for Western Civilization.
About 150 people gathered in
Bingham Hall auditorium, and
many more protestors gathered in
the hallway after police declared the
room full and blocked the doorway.
“ I’m here because I represent
UNC- Chapel Hill and I don’t
support racism or fascism in the
institution in which I am an edu-cator,”
graduate student Jason
Bowers said.
Riley Matheson, president of
Youth for Western Civilization,
introduced Tancredo amid hiss-ing,
booing and shouts of “ racist”
and “ white supremacist.”
“ This is an organization that
seeks to promote Western civiliza-tion,”
Matheson said at the event.
“ We believe that our civilization is
under attack from liberal forces.”
Matheson said his organiza-tion
supports people from every
race participating in Western
civilization, but that they must be
properly assimilated to American
culture first.
“ No matter how many times you
chant racist, that doesn’t make it
true,” he said to the crowd.
After Tancredo entered the room,
protesters kept him from speaking
by shouting insults and holding a
sign declaring “ no dialogue with
hate” in front of his face. Tancredo
waited calmly while protestors
held the sign and chanted.
Two protestors holding the sign
in front of Tancredo were escorted
into the hallway by police, where the
Taser and pepper spray were used.
“ The cops were trying to tell
them to back up,” said first- year
student Chris Sparks, who was in
the hallway with the protestors. “ It
was a good 10 or 15 minutes that
they would not back up. The cops
did what they had to.”
DTH/ ArIANA vAN DEN AkkEr
Student protestors enter Bingham Hall on Tuesday evening to protest an anti- immigration speech given by former U. S. rep. Tom Tancredo, who was
brought to campus by Youth for Western Civilization. Protestors included members of Students for a Democratic Society and Feminist Students United.
SEE PROTEST, PAGE 6
no changes on road stretch UnC aims to fight
poaching of faculty
DTH/ ArIANA vAN DEN AkkEr
Protestors were cleared from Bingham Hall when police used pepper spray and the threat of Tasers after students interrupted Tancredo’s lecture. Police,
who followed the students along their protest march from the Pit, refused to allow more protestors to enter Bingham after the lecture hall was full.
DTH/ JESSEY DEArING
The intersection at N. C. 54 near the South Columbia Street bridge
has been particularly dangerous for pedestrians, with five accidents.
BY WILL HARRISON
SENIOr WrITEr
The stretch of N. C. 54 where
a woman was killed last year will
not see major pedestrian safety
upgrades because it fails to meet
state criteria.
Concern for pedestrian safety
on the bypass culminated last
December when Gloria Espinosa
Balderas, a 43- year- old house-keeper,
was killed while crossing
near the Columbia Street bridge.
The four- lane road is lined with
bus stops and apartment com-plexes,
but crosswalks are spaced
nearly a mile apart.
Five accidents on N. C. 54
involving pedestrians have been
reported since 2006, according to
Chapel Hill police records.
Dawn McPherson, deputy divi-sion
traffic engineer with the N. C.
Department of Transportation,
said placing additional crosswalks
on N. C. 54 is unrealistic and pos-sibly
unsafe.
The area does not meet the
requirements for an additional
traffic signal, she said. There is not
enough vehicle traffic leaving the
road’s apartment complexes, even at
rush hour, to warrant a new signal.
“ We will never put a stoplight
up because there are pedestrians,”
she said.
An investigation into Balderas’
death is nearly complete,
McPherson said, but there were
no complaints to the DOT or
vehicle accidents in that location
before the fatality.
The four other pedestrian
accidents on N. C. 54 all occurred
before Balderas’ death. None were
fatal.
Hannah Choe, a UNC senior
who lived at Chambers Ridge
Apartments off N. C. 54, said many
residents run across the highway,
dodging streams of traffic, instead
of walking to designated cross-walks.
“ You have to cross two sides
of the road to get to your apart-ment,”
she said. “ You’re basically
jaywalking a highway.”
Four areas of N. C. 54 were rec-ognized
in 2004 by the Highway
Safety Research Center as having
public safety issues.
Libby Thomas, a research
SEE SAFETY, PAGE 6
BY CAROLINE DYE
STAFF WrITEr
As UNC faces possible budget
cutbacks of 5 percent to 7 percent, it
might be at an increased risk of los-ing
faculty to rival universities now
in stronger financial positions.
In 2003, UNC faced similar
state cuts and experienced serious
faculty retention issues.
The situation is different now,
said Joe Templeton, chairman of
the Faculty Council, because the
economic grief is so widespread.
But the possibility for faculty
retention trouble remains a top con-cern
for administrators who contin-ue
to push to maintain competitive
faculty salaries even as cuts loom.
“ That’s always a possibility for
a university with high- quality
faculty,” said Executive Associate
Provost Ronald Strauss.
Templeton said fewer salary dis-parities
exist between UNC and its
peer institutions than in 2003, low-ering
the risk of faculty poaching.
“ We have made some strides in
faculty compensation over the last
couple of years,” he said.
During the 2007- 08 year, UNC
retained 69 percent of its faculty,
slightly down from a 72 percent high
the year before. Faculty retention
had been rising since the 2003- 04
period when it was just 31 percent.
A report by Provost Bernadette
Gray- Little attributed the successful
retention efforts to substantial sal-ary
increases but warned that lower
increases might make UNC less
competitive. For now, Chancellor
Holden Thorp has said no tenured
or tenure- track faculty will face any
reduction in salary or benefits.
Bruce Carney, interim dean of
the College of Arts and Sciences,
said he will maintain funds in his
budget to counter offers from other
universities to UNC faculty.
“ We need it, too. Last year we had
17 retention fights,” he said, refer-ring
to the University’s process of
responding to other schools’ poach-
SEE RETENTION, PAGE 6
DTH ONLINE: See a slideshow from the
Bingham Hall protest, and read a story
on the Dance Party for Diversity in the Pit.
DTH/ BEN PIErCE
“( Poaching) is
always a
possibility for a
university with
high- quality
faculty.”
RONALD STRAuSS,
ExECUTIvE ASSOCIATE PrOvOST
What sets the DTH apart from the newspaper
industry at large? What makes college newspapers
different, and what makes the DTH different from
other college newspapers?
We have no debt. Debt is really what’s crushing the
newspaper industry right now.
Advertising categories that have seen the biggest decline –
real estate, automotive and classifieds – were never a huge
part of what the DTH and other college newspapers have
done. So when those categories took a nosedive, most col-lege
newspapers were pretty well insulated.
What distinguishes The Daily Tar Heel from other college
newspapers that are being trimmed is that the DTH is an
independent, nonprofit corporation. The college papers
that are getting cut are subject to some vice chancellor
determining that the university can save money if the ⊲
continued on page 38
32 CAROLINA COMMUNICATO R DIGITAL TV
FEBRUARY
SUN MON TUE WED THU FRI SAT
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2
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JUNE
7
14
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2
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SUN MON TUE WED THU FRI SAT
Digital TV Transition’s Transition
$ 40. The government – when controlled by the Republicans
– agreed to pay for those boxes with a coupon program.
But the Republicans have no heart, remember. So, of course,
they underfunded the program. No way would everyone
who needed a coupon get one. That was well before Feb. 17.
The GOP knew it but decided to do nothing. Besides, most
people at the country club already had HD, and everybody
had cable or satellite.
Come November of last year, the Democrats took the White
House and held onto both houses of Congress. But remem-ber,
the Democrats don’t have a brain. They concluded
most of these folks without a coupon were poor, minority,
and most importantly, probably Democrats. The Democrats
moved the date back and plowed a ton of money into the
coupon program.
Everything’s well that ends well, unless you’re a broadcaster.
While in digital transition limbo, broadcasters continued to
broadcast in analog and digital.
The country is in a recession. Advertising revenue is in
the tank. Television stations operate almost exclusively
on advertising. TV station revenues are off as much as 50
percent and more in places. Having
to operate two television stations at
the same time is not exactly what the
stations needed. It costs many of these
stations $ 20,000 a month or more for
electricity, just for analog. And all of this
happened while television broadcasters
were laying off workers.
Meanwhile, the federal government
missed out on millions of dollars waiting
for the analog spectrum to go over to
its new owners.
Much of this freed- up analog spectrum
was promised to emergency workers
for better communication in emer-gencies,
but they had to wait out the
transition, too. That’s just too bad.
Like the pledge from “ Animal House,”
they – the emergency workers and the
Americans the change might help –
screwed up. They trusted the government. ♦
Jim Hefner joined the school’s faculty in July 2008 from Capitol
Broadcasting Co., where he was vice president and general
manager of WRAL- TV in Raleigh.
Jim Hefner
by Jim Hefner
Remembe r “ Animal House ?” It ’ s one of
th ose guy movies – frate rnity boys
being fraternity boys. At any rate, in one scene a few of the
boys are returning from a drunken road trip, driving a car
owned by the older brother of one of the pledges. That 1962
Lincoln is now a wreck, literally.
The pledge, nicknamed Flounder, is beside himself.
“ What am I going to do?”
“ You screwed up,” a brother replies. “ You trusted us.”
American television broadcasters could be told much the
same. After all, they trusted the Federal Communications Com-mission
( FCC) when it came to the digital television transition.
For years the firm date for the transition from analog to
digital was Feb. 17, 2009. Broadcasters had spent millions
of dollars for new equipment to make the transition, and
everything was in place. Broadcasters, after all, were
looking forward to the new world of high definition television
( HDTV ) and the possibilities of multicasting.
But a funny thing happened on the way to the switch over.
The “ hard” date moved to June 12.
The change produced all kinds of headaches for broadcast-ers
and the public. It didn’t have to happen. And the two
political parties share much of the blame. When it comes to
the digital television situation, I’ve come to believe Republi-cans
don’t have a heart, and Democrats don’t have a brain.
Most people get their television from cable or satellite, and
they don’t have to do anything for the transition. The 10 to
15 percent of households that still receive analog television
have to ( a) get a digital or high- definition television set with
the accompanying digital tuner and antenna, or ( b) buy a
converter box capable of changing a digital signal to analog,
or ( c) get cable or satellite. The boxes for conversion cost
MEDIA LAW
SUMMER 2009 33
Afte r conside ring hundreds of sh ield law
bills since 1929, the 2007 U. S. Congress
came the closest it ever had to adopting a law giving
journalists a limited right to refuse to reveal confidential
information in federal court.
UNC School of Journalism and Mass Communication
professor and director of the UNC Center for Media Law and
Policy Cathy Packer believes chances are good that
the current Congress will take the next step and enact a
shield law.
Packer, who researched the recent shield law debate in
Congress, looks at how law determines the way power is
distributed. “ The federal shield law debate was above all
else a debate about the allocation of power between the
Justice Department and media,” she said. “ I think the law will
pass with new people leading the Justice Department and a
president that says he supports a shield law.”
Packer says the nation’s founders laid out plans to distribute
power among different branches of the federal government
in order to prevent a dangerous concentration of power in
any one branch. “ The Constitution also guarantees a pow-erful
press to help citizens check the power of the federal
government,” she said.
In 2007, the House of Representatives passed shield law lan-guage
in the Free Flow of Information Act by a vote of 398 to
21. Then the Senate allowed the bill to die without a vote.
As Congress prepares to consider a federal shield law again
this year, the media law program at Carolina is a significant
voice in the national discussion about legal protection for
reporters and their confidential sources and information.
Faculty and students research, publish and debate exten-sively
on the topic, and they hosted a visit last year from Toni
Locy, a reporter who was threatened with jail time when she
refused to reveal her confidential sources for stories about
the 2001 anthrax attacks.
“ For the past couple of years, this has been a very exciting
place in which to read, write and talk about a testimonial
privilege for reporters,” Packer said. “ The UNC Center for
Media Law and Policy has increased interest in the topic,
and we’ve done some important research in this area.”
Is the Time Right for a Federal Shield Law?
Packer’s research was published this spring in the Hastings
Communications & Entertainment Law Journal. For 10 years
she also has authored a textbook chapter about reporters’
confidential sources and information.
Roy H. Park Ph. D. Fellow Dean Smith is one of several stu-dents
in the school studying shield laws. Thirty- five states
and the District of Columbia have shield laws, and Smith is
combining historical and legal research to write a disserta-tion
about the state shield laws that scholars believe can
provide guidance to the U. S. Congress.
Smith, who is Packer’s advisee, argues that the law regard-ing
a First Amendment based testimonial privilege for
reporters, which generally is considered an area of law
separate from shield laws, often has influenced shield law
deliberations. Smith said, “ Most shield laws were adopted
in response to cases in which courts declined to recognize a
privilege based on the First Amendment. Statutes gave leg-islators
a way to talk back to the courts, to say what freedom
of the press meant to them.” ♦
The UNC Center for Media Law and Policy, a joint project of the
School of Journalism and Mass Communication and the School
of Law, hosted a lecture by former USA Today reporter Toni Locy,
who was threatened with jail when she refused to reveal the
identities of confidential sources she used for stories about the
2001 anthrax attacks. About 400 people heard Locy describe her
legal battle and proclaim that she would go to jail before she would
reveal her sources. The contempt order against her was thrown out
after the case in which her testimony was sought was settled.
34 CAROLINA COMMUNICATO R AGENDAMELDING
I n 1968, Donald Shaw and Maxwell McCombs,
then associate professors in the UNC School of
Journalism, became the first to test the agenda-setting
function of the media.
Their groundbreaking research suggested that media set the
agenda for political campaigns – telling voters what issues to
think about, not what to think about the issues. Hundreds of
agenda- setting studies have been published since.
But what has changed in 40 years?
Shaw, now Kenan Professor in the school, built a new study
around the 2008 elections to find out.
The study compares how voters older than 40 select and
use media – and the ideas they form – with the choices and
conclusions of voters under 40. Shaw wants to know how
they pick and choose from all media and topics, and how
they construct their picture of the world.
“ We’re seeing how voters blend their own experiences with
information from friends and various media to craft a candi-date’s
image and single out important issues,” he said. “ We’re
interested in the audience’s role – not so much the media.”
“ We are seeing how people assemble different facts and
opinions into a coherent single picture – and one quite
different from previous elections,” he said. “ That picture –
of the election, the issues and the candidates – motivates
voters to make choices.”
Media innovations both complicate and expand the study of
agenda- setting. Forty years ago, there were three major TV
networks, radio and many fewer newspapers and magazines.
Today’s research factors into the mix the proliferation of cable
TV and the Internet – and
the sea change those entail.
“ We have to do much
more extensive content
analysis to capture the
media environment,” said
David Weaver, and Indiana
University professor who
was the Roy H. Park visiting
professor at Carolina in
2008. “ But these new developments, such as Web sites
and blogs and entertainment programs, discuss mostly the
same issues and topics as set by The New York Times, The
Washington Post and wire services. A lot of these other new
media talk about the details.”
A concept Shaw calls “ agendamelding” is emerging from
the research.
Agendamelding describes how people weave together the
various messages they receive from a wide selection of media.
“ We’re all influenced by the main messages of media. The
New York Times and Jon Stewart or a blog or my friend – we
mix these details together to construct an image of the world.”
Shaw is seeing evidence that today’s voters are blending
media agendas to effectively reinforce their own positions
and close out the points of view that disagree. “ Traditional
media may still set the broad agenda, but new media and
partisan media cut out the pieces they want to cover,” he
said. “ The result is that the audiences self- select their own
media mix of the traditional and the new – and they gener-ally
form into like- minded communities.” ♦
Meagan Racey is a senior from Pinehurst.
Agenda- setting to agendamelding
by Meagan Racey
Don Shaw, Max McCombs and David Weaver.
The first agenda - settin g study
To test the agenda- setting function of the
media, McCombs and Shaw interviewed 100
Chapel Hill voters in the 1968 presidential elec-tion.
They sought out undecided voters, who
would be more likely to use the media to make
their decisions. Republican Richard Nixon,
Democrat Hubert Humphrey and Independent
George Wallace were running for president.
Shaw and McCombs gathered what the
voters considered to be key issues, which
included the Vietnam War and civil rights, and
matched the ranking of those issues with the
mass media content.
They found that what voters said was closely
related to what the media said. They later found
that the media usually set that agenda, instead of
reflecting the people’s agenda. So the media tell
their listeners, viewers and readers what topics
are important. That can have consequences for
all sorts of events, including political elections.
School earns full re- accreditation
The UNC School of Journalism and Mass
Communication received full accreditation
from the Accrediting Council on Education
in Journalism and Mass Communications
( ACEJMC) for the next six years.
A team of academics and profession-als
representing the accrediting council
visited Carroll Hall Feb. 1- 4 and said the
school “ has earned a reputation as one
of the premier programs in journalism and
mass communication.” The school has
been accredited since 1958.
The team praised the school for a tradi-tion
and culture of excellence that serves
students, the news industry and journal-ism
education; an outstanding, collegial
faculty; strong ties to, and support from,
media professionals in North Carolina
and the nation; service to the state of
North Carolina; enthusiastic, intelligent
and accomplished students; state- of- the-art
resources; and marked improvements
in various aspects of diversity.
The team’s report said Jean Folkerts, the
school’s dean, is “ described by colleagues
as a fast learner and a good listener, an
administrator who invites and heeds fac-ulty
input and works to involve them in her
key initiatives” and “ has traveled tirelessly
to get to know the media organizations in
the school’s service area.”
The new curriculum that will launch in fall
2009 was described as a “ converged and
ambitious undergraduate curriculum.”
Team members commended the relation-ship
between the school and N. C. media,
saying, “ one of the more remarkable lega-cies
of the school is the extraordinary sup-port
it receives from the N. C. news and
media industries.”
ACEJMC is the national organization that
evaluates journalism and mass communi-cation
programs. All accredited programs
are reviewed every six years. ♦
2009 Hall of Famers
The N. C. Halls of Fame, based in the UNC
School of Journalism and Mass Commu-nication,
inducted two new members and
presented the Next Generation Leader-ship
Award on April 19 in a ceremony at
the Carolina Inn in Chapel Hill.
William I. Morton, former chairman and CEO
of Jack Morton Worldwide and a leader in
experiential marketing, was inducted into
the N. C. Advertising Hall of Fame. Josh
McCall, his successor at the company, intro-duced
Morton at the ceremony.
Morton, a 1962 Carolina graduate, retired
in 2003 after more than 25 years as chair-man
and CEO. He transformed what was
primarily a meeting and events agency to
a global experiential marketing agency
with more than 600 employees in offices
around the world. Among other major
events, the agency produced the open-ing
and closing ceremonies at the 2004
Olympic Games in Athens.
Journalist, author and adventurer Robert
Ruark was posthumously inducted into the
N. C. Journalism Hall of Fame. Bland Simp-son,
Bowman and Gordon Gray Distin-guished
Professor of English and Creative
Writing, spoke about Ruark, and Ruark’s
great grandson, Nicholas Keller, accepted
the award on behalf of the family.
Ruark, a 1935 Carolina graduate, began
his career at the Hamlet News Messenger
and the Sanford Herald and later wrote
for The Washington Post, The Washing-ton
Star and the Washington Daily News.
He wrote a regular column for Field and
Stream magazine. He authored 13 novels
and drew frequent comparisons to Ernest
Hemingway for his love of big game hunt-ing.
Ruark died in 1965.
Commercial illustrator Trip Park received
the Next Generation Leadership Award.
John Sweeney, distinguished professor
in the school, intro-duced
Park, who is a
1989 graduate and
Sweeney’s former
student. Park’s illus-trations
are featured
in children’s books
including “ Gopher Up
Your Sleeve” by Tony
Johnston; “ Trout, Trout,
Trout!” and “ Ant, Ant,
Ant!” by April Pulley
Sayre; and the Rotten
School series by R. L.
Stine. His editorial cartoons have appeared
in the Greensboro News & Record, National
Review and USA Today.
The Robert Ruark Society also presented
its annual Robert Ruark Award in Creative
Non- Fiction to Laura DeMaria, a UNC
English major.
The N. C Halls of Fame honor individu-als
who have made outstanding, career-long
contributions to their fields. Honorees
must be native North Carolinians, or must
have made a significant contribution to
the state. The Next Generation Leader-ship
Award is given by the N. C. Halls of
Fame to recognize individuals who rep-resent
the next generation of leadership
in their fields. ♦
News Briefs
SUMMER 2009 35
Dean Jean Folkerts and William Morton at the
Halls of Fame induction ceremony.
Trip Park
NEWS BRIEFS 36 CAROLINA COMMUNICATO R
News21: U. S. demographics
and energy use
Ten Carolina journalism students are cre-ating
innovative multimedia reports this
summer on demographic shifts in the
United States and how energy use will
be affected.
The project – “ Powering a Nation” – is part
of the Carnegie- Knight Initiative on the
Future of Journalism Education’s News21
program. One Harvard student and one
Missouri student joined the UNC students
on the project.
News21 is short for News for the 21st
Century: Incubators of New Ideas. It
seeks to deepen the intellectual life at
journalism schools and create a stronger
voice for them in the news industry. A key
element is to seed innovative reporting
on issues in ways that attract new and
younger audiences.
“ Powering a Nation” seeks to explain the
current predicament related to U. S. energy
and demographics; illustrate potential out-comes
and solutions; investigate underre-ported
issues; and educate viewers about
how they can take action. It requires syn-thesizing
complex issues; using compel-ling
and innovative multimedia reporting;
and developing a sustainable, replicable
model for the journalism industry.
Carolina’s J- school was selected to par-ticipate
in the Carnegie- Knight Initiative
in summer 2008. The other schools in the
initiative include Arizona State, Columbia,
Northwestern, Syracuse, UC- Berkeley,
Maryland, Missouri, Nebraska, Southern
California and Texas. The Joan Shoren-stein
Center for Press, Politics and Pub-lic
Policy, a research center at Harvard’s
Kennedy School of Government, also is
supported by the initiative. ♦
UNC NextRay team places second
in business plan competition
J- school junior Allen Mask and a team of
UNC business school MBA students won
second place and more than $ 142,000 in
the 2009 Rice University Business Plan
Competition for their medical device com-pany,
NextRay, that was spun off from UNC
medical school research and technology.
The competition is the largest gradu-ate-
level business plan competition in
the world. The Rice grand prize went to
Dynamics of Carnegie Mellon Univer-
Louise Spieler, the school’s associate dean
for professional education and strategic
initiatives is working with a faculty com-mittee
to develop the proposed program,
tentatively called the Master of Arts in
Technology and Communication.
Jean Folkerts, dean of the school, said
the online degree will not duplicate the
school’s on- campus master’s program.
“ The idea is to create a niche program
directed at working professionals, particu-larly
our alumni, who cannot take advan-tage
of an on- campus master’s program,”
she said. “ We envision the highest qual-ity
and rigorous requirements, including
graduate- level media law and research-methods
courses.”
Spieler said the program will focus on
digital media and the ways journalists
and other communication professionals
can incorporate new technology.
During the past year, Folkerts has visited
with alumni and friends to get input for an
online master’s program.
“ Many tell me they want to re- tool their
skills to meet the demands of our chang-ing
industry,” she said.
Technological changes are challenging
many businesses and organizations. The
online master’s will prepare journalists
and communication professionals to be
more competitive in the new media envi-ronment.
It will also address the goals of
UNC Tomorrow, a UNC system program
to respond in a sustainable way to chal-lenges
facing North Carolinians.
Spieler said online master’s students should
be able to complete their degrees in about
2- 3 years, but the number of credit hours
sity for its next- generation interactive
payment cards that use programmable
magnetic strips.
NextRay provides medical imaging tech-nology
that produces more detailed
images than current X- rays with less than
1 percent of the radiation dosage. UNC
breast cancer researcher and vice dean
of the UNC School of Medicine Etta Pisano
developed the technology.
In addition to the $ 15,000 second place
overall prize, Mask and MBA students John
Lerch, Justin Cross and Stephen Jarrett
won the $ 100,000 Life Science Prize from
Opportunity Houston and the Greater
Houston Partnership Award. The team
also took home the NA SA Earth/ Space
Engineering Innovation Award for $ 20,000
and awards for the best business plan,
best medical device and the best life sci-ence
project.
NextRay is a participant in the Student
Teams Achieving Results ( STA R) program
at the business school. The STA R program
sends teams of top MBA candidates and
undergraduate students to corporations
and not- for- profits to help them build effec-tive
business strategies. ♦
Online master’s program
Supported by a grant from the UNC
General Administration, the school has
conducted a yearlong review and mar-ket
research to measure interest in an
online master’s program in technology
and communication.
The survey showed strong interest in the
proposed degree by a broad range of
working professionals.
The NextRay team:
J- school student
Allen Mask and UNC
MBA students.
NEWS BRIEFS
SUMMER 2009 37
for the degree is yet to be determined. The
UNC Graduate School requires a minimum
of 30 hours for a master’s degree.
She said the earliest the program will
begin is fall 2010. The new program will
require approval by the school’s faculty,
the UNC Graduate School, the Office of
the Provost, UNC General Administration
and the UNC Board of Governors. ♦
UWIRE 100 top collegiate
journalists
Two J- school students – Andrew Dunn
and Monique Newton – and UNC first-year
student Jarrard Cole were named
to the UWI RE 100, a list of the nation’s
top collegiate journalists as selected by
the UWI RE organization for college stu-dent
media.
Dunn, a junior from Apex double- majoring
in journalism and Spanish, is the 2009-
2010 editor of The Daily Tar Heel. Newton,
a senior journalism and mass commu-nication
major from Kansas City, Mo., is
president of the Carolina Association of
Black Journalists. Cole., from Athens, Ga.,
is the 2009- 2010 multimedia editor at The
Daily Tar Heel.
The students were selected from more
than 825 nominations – representing
students from more than 135 schools
social and immigration hurdles, the team
climbed to a state championship under
Cuadros’ coaching. The book offers insight
into the complex issue of Latino immi-grants
coming to North Carolina to seek
better lives and steady work but encoun-tering
significant resistance.
A nine- member book selection commit-tee
of students, faculty and staff chose
Cuadros’ book from four finalists, narrowed
down from 239 recommendations.
Committee chairman John McGowan,
Ruel W. Tyson Jr. Distinguished Profes-sor
of Humanities and director of the Insti-tute
for the Arts and Humanities, said the
book documents the evolving relation-ships
between immigrants with long- time
residents of Siler City – both black and
white – as well as with those left behind
in Mexico and Central America.
“[ Cuadros] raises tough questions about
what services and opportunities the state
of North Carolina should make available
to these immigrants,” McGowan said. “ We
are also thrilled that our students will be
reading a book written by a UNC fac-ulty
member and one that is about North
Carolina today.”
An award- winning investigative reporter
specializing in issues of race and poverty,
Cuadros joined the faculty in July 2007. ♦
nationwide – submitted by profession-als,
students and educators. A UWI RE
panel evaluated each candidate based
on demonstrated excellence in the field
of collegiate journalism. ♦
J- school faculty book is summer
reading choice
The UNC Summer
Reading Program
chose “ A Home on
the Field��� by assis-tant
professor Paul
Cuadros as its 2009
book selection.
The University asks
all f irst- year and
incoming transfer
students to read
a book during the
summer and participate in small group
discussions led by faculty and staff once
they arrive on campus.
The voluntary non- credit assignment stimu-lates
critical thinking outside the classroom
environment and encourages new students
to engage in the academic community.
“ A Home on the Field,” published in 2006,
explores class and ethnic conflict through
the story of a Latino high school soccer
team in Siler City, N. C. Despite significant
citizen journalism
continued from page 19
Only a fourth of citizen news sites and
only one in 10 blog sites provided a
contact telephone number.
Rather than effective use of the contem-porary
capabilities of software and the
Web in disseminating news, informa-tion
and opinion, we found that many
downloading features attractive to
Web- savvy visitors were scarce. MP3/
iPod feeds were available on 5 per-cent
of citizen blog sites and 15 percent
of citizen news sites; delivery to cell
phones was available on 6 percent of
news sites and 2 percent of blog sites;
and e- mail forwarding of items was pos-sible
with 30 percent of citizen news
sites and a quarter of citizen blog sites.
RSS feeds, on the other hand, were
offered by three- fourths of the citizen
news sites and 89 percent of citizen
blog sites.
Just more than half ( 56 percent) the
content on citizen news sites was news
and 16 percent was opinion, while opin-ion
content accounted for 47 percent of
the material on citizen blog sites. Little
of the news content on the blog sites,
however, was original reporting.
Many citizen journalism sites go long
periods of time without updating the
main stories. The scope of news con-tent
is narrower than one might find on
online news sites maintained by tradi-tional
media in the same markets.
None of these findings is meant to
suggest that citizen journalism is a
Paul Cuadros
failed experiment, is already a vanish-ing
breed, or is in any way unworthy.
Our study found many sites around the
country that are performing a vital civic
role; are engaging visitors to the sites
in debates, polls and forums; are wel-coming
citizen input and uploads; and
are offering content – both news and
opinion – to the public through a wide
range of downloading options.
Still, the data show that for many sites,
the goals of the site builders may be
more modest, the capabilities more
limited, and the necessary human
and financial resources more daunting
than envisioned. ♦
Dan Riffe is Richard Cole Eminent
Professor in the UNC School of
Journalism and Mass Communication.
38 CAROLINA COMMUNICATO R
visiting places or doing any other of his
daily activities. You could see that all
of the stories were the same; it was all
coming from one source.
After the invasion, Iraq was stormed
by sudden democracy and absolute
freedom. Many Iraqis – and espe-cially
members of the political parties
that came to Iraq after the invasion –
started their own newspapers, Web
sites, TV and radio stations. Instead of
just one voice, now Iraq had a variety
of thoughts and ideologies that did not
agree with the other.
TV channels and newspapers speak
the tongue of the party that created it.
This makes it hard for Iraqis to know
whom to believe. Media that are pro-occupation
use words like “ the friendly
forces,” “ terrorists” and “ crimes against
Iraq.” Some of them are paid by Ameri-can
forces to give favorable reports.
Others who are against the occupa-tion
use words like “ occupation forces,”
“ resistance” and “ heroic operations
against the invaders.” And each has to
show its party’s leader every day. It’s
the same as in the days of Saddam, but
now Iraq has so many more leaders.
The Arab media isn’t so different than
American media after all. A TV station
or a newspaper is a business. They
give different points of view, which can
change according to management pol-icy
and efforts to increase popularity.
So in the end, the lack of good infor-mation
causes Americans and Iraqis
to misunderstand each other. Many
describe the other as terrorists or
invaders. These over- simplistic titles
can last, or they can end – and much
of it is up to the media. ♦
Ahmed Fadaam was a visiting scholar at
the UNC School of Journalism and Mass
Communication and Elon University in
2008- 09.
DTH
continued from page 31
media and the iraq war
continued from page 23
student newspaper isn’t printed. So,
student newspapers are getting caught
up in university budget cuts. Some
cuts are in days or pages printed, and
others are losing their print editions
altogether. The DTH stands on its own,
and that’s not happening to us.
When papers cut days, they lose read-ers,
and they lose marketers who won’t
ever come back. We don’t want to be
in that position at the DTH . We think a
five- day- a- week printed newspaper for
Carolina is right, and it’s going to be
right for a long time.
With so much focus on online
today, has the DTH newsroom
shifted more to online?
We created a new position recently for
online managing editor, and we were
recognized for online excellence by the
N. C. Press Association, so we must be
doing something right there.
Our online audience comes primarily
from outside our print distribution area.
They come mainly for UNC basketball
coverage, but I think they come back
for the video, photo and multimedia
features they find on the site.
We’re not in a 24- hour news report-ing
cycle. Student schedules hold that
back. But we do have the biggest
newsroom in the Triangle. The News
& Observer’s newsroom numbers are
down, and they continue to cut. We’re
at almost 300 people in the newsroom,
so I think we’ve got more news gather-ers
than anyone in the Triangle.
How are students working at the
DTH adjusting to the demand in
the job market for people who
can do more than one thing –
write, record audio, shoot video,
take photographs and package it
all for the Web?
Students today know they have to be
multi- talented. If you’re a designer, you
better learn to copy edit. If you’re a copy
editor, you better learn some concepts
of design. They’ve gotten the message.
Jobs are out there for qualified people.
There are more than 11,000 newspa-pers
in the United States. Only a small
fraction of those are the big dailies that
are doing so poorly.
There are jobs at smaller community
newspapers like the Washington Daily
News, the Carteret News- Times and the
Whiteville paper. You have to be willing
to start your career in a smaller market,
and you have to bring with you the abil-ity
to tell stories in a variety of ways. ♦
􀁌 􀁞 􀁫 􀁯 􀁢 􀁧 􀁠 􀀙 􀁭 􀁡 􀁞 􀀙 􀁬 􀁭 􀁮 􀁝 􀁞 􀁧 􀁭 􀁬 􀀙 􀁚 􀁧 􀁝 􀀙 􀁭 􀁡 􀁞 􀀙 􀁎 􀁧 􀁢 􀁯 􀁞 􀁫 􀁬 􀁢 􀁭 􀁲 􀀙 􀁜 􀁨 􀁦 􀁦 􀁮 􀁧 􀁢 􀁭 􀁲 􀀙 􀁬 􀁢 􀁧 􀁜 􀁞 􀀙 􀀪 􀀱 􀀲 􀀬
􀁉 􀁝 􀁚 􀀕 􀀹 􀁖 􀁞 􀁡 􀁮 􀀕 􀁉 􀁖 􀁧 􀀕 􀀽 􀁚 􀁚 􀁡
􀁌 􀁉 􀀾 􀀼 􀁂 􀀺 􀁅 􀀙 􀀾 􀀽 􀁂 􀁍 􀁂 􀁈 􀁇
www. dailytarheel. com
A LEGACY FULFILLED
􀀱 􀀲 􀀰 􀀫 DOMINATION
DTH PHOTOS BY EMMA PATTI
TYLER GETS TITLE
UNC won by at least 12 points
each game this tournament
Wins NCAA title in last
year as a Tar Heel
􀃊 􀁇 􀁨 􀁰 􀀙 􀁰 􀁞 􀃍 􀁫 􀁞 􀀙 􀁠 􀁨 􀁢 􀁧 􀁠 􀀙 􀁭 􀁨 􀀙 􀁛 􀁞 􀀙 􀁫 􀁞 􀁦 􀁞 􀁦 􀁛 􀁞 􀁫 􀁞 􀁝 􀀙 􀁟 􀁨 􀁫 􀁞 􀁯 􀁞 􀁫 􀀧 􀀙 􀁐 􀁞 􀀙 􀁰 􀁚 􀁧 􀁭 􀀙 􀁭 􀁨 􀀙 􀁛 􀁞 􀁜 􀁨 􀁦 􀁞 􀀙 􀁥 􀁞 ��� 􀁞 􀁧 􀁝 􀁚 􀁫 􀁲 􀀧 􀃋 􀀙
􀀙 DANNY GREEN,
􀃊 􀁍 􀁡 􀁢 􀁬 􀀙 􀁢 􀁬 􀀙 􀁭 􀁡 􀁞 􀀙 􀁛 􀁞 􀁬 􀁭 􀀙 􀁰 􀁚 􀁲 􀀙 􀁭 􀁨 􀀙 􀁠 􀁨 􀀙 􀁨 􀁮 􀁭 􀀧 􀀙 􀁂 􀀙 􀁜 􀁨 􀁮 􀁥 􀁝 􀁧 􀃍 􀁭 􀀙 􀁩 􀁢 􀁜 􀁭 􀁮 􀁫 􀁞 􀀙 􀁢 􀁭 􀀙 􀁚 􀁧 �� 􀀙 􀁨 􀁭 􀁡 􀁞 􀁫 􀀙 􀁰 􀁚 􀁲 􀀧 􀀛 􀀙 􀀙
TYLER HANSBROUGH,
DONORS
SUMMER 2009 39
Adams - Jacobs on
Endowme nt
Charles Patrick Adams Jr.
and Jamie Susan Jacobson
Joel Gregory Curran
Adve rtising
Allen Marshall Bosworth IV
C. Brandon Cooke
Susan Fowler Credle
Peter Broemmel Lee
Pamela Denise Long
Sarah Foscue Merrell
Rachel Alexander Parks
Patricia Lee Rosenbaum
Floyd Alf ord Jr.
Schola rsh ip
Julia W. Alford
Peggy Alle n Inte rnsh ip
Danny Robert Lineberry and
Sharon Ann Lineberry
Ph ilip Alst on
Schola rsh ip
Joel and Edith Bourne
John Bitt ner Fund
Denise Alexander Bittner
Larry Dean Stone Jr.
Marga ret A.
Bla ncha rd
Schola rsh ip
Fraser Berkley Hudson
Nancy Cole Pawlow
Tom Bowe rs
Schola rsh ip Fund
Emily Mason Ballance
Tom Bowers and Mary Ellen
Bowers
Jane Young Choi
Owen Andrew Hassell
Mark Christopher Holmes
Frances Hudson
Sharon H. Jones
Gregory Mark Makris and
Holly Hart Makris
Nancy Pawlow
Randy Rennolds
Diane Harvey Bradley
Schola rsh ip
David Bradley
Suzanne M. Presto
Rick Brewe r
Schola rsh ip
J. Bryant Kirkland III
Lenox Daniel Rawlings III
Rebecca Branch Swift
Julia Garner Wilson
Peter Jude Zifchak
Megan Eliza Collins
Jane Brown Resea rch
Gift Fund
Jane Delano Brown
Ca nady Inte rnat ional
Schola rsh ip
Erika Williams Canady
Cole C. Cam pbel
Profess ional
Devel opme nt Fund
Jane Elizabeth Albright
Constance Campbell Brough
Sharon D. Campbell
Kathryn Louise Hopper
John Albe rt Cam pbell
III Schola rsh ip Fund
Elizabeth Gardner Braxton
CHCPR MS Schola rsh ip
Fund
Carolinas Healthcare Public
Relations and Marketing
Society
Ca rroll Hall
Re novat ion Fund
Capitol Broadcasting Co.
The Robin Cla rk
Experience
William Banks Bohannon
Patrice Jane Dickey
Ann Clark Howell and Glenn
Richard Howell
Margaret Olivia Kirk
Marjo Edwina Rankin
Susan Patricia Shackelford
David Alan Zucchino
O. J. Coff in Mem orial
Schola rsh ip
John Thomas Stephens Jr.
Richa rd Cole Fund
Bonnie Angelo
John K. Bahr
Jo Ellen Bass
Joyce Lee Fitzpatrick
Troy Kenneth Hales
Bryant Allen Haskins
James Russell Hefner III
Merrill Rose
L. Joseph Sanders
Fitzpatrick Communications
Inc.
James V. D’Ale o Awa rd
of Courage
Karen D’Aleo and
Robert I. D’Aleo
Kathy Olson
Andrea Diorio and
Joseph Diorio
Fall and Spring Break
Netw orking Trips
Joseph Nelson and Jean
Nelson
F. West on Fenhage n
Schola rsh ip for
Inte rnat ional
Stude nts
George M. Brady Jr.
John Carlson and Caitlin
Fenhagen
Nancy P. Weston
Mary Kath ryn Forbes
Schola rsh ip
Charles and Katherine
Forbes
Ste phe n Gates
Schola rsh ip Fund
Ronald R. Arnold
James A. Auer
Mark Alan Baratta
Serene Anson Bartoletti
William R. Bearding
Matthew Wade Blanchard and
Laura Thomas Blanchard
Donald Arthur Boulton
Carl E. Boyer
James W. Brown
Megan Eliza Collins
Joan Conner
Harvey Lindenthal Cosper Jr.
and Kathryn Perrin Cosper
Dale- Anna Carroll Cryan
Walter K. Cupples
Anthony F. Dardy
Charles Ricketts Dike
Shelia Duell
George Anthony Gates III and
Patricia Kennedy Gates
Charles E. Gates
Godfrey Gayle
Frank Boynton Heath
Ken Hopper and
Carol N. Hopper
Fred L. Hsu
L. G. Jeffcoat
Raymond Lewis Jefferies Jr.
Bridget B. Johnson
Pamela A. Kennedy
Carolyn C. Kingman
Craig Thomas Kocher
Sally S. Kocher
Mitchell Lynn Kokai
James J. Krasula
Dennis Krause
Joseph R. Locicero
Lois R. Lunne
Charles Mallue III
Dennis Michael Manchester
Dennis P. Mankin
Ryan Michael McDonough
Thomas Wayne McHugh
Gates McKibbin
Marilyn McPhillips
Stuart Mease
Beth Miller
Vicki Harrison Murray
Alan W. Neebe and
Eloise C. Neebe
Micki Ware Owens
Elnora Piscopo
S. Tinsley Preston
Annette Fields Raines
Sue Meador Rodier
John Charles Rose
Alton Glenn Ross and
Francis Turner Ross
Steven R. Sarcione
Pamela S. Schneider
Eric Shaun Schneider Sr.
Josephine C. Sharpe
David E. Slade
Nancy Snee
Gary Sobba
Tom Trotta and Lorenda
Tiscornia
Susan Elizabeth Walsh
Claire Stroup Walton
Kandice Weglin
Andrea Michelle Wessell
Bill Harold Whitley Jr.
Robert L. Wilson
Miles H. Wolff
Joshua Alden Wroniewicz
ROI Technologies Inc.
Lunne Marketing Group Inc.
Gift in Kind
Charlie Tuggle
CustomScoop
KDPaine & Partners
Canon USA
Leaderboard Awards
John L. Gree ne Fund
John Lee Greene Jr.
John Harde n
Schola rsh ip Fund
Mark Michael Harden
The Cha rles Hause r
Schola rsh ip Fund
Robert Donald Benson
Jane Edwards Hauser
William Storr Cormeny
Will iam Hea rst Fund
William Randolph Hearst
Foundations
The Hoffma n Awa rd
Jeffrey R. Hoffman
Will iam & Barba ra
Hooke r Library Trust
Fund
William H. & Barbara P.
Hooker Trust Fund
Pa ul Gree n Houst on
Schola rsh ip
Joan Pinkerton Filson
Pete Ivey Schola rsh ip
Judson Davie DeRamus Jr.
and Sarah Ivey DeRamus
E. Euge ne Jacks on
Schola rsh ip Fund
Estate of E. Eugene Jackson
Journal ism Special
Fund
Robert Brown and Laura
Brown
W. Horace Carter
Kenneth Wayne Lowe
William Irvin Morton
Estate of Roland Giduz
Capital Cities ABC
IBM Corp.
E. W. Scripps Company
Keeve r Schola rsh ip
W. Glenn Keever and Nancy
Caldwell Keever
Donors to the school
july . 1, 2008 through april 30, 2009
The honor roll below recognizes contributors to the UNC School of Journalism
and Mass Communication and the school’s foundation from July 1, 2008
through April 30, 2009. Bold type identifies Dean’s Circle donors – individuals
who have contributed $ 1,000 or more and organizations that have contributed
$ 5,000 or more this fiscal year. Alumni who graduated in the last 10 years
qualify for Dean’s Circle membership at reduced levels. Donors give generously,
empowering the school’s faculty and students to excel in their teaching,
research and service missions.
DONORS 40 CAROLINA COMMUNICATO R
Cha rles Kuralt
Lea rning Ce nte r
Thurman W. Worthington Jr.
LPGA Schola rsh ips
Ladies Professional Golf
Association
Harvey F. Laff oon
Schola rsh ip
Grace Laffoon
Mackey - Bya rs
Schola rsh ip Fund
Napoleon Byars and
Queenie Mackey Byars
Donna Whitaker Rogers
Rale igh Mann
Schola rsh ip Fund
Kendra Leigh Gemma
Geoffrey Michael Graybeal
Meggan Everidge Monroe
Amy Marie Sharpe
Maxwell Grad uate
Schola rsh ip in Med ical
Journal ism
Kenneth Scruggs Maxwell
and Tracey Maxwell
Molly McKay
Schola rsh ip
Ashley Hartmann
Mex ico/ Cuba Stude nt
Travel Fund
Frederick Dana Hutchison
Jose ph Morrison
Mem orial
Peter Seth Morrison
Hugh Morton
Dist inguished
Profess orsh ip in
Journal ism and Mass
Comm unicat ion
William Grimes Cherry III
Julia Taylor Morton
Catherine Walker Morton
Rolfe Neill
John S. & James L. Knight
Foundation
N. C. Bla ck Publ ishe rs’
Schola rsh ip
Charles Paul
Ernest Harold Pitt
Winston- Salem Chronicle
Winston- Salem Foundation
N. C. Comm unity Med ia
Proje ct
Rachel LaVerne Lillis
Thomas W. Marshall
N. C. Press Ass ociat ion/
N. C. Press Services
Schola rsh ip
N. C. Press Association
Nels on Benton
Mem orial Fund
Landon R. Wyatt Jr. and
Kathryn Benton Wyatt
News - Editorial
John Bayliff Frank
Ron Pa ris Fund
Robert Lamar Beall Jr.
Joy Franklin
Ashley B. Futrell Jr.
State Port Pilot
Roy H. Pa rk Fell owsh ip
for Grad uate
Stude nts
Triad Foundation
Pf izer Minority
Med ical Journal ism
Schola rsh ip
Pfizer Inc.
Prude n Grad uate
Fell owsh ip
Estate of Peter Pruden Jr.
Publ ic Relat ions
Anne Virginia Godwin
Julie Anne Sass
Ca rol Re uss Fund
Carol Reuss
Michael John Sauer
Schola rsh ip for
Sports Comm unicat ion
Mary Jo Hester Cashion
George- Ann M. Sauer
Mary Ann Weitz
Susan Weitz
Schola rsh ips
Crystal Nicole Calloway
Douglas Oliver Cumming
Ann Murphy Freeman
Ellen Marie Gilliam
Sari Nicolle Harrar
Stephanie Elizabeth Jordan
Harriet Sue Sugar
Julia Groves Walsh
David Earl Wells
North Carolina
Psychoanalytic Foundation
Arizona State University
School of
Journal ism and
Mass Comm unicat ion
Inte rnat ional Fund
Estate of Robert L. Stevenson
School of
Journal ism and
Mass Comm unicat ion
Foundat ion
Corinne Anderson Adams
Jerome Robertson Adams
Thomas Joseph Ahern Jr.
Patsy M. Albrecht
Michael Miller Allen
G. Craig Allen Jr.
Ray Shores Alley
Frank James Allston and
Barbara Brown Allston
Deborah Helms Alston
O. Donald Ambrose and
Patricia Watson Ambrose
Sharon Hockman Ames
Linda Frances Anderson
Marjorie Jordan Andrea
R. Frank Andrews IV
Amy C. Andrews
Jo Boney Andrews
Nancy Appleby
Ellen Hubbard Archibald
Morgan David Arant Jr.
Mary Hamilton Arcure
William Griffin Arey Jr.
Larry Rice Armstrong and
Elizabeth Smith Armstrong
Judith Carol Arnold
Odette Embert Arnold
Elisabeth Blake Arrington
James Jordan Ashley III
Tamara Overman Atkins
Catherine Lynne Atchison
Amanda Harding Atkinson
Wendy Hunsucker Austin
Erwin Theodore Avery Jr.
Benjamin Franklin Aycock V
and Heidi Eli Aycock
James Greer Babb Jr. and
Mary Lou Babb
MacKenzie Coleman Babb
Robert Reece Bailey
Crystal Baity
Kaylee Ann Baker
Susie Elizabeth Baker
Emily Mason Ballance
Garry Lee Ballance
Thomas Angelo Ballus and
Paige Fulbright Ballus
Mark Alan Baratta
Amy Elizabeth Barefoot
Evelyn Faison Barge
Suzy Maynard Barile
Ellen Downs Barnes
Virginia Breece Barnes
Barbara Ann Barnett
Pamela Hall Barnhardt
Frances Keller Barr
Frank C. Barrows and Mary
Stewart Newsom
Kenneth Houston Barton
Jo Ellen Bass
Leah Efird Bass
Jason Bates
E. Thomas Baysden Jr. and
Cynthia Bullard Baysden
Thomas Carlisle Beam Jr.
Robert Locke Beatty
Jennifer Knesel Beaudry
Gail Place Beaver
Andrew Ross Bechtel
Elizabeth Richey Beck
John Michael Beck and Jane
Strader Beck
Judd DuPont Beckwith
William Lockett Beerman Jr.
John Tjark Behm Jr. and
Laura Elliott Behm
Clara Bond Bell
Meredith Boyer Bell
George Elliott Benedict IV
J. Goodwin Bennett
Thomas Fleetwood Benning
and Betsy Lark Burnett
Benning
Samuel Jay Bernstein and
Nancy Badt Bernstein
David Lee Berrier and
Cammie M. Berrier
John Monie Betts Jr.
Camden Charles Betz
and Sara Betz
Adam Bianchi and Crystal-
Fair Chalaron Melbourne
Margaret Goldsborough
Bigger
Pamela Hildebran Bilger
Kathy Pitman Birkhead
Jesse Bissette and
Jody Bissette
Elizabeth Kathleen Black
Norman Black Jr. and Beverly
Lakeson Black
Shannon Burroughs Blackley
Lisa Dowis Blackmore
Amy Cash Blalock
Stanley Blum and June Blum
Adam Michael Linker and
Kristen Suzanne Bonatz
Richard Dale Boner
Jane L. Boone
Norman David Borden
Cynthia McCanse Borgmeyer
Gwendolyn Michele Bounds
Loretta Bowlby- Herbek
Patricia Atkinson Bowers
Tammy Marie Bowman
Betty Holliday Bowman
Jill Wienberry Boy
Debra Harris Boyette
Lois A. Boynton
Charles Delaine Bradsher
Bethany Litton Bradsher
W. Jeffery Brady
Mr. Kenneth William Daniels
and Angela Brady- Daniels
Faye Riley Branca
Michael Arthur Brannock
Gregory Dean Braswell
Linda Slawter Braswell
Magda Ingrid Breuer
E. Lawrence Brew
Richard Franklin Brewer
Larry Wayne Britt
Rosemary Osborn Britt
Charles Wilson Broadwell
Nancy Weatherly Bromhal
Sam Willis Brooks Jr. and
Sandra Florence Brooks-
Mathers
Kelly Gangloff Brooks
Sherri Berrier Brown
Corey Lamar Brown
Sumner Brown
ToNola Doris Brown- Bland
Paul Christopher Browne and
Kimberly E. Sanders
Christian Richard Bruning IV
Joseph Alan Bryan
Bob Bryant and Brandee
Potts Bryant
George Badger Bryant III
Ralph Godfrey Buchan Jr.
Anne A. Buchanan
Pearle Long Buchanan
Carl William Buchholz
E. Harry Bunting Jr. and
Elizabeth Cochrane Bunting
Mary Gardner Burg
Oscar Nesbitt Burgess Jr.
Betsy Eugenia Burke
A. Michael Burnett
Sally Elizabeth Burrell
Deborah Navey Burriss
Robert Scidmore Bursch and
Dolores da Parma Bursch
Edward Winslow Butchart
Beverly Gleason Byrnes
Martha Till Cade
J. Neal Cadieu Jr.
Katharine Jones Calhoun
Joan McLean Callaway
Ann Stephenson Cameron
Davis Lewis Camp
Brenda Lee Campbell
Erika Williams Canady
Claudia C. Cannady
F. Scott Canterberry
Lee Hood Capps
Dale Carlson
John Chris Carmichael
Carol Louise Carnevale
Cheryl Beth Carpenter
Carolyn Hof Carpenter
Kent Hunter Carrington
Lester Martin Carson
Susan Keith- Lucas Carson
Robert Lewis Carswell
Eugene Venable Carver
Carolina Wiggs Cate
Joan Roberts Cates
Susan Mauney Catron
Dr. Martyn John Cavallo and
Julie Austin Cavallo
Joseph A. Cech III
Tonya Widemon Cheek
Mary Alys Voorhees Cherry
Phillip Hoyt Childers and
Kimberly Walsh- Childers
Yun Hi Choi and Hwi- Man
Chung
Paula Grisette Christakos
Margot F. Christensen
George Worthington Civils
Amy Armfield Clark
Douglas George Clark
Ann Clarke
Johanna Lynn Cleary
Ann Sawyer Cleland
Michael Clendenin and
June Clendenin
John Clifford
Bill Cloud and Margaret
Alford Cloud
Richard Livingston Coble Jr.
Henry Luther Coble
Katherine Blixt Cody
James W. Coghill
Allan E. Cohen
Gerry Farmer Cohen
Kelly Furr Cohen
Sara Frisch Coleman
Lynn Wareh Coles
Renee Rader Colle
Kathryn Sue Collins
Sheri Mingle Collins
Stephanie Mingle Collins
Tracy Pruit Collins
Wendell Wood Collins
Mary Clark Connell
Courtney Sanders Connor
Mark Edward Cook
Karin Turner Cook
Jane Cappio Cooke
Linda Yvonne Cooper
Susan Huges Cooper
Dorothy Coplon
Thomas John Corrigan
Marry Riggle Cornatzer
J. Leigh Cotter
Sara Fitzhenry Coughlin
Coline Smith Covington
William Riddick Cowper III
Richard Pearson
Cowperthwait
Helen Parks Cox
Emily Smyth Cozart
Michael Alan Cozza
Kenneth Robert Craig
Lois Ribelin Cranford
Lisa Stewart Crater
Mary Lou Craven
Charles Gordon Crawley
Elizabeth Anne Crumpler
Jessica Blue Cunningham
Philip R. Currie
Kara Iverson Cvijanovich
Kristin Biddulph Dabar
Diana Lynn D’Abruzzo
Cynthia Dalton and Tony
Dalton
Jayne Childs Daly
Susana Lee Dancy
Caroline Elizabeth Dangson
Charles Rufus Daniel Jr.
Barbara Parker Danley
Barbara S. D’Anna
Liane Crowe Davenport
Maria Coakley David
Shannon Marie David
William Davie
Paul Tripp Davies
Lynn Davis
Herbert Edward Davis Jr.
James Allyn Davis
Michael Aaron Davis
Virginia Kate Davis
Helen S. Davis
Nancy Katherine Davis
Noelle Marie Dean
Kim Ruhl Dearth
Wesley Lane Deaton
Joseph Albert DeBlasio
Derek Stevens DeBree
Christopher Richard
DeFranco
Edward Harrison Denning
and Shea Riggsbee
Denning
Rebecca Anne Denison
William Austin Dennis
july . 1, 2008 through april 30, 2009
DONORS
Derek Wayland Denton
Stacey M. Derk
Margaret Laurens
deSaussure
Bradley Lee Dezern
Lella T. Dezern
Blake Dicosola
Laura Hammel Dicovitsky
Christopher Joseph
DiGiovanna and Jennifer
Sucher DiGiovanna
Emily Ogburn Doak
Casey William Dobson and
Sherry Elaine Miller
Anne Marie Dodd
Jean Huske Dodd
Sherrie Marchant Donecker
Claire Robbins Dorrier
Linda Brown Douglas
Dru Dowdy
Patricia Rogers Dozier
John Ernest Drescher Jr.
Sandra Snyder Drew
Derwin Lathan Dubose
Sherrie Venable Duke
Andrew Wayne Duncan and
Alison Shepherd Duncan
Kathleen Jane Dunlap
Casey Brenelle Dunlevie
June Dunn
Thomas Edwin Dunn
Elizabeth Gray Dunnagan
Miriam Evans DuPuy
Debra Kaniwec Durbin
Jennifer Eileen Dure
Carol Anne Bennett Durham
W. Harry Durham
Diane Hanna Earl
Jon David East
Susan Johnson Ebbs
Derek John Eberwein and
Teresa Clark Eberwein
Kristin Scheve Eckart
Susan Datz Edelman
Cobi Bree Edelson
J. Gary Edge and Debra
Rogers Edge
Charles Guy Edmundson
Gregory George Efthimiou
Jamal Laurence El- Hindi
George Maron El- Khouri
Gregory Edwin Eller
Samuel Michael Elliott and
Ruth Reece Elliott
Grace- Marie Blades Elliott
Morgan Brantley Ellis
Robert Anthony Ellison
Charles Frederick Ellmaker
David Charles Ennis
Joy Cox Ennis
Racheal Ennis
John Walter C. Entwistle II
and Marielle Stachura
Entwistle
Donna Maria Epps
D. Brent Ericson and Sally
Ellen Pearsall
Florence McLeod Ervin
Rhonda Francine Ervin-
Parker
David Wesley Etchison
Russell Furbee Ethridge
Kenneth LeRoy Eudy Jr.
Johnna L. Everett
Harris Factor
Phyllis Annette Fair
Thomas Ellison Faison
Henry Wayne Farber
Kimberlie Jean Farlow
G. Thomas Fawcett Jr.
Robert Steven Feke
Twyla Ann Fendler
Randolph B. Fenninger Jr.
Thomas Russell Ferguson Jr.
Kristina L. Ferrari
Cynthia Hutton Ferrell
Christine Yates Ferrell
Daniel Luther Fesperman
Lori Morrison Fetner
Mark Fey and Lisa Langley
Fey
William Henderson Fields
Susan Oakley Fisher
Luchina Lenay Fisher
Elizabeth Anne Flagler
Dolores L. Flamiano
Michael Dickey Fleming and
Virginia Martin Fleming
Kristin Wood Flenniken
Laura Nielsen Fogt
Adrienne Layman Fontaine
Danielle Bridgette Forword
Katharine Moseley Foster
Elissa Smith Fowler
Rochelle B. Fowler
Thomas Stockton Fox III and
Mary Catherine Ray Fox
Elizabeth Hartel Franklin
Bill Freehling and Emily
Battle Freehling
Marie Thompson Freeze
Robert H. Friedman
Christopher Martin Fuller
Deborah Simpkins Fullerton
Gary Douglas Gaddy and
Sandra Herring Gaddy
Carol Gallant
Rebecca Smith Galli
William Hunter Gammon and
Jessica Gillespie Gammon
Kara Elizabeth Gannon
Eduardo Alberto Garcia and
Enriqueta Garcia
David Allen Garrison
Jennifer Ann Dunlap Garver
E. Clayton Gaskill Jr.
Austin Gelder
Adam J. Geller
James Franklin Gentry Jr.
Hunter Thompson George
Jennifer Diane Gertner
Shailendra Ghorpade
Thomas Herrick Gianakos
Dona Fagg Gibbs
John R. Gibson
Morton Joseph Glasser
Charlie Upshaw Glazener
and Patricia Moore
Glazener
Howard Gibson Godwin Jr.
Colleen Crystal Natasha
Goffe
Scott David Gold
Peggie Jean Goode
James T. Gooding Jr. and
Karen F. Gooding
Charles Frank Gordon Jr.
Blake Green
Roy McDowell Greene and
Tracy Edwards Greene
Sue A. Greer
Scott Hamilton Greig
Alissa Gail Grice
William B. Grifenhagen
Patricia Ellen Griffin
Stephanie Lynn Gunter
Rebecca Sirkin Gunter
Phillip Warren Gurkin and
Marie Karres Gurkin
Debra Harper Gutenson
David Warner Guth
Leonard Julius Guyes
John Brian Hackney
L. Allen Hahn
Elizabeth T. Haigler Parker
Colleen A. Haikes
Mary Cameron Haines
David Robert Hair and
Elizabeth Coley Hair
Z. Bryan Haislip
Deana Setzer Hale
Troy Kenneth Hales
Joan Charles Hall
Stephen Neil Hall
Dwight Craig Hall
Calvin L. Hall
Elizabeth Hughes Hall
Speed Hallman and Susan
Walters Hallman
Charles Daryl Hamilton
Sharon Kester Hamilton
Cole Chapman Hammack
Lawrence Townley
Hammond Jr. and
Alice Rowlette Hammond
School alum ni Joe Ne lson and Cather ine Reu hl
want to help students start careers in the media industry.
They support networking trips each semester to a different
city so students can gain insight into the job market.
“ The J- school is empowering students through these trips,
giving them an opportunity to meet with professionals and
further explore their areas of interest,” said Reuhl, a 2003
alumna and a communications specialist at the Harris Teeter
headquarters in Matthews, N. C.
Gifts from Nelson and Reuhl have helped the school take
students to Atlanta, New York City and most recently,
Washington, D. C.
In Washington, students met with alumni at Arnold
Worldwide, The Washington Post, ABC News, Voice of
America, National Geographic, the White House, Fleishman-
Hillard and the U. S. Senate Finance Committee, among
others. The school hosted a reception at the Capitol Hill
Visitor Center.
Students who participate in the mentoring trips contribute
to the cost of flights and lodging. Though many students get
help paying for the trips from the Don and Barbara Curtis
Excellence Fund for Extracurricular Student Activities, donors
help remove financial obstacles for deserving students who
could not afford to take advantage of these trips.
“ I just felt like I could do something to help students find
meaningful employment,” said Nelson, who lives in Rocky
Mount, N. C.
Many students who go on these trips make contacts that
lead to jobs.
Students and staff outside Union Station in Washinton, D. C., in March 2009.
Alumni support student
networking trips
SUMMER 2009 41
july . 1, 2008 through april 30, 2009
DONORS 42 CAROLINA COMMUNICATO R
Elizabeth Carroll Hamner
William R. Handy and
Barbara Handy
Katherine Hart Hanes
Roger Durant Hannah and
Janell McCaskill Hannah
Caroline Hanner
Sarah Barbee Hanner
Scott Allen Hanson
Lynn Harand
Margaret Taylor Harper
Graham Dalton Harrelson
Robert Chatham Harris
Angela Dorman Harris
John Lory Harris III and
Catherine Randolph Harris
Ashley Hartmann
Bryant Allen Haskins
Marshall William Hass
Daniel Marshall Haygood
J. Duncan Hays and Jayne
Hamlet Hays
Ruth Davis Heafner
Louis Roy Heckler
Kathryn Cooley Heiser
Elaine Gaulden Helms
Winifred Martin Helton
J. D. and Cindi Henderson
Bruce Finley Henderson and
Lynn Garren Henderson
James Donald Henderson Jr.
and Cynthia Johnson
Henderson
Maurice H. Hendrick
Virginia Susan Hendrix
James Wright Henry
Perry Cleveland Henson Jr.
Charles Allan Herndon III
James Charles High and
Sarah McKenzie High
Leslie Thompson High and
Rebecca Nix High
Susan Snyder Hight
Joan Hennigar Hill
John Charles Hinson Jr. and
Linda Morse Hinson
Grant McLeod Holland and
Katherine Holland
George Martin Holloway
Christina Marie Mock Holmes
W. Howard Holsenbeck
Virginia Fridy Holt
Frances Ledbetter Hook
Matthew Edwin Hornaday
and Catherine Davis
Hornaday
Nancy Carolyn Horner
Susan Snipes Horvat
Alison Page Howard
Herbert Hoover Howard
David Hamilton Smith Jr. and
Tammy Lisa Howard
Jane Howard
Kate Tamba Howard
James Fuller Howerton
Pauline Ann Howes
Edgar Allison Howie
Julius Cicero Hubbard Jr.
Steven Alfred Huettel
Jeffrey Lawrence Huey
Dane R. Huffman
Sarah Jean Hughes
James Brandt Hummel
Scott Beale Hunter
Nancy Rea Huntley
Marian Louise Huttenstine
Anne Hickman Imes
Cynthia Walsh Ingram
Stacey Kaplan Isaacs
Sarah Christine Irvin
Andrew James Ives
Rick Jackson
Barry Gilston Jacobs
Shawn Rubach Jacobsen and
Karen Wiggins Jacobsen
Diane Gilbert Jacoby
William Brian Jaker
Roy Frederick Reed and
Dinita L. James
Melissa Lentz James
Lawrence Wooten Jarman Jr.
Carol Spalding Jenkins
John Russell Jenkins Jr. and
Ann McMahon Jenkins
Yongick Jeong
Carole Ferguson Johnson
Alfred Leonard Johnson
Harmony Marie Johnson
Cassandra Lyons Johnson
Emily Hightower Johnston
Anne Marie Johnston
Thomas Kennerly Johnstone
IV and Carrie Estes
Johnstone
Bruce Overstreet Jolly Jr.
Emmy Campbell Jonassen
Raymond Clifton Jones
Robert Jones
Joseph Christopher Jordan
Telisha LeShawn Joyner
Edward Grey Joyner Jr.
Adam Charles Kandell
Stephanie Alicia Kane
Susie Cordon Karl
Laura A. Katz
Ashton N. Katzer
Michael Ray Kaylor
Gary Victor Kayye
Michael David Kearney
Ryan William Keefer
Anne Raugh Keene
William Lewis Keesler
Patricia Patterson Kelly
Elizabeth Anne Kennedy
Janet Rose Kenney
Urania Bakos Keretses
Pamela Phillips Keull
Charles Edwin Killian
Julie Smith Kimbro
Anne Hanahan Ford Kimzey
Keith King and Louise Spieler
Wayne Edgar King
Alison Michelle King
Michelle Heeden King
Robert Edward King
David Burgess Kirk
Janice Carol Kizziah
Mark Corey Klapper
Rochelle Helene Klaskin
Kimberly Dawn Kleman
Malia Stinson Kline
Felisa Neuringer Klubes
Karen Trogdon Kluever
Susan Brubaker Knapp
Richard K. Kneipper and
Sherry Hayes Kneipper
Robert Clifton Knowles
Mitchell Lynn Kokai
Michele Holland Kolakowski
Rachael Landau Kornblum
Stephen Kornegay
Rhonda Whicker Kosusko
Lisa Rowland Kozloff
Gene William Krcelic
John Dunham Kretschmer
Anita Krichmar
Paul Stuart Kronsburg
Thomas Kublin
Marsha Kurowski
Paul